- Smart Businesses Celebrate Earth Day Every Day
Marketing Insider, Mitch Ratcliffe - Friday, May 21, 2021
Will your brand live up to the expectations of consumers, two-thirds of whom now prefer environmentally responsible products? ...
- Mattel Debuts Toy Takebacks, Pride-themed UNO
Marketing Daily, Sarah Mahoney - Tuesday, May 11, 2021
Mattel PlayBack is meant to recover and reuse materials from old Mattel toys to make new ones. ...
- WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up Program
Mediapsssst, Richard Whitman - Wednesday, April 21, 2021
The marketing trade group said its new Planet Pledge and accompanying research highlight the fact that marketers lag corporate progress on sustainability efforts. The new program is shaped to he ...
- In Industry First, Taco Bell Tries To Clean Up Single-Use Sauces
QSR Land, Sarah Mahoney - Tuesday, April 20, 2021
Taco Bell hopes to spice up sustainability efforts, and says it is testing ways to recycle some of the 8.2 billion hot sauce packets it cranks out each year. ...
- H&M, Old Navy Aim At Future Of Sustainable Fashion
Marketing Daily, Sarah Mahoney - Thursday, April 15, 2021
H&M and Old Navy are moving into Earth Week with a fun take on fashion's future. ...
- Nordstrom, Target, Whole Foods Set A Different Kind Of Earth Week
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 14, 2021
Target for one is partnering with Grove Collaborative, a D2C brand making its first appearance in a physical retail setting. ...
- With Next 'Generation Good,' Gap Seeks New Ways To Extend Social
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 26, 2021
For campaign, "we looked to cast a collective of individuals taking action," says Mary Alderete, global head of Gap marketing. ...
- Mobile And Video Call Use Rises, But At What Environmental Cost?
Inside Performance, Laurie Sullivan - Monday, February 15, 2021
Using more technology means increased carbon emissions, despite President Joe Biden's determination to cut America's carbon output, including oil, gas and coal, halting projects like the Keystone XL pipeline a ...
- P&G, Walmart Make Big Plastic-Reduction Moves
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 11, 2021
P&G just introduced refillable antiperspirant cases for both Old Spice and Secret, with no single-use packaging. ...
- Truman's: A Sustainable D2C Brand Needs a Sustainable Model
Brand Insider, Steve Smith - Tuesday, January 19, 2021
Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, is one of the only marketers to give an honest and nuanced answer to my cynicism about "brand love ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "The group finds ways to build products and services that intersect technology and beauty," said Guive Balooch, head ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit from energy-efficient technology and programs with a smart contract and tokens. ...
- Eco-Friendly Consumers Worried About Black Friday Online Purchases, Mother Earth
Inside Performance, Laurie Sullivan - Tuesday, November 24, 2020
Consumers are focused on how online shopping impacts the environment, driving eco-related searches up 2250%. Many retailers will close on Thanksgiving and are posting their Black Friday deals online. ...
- Better Late Than Never: PepsiCo Beverage North America's First Cross-Branded Sustainability Campaign
Mediapsssst, Richard Whitman - Thursday, November 12, 2020
What the heck took them so long? For decades this company has been producing tons of plastic now choking our oceans. ...
- European Utility E.ON Taps Publicis' 'Power Of One' Media Solution, Starcom Will Lead
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2020
E.ON, the Essen, Germany-based utility marketer championing renewable energy, has tapped Publicis Groupe's "Power of One" as its media agency across eight major European markets. The Power of One tea ...
- Domino's Dials Into Garbage Guilt
QSR Land, Sarah Mahoney - Tuesday, September 29, 2020
The pizza giant is introducing local details on pizza-box recycling. ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security. ...
- Get Juiced To It, Dentsu Aegis Network Now 100% 'Renewable'
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
Dentsu Aegis Network has achieved 100% renewable electricity in all of its worldwide facilities where the market allows it, and said it passed this milestone "ahead of schedule," thanks ...
- USIM Lands Super Account: Organic Acai Marketer Sambazon
MediaDailyNews, Joe Mandese - Friday, September 4, 2020
USIM has been named the media services agency for Sambazon, marketer of a line of organic Acai products. USIM will lead media strategy for Sambazon's brands to boost brand awarene ...
- Bowery Farming Wants To Make Lettuce Safe, Smart And Tasty
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2020
Grown indoors, lettuces, greens and herbs are non-GMO, free from pesticides "and grown with complete transparency," says CMO Katie Seawall. ...
- Beyond Meat Ponders The Future
Out to Launch, Larissa Faw - Tuesday, August 4, 2020
Beyond Meat is leveraging its sports connections with campaign that asks "What If We All Go Beyond?" ...
- Crystal Geyser, Domino's Pizza Promote Recycling, Sustainability
Marketing Daily, Steve Ellwanger - Monday, July 20, 2020
A 60-second spot shows animated characters touring mountains, forests and streams as a voiceover explains how Crystal Geyer water is bottled at its source. ...
- Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
MAD, Larissa Faw - Wednesday, May 6, 2020
For one, they are seeking to upgrade their homes digitally. And many consumers say they're making more sustainable choices when shopping. ...
- Sustainability Issues: Streaming's Next Big Challenge?
Digital News Daily, Karlene Lukovitz - Friday, March 6, 2020
Could "dirty streaming" (we're not talking porn here) be a looming PR crisis? A new BBC documentary points to video streaming, along with accelerating use of HD and 5G, ...
- With Space Hippie, Nike Heats Up Climate-Change Marketing
Marketing Daily, Sarah Mahoney - Thursday, February 6, 2020
Nike says items are constructed from "space junk," or scraps from its manufacturing floors, with the lowest carbon footprint yet. ...
- Personal Values Top List Of Brand Loyalty, IBM Reports
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
A third of consumers stop buying their preferred products if they lose trust in a brand, and a third stopped purchasing their longtime favorites in 2019, an IBM study fi ...
- S'well Gets Marketing Makeover With First Global Campaign
Mediapsssst, Richard Whitman - Tuesday, January 7, 2020
The aim (and tagline) of the campaign is to inspire consumers to find "more ways to use less." ...
- Unilever's Love Beauty And Planet Turns Print Ad To Gift Wrap
Marketing Daily, Sarah Mahoney - Friday, December 6, 2019
To cut down on the paper waste, the brand is running a "New York Times" ad that works as gift wrap. ...
- Scale To Sustainability: Gravity Lands On Purple Mattress
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Gravity Products launched on Kickstarter in 2017 and gathered $5 million in 30 days. "We haven't taken additional funding," Mark Wynohradnyk says. "It's a fine balance of sustainability and scale ...
- Sustainability Is The New Black
MAD, Amy Lanzi - Friday, October 25, 2019
Sustainability isn't a new trend per se, but we're seeing it take shape in an entirely different way across the retail industry. ...
