- P&G To Push Sustainability Through Individual Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
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- Cause And Effect
Marketing: Green, Michael Martin - Wednesday, September 29, 2010
Sustainability requires engineering an effect, not just aiding a cause. ...
- P&G To Push Cold-Water Laundry Washing
Marketing Daily, Sarah Mahoney - Tuesday, September 28, 2010
"It is going to be very difficult to get consumers to switch to cold-water washing," Jacquelyn A. Ottman tells Marketing Daily. "We are obsessed with cleanliness, and P&G is t ...
- Time To Move Beyond Green Marketing
Marketing: Green, Jim Nail - Tuesday, September 7, 2010
It's still early days in the evolution of sustainability communications. The strategies and tactics will continue to evolve and likely new leaders will emerge. One thing is certain: those w ...
- BMW Inks Six-Year Deal With U.S. Olympics Unit
Marketing Daily, Karl Greenberg - Monday, July 26, 2010
Although the brand is serving as Mobility and Sustainability partner of the 2012 London Olympics, much of the USOC efforts will be off-season, with local efforts, fund-raising and cause-related progra ...
- Whole Foods Hawking Harpoon-Harvested Swordfish
Marketing Daily, - Thursday, July 8, 2010
Part of its initiative to educate fish-lovers about sustainability, the Austin, Tex.-based retailer says the fleet used to harvest swordfish this way is smaller than most, with about 100 main ...
- Giving Meaning To Sustainable Tourism
Marketing: Travel, Gary Leopold - Tuesday, July 6, 2010
Everyone seems focused on green. And there's nothing wrong with that. We've got to take better care of the planet and anything the travel industry can do to support th ...
- Bosch Effort Focuses On Refrigerator Technology
Marketing Daily, Karl Greenberg - Wednesday, June 30, 2010
Bosch is launching a new French-door refrigerator in the U.S. but the main focus is on a new technology, VitaFresh -- designed to preserve produce for twice as long ...
- Chipotle Mexican Grill Wants Your Spam
Marketing Daily, Karlene Lukovitz - Friday, June 25, 2010
It's a clever social media- and Web advertising-driven campaign designed to generate donations for a nonprofit encouraging healthier, locally sourced school meals, while simultaneously reinforcing Chipotle Mexican Grill's message th ...
- Ford Report Records Sustainability Measures
Marketing Daily, Karl Greenberg - Tuesday, June 15, 2010
Ford says it cut water use by 16% last year and became the first automaker to join a global program to help establish a water disclosure protocol for companies arou ...
- Is It Enough To Be Green? What About Being Good?
Marketing: Green, Matthew Ammirati - Wednesday, June 9, 2010
Working with companies that are socially responsible -- and have the proof to back it up -- excites us. The more we find out about their efforts, the more inspir ...
- Wyndham Launches Green Program, Joins With Eco Group
Marketing Daily, - Wednesday, May 26, 2010
The hotel chain has launched a new program, Wyndham Green, that focuses on social responsibility and the environment as a part of the company's overall green strategy. Wyndham Green h ...
- Winning With Boomers Takes Heart
Engage:Boomers, Matt Thornhill - Monday, May 24, 2010
Combining rational marketing value (price and quality) with human, emotional values is why we think companies like Worthwhile Wines will succeed. Boomers will vote with their wallets, which are n ...
