- People More Suspicious, More Informed About Corporate Social Responsibility
Marketing Daily, Sarah Mahoney - Thursday, May 28, 2015
A new study from Cone Communications reveals that worldwide, people don't just expect companies to play nice in the global sandbox -- they also want them to prove it. A ...
- Walmart Waltzes Toward Whole Foods, Embraces New Animal Welfare Policies
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2015
Observers say it's an acknowledgement that opinions about humane farming practices -- once a topic for elitist foodies and fringy animal-rights groups -- are rapidly becoming mainstream. And it indicat ...
- Unilever Foundry Launches Sustainable Ecommerce "Hack" Event
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
The Unilever Foundry has launched a new project titled ReHack 2015 designed to fuel innovation in sustainable ecommerce. UK-based tech companies and start-ups, digital agencies, retailers and brand owners a ...
- H&M Takes Millennial Brand Battle To Hiring Level
Marketing Daily, Sarah Mahoney - Friday, May 15, 2015
Called "Place of Possible," the campaign is using outdoor ads as well as online videos starring 50 H&M employees talking up the company's benefits, above-minimum-wage pay, diversity and sustainability philoso ...
- Timex Counting Down To Earth Hour
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2015
To drive sharing, the company has pulled together a group of Instagram personalities who are making and sharing their own Earth Hour content. The group includes fashion and style maven ...
- Olivia Wilde Stars In New H&M 'Conscious' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, March 17, 2015
No longer limited to simple ingredient questions (such as whether a garment is made from 100% organic cotton) "sustainable fashion has come to mean having as light an impact ...
- Using Storytelling To Change Consumer Behavior: Q&A With Unilever's Jonathan Atwood
Marketing: Green, Brigid Milligan - Thursday, January 16, 2014
At the 2013 Yale-Interbrand Sustainability Marketing Conference: The Power of True Stories, I connected with Unilever's Jonathan Atwood, VP for sustainable living and corporate communications, to discuss how one ...
- Hey, Brands, Don't Let Walmart Tell Us If You Are Sustainable
Marketing: CPG, Scott Jones - Wednesday, March 4, 2015
Walmart recently launched its Sustainability Leaders online shop. While I commend their efforts over the past six years to elevate sustainability as an important attribute of products, and their manufacturer ...
- We're All Sustainability Professionals
Marketing: Green, Brigid Milligan - Wednesday, January 21, 2015
As sustainability continues to go mainstream, the smartest companies are incorporating sustainability into their business model. It's profitable, mitigates risk, and fulfills an increasing consumer demand. It's spreading across functio ...
- Let's Take The B.S. Out Of Food Marketing
Marketing: CPG, Kevin Meany - Monday, January 12, 2015
As I stared at a seemingly endless array of packaged chicken parts in a high-end grocery store recently, a mother of two strode up to the refrigerated section and decisive ...
- Hey, Marketers! Wake Up And Smell The Green
Marketing: Green, Benny Thomas - Wednesday, December 10, 2014
There's good news and bad news for marketers in the latest report on sustainability and new business models from the Economist Intelligence Unit. In late 2013, the report surveyed 2 ...
- Back To Basics: Normcore And Sustainability
Marketing: Green, Brigid Milligan - Wednesday, November 19, 2014
Do you dress according to your own set of style rules? Do you avoid wearing obvious fashion labels? Do you eschew the season's latest trends? If so, you might ...
- Unilever Airs First Corporate Brand TV Advert
Around the Net In MAD London, Sean Hargrave - Monday, November 10, 2014
Unilever advertised its corporate brand on UK TV for the first time last night as part of its "Project Sunlight" campaign as it looks to raise awareness of the sustainabili ...
- Unilever's Weed To Chair First Positive Change Effie Award Program
MAD, Steve McClellan - Thursday, October 23, 2014
Weed will set the standards bar for the new program, announced earlier this year. He will also oversee the jury selection process and the judging which begins in February 201 ...
- Brands Sign Up To Sustainable Living Initiative
Around the Net In MAD London, Sean Hargrave - Wednesday, October 8, 2014
Brands including Unilever, BT and M&S are joining forces on a project that aims to make sustainable living "the new normal." The platform, dubbed Collectively, will be updated with storie ...
