Suzuki has more reason than ever to talk up its auto business here, as vehicles like the Kizashi sedan are no longer essentially Korean Daewoos built by GM.
Marketing DailyQ&A: Boost VP Talks About Its Multi-based Strategy Marketing Daily, Aaron Baar - Tuesday, June 21, 2011
In April, Boost topped the list of pre-paid companies in a recent J.D. Powers' survey for customer satisfaction. Boost Vice President Andre Smith spoke with Marketing Daily about the compan ...
JetBlue's Social Media Strategy Works Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 2, 2011
Social media means brand building for JetBlue, and the company is serious. JetBlue's SVP marketing Marty St. George challenged ad agencies last year to look him up on Twitter ...
Q&A With Homewood Suites's VP Marketing Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 1, 2011
Hilton's Homewood Suites has a 10-year veteran in the marketing driver's seat with Carla Raynor. The global marketing chief has been in her current position for two years, and s ...
Scarfing Up Social: First Wal-Mart, Then Tesco Marketing Daily, Sarah Mahoney - Thursday, May 26, 2011
Last month, Wal-Mart spent $300 million to buy social media firm Kosmix; this week. Dunnhumby -- owned by Wal-Mart rival Tesco -- snapped up Bzzagent, a Boston-based social marketing fir ...
Google To Publish ZMOT EbookSearchBlog, Laurie Sullivan - Tuesday, May 24, 2011
At Google, Jim Lecinski, managing director of U.S. sales, became known as the thought leader for the concept of the "zero moment of truth" (ZMOT). It's an offshoot of t ...
DOA Q+A: Thomas EdisonMedia Magazine, John Capone - Wednesday, April 13, 2011
Without the contributions of Thomas Alva Edison, it's been said, we'd all still be in the dark. America's inventor-philosopher lit the way into the 20th Century, contributing so much ...
Q&A: Kim McCullough, Back At Land RoverMarketing Daily, Karl Greenberg - Friday, May 13, 2011
Imagine being away from home for 10 years, coming back and finding that someone redesigned your house. Kim McCullough might have felt a bit of that two months ago, wh ...
What Gets People To Click On Paid-Search Ads?SearchBlog, Laurie Sullivan - Wednesday, April 27, 2011
Ask.com turned the "Search" button into an "Ask" button Wednesday after tests showed that changing the word encouraged people to ask more questions, which also serve up paid-search ads a ...
Q&A: Why Americans Ignore The Food PyramidMarketing Daily, Sarah Mahoney - Thursday, April 21, 2011
Melissa Abbott, director of culinary insights for the Hartman Group, says government changes in the food pyramid don't impact consumers directly, but filter down to them through changes by fo ...
Q&A: Volkswagen Lines Up Big Campaigns Marketing Daily, Karl Greenberg - Monday, April 4, 2011
The automaker is revealing "The 21st Century Beetle" with a world debut on three continents, starting in Shanghai, China, tied to an MTV Sound System event hosted by MTV VJ' ...
Q&A: Video Game Winner Promos Season, ContestMarketing Daily, Aaron Baar - Monday, April 4, 2011
One year ago, Wade McGilberry was just another gamer living in Semmes, Ala. But last April, a few hours of video game baseball changed his life. After throwing the fir ...
Q&A: General Motors' Chris Perry Talks SXSW Marketing Daily, Karl Greenberg - Tuesday, March 15, 2011
"We are trying to engage people with our vehicles and our brand, and we as an organization are down here trying to learn how this space operates. It's interesting f ...
Suffering From Core-Product Neglect Syndrome? Marketing Daily, Sarah Mahoney - Monday, March 7, 2011
Alex Hiam is this close to flinging his iPhone out the car window. "I can do everything on it, except make a call that won't get dropped midway through," sa ...
Q&A: Time To Crank Up Online Psychographics Marketing Daily, Sarah Mahoney - Saturday, February 12, 2011
As easy as it is to imagine that someone's online behavior tells marketers everything they need to know, it often doesn't provide any real clues about what they are real ...
Q&A II: GM's Ewanick, Perry On A Bigger PondMarketing Daily, Karl Greenberg - Thursday, February 10, 2011
In part two of an exclusive Marketing Daily interview, Joel Ewanick, CMO of global marketing for General Motors, and Chris Perry, now head of marketing overseeing Buick, Cadillac, Chevrolet a ...
Q&A: GM's Ewanick, Perry Dish On Global Strategy Marketing Daily, Karl Greenberg - Tuesday, February 8, 2011
"There will definitely be a global core strategy that everyone adheres to and tailors to their own market. We have a very good strategy here in North America for Chevrole ...
Tepid Recovery Requires Small Formats, Big ThinkingMarketing Daily, Sarah Mahoney - Monday, February 7, 2011
With consumer confidence Ping-Pong-ing between conflicting economic headlines, retailers are struggling to find strategies that work for a bumpy recovery. Marketing Daily asked Marcelo Tau, principal in the retail practi ...
Q&A: Monster Cable On Social Media StrategyMarketing Daily, Aaron Baar - Friday, January 28, 2011
"There's only a few departments that don't benefit from improved customer service. I like to take it one person at a time," Ted Sindzinski tells Marketing Daily. There may ...
Q&A On Shopper Marketing: Focus On Women Marketing Daily, Sarah Mahoney - Wednesday, January 19, 2011
Sharon Love, CEO of Dallas-based TPN, a shopper agency owned by Omnicom that represents such brands as PepsiCo, Hershey, Clorox and 7-Eleven, thinks brands need to work even harder. T ...
Mobile Advertising Could Become Answer To Sustainable Growth Online Media Daily, Laurie Sullivan - Wednesday, January 19, 2011
Mobile gives Google "long-term growth insurance." That's how iSuppli's research group IHS Screen Digest describes one of three pillars enabling the Mountain View, Calif. tech company to continually grow revenu ...
Q&A: Crabtree & Evelyn Dials Up Digital, Direct Marketing Daily, Sarah Mahoney - Wednesday, January 12, 2011
Tom Woodside is the new VP/marketing and e-commerce. He says that while the company may draw its inspiration from John Evelyn, a botanist and conservationist who wrote in the 1600 ...
Q&A: Cadillac Is Defining Luxury On Its Own Terms Marketing Daily, Karl Greenberg - Thursday, January 6, 2011
The ads use the "New Standard of the World" tagline by Fallon, which replaced Bartle Bogle Hegarty, New York, as Cadillac AOR last year. Don Butler, VP of marketing f ...
