- adMarketplace: A Look Inside Native Advertising
SearchBlog, Laurie Sullivan - Friday, October 23, 2015
A variety of companies known to support paid-search advertising have opted in favor of native ads. I caught up with Jamie Hill, chairman /CEO of adMarketplace to get his opini ...
- Search: How To Optimize FAQ Pages
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 24, 2015
Brittney Sheffield explains how to optimize Frequently Asked Questions pages. She believes marketers should start by looking at how customers interact with the brand and business. Don't be shy. A ...
- Real-Time With AOL's Gallagher On The Millennial Media Purchase
RTBlog, Tyler Loechner - Friday, September 4, 2015
Nearly a decade after acquiring one of the (then) biggest mobile ad networks on the market in Third Screen Media, AOL is at it again -- this time via i ...
- Marketron CEO Haley On 'Programmatic Radio'
Around the Net in Real-Time, Tyler Loechner - Friday, August 7, 2015
Marketron President and CEO Jeff Haley spoke with eMarketer about programmatic radio. “The use of data in the digital space is self-validating because you can take an algorithm, apply it ...
- Search: Questions For Answers
Show Daily, Laurie Sullivan - Thursday, June 11, 2015
Consumer Behavior as Search Engines Lose their Interface panelists Thursday at the MediaPost Search Insider Summit say that location, voice, wearables, and bio-metrics should drive context. Pay attention to wh ...
- Where's Your Social Proof?
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, June 1, 2015
Most marketers still operate from the premise that brand awareness and preference are the driving factors in shopper marketing. They're missing the central shift in shopping. ...
- For New Marketing MBAs, Tech And Entrepreneurship Top Wish List
Marketing Daily, Sarah Mahoney - Wednesday, May 20, 2015
To find out what this batch of newly minted graduates expects from the world, "Marketing Daily" checks in with Eric T. Bradlow, chair of the marketing department at the Whart ...
- Data Drives Travelers
Marketing Daily, Ken Beaulieu - Tuesday, May 19, 2015
The push by businesses to become more "data-driven" is a trend that many industry experts predict will radically change the face of marketing. Count John H. Bell, VP of enterpri ...
- Q&A: Vonage CMO Ted Gilvar On Move Into Cloud-based Business Services
Marketing Daily, Aaron Baar - Monday, May 11, 2015
CMO Ted Gilvar says he's ready to begin showing the owners of small businesses - who often wear many hats - that Vonage's well-known brand can also mean effective busine ...
- An Eye For Effective Marketing
Marketing Daily, Ken Beaulieu - Friday, May 1, 2015
As director of digital engagement and social media at CDW, Lauren McCadney realizes that she has to see the world differently and tell stories more meaningfully to stay ahead ...
- OnStar Expands Beyond Advisors By Adding Value And Surprises
Marketing Daily, Karl Greenberg - Wednesday, April 29, 2015
Like every automaker, General Motors has been moving hard and fast to advance in the Internet of (rolling) Things, with the benefit of having gotten a head start with OnSt ...
- Retail Brands Have Unique Opportunities For Leveraging Social Media
Marketing Daily, Tanya Gazdik - Wednesday, April 29, 2015
KEY LARGO, Fla. - Douglas Cohen, manager, digital marketing and SEO at ADT home security in Miami, spoke at MediaPost's Mobile Insider Summit about "the social commerce opportunity." ...
- Hyundai Gets 'Brilliant Ideas' With Bloomberg Group
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2015
Wonhong Cho, Hyundai Motor Company EVP marketing, says the program expands upon a course of action the company has been taking since 2013, when it began linking up with redoubtab ...
- Q&A: Cadillac's Ellinghaus Talks About The Big Picture
Marketing Daily, Karl Greenberg - Friday, April 17, 2015
The "Dare Greatly" campaign (via Publicis, NY) is intended to be unique, uniquely American, and a reflection of Cadillac's own willingness to risk big. Marketing chief Uwe Ellinghaus talks ...
- Shopper Marketing: Millennials, Hispanics And The 60-Second Candy Bar
Marketing Daily, Sarah Mahoney - Thursday, April 16, 2015
Tim O'Sullivan, recently tapped as managing director for North America for Labstore, Young & Rubicam's shopper marketing network, fills "Marketing Daily" readers in on some of the industry's important chang ...
