- The Comedy Campaign: Marketing Brands With Humor And Hubris
Marketing: Entertainment, Alison Hill - Thursday, July 17, 2014
You might know Mark Malkoff as the guy who visited and consumed purchases at all the Starbucks shops in Manhattan in less than 24 hours. Or as the guy w ...
- Manchester United Means Global Reach For Chevrolet
Marketing Daily, Karl Greenberg - Monday, July 7, 2014
For Chevrolet, the big play is getting its logo on Manchester United jerseys on Monday. But the automaker is executing against that in various ways, including new video content. Pa ...
- How Social Site Wanelo Wins M-Commerce Converts
Marketing Daily, Sarah Mahoney - Wednesday, July 2, 2014
"Marketing Daily" caught up with Wanelo's social commerce evangelist, Rachel Youens, for an explanation of why social has been such a letdown for retailers, and how a simplified approach appea ...
- Pandora Opens Programmatic Box: Real-Time With Jeremy Randol
RTBlog, Tyler Loechner - Thursday, July 3, 2014
Pandora, a large company that has been relatively quiet in the programmatic space, has made a big move toward embracing ad tech with the appointment of Jeremy Randol as i ...
- Mark Hans-Richer Electrifies Harley's Brand Mission
Marketing Daily, Karl Greenberg - Friday, June 27, 2014
The company, which is taking a fleet of the bikes to 30 markets this year, kicked off the tour at Harley-Davidson's Tribeca store in New York City, where riders g ...
- Chase Sapphire Preferred Serves Up 'Taste America'
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
The program, for which Chase Sapphire Preferred Visa Signature cardmembers get perks like special access to chefs and behind-the-scenes action, recipes, and preferred seating, makes sense for the company, who ...
- Q&A: Brand Authenticity Is Contagious
Marketing Daily, Sarah Mahoney - Monday, June 16, 2014
A new study from the Yale School of Management finds that a brand's links to the past may be a secret weapon for increasing consumer perception of authenticity. But t ...
- Q&A On Honda Stage's Concerts, Cars, Content
Marketing Daily, Karl Greenberg - Friday, June 13, 2014
The new Honda Stage program takes content from new bespoke, invitation-only events developed with iHeartRadio, Revolt and LiveNation. Tom Peyton, assistant VP and marketing head at the automaker, talks ...
- Biomotivation: What Your Package Says About You
Marketing Daily, Sarah Mahoney - Thursday, May 22, 2014
"We know that a consumer can spend 40 minutes in a typical shopping trip, and come out having only read seven words on packaging. Until companies learn to build ...
- Infiniti's Witherspoon Drives Infiniti Down New Roads
Marketing Daily, Karl Greenberg - Tuesday, April 29, 2014
The director of marketing for Infiniti Americas has plenty of luxury vehicle experience on the agency side for both BMW and Mercedes-Benz in the U.S. "Marketing Daily" talks to Allys ...
- AdRoll Launches Book On Retargeting: Q&A With President Adam Berke
Real-Time Daily, Tyler Loechner - Monday, March 24, 2014
Ad retargeting firm AdRoll on Monday announced the launch of a book about retargeting, titled The Retargeting Playbook. Adam Berke, the company's president, wrote the book in conjunction with Gr ...
- CDW Helps Companies Achieve 'Smart Growth'
Marketing Daily, Aaron Baar - Monday, March 17, 2014
"The technology is evolving, and the challenges are evolving and we're helping [companies] work through it," CDW's Dean Lamb tells "Marketing Daily." "If you talk to a lot of peop ...
- Vivint CMO, Ex-Nike Exec, On Home Automation
Marketing Daily, Aaron Baar - Wednesday, March 5, 2014
Jeff Lyman will lead Vivint's initiatives to increase brand awareness, while streamlining its message and expanding its reach. Lyman spoke with "Marketing Daily" about the company, the home automation sect ...
- Trade Secrets From An Eco-preneur - Aligning With Sustainable Causes
Marketing: Green, Julie Livingston - Wednesday, March 5, 2014
Many brands today are looking to align themselves with sustainable causes, but may be challenged and confused by how to make it happen. As a follow-up to last month's pos ...
- Lexus Touts Lineup With Always-On Strategy
Marketing Daily, Karl Greenberg - Wednesday, February 26, 2014
Lexus is marketing all of its cars on a regular basis this year to give each nameplate some stage time. That means a lot of digital and affinity marketing. Bri ...