- WPP And Major Brands Back New Social Platform To Promote Sustainability
MAD, Steve McClellan - Tuesday, October 7, 2014
The platform, called Collectively was developed by VICE Media's creative services division, VIRTUE, global sustainability non-profit Forum for the Future, and Purpose, an organization devoted to building social movements. Collective ...
- Big Brands Team On Platform To Drive Sustainability
Marketing Daily, Karlene Lukovitz - Tuesday, October 7, 2014
Collectively's ultimate aim is to offer a mass media-like channel that can help make sustainable lifestyles "the new normal" by making sustainability "cool, popular and exciting," Eddy Moretti, chief creati ...
- First You Say "You Do," And Then "You Don't"
Research Brief, Jack Loechner - Wednesday, August 6, 2014
One of the key findings from the most recent McKinsey survey on the strategic worth of sustainability is that, year after year, executives cite reputation as a top reason the ...
- For Most Consumers, Purchase Decisions Not Tied To Sustainability
MAD, Steve McClellan - Wednesday, July 16, 2014
That's according to a new global study by Accenture and Havas Media RE:PURPOSE. However there are significant differences by region with many more consumers in developing countries indicating that sustainabili ...
- Consumer Sustainability Study Says Moms Matter, Businesses Disappoint
Marketing: Green, Brigid Milligan - Thursday, July 17, 2014
Nearly three-quarters of consumers believe that the private sector is failing to take care of the earth and society, according to the recently released UN Global Compact and Accenture stud ...
- Quiet Storm Wins Young's Seafood GBP10m Advertising Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 16, 2014
Findus-owned Young's Seafood has appointed Quiet Storm to handle its GBP10m advertising account. The announcement ends the food brand's five year relationship with Mother. Quiet Storm will handle Young's above-the-li ...
- Levi's CEO Goes Social: 'I Do So Wash My Pants'
Marketing Daily, Sarah Mahoney - Tuesday, July 15, 2014
Chip Bergh, who says he hopes to elevate the conversation about how to care for denim to address water issues around the globe, does wash his blue jeans, both sp ...
- Candify The Vegetable
Marketing: Green, Benny Thomas - Wednesday, July 9, 2014
The path to changing attitudes and behavior is never unilateral, as much as advertising gurus might clamor. Last month, I wrote about the power of passive aggression and shaming, ...
- What's Up, Doc? Whole Foods Puts Rabbit Back On Table
Marketing Daily, Sarah Mahoney - Thursday, July 3, 2014
In certain cultures -- especially French, Italian and Spanish -- as well as much of rural America, rabbit has never gone out of fashion. But most of the country stopp ...
- Big Brands Losing 'Responsible Consumption' Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2014
While most major marketers court the "responsible consumption" market at least halfheartedly, new research from the Boston Consulting Group shows that consumers still find niche brands such as Seventh Generati ...
- 5 Tips To Use, Re-Invent And Reap The Rewards
Marketing: Green, Janice Hamilton - Wednesday, June 4, 2014
Feeding innovation and creativity is critical for creating new, sustainable business models that are also profitable. For the second installment on earth-friendly business models identified by the Brooklyn, N.Y.-based thi ...
- Earth-Friendly Can Benefit Profits, People And Planet
Marketing: Green, Julie Livingston - Wednesday, May 7, 2014
In its latest report, SustainAbility, the Brooklyn, N.Y.-based think tank and strategic advisory firm, provides insight about a variety of earth-friendly business models that are profitable but also benefit peop ...
- Is Gen Y Powering Fur's Comeback?
Marketing Daily, Sarah Mahoney - Thursday, April 24, 2014
As sustainability debates have become more nuanced, many Millennial fashionistas are now embracing fur as green, renewable and fun. And it continues to show up in the portfolios of so ...
- Storytelling Q&A With A CSR Expert
Marketing: Green, Brigid Milligan - Wednesday, April 16, 2014
I recently connected with Susan McPherson (@susanmcp1), head of communications consultancy McPherson Strategies, to discuss the role of corporate storytelling in CSR and sustainability initiatives. Susan, named one of t ...
- H&M, Zara Back 'Fashion Loved By Forest' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 2, 2014
The world's two largest fashion brands -- H&M and Zara -- have agreed to partner with nonprofit Canopy, backing its "Fashion Loved By Forest" campaign, an effort to rid ray ...
