- Q&A: Home Run Derby Powers State Farm
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 10, 2012
State Farm is adding to its Home Run Derby presence with elements that include a baseball-themed "Discount Double Check" ad that will break on ESPN tonight, which, as Tim V ...
- Q&A: McDonald's Global Brand Officer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
McDonald's, official restaurant sponsor of the Olympics since 1996, is doing it again in London, and will keep at it through the 2020 games. The chain will have its large ...
- Q&A: Globetrotters CEO Has Global Plans
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
While focusing on having a year-round presence in hoops-hungry China, The Harlem Globetrotters in the U.S. has signed a marketing deal with 24 Hour Fitness, brought in a new marketi ...
- The Last Gasp of [Old School] Marketing
Media Magazine, Joe Mandese - Wednesday, June 6, 2012
When it comes to enormous change in media and marketing, there's never been a shortage of prophets or doomsayers, but the apocalypse never quite arrived. While editor-at-large Bob Garfield admi ...
- Rediscovering Media's Lost Generation
Media Magazine, Sarah Mahoney - Wednesday, June 6, 2012
In most ways, marketers are no different than they were last year, last decade or even last century: They sell stuff. It's the media they rely on to do th ...
- Reaching Today's Bicultural Latinos
Engage:Hispanics, Cara O'Flynn - Thursday, May 31, 2012
New technology and more complex identities will require changes in strategy for marketers. ...
- Q&A: Philly Focuses On Parkway
Marketing Daily, Karl Greenberg - Saturday, May 26, 2012
Meryl Levitz, president and CEO of the GPTMC, talks to Marketing Daily about the Barnes, the new campaign, the revitalization of the Ben Franklin Parkway, and the big tourism pictu ...
- Nissan's Schaffer Talks Races, Ride-and-Drives
Marketing Daily, Karl Greenberg - Thursday, May 24, 2012
Jay Schaffer, Nissan North America's promotions manager, talks to Marketing Daily about the race, the company's hiring of local-market event and marketing consultants (dubbed Nissan Next Launch Managers), and ...
- Q&A: Audi Focuses On Digital For Halo Vehicles
Marketing Daily, Karl Greenberg - Wednesday, May 9, 2012
Audi of America this year is focusing marketing efforts less on high-volume cars like A4 and A5, and more on lower-volume vehicles like the Allroad, which the automaker brought ba ...
- Q&A: Audi's Success Transcends Numbers
Marketing Daily, Karl Greenberg - Monday, May 7, 2012
In the first segment of this two-part interview, Scott Keogh, VP of marketing, talks to "Marketing Daily" about how forthcoming products align with long-term strategy, and how the brand ...
- Ask.com Readies Investments To Supplement Q&A Search
Online Media Daily, Laurie Sullivan - Friday, April 27, 2012
Ask.com will likely make a series of investments this year to support its question-and-answer platform, capitalizing on the company's core technology. It has begun to test application programming interfaces th ...
- Q&A: Boosting ROI With Sweet Tweets
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Maximizing its social media budget has been as perplexing to Ben & Jerry's as it is to the next advertiser. Jay Curley, integrated marketing manager, tells us that using Twitt ...
- Q&A: Mitsubishi Gets Outlandish For Outlander
Marketing Daily, Karl Greenberg - Friday, April 20, 2012
The latest promotional effort gives three people all-day test drives of the Outlander Sport, while MMNA covers for them at work by sending ersatz temps to the winners' cubicles. T ...
- Answers Expands Social, Ad Services
Online Media Daily, Laurie Sullivan - Monday, April 23, 2012
Answers, a network of Q&A sites, will build out social, personalized and ad services on desktop and mobile, based partly on a minority investment made by TA Associates, a glob ...
- Q&A: Glaser Has Big Plans For Mercedes-Benz
Marketing Daily, Karl Greenberg - Thursday, April 19, 2012
Bernhard (Bernie) Glaser, who replaced Steve Canon as VP marketing at Mercedes-Benz USA (MBUSA), was pretty much up to speed at the get-go when he started in the top marketi ...
