- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security. ...
- Get Juiced To It, Dentsu Aegis Network Now 100% 'Renewable'
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
Dentsu Aegis Network has achieved 100% renewable electricity in all of its worldwide facilities where the market allows it, and said it passed this milestone "ahead of schedule," thanks to ...
- USIM Lands Super Account: Organic Acai Marketer Sambazon
MediaDailyNews, Joe Mandese - Friday, September 4, 2020
USIM has been named the media services agency for Sambazon, marketer of a line of organic Acai products. USIM will lead media strategy for Sambazon's brands to boost brand awareness ...
- Bowery Farming Wants To Make Lettuce Safe, Smart And Tasty
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2020
Grown indoors, lettuces, greens and herbs are non-GMO, free from pesticides "and grown with complete transparency," says CMO Katie Seawall. ...
- Beyond Meat Ponders The Future
Out to Launch, Larissa Faw - Tuesday, August 4, 2020
Beyond Meat is leveraging its sports connections with campaign that asks "What If We All Go Beyond?" ...
- Crystal Geyser, Domino's Pizza Promote Recycling, Sustainability
Marketing Daily, Steve Ellwanger - Monday, July 20, 2020
A 60-second spot shows animated characters touring mountains, forests and streams as a voiceover explains how Crystal Geyer water is bottled at its source. ...
- Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
MAD, Larissa Faw - Wednesday, May 6, 2020
For one, they are seeking to upgrade their homes digitally. And many consumers say they're making more sustainable choices when shopping. ...
- Sustainability Issues: Streaming's Next Big Challenge?
Digital News Daily, Karlene Lukovitz - Friday, March 6, 2020
Could "dirty streaming" (we're not talking porn here) be a looming PR crisis? A new BBC documentary points to video streaming, along with accelerating use of HD and 5G, as ...
- With Space Hippie, Nike Heats Up Climate-Change Marketing
Marketing Daily, Sarah Mahoney - Thursday, February 6, 2020
Nike says items are constructed from "space junk," or scraps from its manufacturing floors, with the lowest carbon footprint yet. ...
- Personal Values Top List Of Brand Loyalty, IBM Reports
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
A third of consumers stop buying their preferred products if they lose trust in a brand, and a third stopped purchasing their longtime favorites in 2019, an IBM study fi ...
- S'well Gets Marketing Makeover With First Global Campaign
Mediapsssst, Richard Whitman - Tuesday, January 7, 2020
The aim (and tagline) of the campaign is to inspire consumers to find "more ways to use less." ...
- Unilever's Love Beauty And Planet Turns Print Ad To Gift Wrap
Marketing Daily, Sarah Mahoney - Friday, December 6, 2019
To cut down on the paper waste, the brand is running a "New York Times" ad that works as gift wrap. ...
- Scale To Sustainability: Gravity Lands On Purple Mattress
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Gravity Products launched on Kickstarter in 2017 and gathered $5 million in 30 days. "We haven't taken additional funding," Mark Wynohradnyk says. "It's a fine balance of sustainability and scale." ...
- Sustainability Is The New Black
MAD, Amy Lanzi - Friday, October 25, 2019
Sustainability isn't a new trend per se, but we're seeing it take shape in an entirely different way across the retail industry. ...
- Pizza Hut Looks At Plant-Based Everything
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 24, 2019
Pizza Hut has begun testing plant-based substitutions. On Oct. 23 at a single Phoenix location, Pizza Hut debuted the Garden Specialty Pizza, which swaps Italian sausage for an Incogmeato equivalent. ...
- Dove Products Make Some Really Big Promises About Its Use Of Plastic
Marketing Daily, P.J. Bednarski - Monday, October 21, 2019
"By taking these steps, Dove will be the biggest brand in the world that has moved to 100% recycled packaging," Richard Slater, Unilever chief research and development officer, says in ...
- Activists Protest P&G Meeting, Say Charmin Tissue Is Killing Forests
Marketing Daily, P.J. Bednarski - Tuesday, October 8, 2019
P&G already has a sustainability program, but activists say the program "doesn't have the teeth to really make a difference." ...
- As CPG Companies Reduce Packaging Waste, Recycling Lags
CPG FYI, Steve Ellwanger - Friday, August 16, 2019
"America's recycling systems are increasingly complicated," with the country recycling only 34% of its waste, according to a study by the Grocery Manufacturers Association. ...
- Unilever Chief Says Some Of Its Brands Without 'Purpose' May Have To Go
Marketing Daily, P.J. Bednarski - Friday, July 26, 2019
The new criteria is, "Can these brands figure out how to make society or the planet better in a way that lasts for decades?" ...
- Marketing Today: P&G's Pritchard, Helias On Global Sustainability
Marketing Daily, Alan Hart - Wednesday, July 10, 2019
Helias talks about the Ambition 2030 program at P&G and the company's work with the World Wildlife Fund's new resource plastic initiative. ...
- The Value Of Brand Values: How Firms Proclaim Them In Emails
Email Insider, Ray Schultz - Friday, July 5, 2019
Companies want input on how to focus on values like sustainability in email campaigns, Mailjet says. ...
- Marketing Today: KoAnn Skrzyniarz Says 'Be Bold, Not Perfect'
Marketing Daily, Alan Hart - Wednesday, July 3, 2019
Skrzyniarz discusses Sustainable Brands Worldwide's publishing platform's impressive growth, its goals, and all its offering including education, research, content, and events. ...
- Maybe Amazon Can Help Save The World?
Media Insider, Cory Treffiletti - Wednesday, July 3, 2019
The company that invented its own holiday -- Prime Day -- is in a unique position to shape the views of consumers on sustainability. ...
- Cottonelle Wipes Don't Clog Up Sewer Plants! How About Yours?
Marketing Daily, P.J. Bednarski - Tuesday, June 25, 2019
The makers of Cottonelle Flushable Wet Wipes would like people to know their wipes are really flushable -- unlike most others on the market. ...
- Extinction Rebellion Stages Protest At Cannes
Around the Net In MAD London, Sean Hargrave - Thursday, June 20, 2019
Extinction Rebellion staged a protest at Cannes in which it unfurled a "Tell The Truth" banner, urging advertisers to do more to act on global climate and ecological change. "The ...
- AMI Promotes New Environmentally Friendlier Canned Water Brand
MAD, Larissa Faw - Thursday, June 6, 2019
All Market Inc., maker of Vita Coco, aims to differentiate itself from marketers that offer water bottled in plastic., ...
- P&G Forms 'Learning Farms' To Help Small Growers Use Sustainable Practices
Marketing Daily, P.J. Bednarski - Friday, April 26, 2019
P&G will partner with three groups to help small farmers in the company's palm oil chain in Malaysia discover more sustainable ways to farm. ...
- North Face Celebrates Earth Day, Campaigns To Make It Global Holiday
Marketing Daily, P.J. Bednarski - Wednesday, April 17, 2019
This week, North Face sponsored a series of musical, artistic, culinary and outdoorsy events in cities including NY, London and Paris. ...
- Microsoft: Zero Carbon, Zero Waste
Inside Performance, Laurie Sullivan - Tuesday, April 16, 2019
Microsoft plans to cut operational carbon emissions by 75% in the next 11 years and to reach 100% renewable energy that will power servers that will support search, cloud computing ...
- Report: Unilever Gets Top Marks For Addressing Climate Change Concerns
Marketing Daily, P.J. Bednarski - Tuesday, February 26, 2019
L'Oreal SA ranks second, according to CDP, which is now the official name of a nonprofit formerly known as the Carbon Disclosure Project. ...
