- Q&A With Olivier Francois, Man Of The Day
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 3, 2012
Chrysler, LLC's automotive marketing star, Olivier Franois, talks music, advertising, brand value and identity in this QA. How did Chrysler get Clint Eastwood to do an ad? Same way t ...
- Q&A: VW Has A Unique Position, Even Underwater
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
The brand itself is souped up, with increasing sales, consideration and market share. Tim Mahoney, EVP and chief product marketing officer for Volkswagen of America, talks to "Marketing Daily" abo ...
- Q&A: For Affluent Gen Y, Confidence Soars
Marketing Daily, Sarah Mahoney - Thursday, November 29, 2012
It won't take much to brighten the spirits of affluent consumers. A new survey from Unity Marketing finds that people earning $100,000 or more are already making merry, with luxu ...
- Q&A: Illycaffe Global Comms Chief
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 21, 2012
Anna Adriani, global PR director and chief sustainability officer for Illycaff, is in Melbourne at the World PR Forum - the first time the forum has been held in Australi ...
- Q&A: Century 21 CMO Thorne On Super Bowl
Marketing Daily, Aaron Baar - Tuesday, November 20, 2012
In this age of one-to-one marketing through digital channels, it might seem incongruous for a realty company to employ such old-school mass media tactics, but as CMO Bev Thorne explain ...
- Jim Vurpillat: Cadillac ATS Ushers In New Buyers
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new car gives the brand some legitimacy around backing public art installations made by so-called street artists in places like the flank of the building across from BAM housi ...
- Q&A: Lexus' Brian Bolain Talks Cars, Campaigns
Marketing Daily, Karl Greenberg - Monday, November 5, 2012
"We are definitely speaking more loudly than before with the LS, and there's a bit of irony in that since LS is a very quiet car. But we are tryi ...
- Q&A: Ocean Spray Sticks To What Works
Marketing Daily, Sarah Mahoney - Monday, October 22, 2012
What's a marketer to do when the old campaign just keeps on ticking? We asked Larry Martin, Ocean Spray's VP-marketing, to haul himself out of the cranberry bog and expla ...
- MTV: Youngest Millennials Flee To Twitter
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
"We went to one [incubator] where there was a canoe-maker, someone designing apps, and someone making coats for homeless people, all in one space. They are all coming together ...
- Q&A With Wendy's CMO Craig Bahner
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
The Wendy's Company announced that in March 2013 it would roll out a new version of its logo. It will be introduced on packaging, advertising, crew uniforms, restaurant signage, menuboar ...
- Can One TV Brand Reach 10 Billion Devices?
Media Magazine, Sarah Mahoney - Friday, September 28, 2012
Roughly a year after joining Discovery Communications, JB Perrette wants to talk about the future -- - not just next season, or even five years from now. He's ready ...
- Gamechanger: iPad Takes the Field
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
It's no secret that football and technology go together like ranch dressing and wings. But nothing has caught on as quickly as the humble iPad, which is now used ...
- Q&A: Why Brands Still Shun Big Women
Marketing Daily, Sarah Mahoney - Friday, September 14, 2012
NPD Group reports that while two-thirds of women 13 and older describe themselves as "special sized" -- a statistic that dovetails nicely with the two-thirds of American women who a ...
- StubHub CMO Ray Elias: We Are Not Just A Ticket Seller
Marketing Daily, Karl Greenberg - Thursday, September 13, 2012
This year, online ticket seller StubHub launched its largest marketing effort to date, its Ticket Oak ad campaign -- part of a bid to expand awareness and position the compa ...
- Facebook's Ultimate Social Search Engine Looks More Like Ask.com
SearchBlog, Laurie Sullivan - Wednesday, September 12, 2012
The world watches and waits for Mark Zuckerberg to announce a search engine to rival Google, but the search engine the Facebook CEO plans to build will integrate capabilities clos ...