- Q&A: Samsung's Ralph Santana On Olympic Genome
Marketing Daily, Aaron Baar - Thursday, April 12, 2012
The app mines a user's public information on Facebook and matches it with information from Olympic athletes and hopefuls to draw a map of connections between an individual user a ...
- Mazda's O'Sullivan Talks (One-Stop) Shop
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
This will be a critical year for Mazda as it focuses on its CX-5 compact crossover, the SkyActiv Technology under that car's hood and under the hood of the 20 ...
- Q&A: Size Matters: Why Large = Power
Marketing Daily, Sarah Mahoney - Monday, April 9, 2012
"In our bagel experiment, the banner put people in a certain mindset of feeling powerful, or feeling powerless. Advertisers have more control over the implications about status than they reali ...
- Q+A: Vincent Letang, EVP/Director of Global Forecasting for MAGNAGLOBAL
Media Magazine, Carrie Cummings - Friday, April 6, 2012
With so many consumers switching to online video services, cutting the cord and turning their noses up at current TV programming, it's hard to think that advertisers' TV budgets wi ...
- Q&A: Can $1 Billion Stadiums Be Premium?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Dave Checketts says new, mega-expensive stadiums can also upgrade amenities like food, and seats. The chairman/CEO for Legends Hospitality Management, owned by the New York Yankees and Dallas Cowboys, a ...
- Q&A: Hunter Says There's No 'D' In Ram
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2012
in this two-parter, Marissa Hunter discusses how the automaker is bolstering Ram's equity as its own brand. It's not an easy task. Even as we chatted, I frequently found myse ...
- Q&A: NetZero's President On New Strategies
Marketing Daily, Aaron Baar - Monday, March 19, 2012
The company that made a name for itself offering low-cost (or "value-priced") home Internet services that were heavily reliant on phone-line dial-up returns to marketing with a new array ...
- Q&A: Gen Y's Youngest Demand Authenticity, Via Text
Marketing Daily, Sarah Mahoney - Friday, March 16, 2012
New data from DoSomething.org, a Web site that connects teens, brands, and causes, shows that this text-centric group is even less into email than many would have thunk. Nancy Lubli ...
- Volvo Not Risk-Averse When It Comes To Mobile
Mobile Marketing Daily, Mark Walsh - Thursday, March 15, 2012
Volvo may not boast the marketing budgets of larger auto manufacturers, but that hasn't stopped the company from pushing into emerging ad segments including mobile. Mobile Marketing Daily recently spo ...
- Shoppers Are Patient, Moderate ... And Male
Marketing Daily, Sarah Mahoney - Saturday, March 10, 2012
As shoppers struggle to balance family budgets with the big jump in gas prices. "Marketing Daily" asked Stephen Wyss, a partner in BDO's retail practice, to explain the shifts ...
- Q+A: David Kenny, Chairman and Chief Executive Officer, The Weather Channel Companies
OMMA Magazine, Joe Mandese - Friday, March 2, 2012
When David Kenny made the leap earlier this year from cloud operator Akamai to a storied role on Yahoo's board to the CEO's desk at The Weather Channel, you cou ...
- Q&A: Jaguar's Pryor Says The Brand Is 'Alive'
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
Jaguar's new global campaign, "Alive," is the biggest campaign for the brand in years, and it comes as the auto brand has gotten kudos for vehicles like the XF spor ...
- Q&A: Buick Focuses On New Vehicles, Buyers
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
In addition to the Buick Discovery Tour invitation-only experience, the test drive program, the automaker will tout the Verano through advertising around NCAA basketball. "Marketing Daily" speaks with Roger McCormac ...
- Q&A: Men Warming Up To Skin Care
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
It's been nearly a decade since the term "metrosexual" first popped into the cultural lexicon. New research from the NPD Group finds that while 9 out of 10 men u ...
- Q&A: Volleyball Star Misty May-Treanor
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
Aside from Sports Illustrated swimsuit models, Misty May-Treanor may be one of the most famous women known for displaying her skills while wearing a bikini. The two-time defending Olympic volleyba ...
