- High-Powered Content Can Help You Nurture Leads
Around the Net in Email, Ray Schultz - Tuesday, March 10, 2020
Marketers often send unqualified leads to sales. But it wouldn’t happen if they focused more on nurturing those leads with high-conversion content. Uberflip’s Randy Frisch describes the four areas to ...
- Corralling Your Leads: Most Firms Are Investing In Marketing Lead Management
Email Insider, Ray Schultz - Monday, March 2, 2020
Study by Research in Action lists the 'top 15' automated lead management systems worldwide. ...
- Seven B2B Lead Generation Tools
Around the Net in Email, Ray Schultz - Monday, February 24, 2020
Smart B2B marketers are using lead-generation tools to capture leads and manage the process. Here are seven such tools from which to choose. MediaPost does not offer any
endorsements. ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no identifiable customer data being shared by ...
- Stats And Snippets On B2B Email: Why It's The Most Effective Lead-Generation Tool
Email Insider, Ray Schultz - Friday, January 31, 2020
Email is expected to drive a massive number of leads this year, above all other channels, DigitalSilk reports. ...
- Email Video Messaging Tool Offered To Real Estate Sellers
Email Marketing Daily, Ray Schultz - Friday, January 31, 2020
Real estate agents and teams can send videos via email and text from desktop and mobile, CINC says. ...
- Google My Business Gets Automated Call Tracking Via Third Party
Search Insider, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates the platform's integration with Google My Business (GMB). ...
- Email Tops In B2B Lead Generation, Nurturing: Study
Around the Net in Email, Ray Schultz - Monday, January 6, 2020
Email produces B2B leads with the highest ROI, according to a Chief Marketer study. In addition, email is the most valuable tool for lead nurturing. However, click-through rates remain a ...
- 10 Ways To Boost Your Email Lead Generation
Around the Net in Email, Ray Schultz - Friday, January 3, 2020
Email marketing is a more cost-effective way of generating leads than other tactics. Here are 10 email marketing strategies that can boost your lead generation. ...
- Digital Report Card: How Brands Are Doing As 2020 Looms
Email Insider, Ray Schultz - Wednesday, December 4, 2019
Email is rated as effective by less than half of marketers surveyed, but digital strategies work well overall, Ascend2 reports. ...
- Uberflip Acquires SnapApp, Content Experience Firm
Email Marketing Daily, Ray Schultz - Wednesday, December 4, 2019
The purchase will provide Toronto-based Uberflip with a Boston presence and enhance its content experience capabilities. ...
- Lead-Generation Strategies Under Marketing And Federal Scrutiny
Search Marketing Daily, Laurie Sullivan - Wednesday, November 27, 2019
A CMO Council report analyzes the growing use of low-cost, unverified leads from questionable, offshore, commodity list providers, and looks at the risks for B2B brands. Marketers must rethink strategies ...
- Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads
Email Insider, Ray Schultz - Friday, November 22, 2019
Third-party vendors are deluging the market with badly qualified, non-permission-based email lists, The CMO Council warns. ...
- Google Tests Lead Form Extensions For Search Text Ads
Search Insider, Laurie Sullivan - Thursday, October 31, 2019
People who have signed in to their Google account and are searching for information can tap on a call-to-action in the brand's text ad, such as "Apply Now," to see ...
- Lead-Generation Service Shows How Much Data Google Home Devices Collect
Search Insider, Laurie Sullivan - Thursday, October 24, 2019
Data collected from Google smart home and personal devices by searches, sensors, voice commands or visual cues can be daunting when combined to create a complete picture of an individual ...
- Email Is The Main Lead Nurturing Tool: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 23, 2019
Email engagement is the top content marketing metric, the Content Marketing Institute and MarketingProfs report. ...
- HubSpot Debuts LinkedIn Lead Gen Forms Service
Email Marketing Daily, Ray Schultz - Tuesday, October 22, 2019
HubSpot users can align their ad campaigns with email marketing, the company says. ...
- North Star HQ Pitches LinkedIn Tool, Saying Email Doesn't Work
Email Marketing Daily, Ray Schultz - Monday, October 14, 2019
Lead Pilots helps brands automate their LinkedIn campaigns while being GDPR-compliant, the company says. ...
- Study: 'Nontraditional' Video Ad Formats On OTT Platforms Growing
Digital News Daily, Wayne Friedman - Wednesday, October 2, 2019
Marketers using "nontraditional" video ad formats on OTT platforms look to double their ad spend this year to $35 million, according to advanced advertising company BrightLine. ...
- Well-Fed Leads: Don't Forget The Nurturing Stage
Email Insider, Ray Schultz - Tuesday, October 1, 2019
Personalized email produces the best results when the content is state-appropriate, Peter Koeppel notes. ...
- Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing
Search Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
Referrals, social media, and search marketing top the list of new leads for marketers, according to a Borrell Associates study released Monday. ...
- Moving B2B Leads From Download To Conversion
Around the Net in Email, Ray Schultz - Wednesday, August 28, 2019
Good work -- you’ve gotten the prospect to download your lead magnet. But what's next? B2B leads must be nurtured through a very careful nurturing process. Here’s a guide on ...
- Leading The Pack: How Brands Drive Quality Leads
Email Insider, Ray Schultz - Tuesday, August 27, 2019
Email marketing is the second most-used lead-generation tactic, second only to social media, Ascend2 reports. ...
- PureB2B Launches Content Platform For B2B Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, August 20, 2019
The new service, PureContent, allows users to create content in multiple formats, the company says. ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They Love
Show Daily, Nina Lentini - Tuesday, June 11, 2019
If there's one thing we learned from this morning's presentation from Zillow's Olly Downs, it's that artificial intelligence is like a rooster. ...
- Transparency For Leads In Open Exchange Boosts Publisher Count Past 500
Search Marketing Daily, Laurie Sullivan - Monday, April 22, 2019
Open exchange PX provides marketers with insights about the leads they use, including a time stamp and where the data originates. ...
- Leadfeeder Raises EUR3.1 Million In Funding Round
Around the Net in Email, Ray Schultz - Tuesday, April 9, 2019
Leadfeeder, a B2B lead generation startup based in Helsinki, has raised €3.1 million in series A funding. Leading the round is Endeit Capital, with Finland’s Superhero Capital and Vendep Capital ...
- Integrate Acquires B2B Lead-Generation Firm Akkroo For $34 Million
Email Marketing Daily, Ray Schultz - Thursday, April 4, 2019
The purchase provides Integrate with an event-based lead-generation engine, the company says. ...
- Integrate And Marketo Work To Streamline Lead Delivery
Email Marketing Daily, Ray Schultz - Monday, March 25, 2019
Clients can automate their lead processing, eliminating manual data entry, Integrate claims. ...
- Former GroupM Chief Founds New Shop: C2Next Focuses On Search, Performance
Search Marketing Daily, Laurie Sullivan - Monday, March 11, 2019
Two industry veterans from WPP's search agency GroupM Next have formed a new agency aimed at supporting brand strategies, digital services and forging partnerships. ...
