- The Top 10 B2B Email List Providers: Opinion
Around the Net in Email, Ray Schultz - Tuesday, July 7, 2020
Buying an email list can streamline the lead-generation process. But where do you find a good email list? Here is a list of the top 10 B2B email list providers.&n ...
- Email Draws Lead Generation Budget Dollars: Study
Email Marketing Daily, Ray Schultz - Monday, July 6, 2020
Ascend2 finds that 44% of brands are investing in email/automation in the next 12 months. ...
- Speed Turns Into A Performance Metric, Per Google Commissioned Study
Inside Performance, Laurie Sullivan - Thursday, June 25, 2020
The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analysis ...
- Content Marketing In A Pandemic: Five Tips
Around the Net in Email, Ray Schultz - Wednesday, June 3, 2020
Several industries, ranging from restaurants to real estate, have been hard hit by the pandemic. The content being put out in thes fields isn’t attracting qualified leads. But it can ...
- Email Is Top Channel Choice During Lockdown For UK Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Brands are taking a cautious approach, with only 11% of digital marketers saying they prefer to use all channels. Email is the leading channel, followed by SEO and paid search, ...
- Cognism Acquires Mailtastic, Email Signature Firm
Email Marketing Daily, Ray Schultz - Monday, May 11, 2020
Cognism purchased German-based Mailtastic as part of its European expansion. It contends that email is an overlooked B2B lead-generation channel. ...
- Google Plays Hardball With Payment Terms
Inside Performance, Laurie Sullivan - Thursday, May 7, 2020
It appears that the lower the cost per click falls on keyword terms in Google Ads, the stricter Google becomes with payment terms. Marketers may find themselves in a b ...
- Infogroup Debuts B2B Intent Data Platform
Email Marketing Daily, Ray Schultz - Tuesday, April 28, 2020
Data Axle helps brands act on interest based on behavior in multiple channels, the company says. ...
- High-Powered Content Can Help You Nurture Leads
Around the Net in Email, Ray Schultz - Tuesday, March 10, 2020
Marketers often send unqualified leads to sales. But it wouldn’t happen if they focused more on nurturing those leads with high-conversion content. Uberflip’s Randy Frisch describes the four areas to ...
- Corralling Your Leads: Most Firms Are Investing In Marketing Lead Management
Email Insider, Ray Schultz - Monday, March 2, 2020
Study by Research in Action lists the 'top 15' automated lead management systems worldwide. ...
- Seven B2B Lead Generation Tools
Around the Net in Email, Ray Schultz - Monday, February 24, 2020
Smart B2B marketers are using lead-generation tools to capture leads and manage the process. Here are seven such tools from which to choose. MediaPost does not offer any
endorsements. ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no identifiable customer data being shared by ...
- Stats And Snippets On B2B Email: Why It's The Most Effective Lead-Generation Tool
Email Insider, Ray Schultz - Friday, January 31, 2020
Email is expected to drive a massive number of leads this year, above all other channels, DigitalSilk reports. ...
- Email Video Messaging Tool Offered To Real Estate Sellers
Email Marketing Daily, Ray Schultz - Friday, January 31, 2020
Real estate agents and teams can send videos via email and text from desktop and mobile, CINC says. ...
- Google My Business Gets Automated Call Tracking Via Third Party
Inside Performance, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates the platform's integration with Google My Business (GMB). ...
- Email Tops In B2B Lead Generation, Nurturing: Study
Around the Net in Email, Ray Schultz - Monday, January 6, 2020
Email produces B2B leads with the highest ROI, according to a Chief Marketer study. In addition, email is the most valuable tool for lead nurturing. However, click-through rates remain a ...
- 10 Ways To Boost Your Email Lead Generation
Around the Net in Email, Ray Schultz - Friday, January 3, 2020
Email marketing is a more cost-effective way of generating leads than other tactics. Here are 10 email marketing strategies that can boost your lead generation. ...
- Digital Report Card: How Brands Are Doing As 2020 Looms
Email Insider, Ray Schultz - Wednesday, December 4, 2019
Email is rated as effective by less than half of marketers surveyed, but digital strategies work well overall, Ascend2 reports. ...
- Uberflip Acquires SnapApp, Content Experience Firm
Email Marketing Daily, Ray Schultz - Wednesday, December 4, 2019
The purchase will provide Toronto-based Uberflip with a Boston presence and enhance its content experience capabilities. ...
- Lead-Generation Strategies Under Marketing And Federal Scrutiny
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 27, 2019
A CMO Council report analyzes the growing use of low-cost, unverified leads from questionable, offshore, commodity list providers, and looks at the risks for B2B brands. Marketers must rethink strategies ...
- Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads
Email Insider, Ray Schultz - Friday, November 22, 2019
Third-party vendors are deluging the market with badly qualified, non-permission-based email lists, The CMO Council warns. ...
- Google Tests Lead Form Extensions For Search Text Ads
Inside Performance, Laurie Sullivan - Thursday, October 31, 2019
People who have signed in to their Google account and are searching for information can tap on a call-to-action in the brand's text ad, such as "Apply Now," to see ...
- Lead-Generation Service Shows How Much Data Google Home Devices Collect
Inside Performance, Laurie Sullivan - Thursday, October 24, 2019
Data collected from Google smart home and personal devices by searches, sensors, voice commands or visual cues can be daunting when combined to create a complete picture of an individual ...
- Email Is The Main Lead Nurturing Tool: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 23, 2019
Email engagement is the top content marketing metric, the Content Marketing Institute and MarketingProfs report. ...
- HubSpot Debuts LinkedIn Lead Gen Forms Service
Email Marketing Daily, Ray Schultz - Tuesday, October 22, 2019
HubSpot users can align their ad campaigns with email marketing, the company says. ...
- North Star HQ Pitches LinkedIn Tool, Saying Email Doesn't Work
Email Marketing Daily, Ray Schultz - Monday, October 14, 2019
Lead Pilots helps brands automate their LinkedIn campaigns while being GDPR-compliant, the company says. ...
- Study: 'Nontraditional' Video Ad Formats On OTT Platforms Growing
Digital News Daily, Wayne Friedman - Wednesday, October 2, 2019
Marketers using "nontraditional" video ad formats on OTT platforms look to double their ad spend this year to $35 million, according to advanced advertising company BrightLine. ...
- Well-Fed Leads: Don't Forget The Nurturing Stage
Email Insider, Ray Schultz - Tuesday, October 1, 2019
Personalized email produces the best results when the content is state-appropriate, Peter Koeppel notes. ...
- Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
Referrals, social media, and search marketing top the list of new leads for marketers, according to a Borrell Associates study released Monday. ...
- Moving B2B Leads From Download To Conversion
Around the Net in Email, Ray Schultz - Wednesday, August 28, 2019
Good work -- you’ve gotten the prospect to download your lead magnet. But what's next? B2B leads must be nurtured through a very careful nurturing process. Here’s a guide on ...
