- Extinction Rebellion Stages Protest At Cannes
Around the Net In MAD London, Sean Hargrave - Thursday, June 20, 2019
Extinction Rebellion staged a protest at Cannes in which it unfurled a "Tell The Truth" banner, urging advertisers to do more to act on global climate and ecological change. "T ...
- AMI Promotes New Environmentally Friendlier Canned Water Brand
MAD, Larissa Faw - Thursday, June 6, 2019
All Market Inc., maker of Vita Coco, aims to differentiate itself from marketers that offer water bottled in plastic., ...
- P&G Forms 'Learning Farms' To Help Small Growers Use Sustainable Practices
Marketing Daily, P.J. Bednarski - Friday, April 26, 2019
P&G will partner with three groups to help small farmers in the company's palm oil chain in Malaysia discover more sustainable ways to farm. ...
- North Face Celebrates Earth Day, Campaigns To Make It Global Holiday
Marketing Daily, P.J. Bednarski - Wednesday, April 17, 2019
This week, North Face sponsored a series of musical, artistic, culinary and outdoorsy events in cities including NY, London and Paris. ...
- Microsoft: Zero Carbon, Zero Waste
Inside Performance, Laurie Sullivan - Tuesday, April 16, 2019
Microsoft plans to cut operational carbon emissions by 75% in the next 11 years and to reach 100% renewable energy that will power servers that will support search, cloud computi ...
- Report: Unilever Gets Top Marks For Addressing Climate Change Concerns
Marketing Daily, P.J. Bednarski - Tuesday, February 26, 2019
L'Oreal SA ranks second, according to CDP, which is now the official name of a nonprofit formerly known as the Carbon Disclosure Project. ...
- Keith Weed Most Proud Of Sustainability Record
Around the Net In MAD London, Sean Hargrave - Thursday, December 13, 2018
The outgoing Unilever boss has told "Marketing Week" his proudest achievement was not just growing revenue but doing so while adhering to strong sustainability values. ...
- New Agency Son&Heir To Champion Earth-Friendly Clients
MAD, Larissa Faw - Thursday, November 15, 2018
The Los Angeles-based agency will be led by creative director and executive producer Dilly Gent. ...
- The Carbon Is The Message: Havas To Manage How Ads Impact Climate
MediaDailyNews, Joe Mandese - Thursday, September 13, 2018
Havas says the "Climate Solidarity Initiative" will help marketers offset the carbon footprint created by producing campaigns across all media. The plan may be the ad industry's most ambitious attem ...
- Kraft Heinz, PepsiCo Launch Major Sustainability Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2018
Kraft Heinz commits to making its packaging 100% recyclable by '25; PepsiCo is seeding a nationwide residential recycling challenge with $10 million. ...
- Sustainable Brands Grow The Fastest At Unilever
Around the Net In MAD London, Sean Hargrave - Friday, May 11, 2018
Unilever's sustainable brands are growing 46% faster than other brands in the FMCG giant's portfolio, "The Drum" reveals. ...
- Kinetic North America Greens Up Its OOH Production Unit
MAD, Larissa Faw - Wednesday, April 25, 2018
Kinetic, part of WPP, is relaunching its production management company Lively Production with new eco-friendly production options. ...
- Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over'
Publishers Daily, Sara Guaglione - Tuesday, April 3, 2018
The magazine focuses on coffee culture and a plant-based lifestyle, focusing on the companies and individuals developing sustainable food systems. ...
- Westin Hotels Recycles Bed Linens To Make PJs For Needy Kids
MAD, Larissa Faw - Friday, March 16, 2018
Venables Bell & Partners helped shepherd the project and its promotion. They're calling it a first-of-its-kind sustainability program. ...
- Shell, Oath Collaborate On 'Make The Future' Campaign
Digital News Daily, Laurie Sullivan - Tuesday, February 20, 2018
The campaign features intuitive, creative ways to interact with the "Globe" and explore five of Shell's cleaner energy projects across four continents. ...
- Ikea Tasks Anomaly With Developing New Sustainability Campaign Platform
Accounts on the Move, Steve McClellan - Wednesday, October 18, 2017
Home furnishings retailer Ikea Group has added Anomaly to its agency roster after a competitive pitch that began in February. The agency, part of MDC Partners, is tasked with developi ...
