- SmartBrown Marketing Becomes LeadCoverage
Email Marketing Daily, Ray Schultz - Monday, August 2, 2021
The Atlanta-based company offers email conversion and other lead-generation and supply-chain services. ...
- B2B The Force: Should Executives Be Sales Drivers Or Growth Enablers?
Email Insider, Ray Schultz - Friday, July 30, 2021
Marketing and digital design play important roles in B2B development, Stein IAS and WARC report. ...
- The E-ffect On Engineers: Email Emerges As Top Tactic For Reaching Them
Email Insider, Ray Schultz - Monday, July 26, 2021
Email is rated both as the favored channel and the most effective in 2021, engineering.com reports. ...
- B2B Firm UserGems Raises $2.4 Million In Seed Funding
Email Marketing Daily, Ray Schultz - Friday, July 23, 2021
The B2B startup says it can generate a new lead when a customer or buyer changes their job. ...
- How AI Can Improve Your Lead Qualification And Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 22, 2021
AI can help email marketers by helping them bypass tasks that take up time and keep teams from focusing on more important goals. Here is a guide for improving yo ...
- Pandemic Punching Bags: SMBs Were Hit Hard Last Year, But They're Coming Back
Email Insider, Ray Schultz - Monday, July 19, 2021
Small business owners said marketing helped them survive -- and email was a part of it, CallRail reports. ...
- Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands
Email Insider, Ray Schultz - Friday, July 2, 2021
Email is widely used to support marketing priorities like branding and lead generation, Delia reports. ...
- Six Tips For Driving Leads With Your Email Newsletter
Around the Net in Email, Ray Schultz - Monday, June 28, 2021
Harried email content writers may not heed some of the basic rules for email newsletters. Here are six tricks to turn your email newsletter into a lead-generation machine. ...
- Amazon Sues Text-Messaging Scammers For Impersonation
Digital News Daily, Wendy Davis - Thursday, May 13, 2021
Amazon is suing dozens of affiliate marketers for allegedly impersonating the company in text messages, in order to generate fraudulent traffic. ...
- Broadband Industry Financed Phony Comments Against Net Neutrality
PolicyBlog, Wendy Davis - Thursday, May 6, 2021
"In April 2017, the country's largest broadband companies banded together to fund a campaign to generate millions of comments for the FCC's 2017 net neutrality rulemaking proceeding," a new repo ...
- Play It Again With Retargeting: Brands Cite Channels And Challenges
Email Insider, Ray Schultz - Monday, May 3, 2021
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report. ...
- B2B Lead Nurturing Requires Email Automation
Around the Net in Email, Ray Schultz - Friday, April 16, 2021
B2B marketers need automated email capabilities to nurture leads. ESputnik CEO Oleksii Danchenko explains why in a Q&A. ...
- B2B Email Marketing Software Unveiled By UK Firm
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
Spotler's new software allows firms to email purchased data, and says such data is useful in email campaigns. ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 1, 2021
Two-thirds of marketers in a White Ops survey experienced fraud in the past year. The percentage rises when the marketing budget exceeds $5 million annually. ...
- PureB2B Combines Three Types Of Intent Data In Tool For Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
PurePredict combines first-party, trigger-based and content engagement intent data, the company says. ...
- Google Ads Lead Forms Convert Consumers Without Clicking Through
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
Google Ads updated its lead generation form so it serves up when people tap the headline of a paid-search ad, rather than make them click through, and guides them ...
- The Email Engine: It's The Most Used Channel In B2B
Email Insider, Ray Schultz - Monday, February 8, 2021
HubSpot is the most popular automation tool in B2B, followed by Adobe/Marketo and Pardot by Salesforce, Sagefrog Marketing Group reports. ...
- Fanplayr Unveils Targeted SMS Service
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The company claims that text is more effective than email marketing. ...
- Vimeo Launches Video Lead-Generation Tool For Use In Email Platforms
Inside Performance, Laurie Sullivan - Wednesday, January 27, 2021
The integration with launch partners HubSpot, Mailchimp, and Constant Contact, among others, allows small businesses to drive results from their email marketing by embedding videos into their email campaigns ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Inside Performance, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for companies to connect with people. The vision will see the company transform into a digital storefront for B2B produ ...
- Netline Debuts B2B Intent Data Service
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Intent Discovery is based on B2B content consumption behavior, the company says. ...
- CallRail Pulls In $56 Million In New Funding
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Lead-generation and analytics firm CallRail is investing in staff and hoping for further growth in 2021, it says. ...
- RentPath: A Time To Build Brand, Reduce Friction
Brand Insider, Steve Smith - Monday, November 30, 2020
Chester Bullock, Director of Technology at RentPath and a longtime email marketing maven, explains how the next normal will be about long-ball brand building. Bullock will be returning to t ...
- Lead-To-Account Matching, Predictive Lead Scoring Both Spike
MediaDailyNews, Michael McLaren - Thursday, November 5, 2020
The last week saw increased intent among brands for "lead-to-account matching." Matching new leads to existing accounts is a way to focus on customer retention and upsell. In absence ...
- CallRail Launches Lead Management, Communications Hub For SMBs
Email Marketing Daily, Ray Schultz - Thursday, October 29, 2020
The new tool provides "a single inbox" for all customer interactions, the company says. ...
- Brands In New Push Toward ABM During Pandemic: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 27, 2020
Almost all companies surveyed have a program this year, and many have achieved maturity. Lead generation has fallen as a KPI, Terminus reports. ...
- ECI Buys Bolt, Adding Cloud-Based Tools For Home Construction Market
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
ECI's Residential Home Construction Group includes Lasso CRM, a tool that facilitates email marketing. ...
- Conversion Therapy: Firms Struggle To Get Leads Through The Funnel
Email Insider, Ray Schultz - Wednesday, September 30, 2020
Only 12% are very satisfied with their lead conversion capabilities, Ascend2 and Verse report. ...
- Lost Leads: B2B Firms Fail To Speedily Reply To Queries In Test
Email Insider, Ray Schultz - Wednesday, September 23, 2020
Only one company sent a personalized email in five minutes, Workato reports. ...
- Larger Firms More Likely Than Smaller Ones To Find Lead Generation A Challenge, UK Study Shows
Email Marketing Daily, Ray Schultz - Monday, August 31, 2020
Big businesses are also more likely to send non-personalized emails, Prospex.ai reports. ...