- Q&A: Stores Rule; Social And Mobile Lag
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
How exactly does digital influence the way shoppers behave, from product research to final transaction? Analyst Corinne Munchbach, who wrote a new Forrester report, tells "Marketing Daily" a little mo ...
- Q&A: Mobile Makes Inroads On Event Marketing
Marketing Daily, Sarah Mahoney - Thursday, August 23, 2012
"If you dissect the pain point for most marketers," says Uzair Dada, CEO of Iron Horse Interactive, "they go to an event or a trade show and hope to genera ...
- Q&A With Dunkin's John Costello: ROI Comes First
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
As Dunkin' introduced its first mobile app for payment and gifting for iPhone, iPod Touch and Android smartphones, John Costello stopped to talk with "Marketing Daily" about this development a ...
- Louisville Slugger Throws Change-up In Women's Marketing
Marketing Daily, Sarah Mahoney - Saturday, August 18, 2012
While Louisville Slugger has somewhere between 50 and 60% of the Major League Baseball market, it wanted to up its game in marketing to girls and women, its fastest-growing segmen ...
- Q&A: A Social Olympics? Or Mobile?
Marketing Daily, Sarah Mahoney - Monday, August 13, 2012
"Marketing Daily" wanted to take the full measure of the most digitally driven Olympics ever. We asked Elena Perez, director of marketing for Medialets, a brand advertising platform for mobil ...
- Q&A: U.S. Basketball Follows Yellow Brick Road
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
As the men's hoops team continues to strive for a gold medal at the 2012 Summer Games, partners such as Burger King, Jeep, Right Guard, Gatorade, Nike and 24 Ho ...
- Pricing And Social Media: Can Brands Push Back, Too?
Marketing Daily, Sarah Mahoney - Wednesday, August 1, 2012
Jean-Manuel Izaret, a partner with Boston Consulting Group's San Francisco office, says smart marketers can raise prices when they need to, as long as they're careful. He tells "Marketing Dail ...
- Earning Its Place At The Party
OMMA Magazine, Sarah Mahoney - Wednesday, July 18, 2012
Display advertising is getting weaker, with a flat to declining return on investment for marketers, says Rex Briggs, CEO of research and analytics firm Marketing Evolution. He sees the mo ...
- Why Subway Loves TV
OMMA Magazine, Sarah Mahoney - Wednesday, July 18, 2012
Perhaps we're fascinated by how many Subway sandwiches athletes like Michael Phelps and Apolo Ohno get to eat. Or maybe we're impressed that the chain recently won the stamp ...
- Garber (MLS), Hainer (Adidas) Talk Technology
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
The 2012 Major League Soccer All-Star Game on July 25 featured the first extensive on-field use of the Adidas' miCoach Elite, making it the first "smart" game of its ki ...
- Can Display Get Emotional?
OMMA Magazine, Carrie Cummings - Wednesday, July 18, 2012
Four of the best brains in display advertising say it's a format that has plenty of heart - and that it will continually improve its ability to resonate with customer ...
- Q&A: Virgin Mobile Marketing Head Faris On Retail
Marketing Daily, Aaron Baar - Friday, July 20, 2012
This week, the Sprint-owned brand is opening its first branded retail outlet in Chicago's upscale Lincoln Park neighborhood, looking to attract a relatively young demographic of consumers who are looki ...
- Q&A: For Retailers, Smartphones Rewrite Email Rules
Marketing Daily, Sarah Mahoney - Tuesday, July 10, 2012
For the Fourth of July holiday, for example, 57% of major retailers sent at least one promotional email this year, versus just 34% a year ago. Chad White, research direct ...
- Q&A: Home Run Derby Powers State Farm
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 10, 2012
State Farm is adding to its Home Run Derby presence with elements that include a baseball-themed "Discount Double Check" ad that will break on ESPN tonight, which, as Tim V ...
- Q&A: McDonald's Global Brand Officer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
McDonald's, official restaurant sponsor of the Olympics since 1996, is doing it again in London, and will keep at it through the 2020 games. The chain will have its large ...