- Coca-Cola Launches Recycling Campaign In The UK
Around the Net In MAD London, Sean Hargrave - Tuesday, August 1, 2017
Coca-Cola has launched a sustainability campaign in the UK, centred around encouraging customers to recycle their cans and plastic bottles. "Marketing Week" reveals that a new ad will depict t ...
- After CEOs Sound Off, Brands Likely To Advertise Climate Messages
Marketing Daily, Sarah Mahoney - Saturday, June 3, 2017
A big part of the anger and rapid pushback from businesses is that sustainability is critical to the way leading companies do business. ...
- Unilever Shows Brand Meaning Is Vital, But So Is Usefulness
London Blog, Sean Hargrave - Monday, May 22, 2017
Brand meaning fits sustainability perfectly -- just look at Unilever. But what about being useful? We may all be less altruistic than we claim. ...
- Tips For Sustainable Marketing Ahead Of Science March, Earth Day
Email Marketing Daily, Jess Nelson - Friday, April 21, 2017
EJ McGowan, general manager at "Campaigner," shares some tips with to support email list generation as an alternative to print waste. ...
- For Brands, It's Harder To Be Seen As Green
Marketing Daily, Sarah Mahoney - Thursday, April 20, 2017
Among the winners: Chick-fil-A, Dunkin', Ford, Hyundai, Nike and Apple. And Best Buy, Coke, Microsoft and Xerox are all new to Brand Key's Greenest Brands list this year. ...
- Climate-Change Conundrum: Do 70% Of Americans Really Worry?
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2017
The GfK MRI research also indicates that use of many of these items, like "green" light bulbs, all-purpose cleaners and facial tissues has either been flat or dropped since 2 ...
- Unilever Research Shows Brands Miss Out On GBP820bn Sustainability Opportunity
Around the Net In MAD London, Sean Hargrave - Wednesday, January 4, 2017
A third of consumers now choose to buy brands based on their social and environmental impact, according to new research by Unilever. The FMCG giant questioned 20,000 adults across fi ...
- Billboards Help Irrigate Fields In India
MAD, Larissa Faw - Thursday, September 15, 2016
The "Recharge with Rainwater" project consists of a network of five Vodafone billboards that harvest rainwater by utilizing U-curved aluminum sheets as collection funnels on top of the billboards. T ...
- Ford Partners With Jose Cuervo To Make Car Parts From Agave
Marketing: Automotive, Tanya Gazdik - Tuesday, July 19, 2016
Business, like politics, sometimes creates unlikely bedfellows. But in this case, the unique partnership between an automaker and a tequila maker is not motivated solely by financial gain. ...
- 3 Key Takeaways From Sustainable Brands Conference
Marketing: Green, Robert Heavrin - Monday, June 13, 2016
By the time I saw the Metrolink train billboard, it was too late. I was already cheerfully guzzling natural resources and spitting out emissions along the 5 Freeway from L. ...
- Consumers Are Backing Sustainability, Claims Unilever
Around the Net In MAD London, Sean Hargrave - Monday, May 23, 2016
Unilever's CMO Keith Weed said it is closing the "say-do" gap when it comes to consumers buying sustainable products, with its sustainable brands growing 30% faster than the rest ...
- Gyro Hires Former British Minister To Head Agency's Sustainability Practice
MAD, Steve McClellan - Tuesday, February 16, 2016
Ad shop gyro has appointed former British Minister Gregory Barker to lead the agency's new global focus on sustainability. Barker, a British Lord, is a sustainability expert. He was former ...
- Running Out Of Options: Gore, Sorrell Explore Some New Ones
MediaDailyNews, Joe Mandese - Friday, June 26, 2015
What was billed as a debate between Al Gore and Martin Sorrell at the Cannes Lions this morning turned into a deep, soul-searching quest for options -- including WPP sto ...
- People More Suspicious, More Informed About Corporate Social Responsibility
Marketing Daily, Sarah Mahoney - Thursday, May 28, 2015
A new study from Cone Communications reveals that worldwide, people don't just expect companies to play nice in the global sandbox -- they also want them to prove it. A ...
