- Q&A: From Promotion To Brand Activation
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2013
The Promotion Marketing Association has re-christened itself as the Brand Activation Association. Bonnie Carlson, its president, tells Marketing Daily what sparked the change, and what its members are struggling wi ...
- Q&A: Is Reebok Flexing Its Muscles
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 29, 2013
Reebok has a desire to perspire, which goes back to its origins more than 115 years ago and has been re-energized with recent marketing campaigns "The Sport of Fitness" a ...
- Ask.com Rolls Out A Series Of TV Ads
Online Media Daily, Laurie Sullivan - Friday, April 19, 2013
Ask.com will launch a national TV campaign Monday showcasing common questions and answers in uncommon themes and unexpected settings to catch the attention of consumers. The ads -- inspired ...
- Q&A: Can The NASL Reuse, Renew, Reboot Marketers?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 18, 2013
In the 1970s and 1980s, the North American Soccer League boasted the likes of Pel, Franz Beckenbauer, George Best, Johan Cruyff and other soccer icons. But over-expansion and bad financi ...
- Q&A: MiLB CMO Michael Hand
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 10, 2013
Minor League Baseball has long been a hit with players, fans, owners and local businesses, but now MiLB wants to become a hit with companies and marketers at a nation ...
- A Case For Precision Marketing
Marketing Daily, Ken Beaulieu - Tuesday, April 2, 2013
Sandra Zoratti, vp marketing at Ricoh, who will speak at the 2013 ANA Advertising Financial Management Conference, discusses the key principles of precision marketing, how to implement big data progra ...
- Q&A: Lexus' Bolain On The Entry-Luxury Sandbox
Marketing Daily, Karl Greenberg - Thursday, March 28, 2013
Lexus, which launched its CT compact car last year to compete in the entry-luxury segment, has been busy updating both its vehicle designs and advertising to create a new, le ...
- Heineken Breaks From The Mainstream
Marketing Daily, Ken Beaulieu - Wednesday, March 20, 2013
Lesya Lysyj, Heineken USA chief marketing officer, recognizes that to elevate an iconic beer brand like Heineken, she needs to move away from the sameness of mainstream beer advertising. Lysy ...
- Q&A: Developing A True Mobile Strategy
Marketing Daily, Aaron Baar - Tuesday, March 19, 2013
According to Glen Hartman, global managing director of digital consulting at Accenture Interactive, marketers have got to get it right because consumers will be more inclined toward companies that effective ...
- Answers.com Registers Major Mobile Growth
Online Media Daily, Mark Walsh - Monday, March 18, 2013
Like other Web publishers, Answers.com has seen a dramatic shift of its user base to mobile devices over the last year or so. Adapting to the mobile migration, the compa ...
- Q&A: Twitter, Facebook Rewrite Content Marketing Rules
Marketing Daily, Sarah Mahoney - Sunday, March 17, 2013
Matt Kumin, founder and CEO of PublishThis, a cloud-based content marketing platform, fills "Marketing Daily" in on what he sees as the big changes ahead, as brands try to fi ...
- Boost Goes Running: Q&A With Adidas' David Baxter
Marketing Daily, Karl Greenberg - Tuesday, March 12, 2013
Adidas is very busy this year, having recently launched Impact Camo collection of sports gear; just-launched Crazyquick footwear; and the SpringBlade coming in August. The latter has backward-facing, wing-flap-like blad ...
- Ask.com Taps TV's 'Extra' To Brand Q&A
Online Media Daily, Laurie Sullivan - Thursday, February 28, 2013
In a branding deal expected to run at least until June, Ask.com and the television show Extra will work together, where the hosts use the question-and-answer site in the programmi ...
- Q&A: State Farm On Sports Sponsorships
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
State Farm has sports sponsorship assets with the NBA, ESPN and others. But as Tim Van Hoof, AVP-marketing and communications for State Farm, reveals in this Q&A, "If people don ...
- The Legal Implications Of Sponsorship
Marketing Daily, Ken Beaulieu - Tuesday, February 26, 2013
This year, Liberty Mutual became an official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams. As the stage becomes bigger and brighter for the company, legal implicatio ...