- Meredith's Chip Schenck on Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, February 24, 2014
Adweek has posted a Q&A with Chip Schenck, VP of programmatic sales and strategy at Meredith. Adweek asked Schenck what it is a programmatic sales head actually does. ...
- Jaguar's Curry Talks Movies, Marketing, Villains
Marketing Daily, Karl Greenberg - Tuesday, February 11, 2014
Jaguar is coming off of the launch of its biggest campaign in the U.S., with its first Super Bowl spot ever positioning the brand as a British "villain" category challeng ...
- Mahoney Says Chevy Olympics Effort Is Holistic Strategy
Marketing Daily, Karl Greenberg - Monday, February 10, 2014
Chevrolet focused on the Sierra HD pickup truck during the Super Bowl, and is following up with a product-focused campaign during the Winter Olympics. Eight TV spots via Chevrolet's Commonweal ...
- Honda's Accavitti Explains Bruce Willis, Hugs, Safety
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
Mike Accavitti, SVP of automotive operations at the Torrance, Calif.-based American Honda, talks to "Marketing Daily" about why Honda needs to hammer the safety message home, and why the automak ...
- How User Reviews Are Gutting Brands
Marketing Daily, Sarah Mahoney - Monday, February 3, 2014
Between sites solely devoted to organizing user reviews (like Yelp) or brands themselves incorporating consumer opinions into their models, consumers are so informed that they have become increasingly resistant ...
- After Rough 2013, Expect More Top-Secret Toys
Marketing Daily, Sarah Mahoney - Wednesday, January 29, 2014
But there's plenty for toy marketers to be upbeat about in the months ahead, including more movies (which means more licensing opportunities,) a push toward more traditional toys, and ...
- Likable Super Bowl Spots Are Romantic Failures
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2014
Tim Halloran, president of Brand Illumination and author of a new book, tells "Marketing Daily" where Super Bowl ads typically fumble. They may be the lampshade-wearing life of the part ...
- Federated Media Goes Full Programmatic And Declares Itself 'Sovrn' - Real-Time With New CEO Knapp
RTBlog, Tyler Loechner - Wednesday, January 29, 2014
Federated Media on Tuesday announced the sale of its content marketing arm to LIN Media and the rebranding of its programmatic arm to sovrn Holdings, Inc. Walter Knapp, former chi ...
- nRelate Gives Publishers Control Of Native Ad Quality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2014
nRelate, which was acquired by Ask.com in 2012, has developed an ad quality tool in an interactive dashboard that gives publishers editorial control over the type of native advertisements th ...
- They Have Consumers At 'Hello'
Marketing Daily, Ken Beaulieu - Thursday, January 16, 2014
Craig Dubitsky says his personal mission in life is to elevate the everyday, to see the invisible and make it real. It's a lofty ambition, for sure, but one t ...
- Uniqlo CEO: Translating A Global Brand In The U.S.
Marketing Daily, Sarah Mahoney - Tuesday, January 14, 2014
The company has just announced store openings in Boston, Philadelphia and Los Angeles, in addition to those already open in the New York and San Francisco areas. Larry Meyer, C ...
- Q&A: Stores Turning Tables On M-Commerce Tech
Marketing Daily, Sarah Mahoney - Wednesday, January 8, 2014
Mark Larson, KPMG's global head of retail, says part of the sea change is that stores -- well, physical stores, anyway -- are feeling less threatened by smartphones, and mo ...
- Beattie On The Jump From Cars To Motorcycles
Marketing Daily, Karl Greenberg - Thursday, January 2, 2014
Auto vet Richard Beattie, chief marketing and sales officer at Kawasaki Motors Corp. U.S.A., talks to "Marketing Daily" about plans to invest big in marketing, especially digital and experiential, boo ...
- Gen Y Is Going Offline, Cooking Slow, Loving Vinyl
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2013
If you're looking for the first marketing catchphrase of 2014, you have found it: It's what researcher Robin Hafitz calls IWWIWWIWI, and it's a defining trait of Gen Y: ...
- Ad Tech's IPO Bubble: Real-Time With LiveRail CEO Mark Trefgarne
RTBlog, Tyler Loechner - Monday, December 23, 2013
Ad technology company IPOs were aplenty in 2013, and rumors of more in 2014 are circulating. One such company primed for a 2014 IPO is LiveRail, which TechCrunch reported ...
