445 search results for
  • You Can't Beat Traffic
    By 2002, Nick Denton had found success, first as a British journalist, then even more success as an entrepreneur, co-founding and selling two technology companies - early social-networking Web si ...
  • Ford's Futurist, Sheryl Connelly, Talks Trends
    "Instead of a person saying they love the roar of the engine and horsepower, today people are saying give me the most fuel-efficient engine that does the job, but wh ...
  • Q&A: Hyundai Preps Veloster Launch; Tiburon, It's Not
    We got on the phone with Steve Shannon, who in April this year became VP marketing at Fountain Valley, Calif.-based Hyundai Motor America, and Chris Hosford, executive director of corpora ...
  • Q&A: Reaching The Highly Adaptive Mom
    While marketers know that moms are the gatekeepers to everything from cell phone plans to family vacations, many are still baffled about how best to deliver their brand's message. T ...
  • Q&A: VW Customer's Voice Must Reach C-Suite
    Mark Barnes, VP of Volkswagen Customer Experience, says he will bring the customer voice to the highest levels of the organization, and eliminate the kind of redundancy -- at lea ...
  • Q&A: Sears Boosts Social/Hispanic Connections
    Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for more details on how the Hoffman Estates, Ill.-based retailer hopes to woo the fast-growing, social-media lovi ...
  • How Lack Of Loyalty KO'd Borders
    Even as bookstore fans are lamenting the liquidation of Borders, marketing experts are dissecting what went wrong in the very slow death of the Ann Arbor, Mich.-based retailer. Marketing Daily
  • Marketer Leaves It All Behind To Teach Yoga ... To Prisoners
    James Fox left a job as director of marketing for a well-known wine company while in his 40's to follow his bliss. Today, he teaches yoga and "mindfulness" practices ...
  • Satanic Versus
    They say the devil is in the details, and in the following interview AOL CEO and chairman Tim Armstrong provides them about Project Devil, the code name for an ambitio ...
  • Suzuki's U.S. Road Trip Promotes Halo Brand
    Suzuki has more reason than ever to talk up its auto business here, as vehicles like the Kizashi sedan are no longer essentially Korean Daewoos built by GM. Marketing Daily
  • Q&A: Boost VP Talks About Its Multi-based Strategy
    In April, Boost topped the list of pre-paid companies in a recent J.D. Powers' survey for customer satisfaction. Boost Vice President Andre Smith spoke with Marketing Daily about the compan ...
  • JetBlue's Social Media Strategy Works
    Social media means brand building for JetBlue, and the company is serious. JetBlue's SVP marketing Marty St. George challenged ad agencies last year to look him up on Twitter ...
  • Q&A With Homewood Suites's VP Marketing
    Hilton's Homewood Suites has a 10-year veteran in the marketing driver's seat with Carla Raynor. The global marketing chief has been in her current position for two years, and s ...
  • Scarfing Up Social: First Wal-Mart, Then Tesco
    Last month, Wal-Mart spent $300 million to buy social media firm Kosmix; this week. Dunnhumby -- owned by Wal-Mart rival Tesco -- snapped up Bzzagent, a Boston-based social marketing fir ...
  • Google To Publish ZMOT Ebook
    At Google, Jim Lecinski, managing director of U.S. sales, became known as the thought leader for the concept of the "zero moment of truth" (ZMOT). It's an offshoot of t ...
  • DOA Q+A: Thomas Edison
    Without the contributions of Thomas Alva Edison, it's been said, we'd all still be in the dark. America's inventor-philosopher lit the way into the 20th Century, contributing so much ...
  • Q&A: Kim McCullough, Back At Land Rover
    Imagine being away from home for 10 years, coming back and finding that someone redesigned your house. Kim McCullough might have felt a bit of that two months ago, wh ...
  • What Gets People To Click On Paid-Search Ads?
    Ask.com turned the "Search" button into an "Ask" button Wednesday after tests showed that changing the word encouraged people to ask more questions, which also serve up paid-search ads a ...
  • Q&A: Why Americans Ignore The Food Pyramid
    Melissa Abbott, director of culinary insights for the Hartman Group, says government changes in the food pyramid don't impact consumers directly, but filter down to them through changes by fo ...
  • Q&A: Volkswagen Lines Up Big Campaigns
    The automaker is revealing "The 21st Century Beetle" with a world debut on three continents, starting in Shanghai, China, tied to an MTV Sound System event hosted by MTV VJ' ...
  • Q&A: Video Game Winner Promos Season, Contest
    One year ago, Wade McGilberry was just another gamer living in Semmes, Ala. But last April, a few hours of video game baseball changed his life. After throwing the fir ...
  • Q&A: General Motors' Chris Perry Talks SXSW
    "We are trying to engage people with our vehicles and our brand, and we as an organization are down here trying to learn how this space operates. It's interesting f ...
  • Suffering From Core-Product Neglect Syndrome?
    Alex Hiam is this close to flinging his iPhone out the car window. "I can do everything on it, except make a call that won't get dropped midway through," sa ...
  • Q&A: Time To Crank Up Online Psychographics
    As easy as it is to imagine that someone's online behavior tells marketers everything they need to know, it often doesn't provide any real clues about what they are real ...
  • Q&A II: GM's Ewanick, Perry On A Bigger Pond
    In part two of an exclusive Marketing Daily interview, Joel Ewanick, CMO of global marketing for General Motors, and Chris Perry, now head of marketing overseeing Buick, Cadillac, Chevrolet a ...
  • Q&A: GM's Ewanick, Perry Dish On Global Strategy
    "There will definitely be a global core strategy that everyone adheres to and tailors to their own market. We have a very good strategy here in North America for Chevrole ...
  • Tepid Recovery Requires Small Formats, Big Thinking
    With consumer confidence Ping-Pong-ing between conflicting economic headlines, retailers are struggling to find strategies that work for a bumpy recovery. Marketing Daily asked Marcelo Tau, principal in the retail practi ...
  • Q&A: Monster Cable On Social Media Strategy
    "There's only a few departments that don't benefit from improved customer service. I like to take it one person at a time," Ted Sindzinski tells Marketing Daily. There may ...
  • Q&A On Shopper Marketing: Focus On Women
    Sharon Love, CEO of Dallas-based TPN, a shopper agency owned by Omnicom that represents such brands as PepsiCo, Hershey, Clorox and 7-Eleven, thinks brands need to work even harder. T ...
  • Mobile Advertising Could Become Answer To Sustainable Growth
    Mobile gives Google "long-term growth insurance." That's how iSuppli's research group IHS Screen Digest describes one of three pillars enabling the Mountain View, Calif. tech company to continually grow revenu ...