- Sustainability Is The New Black
MAD, Amy Lanzi - Friday, October 25, 2019
Sustainability isn't a new trend per se, but we're seeing it take shape in an entirely different way across the retail industry. ...
- Pizza Hut Looks At Plant-Based Everything
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 24, 2019
Pizza Hut has begun testing plant-based substitutions. On Oct. 23 at a single Phoenix location, Pizza Hut debuted the Garden Specialty Pizza, which swaps Italian sausage for an Incogmeato equivalen ...
- Dove Products Make Some Really Big Promises About Its Use Of Plastic
Marketing Daily, P.J. Bednarski - Monday, October 21, 2019
"By taking these steps, Dove will be the biggest brand in the world that has moved to 100% recycled packaging," Richard Slater, Unilever chief research and development officer, says ...
- Activists Protest P&G Meeting, Say Charmin Tissue Is Killing Forests
Marketing Daily, P.J. Bednarski - Tuesday, October 8, 2019
P&G already has a sustainability program, but activists say the program "doesn't have the teeth to really make a difference." ...
- As CPG Companies Reduce Packaging Waste, Recycling Lags
CPG FYI, Steve Ellwanger - Friday, August 16, 2019
"America's recycling systems are increasingly complicated," with the country recycling only 34% of its waste, according to a study by the Grocery Manufacturers Association. ...
- Unilever Chief Says Some Of Its Brands Without 'Purpose' May Have To Go
Marketing Daily, P.J. Bednarski - Friday, July 26, 2019
The new criteria is, "Can these brands figure out how to make society or the planet better in a way that lasts for decades?" ...
- Marketing Today: P&G's Pritchard, Helias On Global Sustainability
Marketing Daily, Alan Hart - Wednesday, July 10, 2019
Helias talks about the Ambition 2030 program at P&G and the company's work with the World Wildlife Fund's new resource plastic initiative. ...
- The Value Of Brand Values: How Firms Proclaim Them In Emails
Email Insider, Ray Schultz - Friday, July 5, 2019
Companies want input on how to focus on values like sustainability in email campaigns, Mailjet says. ...
- Marketing Today: KoAnn Skrzyniarz Says 'Be Bold, Not Perfect'
Marketing Daily, Alan Hart - Wednesday, July 3, 2019
Skrzyniarz discusses Sustainable Brands Worldwide's publishing platform's impressive growth, its goals, and all its offering including education, research, content, and events. ...
- Maybe Amazon Can Help Save The World?
Media Insider, Cory Treffiletti - Wednesday, July 3, 2019
The company that invented its own holiday -- Prime Day -- is in a unique position to shape the views of consumers on sustainability. ...
- Cottonelle Wipes Don't Clog Up Sewer Plants! How About Yours?
Marketing Daily, P.J. Bednarski - Tuesday, June 25, 2019
The makers of Cottonelle Flushable Wet Wipes would like people to know their wipes are really flushable -- unlike most others on the market. ...
- Extinction Rebellion Stages Protest At Cannes
Around the Net In MAD London, Sean Hargrave - Thursday, June 20, 2019
Extinction Rebellion staged a protest at Cannes in which it unfurled a "Tell The Truth" banner, urging advertisers to do more to act on global climate and ecological change. "T ...
- AMI Promotes New Environmentally Friendlier Canned Water Brand
MAD, Larissa Faw - Thursday, June 6, 2019
All Market Inc., maker of Vita Coco, aims to differentiate itself from marketers that offer water bottled in plastic., ...
- P&G Forms 'Learning Farms' To Help Small Growers Use Sustainable Practices
Marketing Daily, P.J. Bednarski - Friday, April 26, 2019
P&G will partner with three groups to help small farmers in the company's palm oil chain in Malaysia discover more sustainable ways to farm. ...
- North Face Celebrates Earth Day, Campaigns To Make It Global Holiday
Marketing Daily, P.J. Bednarski - Wednesday, April 17, 2019
This week, North Face sponsored a series of musical, artistic, culinary and outdoorsy events in cities including NY, London and Paris. ...
