- Q&A With Hyundai's Interim CMO, Chris Perry
Marketing Daily, Karl Greenberg - Monday, March 29, 2010
In September, the company launches a turbo version of Sonata plus the car it unveils at this week's show: the Sonata Hybrid, its first such vehicle. Hyundai will simulcast t ...
- Tip-Off: Infiniti Piles On Basketball Alliances
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
"This year, the fact that we are adding college basketball, NCAA, March Madness and Final Four tournaments gives us a mass-reach opportunity," says a spokesperson. "Just as importantly, we kn ...
- Gen Y Will End Luxury Drought -- In '20
Marketing Daily, Sarah Mahoney - Thursday, March 11, 2010
While there are plenty of signs that the luxury market is bouncing back, the last two years have permanently altered America's relationship with the luxe life. Boomers perceive themselves ...
- Q+A: Yahoo's David Katz Clears Up Yahoo's Mobile Position
Online Media Daily, Mark Walsh - Monday, March 1, 2010
With Google and Apple battling for ascendancy of the mobile landscape, Facebook recently surpassing 100 million mobile users and Microsoft plotting a comeback with Windows Phone 7, Yahoo has be ...
- Q&A: Don Epperson, Executive Chairman, Simpli.fi
Online Media Daily, Joe Mandese - Tuesday, February 16, 2010
A year after stepping down as head of Havas Digital, Don Epperson is stepping into his next venture. He's launching a demand side platform for search marketers and banding togeth ...
- Confirmed: Google Acquires Social Search Engine Aardvark
Online Media Daily, Laurie Sullivan - Thursday, February 11, 2010
The Internet has become a cesspool of information without a funnel to siphon the garbage. It makes finding answers to questions that much more difficult. But what if you cou ...
- Q&A: Visa Markets Globally, Activates Locally For 2010 Olympics
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 10, 2010
Barry Janoff chats with Antonio Lucio, global CMO for Visa, which recently extended its contract with the International Olympic Committee to become one of three worldwide partners, along with Ome ...
- Hyundai Marketing VP: Sonata's Our Brand's Core
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2010
For Hyundai Motor America, this may be the most important year since the company launched in the U.S. some 23 years ago. Not only is the automaker launching its bigge ...
- 'Atoms' Are Chris Anderson's New Bit: 'Wired' Editor Explains How The Web Now Threatens To Disintermediate The Real World
Online Media Daily, Joe Mandese - Monday, January 25, 2010
If his first books chronicled the disintermediation of analogue media, brick-and-mortar retail and mass merchandising, Chris Anderson's next one promises to be about the market liberation of, well, everything. Anders ...
- Innovation Starvation: Marketers Need A Kick Start
Marketing Daily, Sarah Mahoney - Friday, January 15, 2010
With budgets slashed and head counts whacked, the general business environment has been grim enough so that even a company's brightest stars are more likely to be hiding under des ...
- McDonald's Takes Olympics Sponsorship Worldwide
Marketing Daily, Tanya Gazdik - Monday, January 11, 2010
McDonald's U.S. efforts will center on a promotion for Chicken McNuggets and a new limited time sauce. J.R. Celski (men's speedskating) and Paralympian Sean Halsted (alpine skiing) star in t ...
- Scion Targets The Counterculture Carefully
Marketing Daily, Karl Greenberg - Monday, December 21, 2009
In a Q&A format, Scion's lifestyle, events and promotions manager Jeri Yoshizu tells Marketing Daily how the company is using the Web and dozens of small monthly events to g ...
- At the Crossroads
Media Magazine, Joe Mandese - Friday, December 4, 2009
Michael Wolf is one of the smartest and most influential figures in the media industry that most people have never heard of. If you have, it's probably for his sti ...
- Q&A: Ford To Hit Ground Running In 2010
Marketing Daily, Karl Greenberg - Friday, December 11, 2009
John Felice, general marketing manager for the Ford division, was in New York on Friday to ring the closing bell of the New York Stock Exchange to spotlight Ford's involveme ...
- Timberland Marketing VP Explains March On Copenhagen
Marketing Daily, Sarah Mahoney - Wednesday, December 9, 2009
Called "Don't tell us it can't be done!," the bootmakers' global campaign and online petition asks for "fair and binding climate legislation," with a limit to greenhouse gas emissions. ...
