- Omnicom Taps Van Bergen To Lead Sustainability Efforts
Mediapsssst, Richard Whitman - Thursday, July 15, 2021
Karen van Bergen will be responsible for overseeing the company's climate change and sustainability initiatives. ...
- Jean Lin Named Executive Officer At Dentsu Group
MAD, Steve McClellan - Tuesday, July 13, 2021
Lin, currently Global CEO Creative at Dentsu International will oversee development of the company's Sustainable Solutions practice. ...
- McCann Worldgroup Taps Kaminski To Serve As Sustainability Czar
MAD, Steve McClellan - Thursday, July 8, 2021
Jaclyn Kaminski will lead the agency's new sustainability department with a remit that includes leading the group's net zero transition, developing an internal sustainability education strategy, global partnership strategy, manageme ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated Daily
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
In a content partnership representing the ultimate synergy, place-based digital ad-supported electric vehicle charging stations network Volta has struck a deal to feed Bloomberg Media's "air pollution scoreboard" data a ...
- Adland Is Great At Selling Products. What About Selling Sustainability?
MAD, Steve McClellan - Wednesday, June 23, 2021
According to leaders who addressed the issue earlier this week at Cannes, they're going to give it their best shot. ...
- Target's Sustainability Push Shakes Up Brand Strategy
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2021
Target says it has already designed a number of its owned brands to feature sustainably sourced or recycled materials, like All in Motion activewear. ...
- Designing A More Sustainable Planet, Not Just Brands
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"It's no longer enough to talk about just a 30-second spot about sustainability," Design Lions President Pum Lefebure says. "You have to do something deeper than that." ...
- Cannes Lions' Sustainable Trophies Movement
Mediapsssst, Richard Whitman - Friday, June 18, 2021
The group has announced a partnership to create a batch of trophies from recycled marine plastic waste. Wouldn't it be great if all trophies everywhere were made that way? ...
- Pandemic Intensifies Gen Z Passion For The Planet
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 17, 2021
"Typically, when we'd experience economic strife, sustainability concern would take a back seat," says GfK's Tim Kenyon. Not so this time. ...
- IPG Reveals New Climate Action Plan
MAD, Steve McClellan - Wednesday, June 9, 2021
The three-pronged plan include includes a commitment to sourcing 100% renewable electricity by 2030 across the holding company's portfolio of subsidiaries. ...
- Crystal Geyser Planting Trees, Amassing 'Green' Creds
Marketing Daily, Steve Ellwanger - Thursday, June 3, 2021
New campaign highlights brand's tree-planting initiative and growing use of bottles made from recycled materials. ...
- Smart Businesses Celebrate Earth Day Every Day
Marketing Insider, Mitch Ratcliffe - Friday, May 21, 2021
Will your brand live up to the expectations of consumers, two-thirds of whom now prefer environmentally responsible products? ...
- Mattel Debuts Toy Takebacks, Pride-themed UNO
Marketing Daily, Sarah Mahoney - Tuesday, May 11, 2021
Mattel PlayBack is meant to recover and reuse materials from old Mattel toys to make new ones. ...
- WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up Program
Mediapsssst, Richard Whitman - Wednesday, April 21, 2021
The marketing trade group said its new Planet Pledge and accompanying research highlight the fact that marketers lag corporate progress on sustainability efforts. The new program is shaped to he ...
- In Industry First, Taco Bell Tries To Clean Up Single-Use Sauces
QSR Land, Sarah Mahoney - Tuesday, April 20, 2021
Taco Bell hopes to spice up sustainability efforts, and says it is testing ways to recycle some of the 8.2 billion hot sauce packets it cranks out each year. ...
- H&M, Old Navy Aim At Future Of Sustainable Fashion
Marketing Daily, Sarah Mahoney - Thursday, April 15, 2021
H&M and Old Navy are moving into Earth Week with a fun take on fashion's future. ...
- Nordstrom, Target, Whole Foods Set A Different Kind Of Earth Week
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 14, 2021
Target for one is partnering with Grove Collaborative, a D2C brand making its first appearance in a physical retail setting. ...
- With Next 'Generation Good,' Gap Seeks New Ways To Extend Social
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 26, 2021
For campaign, "we looked to cast a collective of individuals taking action," says Mary Alderete, global head of Gap marketing. ...
- Mobile And Video Call Use Rises, But At What Environmental Cost?
Inside Performance, Laurie Sullivan - Monday, February 15, 2021
Using more technology means increased carbon emissions, despite President Joe Biden's determination to cut America's carbon output, including oil, gas and coal, halting projects like the Keystone XL pipeline a ...
- P&G, Walmart Make Big Plastic-Reduction Moves
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 11, 2021
P&G just introduced refillable antiperspirant cases for both Old Spice and Secret, with no single-use packaging. ...
- Truman's: A Sustainable D2C Brand Needs a Sustainable Model
Brand Insider, Steve Smith - Tuesday, January 19, 2021
Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, is one of the only marketers to give an honest and nuanced answer to my cynicism about "brand love ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "The group finds ways to build products and services that intersect technology and beauty," said Guive Balooch, head ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit from energy-efficient technology and programs with a smart contract and tokens. ...
- Eco-Friendly Consumers Worried About Black Friday Online Purchases, Mother Earth
Inside Performance, Laurie Sullivan - Tuesday, November 24, 2020
Consumers are focused on how online shopping impacts the environment, driving eco-related searches up 2250%. Many retailers will close on Thanksgiving and are posting their Black Friday deals online. ...
- Better Late Than Never: PepsiCo Beverage North America's First Cross-Branded Sustainability Campaign
Mediapsssst, Richard Whitman - Thursday, November 12, 2020
What the heck took them so long? For decades this company has been producing tons of plastic now choking our oceans. ...
- European Utility E.ON Taps Publicis' 'Power Of One' Media Solution, Starcom Will Lead
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2020
E.ON, the Essen, Germany-based utility marketer championing renewable energy, has tapped Publicis Groupe's "Power of One" as its media agency across eight major European markets. The Power of One tea ...
- Domino's Dials Into Garbage Guilt
QSR Land, Sarah Mahoney - Tuesday, September 29, 2020
The pizza giant is introducing local details on pizza-box recycling. ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security. ...
- Get Juiced To It, Dentsu Aegis Network Now 100% 'Renewable'
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
Dentsu Aegis Network has achieved 100% renewable electricity in all of its worldwide facilities where the market allows it, and said it passed this milestone "ahead of schedule," thanks ...
- USIM Lands Super Account: Organic Acai Marketer Sambazon
MediaDailyNews, Joe Mandese - Friday, September 4, 2020
USIM has been named the media services agency for Sambazon, marketer of a line of organic Acai products. USIM will lead media strategy for Sambazon's brands to boost brand awarene ...