- Microsoft: Zero Carbon, Zero Waste
Inside Performance, Laurie Sullivan - Tuesday, April 16, 2019
Microsoft plans to cut operational carbon emissions by 75% in the next 11 years and to reach 100% renewable energy that will power servers that will support search, cloud computi ...
- Report: Unilever Gets Top Marks For Addressing Climate Change Concerns
Marketing Daily, P.J. Bednarski - Tuesday, February 26, 2019
L'Oreal SA ranks second, according to CDP, which is now the official name of a nonprofit formerly known as the Carbon Disclosure Project. ...
- Keith Weed Most Proud Of Sustainability Record
Around the Net In MAD London, Sean Hargrave - Thursday, December 13, 2018
The outgoing Unilever boss has told "Marketing Week" his proudest achievement was not just growing revenue but doing so while adhering to strong sustainability values. ...
- New Agency Son&Heir To Champion Earth-Friendly Clients
MAD, Larissa Faw - Thursday, November 15, 2018
The Los Angeles-based agency will be led by creative director and executive producer Dilly Gent. ...
- The Carbon Is The Message: Havas To Manage How Ads Impact Climate
MediaDailyNews, Joe Mandese - Thursday, September 13, 2018
Havas says the "Climate Solidarity Initiative" will help marketers offset the carbon footprint created by producing campaigns across all media. The plan may be the ad industry's most ambitious attem ...
- Kraft Heinz, PepsiCo Launch Major Sustainability Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2018
Kraft Heinz commits to making its packaging 100% recyclable by '25; PepsiCo is seeding a nationwide residential recycling challenge with $10 million. ...
- Sustainable Brands Grow The Fastest At Unilever
Around the Net In MAD London, Sean Hargrave - Friday, May 11, 2018
Unilever's sustainable brands are growing 46% faster than other brands in the FMCG giant's portfolio, "The Drum" reveals. ...
- Kinetic North America Greens Up Its OOH Production Unit
MAD, Larissa Faw - Wednesday, April 25, 2018
Kinetic, part of WPP, is relaunching its production management company Lively Production with new eco-friendly production options. ...
- Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over'
Publishers Daily, Sara Guaglione - Tuesday, April 3, 2018
The magazine focuses on coffee culture and a plant-based lifestyle, focusing on the companies and individuals developing sustainable food systems. ...
- Westin Hotels Recycles Bed Linens To Make PJs For Needy Kids
MAD, Larissa Faw - Friday, March 16, 2018
Venables Bell & Partners helped shepherd the project and its promotion. They're calling it a first-of-its-kind sustainability program. ...
- Shell, Oath Collaborate On 'Make The Future' Campaign
Digital News Daily, Laurie Sullivan - Tuesday, February 20, 2018
The campaign features intuitive, creative ways to interact with the "Globe" and explore five of Shell's cleaner energy projects across four continents. ...
- Ikea Tasks Anomaly With Developing New Sustainability Campaign Platform
Accounts on the Move, Steve McClellan - Wednesday, October 18, 2017
Home furnishings retailer Ikea Group has added Anomaly to its agency roster after a competitive pitch that began in February. The agency, part of MDC Partners, is tasked with developi ...
- Coca-Cola Launches Recycling Campaign In The UK
Around the Net In MAD London, Sean Hargrave - Tuesday, August 1, 2017
Coca-Cola has launched a sustainability campaign in the UK, centred around encouraging customers to recycle their cans and plastic bottles. "Marketing Week" reveals that a new ad will depict t ...
- After CEOs Sound Off, Brands Likely To Advertise Climate Messages
Marketing Daily, Sarah Mahoney - Saturday, June 3, 2017
A big part of the anger and rapid pushback from businesses is that sustainability is critical to the way leading companies do business. ...
- Unilever Shows Brand Meaning Is Vital, But So Is Usefulness
London Blog, Sean Hargrave - Monday, May 22, 2017
Brand meaning fits sustainability perfectly -- just look at Unilever. But what about being useful? We may all be less altruistic than we claim. ...