- Q+A: Zephrin Lasker, CEO & Co-Founder, Pontiflex
Online Media Daily, Gavin O'Malley - Tuesday, December 8, 2009
Zephrin Lasker -- CEO of lead-generation CPL marketplace Pontiflex, which raised a $6.25 million in April -- couldn't be more confident about email marketing's prospects in 2010, when, he say ...
- Q+A: Razorfish's Shiv Singh On 'Social Media For Dummies'
Online Media Daily, Mark Walsh - Friday, November 13, 2009
Upon the release of Social Media Marketing for Dummies, the latest edition to the "Dummies" series, Online Media Daily posed a few questions to its author-Shiv Singh, vice president a ...
- Q&A: Toyota's Bob Zeinstra Looks At Job Ahead
Marketing Daily, Karl Greenberg - Thursday, November 12, 2009
Among his biggest challenges, he says, "You can spend money on product-specific messaging, or on brand building. I think understanding how to effectively do that in a value-based way a ...
- Q&A With Everlast President Adam Geisler
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
Geisler talks about the state of boxing, Mike Tyson, Muhammad Ali and marketing activations to celebrate Everlast's 100th anniversary. ...
- Q&A: Infiniti Eyes Value-Driven Luxury Buyers
Marketing Daily, Karl Greenberg - Wednesday, November 11, 2009
"There is an interesting trend in luxury in ... which consumers are saying, 'I'm going to buy luxury, but not to prove something to the neighbors.' Keeping up with one ...
- Q&A: Todd DuBoef On Boxing's Potential
Marketing Daily, Karl Greenberg - Wednesday, October 28, 2009
"People are seeing that boxing does well, crosses all demographics, and is global in scope. My events are bigger than any NFL game or NBA game [globally]. I don't belie ...
- Luxury Shoppers Are Addicted To The Deal
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2009
"In this new economy, luxury goods will go back to where they were in the 1960s and 1970s, where they appealed to the very top end of the population," sa ...
- Porsche's Panamera: 'Sports Car For 4'
Marketing Daily, Karl Greenberg - Monday, October 19, 2009
In a Q&A, VP/marketing David Pryor sees the car's competitors coming from the premium luxury sedan segment. "But we say form follows function, so we started with the idea ...
- Suzuki Faces Uphill Battle With Kizashi
Marketing Daily, Karl Greenberg - Friday, October 16, 2009
In a Q&A, Gene Brown, VP of marketing, lays out the marketing plan: "We will have to be geographically focused. Rather than having major national campaigns, which will be t ...
- Q+A Grace Slick & Michelle Mangione
Media Magazine, Laurie Sullivan - Wednesday, September 30, 2009
Grace Slick recently collaborated with indie artist Michelle Mangione on the latter's latest album. Mangione has used social media and even learned about SEO to promote herself as an artis ...
- Q&A: LU Biscuits Seeks Out Stylish Samplers At Fashion Week
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 16, 2009
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- Q&A: Catch The Scent Of Recovery
Marketing Daily, Sarah Mahoney - Tuesday, September 15, 2009
For marketers, following your nose during recessions isn't easy. Sure, there are all kinds of action in the celebrity-scent business, with Beyonce Knowles and Coty just announcing a new fragran ...
- Q+A: Kevin Nakao Of White Pages
Online Media Daily, Mark Walsh - Friday, September 11, 2009
With contact information for some 200 million U.S. adults, WhitePages is one of the largest people directories on the Web. With the Seattle-based company in the midst of expanding bo ...
- How Best Buy's WOLF Packs Harness Female Insights
Marketing Daily, Sarah Mahoney - Wednesday, September 9, 2009
Marketing Daily catches up with Liz Haesler, Best Buy's VP of Home Life and Trend, to explain exactly how the consumer-electronics giant is wooing women -- both inside and ...
- Shell Is Out To Educate On Engine Gunk
Marketing Daily, Karl Greenberg - Tuesday, September 1, 2009
"We need to educate consumers that there really is a difference in the fuel they use," says Karen Wildman, Shell North American brand and communications manager. "They are looking ...