- Q&A: How Under Armour, NFL Work Together
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
The NFL Scouting Combine presented by Under Armour gave the company a platform for debuting a new marketing campaign and an endorsement roster that includes Cam Newton and Tom Brad ...
- Mobile's Retail Power Comes From ... The Couch?
Marketing Daily, Sarah Mahoney - Sunday, February 24, 2013
Research from Kantar Retail reports that smartphone owners are more likely to use their devices at home or at work, not while traveling or in stores. But that's just o ...
- Adidas' Stamminger Talks Innovation
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Adidas has unveiled Energy Boost, which just might turn the running and training categories upside down. In this Q&A, adidas group president of brands Erich Stamminger explains how pushing creati ...
- Scion's Murtha: Focus Shifts But Not Identity
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
The latest program, "Make Every Second Count," by long-time AOR Attik, features young culinary, promotional, retail and design entrepreneurs documenting their daily lives with the brand. Scion VP Doug Murt ...
- Online Sales Cannibalizing Retail? Nope, Says PwC
Marketing Daily, Sarah Mahoney - Wednesday, February 13, 2013
Despite the continued strength of e-commerce and the constant lamentations from retailers about showrooming and online cannibalization, new data from consultants PwC shows that shoppers are actually spending more wi ...
- Francois, Kuniskis On Chrysler's Wonderful Life, Part 2
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
To get the recipe for success, "Marketing Daily" corralled Chrysler Group, LLC CMO Olivier Francois, and 20-year Chrysler veteran and now head of the Fiat brand in North America T ...
- Q&A: Joe Montana Dishes On Life As A Stain
Marketing Daily, Sarah Mahoney - Tuesday, February 5, 2013
Talk about a rush for San Francisco 49ers fans -- not only did the second half of Super Bowl XLVII give them the thrill that their team might actually co ...
- Francois, Kuniskis On Chrysler's Wonderful Life
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
It's still kind of hard to believe: a few years ago, Chrysler Group was like Jimmy Stewart on that bridge about to take a final swim in the frozen wate ...
- Q&A With Standard MD On TV Channel Launch
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 5, 2013
London Live will be broadcast to around 4 million homes in the capital and represents the largest of all the local TV services that the regulator Ofcom is currently awardi ...
- Q&A: Will Any Brands Show Up Naked At Super Bowl?
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2013
Ever since Jeff Rosenblum, a co-founder of Questus, started showing marketers "The Naked Brand," a documentary about advertising he made with Sherng-Lee Huang, he's become accustomed to fielding questions abo ...
- Social Shopper: Is It The Year Of The 'Print Cliff'?
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2013
Chalk it up to one of those industry incongruities: While newspapers have lost something like 30% of readers in the last 20 years, the freestanding inserts that fatten them ...
- Q&A: Alan Batey Talks Buick, GMC
Marketing Daily, Karl Greenberg - Thursday, January 24, 2013
In Detroit this month, General Motors showed Buick's new compact crossover, the Encore and the GMC Sierra and Chevrolet Silverado pickup trucks. Cross-town competitor Ford has its hands full wi ...
- Q&A: Chevrolet Finds New Roads Worldwide
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
In Part One of a two-parter with "Marketing Daily," Alan Batey talks about Chevrolet's deal with Manchester United, the new "Find New Roads" Chevrolet tagline, and how to make glob ...
- Q&A: Gen Y Craving Authenticity, Adventure
Marketing Daily, Sarah Mahoney - Thursday, January 17, 2013
Jeff Fromm, EVP at Barkley, an ad agency in Kansas City, Mo., and author of the forthcoming "Marketing to Millennials," weighs in on what he thinks marketers are missing wh ...
- Q&A: Brendan O'Kane, OtherLevels
Marketing Daily, Aaron Baar - Wednesday, January 2, 2013
It's one thing to attract mobile gamers; it's quite another to keep them. But when a game is dependent on advertising support for its existence, keeping them is of t ...
