- Retailers Backing Away From Mobile
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2013
A new survey of retail CMOs shows that stores are backing away from mobile technology, even as m-commerce sales climb. Only 38% say it figures in their marketing strategy th ...
- Real-Time Rewards For A-B InBev
Marketing Daily, Ken Beaulieu - Monday, November 25, 2013
Anheuser-Busch InBev is increasingly tapping into emerging platforms to connect beer drinkers with its products in real-time. The glue to its strategy is share-worthy content that brings people together a ...
- Why Stores Are Letting Black Friday Bite The Dust
Marketing Daily, Sarah Mahoney - Friday, November 22, 2013
Looks like Black Friday's image problem is getting worse. "USA Today" has proclaimed it irrelevant. The National Retail Federation is predicting smaller crowds. And a student newspaper in Connecticut call ...
- Q&A: Cocker Comes To RPA To Cultivate Ideas
Marketing Daily, Karl Greenberg - Wednesday, November 20, 2013
Last week, Honda's agency, Los Angeles-based RPA, gave Christian Cocker the tiller on the account. Cocker, who will be SVP, group strategic planning director, has done work for DirecTV, Snappl ...
- Real-Time With Eric Franchi, Co-Founder Of Undertone, On Viewability
RTBlog, Tyler Loechner - Tuesday, November 19, 2013
Buyers and sellers alike are more aware of "viewability" than ever before, and I recently exchanged emails with Eric Franchi, co-founder and chief evangelist of Undertone, on the topic. Franc ...
- Brands Missing Out On Audience Development
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2013
As powerful as digital publishing exec Jeff Rohrs believes content marketing and social media can be, he kept noticing something odd: Lots of great brand content, but no real pl ...
- Price Power: From Family Dollar To Abercrombie & Fitch
Marketing Daily, Sarah Mahoney - Friday, November 8, 2013
Exceptional retailers are those that know how to keep their prices high, instead focusing on product differentiation and brand identity, argues Deloitte's Michael Raynor. He explains how higher prices p ...
- With Smart Run Watch, Adidas Sprints For The Lead
Marketing Daily, Karl Greenberg - Friday, November 8, 2013
Adidas is latest to market with its second-generation Smart Run. The $399 machine, which hit shelves Nov. 1, is much like a smartphone as a watch (minus the phone). "Marketi ...
- Google Helpouts Bring Human Element To Q&A, Search
Online Media Daily, Laurie Sullivan - Tuesday, November 5, 2013
Google has opened a how-to site selling expert advice on topics from leaky pipes to makeup applications to math problems in live streaming sessions on computers and smartphones. Helpouts, t ...
- Seasonal Showdown: Mobile, Traditional Toys Collide
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2013
While parents are keenly aware of how much time kids spend with screens, they're less aware of what it means for traditional toys. Richard Gottlieb, publisher of "Global Toy News ...
- Q&A: Target Flavors Content To Feed Infolust
Marketing Daily, Sarah Mahoney - Monday, October 14, 2013
The Minneapolis-based retailer isn't alone in its mania for content. A survey of attendees of last month's Advertising Week named content marketing as the No. 1 topic. Target VP Dust ...
- Q&A: For DVR'd Ads To Work, Adjacencies Critical
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2013
New research from Duke University's Fuqua School of Business finds that as long as a brand's personality stands out from the other ads it is grouped with, it actually do ...
- Chevrolet's CMO: Big Brands Should Do Big Things
Marketing Daily, Karl Greenberg - Tuesday, October 8, 2013
"It's our growth -- we're one of the fastest-growing auto brands. And our core group of vehicles holds their brand value. For years we had cars that weren't really Chevrolets ...
- Real-Time With Richard Jalichandra, Isocket's New Chief
RTBlog, Tyler Loechner - Wednesday, October 9, 2013
Programmatic direct provider isocket has a new chief in town just weeks after striking a deal to become Microsoft's programmatic direct partner of choice. Richard Jalichandra has been named t ...
- Digital Shopping Rewires BTS Habits
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2013
Ted Vaughan, a partner in BDO's retail and consumer product practice, says that for one thing, digital shopping is changing kids' expectations; for another, department stores are making a comebac ...
