- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Inside Performance, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for companies to connect with people. The vision will see the company transform into a digital storefront for B2B produ ...
- Netline Debuts B2B Intent Data Service
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Intent Discovery is based on B2B content consumption behavior, the company says. ...
- CallRail Pulls In $56 Million In New Funding
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Lead-generation and analytics firm CallRail is investing in staff and hoping for further growth in 2021, it says. ...
- RentPath: A Time To Build Brand, Reduce Friction
Brand Insider, Steve Smith - Monday, November 30, 2020
Chester Bullock, Director of Technology at RentPath and a longtime email marketing maven, explains how the next normal will be about long-ball brand building. Bullock will be returning to t ...
- Lead-To-Account Matching, Predictive Lead Scoring Both Spike
MediaDailyNews, Michael McLaren - Thursday, November 5, 2020
The last week saw increased intent among brands for "lead-to-account matching." Matching new leads to existing accounts is a way to focus on customer retention and upsell. In absence ...
- CallRail Launches Lead Management, Communications Hub For SMBs
Email Marketing Daily, Ray Schultz - Thursday, October 29, 2020
The new tool provides "a single inbox" for all customer interactions, the company says. ...
- Brands In New Push Toward ABM During Pandemic: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 27, 2020
Almost all companies surveyed have a program this year, and many have achieved maturity. Lead generation has fallen as a KPI, Terminus reports. ...
- ECI Buys Bolt, Adding Cloud-Based Tools For Home Construction Market
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
ECI's Residential Home Construction Group includes Lasso CRM, a tool that facilitates email marketing. ...
- Conversion Therapy: Firms Struggle To Get Leads Through The Funnel
Email Insider, Ray Schultz - Wednesday, September 30, 2020
Only 12% are very satisfied with their lead conversion capabilities, Ascend2 and Verse report. ...
- Lost Leads: B2B Firms Fail To Speedily Reply To Queries In Test
Email Insider, Ray Schultz - Wednesday, September 23, 2020
Only one company sent a personalized email in five minutes, Workato reports. ...
- Larger Firms More Likely Than Smaller Ones To Find Lead Generation A Challenge, UK Study Shows
Email Marketing Daily, Ray Schultz - Monday, August 31, 2020
Big businesses are also more likely to send non-personalized emails, Prospex.ai reports. ...
- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
Show Daily, Nina Lentini - Wednesday, August 26, 2020
Earlier this year, Crunch Fitness was hitting what its head of marketing and branding calls "a really good rhythm." Then COVID-19 hit. ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales tea ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Digital News Daily, Wendy Davis - Wednesday, August 12, 2020
The FTC's proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association of National Advertisers
says. ...
- How To Build Your Email List With Lead Magnets
Around the Net in Email, Ray Schultz - Wednesday, August 12, 2020
Lead magnets are eBooks, guides and other freebies that marketers offer in return for an email address. Here are some examples that can help marketers build their email subscriber list.&n ...
- Fastbase Acquires LeadScoreApp, B2B Tracking, Email Automation Firm
Email Marketing Daily, Ray Schultz - Monday, August 10, 2020
LeadScoreApp's scoring technology allows B2B teams to target hot leads, Fastbase says. ...
- Fastbase Offers Lead-Generation Targeting Tool
Email Marketing Daily, Ray Schultz - Tuesday, July 28, 2020
A lead-generation tool from Fastbase can provide prospect names for email marketing based on geography and other criteria, the company says. ...
- LeadSift And Intentsify Partner On Intent Data Action
Email Marketing Daily, Ray Schultz - Wednesday, July 22, 2020
The partnership will allow B2B teams to engage accounts that are researching specific solutions, the companies say. ...
- 'S' In SEO Now Means Stronger Brand Awareness, Reputation Tool
Inside Performance, Laurie Sullivan - Thursday, July 16, 2020
SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according ...
- The Top 10 B2B Email List Providers: Opinion
Around the Net in Email, Ray Schultz - Tuesday, July 7, 2020
Buying an email list can streamline the lead-generation process. But where do you find a good email list? Here is a list of the top 10 B2B email list providers.&n ...
- Email Draws Lead Generation Budget Dollars: Study
Email Marketing Daily, Ray Schultz - Monday, July 6, 2020
Ascend2 finds that 44% of brands are investing in email/automation in the next 12 months. ...
- Speed Turns Into A Performance Metric, Per Google Commissioned Study
Inside Performance, Laurie Sullivan - Thursday, June 25, 2020
The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analys ...
- Content Marketing In A Pandemic: Five Tips
Around the Net in Email, Ray Schultz - Wednesday, June 3, 2020
Several industries, ranging from restaurants to real estate, have been hard hit by the pandemic. The content being put out in thes fields isn’t attracting qualified leads. But it c ...
- Email Is Top Channel Choice During Lockdown For UK Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Brands are taking a cautious approach, with only 11% of digital marketers saying they prefer to use all channels. Email is the leading channel, followed by SEO and paid searc ...
- Cognism Acquires Mailtastic, Email Signature Firm
Email Marketing Daily, Ray Schultz - Monday, May 11, 2020
Cognism purchased German-based Mailtastic as part of its European expansion. It contends that email is an overlooked B2B lead-generation channel. ...
- Google Plays Hardball With Payment Terms
Inside Performance, Laurie Sullivan - Thursday, May 7, 2020
It appears that the lower the cost per click falls on keyword terms in Google Ads, the stricter Google becomes with payment terms. Marketers may find themselves in a b ...
- Infogroup Debuts B2B Intent Data Platform
Email Marketing Daily, Ray Schultz - Tuesday, April 28, 2020
Data Axle helps brands act on interest based on behavior in multiple channels, the company says. ...
- High-Powered Content Can Help You Nurture Leads
Around the Net in Email, Ray Schultz - Tuesday, March 10, 2020
Marketers often send unqualified leads to sales. But it wouldn’t happen if they focused more on nurturing those leads with high-conversion content. Uberflip’s Randy Frisch describes the four areas ...
- Corralling Your Leads: Most Firms Are Investing In Marketing Lead Management
Email Insider, Ray Schultz - Monday, March 2, 2020
Study by Research in Action lists the 'top 15' automated lead management systems worldwide. ...
- Seven B2B Lead Generation Tools
Around the Net in Email, Ray Schultz - Monday, February 24, 2020
Smart B2B marketers are using lead-generation tools to capture leads and manage the process. Here are seven such tools from which to choose. MediaPost does not offer any
endorsements. ...
