- Q&A: How Income Predicts Honesty
Marketing Daily, Sarah Mahoney - Monday, January 19, 2015
"It isn't as simple as we thought," Prof. Derek D. Rucker, who led the research, tells "Marketing Daily." The study is the first to try to tease out the differenc ...
- DQ's New Fan-Worthy Approach
Marketing Daily, Ken Beaulieu - Friday, January 9, 2015
Barry Westrum, EVP/marketing, explains his philosophy for transforming an iconic brand like DQ, how he keeps marketing relevant, his relationship with the product development team, and the management principle ...
- Bing, Another Day, Another Rumor
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 6, 2015
Microsoft is looking for help to take common and complex queries and present them to users to answer the question, which sounds similar to what Ask.com has done in t ...
- Nielsen Says Consumers Are Redefining Holiday Optimism
Marketing Daily, Sarah Mahoney - Monday, December 22, 2014
It would be a mistake to expect shoppers to go all 2004 this holiday, says James Russo, Nielsen's SVP global consumer insight. In this Q&A, he gives "Marketing Daily" ...
- Mazda Drives Real Brand, MX-5 Awareness On Virtual Track
Marketing Daily, Karl Greenberg - Tuesday, December 9, 2014
Mazda is marketing the Miata via a partnership and product integration with Xbox's Forza Horizon 2 game tied to sponsorship of SXSW. Russell Wager, Mazda's VP marketing for its N. ...
- Ask.com Searches Reveal Top Issues Now, Predictions For 2015
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 25, 2014
Ask.com released its top searches for the year related to questions and answers, revealing terms like Ebola, ISIS and Malaysia Airlines headlining the list as the top three terms. T ...
- Guitar Center Focuses On The Artist To Build The Brand
Marketing Daily, Karl Greenberg - Monday, November 17, 2014
Although the world's largest music retailer, Guitar Center, has been growing its retail footprint aggressively -- it recently opened its first New York Times Square store -- it is al ...
- Heineken Sold On Mobile
Marketing Daily, Ken Beaulieu - Monday, November 10, 2014
Count Ron Amram, senior media director at Heineken USA, among the growing list of mobile marketing believers. He points to the recent success of the U.S. launch of Desperados. ...
- ComScore: Why Online Spending Forecasts Are So Misleading
Marketing Daily, Sarah Mahoney - Wednesday, October 29, 2014
It's the time of year when "Marketing Daily" is hip-deep in holiday spending forecasts. And while some of these closely-followed forecasts predict that people will spend as much as ...
- With Myriad Partnerships, Mazda Is Always On
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
Mazda is not spending lots more money than it did last year, but you would think so based on the brand's "always on" strategy. Russell Wager, VP marketing, Mazda Nor ...
- Why Online Retailers - Like Amazon - Are Opening Physical Stores
Marketing Daily, Sarah Mahoney - Thursday, October 23, 2014
Mike Kercheval, president and CEO of the International Council of Shopping Centers, tells "Marketing Daily" what's driving the trend, and what to expect from stores this quarter, and in t ...
- Real-Time With TheStreet's DeMarse, AppNexus' First Woman Board Member
RTBlog, Tyler Loechner - Thursday, October 23, 2014
AppNexus, a large independent ad tech firm that sits as close to the "middle" of the ad tech ecosystem as any other, on Thursday announced the addition of Elisabeth DeMar ...
- Accenture Says Online Gains, Earlier Shopping To Dominate Holiday Season
Marketing Daily, Sarah Mahoney - Monday, October 20, 2014
"People are going to be shopping even earlier, looking for even higher discounts, spending more time researching purchases on the Internet, and buying more online." Accenture's Renato Scaff fills "Marketi ...
- McDonald's Campaign Aims To Dispel Rumors, Create Healthier Perceptions Of Its Food
Marketing Daily, Karlene Lukovitz - Tuesday, October 14, 2014
In the campaign, tag-lined "Our Food. Your Questions.," the world's largest fast-food chain is encouraging U.S. fans and skeptics alike to submit their questions about McDonald's' food on Facebook, Twitte ...