- Unilever Puts People First
Marketing Daily, Ken Beaulieu - Friday, July 12, 2013
Unilever's latest marketing strategy, "Crafting Brands for Life," represents a sharply focused effort to empower people to own and shape the company's brands. Rob Master -- Unilever's vice president ...
- Q&A: CMO Mahoney Finds New Roads At Chevrolet
Marketing Daily, Karl Greenberg - Tuesday, July 9, 2013
Tim Mahoney has been Chevrolet's CMO and global Chevrolet and global GM marketing operations leader since April. That's a big change from his former role as top U.S. marketing executi ...
- Q&A: Neuroplastic Brains Crave More Than Digital Experiences
Marketing Daily, Sarah Mahoney - Friday, July 5, 2013
A new paper from Deloitte takes a much bigger-picture view on the role of neuroplasticity, the capacity of the brain to rewire itself in response to circumstances, and how ...
- Q&A: How Private Labels Are Rebranding Retailers
Marketing Daily, Sarah Mahoney - Wednesday, June 26, 2013
While the importance of private labels may have grown at hyperspeed during the recession, there's no sign of slowed growth yet. For consumers, they often represent high quality at ...
- Aston Martin Makes Its Marque
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 24, 2013
In this Q&A, Aston Martin global marketing director Markus Kramer talks about the marketing challenges facing luxury brands and how his brand is celebrating its centenary. Among a lot ...
- Q&A: Honda's Accavitti On Agency Change Strategy
Marketing Daily, Karl Greenberg - Thursday, June 20, 2013
Honda Motor's luxury brand Acura is about to launch its first campaign under its new AOR Mullen. Marketing Daily visited American Honda's headquarters in Torrance, Calif., to chat with Micha ...
- Chevrolet's Fleck Talks Northeast Strategy
Marketing Daily, Karl Greenberg - Tuesday, June 18, 2013
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up at night -- the region is GM's second-largest, has a mess of dealerships, a ...
- Chevrolet's Campbell: Racing On Sunday Still Sells
Marketing Daily, Karl Greenberg - Thursday, June 13, 2013
Chevy showed dealers the Impala-based SS sedan, the new Stingray, Silverado pickup and a bunch of other cars at Pocono recently. In this Q&A, Jim Campbell, who heads up Chevrol ...
- Q&A: TiVo Evolved As Screens Proliferated
Marketing Daily, Aaron Baar - Tuesday, June 11, 2013
When it was founded in 1997, TiVo set out to change the way people watch television, allowing them to watch programming on their calendar and their terms. In the ...
- Q&A: On Running To Catch Nike, Adidas, Et Al.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
The running-exercise-workout landscape is populated by companies with immediate brand recognition. But in this Q&A, David Allemann, co-founder of On athletic shoes, reveals how a garden hose, some Swiss engineer ...
- Q&A: Pepsi at NFL, Rookie, Super Bowl Alliance
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 3, 2013
The NFL and Pepsi have been partners since 2002, the same season that the brand launched support for the Rookie of the Week and Rookie of the Year awards. B ...
- Q&A: How FedEx Scores With The NFL, Nascar, PGA Tour
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 29, 2013
FedEx delivers packages, parcels and logistical solutions to businesses and customers worldwide. But as Seth Fishbein, marketing specialist advisor-sports marketing for the company, explains in this Q&A, FedEx also delive ...
- TiVo Executive Talks Tablets, TRA And Tebow
TVBlog, David Goetzl - Friday, May 24, 2013
TiVo has a slew of initiatives in play looking to take advantage of changing consumer behavior and move beyond its early image as an ad-skipping facilitator. It's launched functionality allowi ...
- Q&A: From Promotion To Brand Activation
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2013
The Promotion Marketing Association has re-christened itself as the Brand Activation Association. Bonnie Carlson, its president, tells Marketing Daily what sparked the change, and what its members are struggling wi ...
- Q&A: Is Reebok Flexing Its Muscles
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 29, 2013
Reebok has a desire to perspire, which goes back to its origins more than 115 years ago and has been re-energized with recent marketing campaigns "The Sport of Fitness" a ...