- Q&A: Jeremy Tucker Wants To Keep Nissan Living Large
Marketing Daily, Karl Greenberg - Friday, April 10, 2015
Nissan's racing program was a co-star with the new Maxima in Nissan's return to the Super Bowl, and a certain swagger and attitude is in everything the brand does. That ...
- Ford's Odell Talks Global Performance And How Focus RS Will Help
Marketing Daily, Karl Greenberg - Wednesday, April 8, 2015
"Marketing Daily" caught up with Stephen Odell, who switched places with Jim Farley this year to become Ford EVP of global marketing, sales, and service, to chat about U.S. a ...
- The Dark Side Of E-Commerce
Marketing Daily, Ken Beaulieu - Wednesday, April 8, 2015
"2014 was a year of enlightenment for e-commerce that will precipitate seismic changes in 2015," admits Douglas J. Wood, a partner with Reed Smith LLP and general counsel to t ...
- Real-Time With Weaver On The 'In-House' Trend In Programmatic
RTBlog, Tyler Loechner - Tuesday, April 7, 2015
While serving as managing director of the Mindshare trading desk, Joe Weaver saw an opportunity. He saw brands taking programmatic ad-buying operations in-house -- or at least contemplating it ...
- Buick Looks For White Space In The Market, Finds It With Encore
Marketing Daily, Karl Greenberg - Friday, April 3, 2015
The automaker also won kudos for its "Challenging Expectations" campaign launched during NCAA finals last year. And Buick won the Kelley Blue Book best value luxury brand for the seco ...
- Helping Hollywood Tell Honest Stories
Marketing: Entertainment, Alison Hill - Thursday, April 2, 2015
As a person in recovery, I'm an avid fan of shows like "Mom," "Intervention" and "Private Practice." They seem to "get" addiction and recovery, and provide honest, sometimes serious, sometim ...
- Q&A: Belkin/WeMo CMO Kieran Hannon On The Internet Of Things
Marketing Daily, Aaron Baar - Thursday, March 26, 2015
As the Internet of Things and home automation have grown as a category, Belkin introduced the WeMo line of products to bring connectivity to products from light switches to coffeepo ...
- Western Union Intros My WU Customer Loyalty Program
Marketing Daily, Tanya Gazdik - Thursday, March 26, 2015
Western Union recently rolled out My WU, a customer loyalty program in the money transfer space that reflects the company's consumer-centric strategy. Diane Scott, Western Union's chief marketing officer, shar ...
- Q&A: The Timelessness Of 'Mayhem'
Marketing Daily, Ken Beaulieu - Wednesday, March 25, 2015
"You know you have a good idea when the core of a campaign doesn't need to change," admits Lisa Cochrane, senior vice president of marketing at Allstate, who is responsib ...
- Using Storytelling To Change Consumer Behavior: Q&A With Unilever's Jonathan Atwood
Marketing: Green, Brigid Milligan - Thursday, January 16, 2014
At the 2013 Yale-Interbrand Sustainability Marketing Conference: The Power of True Stories, I connected with Unilever's Jonathan Atwood, VP for sustainable living and corporate communications, to discuss how one ...
- Neiman Marcus' CMO Hones Its Digital Edge
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2015
In recent months, the Dallas-based retailer has begun testing smart "memory mirrors," large iPad-controlled screens that allow shoppers to photograph outfits they've tried on, comparing themselves in one outfit vers ...
- The Good And Bad Of Technology
Marketing Daily, Ken Beaulieu - Monday, February 9, 2015
As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come at a steep cost, in t ...
- Q&A: The Rise Of 'Buy Our Product, Change The World' Positioning
Marketing Daily, Sarah Mahoney - Saturday, January 24, 2015
Euromonitor International's Daphne Kasriel-Alexander says that this year, the trend is likely to get a slightly different twist and importance, "resurfacing strongly both in terms of expression through product consumpti ...
- Q&A: How Income Predicts Honesty
Marketing Daily, Sarah Mahoney - Monday, January 19, 2015
"It isn't as simple as we thought," Prof. Derek D. Rucker, who led the research, tells "Marketing Daily." The study is the first to try to tease out the differenc ...
- DQ's New Fan-Worthy Approach
Marketing Daily, Ken Beaulieu - Friday, January 9, 2015
Barry Westrum, EVP/marketing, explains his philosophy for transforming an iconic brand like DQ, how he keeps marketing relevant, his relationship with the product development team, and the management principle ...