- Pink Paler But Not Passe: Breast Cancer Takes Its Lumps
Marketing Daily, Sarah Mahoney - Monday, October 6, 2014
"Breast cancer awareness is still an issue that is very dear to people's hearts," says Alison DaSilva, EVP at Cone Communications in Boston, and an expert in cause-related campaigns, "b ...
- Ford Is Serious About Mustang Because Ford Is Mustang, And Vice Versa
Marketing Daily, Karl Greenberg - Monday, October 6, 2014
The car will get a global campaign because it is officially a global car. But also because it really is a halo car, a vehicle that is intrinsic to t ...
- Cisco Broadens Its Brand Position
Marketing Daily, Ken Beaulieu - Wednesday, October 1, 2014
"We have a lot of equity in our networking business, and we have brought that into our new brand conversation," says Blair Christie, senior vice president and chief marketing offic ...
- Fashion Week's Social Lessons For Brands
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
With the fall fashion season in full swing, brands are taking ideas off the runway and into consumer's news feeds with more agility than ever. WGSN's senior market intelligence edito ...
- Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
RTBlog, Tyler Loechner - Wednesday, September 17, 2014
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief revenue officer of Chango, a demand-side platform (DSP) and data management platform (DMP), to talk about his new ro ...
- Changing With The Times At Microsoft
Marketing Daily, Ken Beaulieu - Monday, September 15, 2014
From his days as Bill Gates' speech assistant to his present role as executive vice president and chief marketing officer, Chris Capossela has witnessed several transformational changes in the busine ...
- As Subaru Grows, The Brand Stays Focused
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
Alan Bethke, VP marketing at Subaru of America, talks to "Marketing Daily" about how the company supported an aggressive product strategy with marketing to create a high-volume that doesn't lea ...
- Q&A With About.com CEO On Programmatic
Around the Net in Real-Time, Tyler Loechner - Thursday, September 4, 2014
AdExchanger this week posted a Q&A with About.com's CEO Neil Vogel and Scott Mulqueen, director of programmatic and audience strategy, on programmatic and native advertising. ...
- Private-Label Lessons From The Mighty Ritz Cracker
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2014
A new analysis from the Hartman Group reveals some surprising -- and counterintuitive -- insights about the categories where consumers are indifferent to name brands, and those that are ...
- Real-Time With Live Nation's Finnegan, Levine On Entering Programmatic Marketplace
RTBlog, Tyler Loechner - Thursday, August 28, 2014
Live Nation, a live events promotion company, this week announced the appointment of Mike Finnegan as VP of programmatic and product innovation. "Real-Time Daily" caught up with Finnegan and Jere ...
- Making Measurement Matter At Kellogg
Marketing Daily, Ken Beaulieu - Thursday, August 21, 2014
Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellogg, explains how technology and data are impacting measurement and customer targeting, the metrics of most value to t ...
- Ask.com Acquires Q&A Social Network Ask.fm, Prepares To Add Tools To Increase Safety
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 14, 2014
Ask.com, owned by IAC/InteractiveCorp, said Thursday it had acquired Ask.fm, a question-and-answer social network, signaling another move to integrate search and social. The social network, which prides itself on co ...
- Dodge's Peet, Ortiz Talk Robinson, Johnson. And Dart
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
A new campaign for Dodge Dart, "Don't Touch My Dart," via Wieden+Kennedy, features comics Craig Robinson and Jake Johnson. Randy Ortiz, head of Dodge brand advertising, and Amy Peet, Dodge ...
- Q&A: Grapeshot Builds US Team, Appoints Stark As SVP Of Product Marketing
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
Grapeshot, a UK-based digital ad tech company, has continued its U.S. expansion with the appointment of Chris Stark as senior vice president of product marketing. Stark will be based ...
- Specialized Tops Tour De France, But U.S. Is Tough Hill
Marketing Daily, Karl Greenberg - Monday, August 4, 2014
The U.S. market for bikes is all kinds of steep, and a real climb for the business. "Marketing Daily" talks to Specialized CMO Ben Capron about the Tour, and h ...
- U.S. President Rod Copes' Hopes For Royal Enfield
Marketing Daily, Karl Greenberg - Tuesday, July 29, 2014
Will American 20-something urbanites like the purist's machine? Copes, who came to the brand from a global marketing position at Harley-Davidson, talks to "Marketing Daily" about what brought him ...
