- Chipotle, Creative Artists Win GRANDY For Video
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Chipotle Mexican Grill and CAA Marketing have won the 2012 GRANDY Award, honoring best creative work, for the animated short film "Back to the Start" at the International ANDY Awa ...
- Patagonia Trains Earth-Friendly Eye On Food
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The clothing retailer known for its use of organic cotton has begun selling three flavors of its Patagonia Provisions line online and in its retail stores. The Ventura, Calif.-based outdo ...
- Safeway In Kids Earth Day Contest
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Safeway is partnering with the Go Green Initiative to launch the first annual Go Green Glogster Earth Day contest, which challenges students to examine the sustainability of their community's fo ...
- Kermit Was Right
Marketing: Green, Stuart Hickox - Wednesday, April 4, 2012
Here's an idea: Let's all wear green clothes. Every day. Let's drive green cars. And live in green houses. I mean green like Kermit. Ridiculous, right? It's easy to imagi ...
- Whole Foods To Stop Sourcing Red-Rated Seafood
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
Whole Foods will discontinue red-rated wild-caught seafood beginning on Earth Day, April 22. Whole Foods' decision to eliminate from its shelves species deemed by the Blue Ocean Institute or Monter ...
- Euro RSCG: 'Activist Consumers' Are Watching
Marketing Daily, Karl Greenberg - Thursday, March 29, 2012
Nearly half of Americans believe the greatest change agent in the future will be "the people, empowered by social media" -- more than twice the number of respondents who cho ...
- Audi Touts E-Tron At TED
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
Audi is launching a carbon-neutral ideology along with electric vehicles. So it probably makes sense that the automaker is using the TED2012 conference in Long Beach, Calif., as a bullho ...
- McDonald's Bows To Pressure On Treatment Of Sows
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 14, 2012
In another instance of activists stepping up pressure on a keystone marketer rather than legislators to effect change, the Human Society has won a major battle in its 11-year effo ...
- Go Green And Give 'Em Something To Talk About: An Open Letter To Marketers
Marketing: Travel, Vicky Hastings - Monday, October 24, 2011
Are your ears burning? They should be, because your colleagues have been dishing about you and perhaps not in the best way. At the recent Ecotourism and Sustainable Tourism Conferenc ...
- Target To Sell 100% Sustainable, Traceable Fish By 2015
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 17, 2011
Target, the second-largest discount retailer in the U.S., said it will sell only sustainable, traceable fish by 2015. The Minneapolis-based company will partner with the nonprofit marine conservation group FishWi ...
- Coke And Pepsi Battle It Out On Plastic Content
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 28, 2011
Now it's about the bottles as Coca-Cola and PepsiCo battle it out over sustainability. In 2009 the Coca-Cola Co. said it would sell its Dasani water products in bottles containi ...
- New Protocol For CPG Packaging Sustainability
Marketing Daily, - Wednesday, September 7, 2011
The Paris-based Consumer Goods Forum has released a Global Protocol on Packaging Sustainability (GPPS) to help the consumer goods industry better assess the relative sustainability of packaging, reports Supermarket News< ...
- GMA, FMI Program Tackle Food Waste
Marketing Daily, - Monday, August 22, 2011
The Grocery Manufacturers Association and the Food Marketing Institute have launched a three-year initiative to help the industry reduce food waste. ...
- Nissan Launches Sustainability Game Site
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The site, which is a project out of its Japan corporate headquarters, features a game called "The Planet Zero." The game lets players control a character shaped like an electr ...
- Corporate Citizenship Isn't Like Going To Confession
Marketing Daily, Karl Greenberg - Thursday, June 23, 2011
If marketers at major brands are trying to honestly figure out how corporate citizenship can be part of business rather than a cost center for pure philanthropy (or, to borr ...
- Whole Foods Launches New Fair-Trade Products
Marketing Daily, - Thursday, June 16, 2011
In an effort to raise funds and awareness for fair-trade fruit, Whole Foods is introducing two frozen products for the summer, called EARTH University frozen pineapples and bananas. ...
- Panasonic Eyes Lead In Eco-Innovation
Marketing Daily, Aaron Baar - Tuesday, June 14, 2011
The new campaign, which touts the company's commitment to reduce carbon dioxide emissions, increase resource recycling, save and reuse water and raise environmental consciousness, will feature 30- and 60-second commercia ...
- Coca-Cola Taps Perez to Head Sustainability
Marketing Daily, - Monday, May 23, 2011
The Coca-Cola Company has appointed Beatriz Perez, currently CMO for Coca-Cola North America, to be its first chief sustainability officer, starting July 1. ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast and Kraft elsewhere in the country -- are teaming with Six Flags Entertainment Corp. for a multiplatform "Twisted Fu ...
- Malt-O-Meal Campaign 'Bags' The Box
Marketing Daily, Tanya Gazdik - Friday, May 13, 2011
The Minneapolis-based company has launched a Web site and blog where users can view fan-created videos and exchange ideas on sustainable packaging and green initiatives. Included on the site ...
- Bees Check Into Seaport Hotel
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 27, 2011
One hotel near Boston, The Seaport Hotel, is taking a new sustainability-marketing approach by doing its part to help slow Colony Collapse Disorder, a disease among honeybees that has be ...
- The Next Frontier: 'Responsible Consumption'
Marketing: Green, Jacquelyn A. Ottman - Wednesday, April 27, 2011
Is Tom's of Maine toothpaste really green if consumers leave the water running while they brush their teeth? Is an Energy Star-rated light bulb really green if it remains ...
- Nestle Waters Touts Progress In Sustainability
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 25, 2011
Nestle Waters North America says it is making progress on environmental goals. In its 2010 Corporate Citizen Report issued this week, the company says it is making "incremental steps a ...
- A Bigger-Picture View
Marketing: Green, MJ Jolda - Wednesday, March 16, 2011
I recently moderated a panel sponsored by Women's Network for a Sustainable Future, comprised of visionary female executives from blue chip companies. The event was designed as a discussion abo ...
- Big Brands Launch Sustainable Packaging Trade Organization
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
ConAgra, Colgate-Palmolive, Kellogg, Procter & Gamble, Dow and DuPont are among the companies behind a new lobbying organization. The group, which also includes Coca-Cola, MeadWestvaco and Tetra Pak, is call ...
- Planters Campaign: Sustainability Plus Fun
Marketing Daily, Karlene Lukovitz - Wednesday, February 23, 2011
Planters is sponsoring creation of peanut-shaped community parks called "Planters Groves" in four U.S. cities, and launching a "Naturally Remarkable" campaign that encompasses this and other sustainability initiatives ... wi ...
- Making A Living By Giving Back To The Earth
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 23, 2011
Today marks the official publication date of And I Shall Have Some Peace There: Trading in the Fast Lane for My Own Dirt Road, by the former editorial director ...
- Taking A Fork To Pessimism
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 20, 2011
When I write about high-tech gizmos like the
Intel/Kraft Meal Planning Solution, which scans faces for basic demographic input and then constructs a mass-customized menu and shopping list recommendatio ...
- Back To The Future
Marketing: Green, Michael Martin - Wednesday, January 12, 2011
The best green marketing campaigns of 2010 and where they can go next. ...
- Everything Old Is New Again
Marketing Daily - Top of the News, Thom Forbes - Monday, December 13, 2010
Did you notice the story last week about the government of Hungary selling off remnants of the communist regime? Busts of party stalwarts, paintings of industrial complexes and kitschy propagan ...
