- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused on helping people using its platforms reduce theirs. ...
- Walmart Continues Fight For Green Respect In New Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 23, 2021
Walmart unveiled "Built for Better" -- the digital destination that makes it easier for customers to find eco-friendly products. ...
- SC Johnson Tackles Plastic Waste, From Sports Stadiums To Oceans
Marketing Daily, Les Luchter - Monday, September 20, 2021
Plastic bottles and cups discarded at Milwaukee and Liverpool stadiums will be recycled into packaging for SC Johnson cleaning products. ...
- O-I Glass, Pepsi: Avoid Plastic Or Recycle It?
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, September 21, 2021
New "Plastic-Free Diet" campaign is based on study that shows "average person" ingests about five grams of plastic weekly. ...
- Money-Losing Allbirds Plans To Win With Stores
D2C FYI, Sarah Mahoney - Monday, September 13, 2021
"We have incurred significant net losses since inception," Allbirds warns potential investors in its filing with the Securities & Exchange Commission. ...
- WFA Reels In Commitments To Its Planet Pledge Initiative
Mediapsssst, Richard Whitman - Friday, September 10, 2021
The initiative is designed to put marketers in a position where they can help lead brands' responses to climate change and sustainability and was launched earlier this year after resear ...
- Sustainability Must Deliver Value To Make Tangible Impact
Marketing Insider, Whitney Fishman Zember - Tuesday, September 7, 2021
Marketers need a solution-first (not tech-first) mindset, with an emphasis on delivering value for all stakeholders across the value chain. ...
- The Planet Is Angry. Are You Willing To Do Something About It?
Media Insider, Cory Treffiletti - Wednesday, September 1, 2021
Your company's environmental impact starts with you and your input on their initiatives. ...
- 'Un-Wrecking' The Future: MadeGood Touts Purpose Over Ingredients
Marketing Daily, Steve Ellwanger - Thursday, August 26, 2021
Kids try to tackle a future marred by climate change in a "Stranger Things"-like campaign from snack brand MadeGood. ...
- Are Detergent Pods Pollutants? Plastic Oceans International Vs. American Cleaning Institute
Marketing Daily, Les Luchter - Monday, August 2, 2021
Study say pods leak untreated PVA into the environment; ACI claims the films enclosing cleaning pods "dissolve completely" in washing machines. ...
- Omnicom Taps Van Bergen To Lead Sustainability Efforts
Mediapsssst, Richard Whitman - Thursday, July 15, 2021
Karen van Bergen will be responsible for overseeing the company's climate change and sustainability initiatives. ...
- Jean Lin Named Executive Officer At Dentsu Group
MAD, Steve McClellan - Tuesday, July 13, 2021
Lin, currently Global CEO Creative at Dentsu International will oversee development of the company's Sustainable Solutions practice. ...
- McCann Worldgroup Taps Kaminski To Serve As Sustainability Czar
MAD, Steve McClellan - Thursday, July 8, 2021
Jaclyn Kaminski will lead the agency's new sustainability department with a remit that includes leading the group's net zero transition, developing an internal sustainability education strategy, global partnership strategy, manageme ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated Daily
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
In a content partnership representing the ultimate synergy, place-based digital ad-supported electric vehicle charging stations network Volta has struck a deal to feed Bloomberg Media's "air pollution scoreboard" data a ...
- Adland Is Great At Selling Products. What About Selling Sustainability?
MAD, Steve McClellan - Wednesday, June 23, 2021
According to leaders who addressed the issue earlier this week at Cannes, they're going to give it their best shot. ...
- Target's Sustainability Push Shakes Up Brand Strategy
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2021
Target says it has already designed a number of its owned brands to feature sustainably sourced or recycled materials, like All in Motion activewear. ...
- Designing A More Sustainable Planet, Not Just Brands
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"It's no longer enough to talk about just a 30-second spot about sustainability," Design Lions President Pum Lefebure says. "You have to do something deeper than that." ...
- Cannes Lions' Sustainable Trophies Movement
Mediapsssst, Richard Whitman - Friday, June 18, 2021
The group has announced a partnership to create a batch of trophies from recycled marine plastic waste. Wouldn't it be great if all trophies everywhere were made that way? ...
- Pandemic Intensifies Gen Z Passion For The Planet
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 17, 2021
"Typically, when we'd experience economic strife, sustainability concern would take a back seat," says GfK's Tim Kenyon. Not so this time. ...
- IPG Reveals New Climate Action Plan
MAD, Steve McClellan - Wednesday, June 9, 2021
The three-pronged plan include includes a commitment to sourcing 100% renewable electricity by 2030 across the holding company's portfolio of subsidiaries. ...
- Crystal Geyser Planting Trees, Amassing 'Green' Creds
Marketing Daily, Steve Ellwanger - Thursday, June 3, 2021
New campaign highlights brand's tree-planting initiative and growing use of bottles made from recycled materials. ...
- Smart Businesses Celebrate Earth Day Every Day
Marketing Insider, Mitch Ratcliffe - Friday, May 21, 2021
Will your brand live up to the expectations of consumers, two-thirds of whom now prefer environmentally responsible products? ...
- Mattel Debuts Toy Takebacks, Pride-themed UNO
Marketing Daily, Sarah Mahoney - Tuesday, May 11, 2021
Mattel PlayBack is meant to recover and reuse materials from old Mattel toys to make new ones. ...
- WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up Program
Mediapsssst, Richard Whitman - Wednesday, April 21, 2021
The marketing trade group said its new Planet Pledge and accompanying research highlight the fact that marketers lag corporate progress on sustainability efforts. The new program is shaped to he ...
- In Industry First, Taco Bell Tries To Clean Up Single-Use Sauces
QSR Land, Sarah Mahoney - Tuesday, April 20, 2021
Taco Bell hopes to spice up sustainability efforts, and says it is testing ways to recycle some of the 8.2 billion hot sauce packets it cranks out each year. ...
- H&M, Old Navy Aim At Future Of Sustainable Fashion
Marketing Daily, Sarah Mahoney - Thursday, April 15, 2021
H&M and Old Navy are moving into Earth Week with a fun take on fashion's future. ...
- Nordstrom, Target, Whole Foods Set A Different Kind Of Earth Week
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 14, 2021
Target for one is partnering with Grove Collaborative, a D2C brand making its first appearance in a physical retail setting. ...
- With Next 'Generation Good,' Gap Seeks New Ways To Extend Social
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 26, 2021
For campaign, "we looked to cast a collective of individuals taking action," says Mary Alderete, global head of Gap marketing. ...
- Mobile And Video Call Use Rises, But At What Environmental Cost?
Inside Performance, Laurie Sullivan - Monday, February 15, 2021
Using more technology means increased carbon emissions, despite President Joe Biden's determination to cut America's carbon output, including oil, gas and coal, halting projects like the Keystone XL pipeline a ...
- P&G, Walmart Make Big Plastic-Reduction Moves
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 11, 2021
P&G just introduced refillable antiperspirant cases for both Old Spice and Secret, with no single-use packaging. ...
