- Email Can Help Hospitality Brands During The Pandemic
Around the Net in Email, Ray Schultz - Friday, May 22, 2020
The hospitality industry has been hard-hit by the COVID-19 pandemic, but email can help brands build their relationship with travelers. For example, they can send uplifting content about how their ...
- Google Hotel Search Guide Launches For COVID-19 First Responders
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2020
As some frontline workers fighting COVID-19 are opting to live apart from their families, Google is trying to make it easier for them to find accommodations to remain in isolation ...
- Consumers Having More Emotional Experiences With Brands Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making online research important. ...
- Keeping Travel Customers Engaged In A Pandemic
Marketing Insider, Harvey Chipkin - Monday, May 18, 2020
The Conrad New York Downtown, a high-end property in lower Manhattan, has run a daily video on the Instagram Youtube Channel. ...
- Hyatt Hotels Lays Off 1,300 Employees
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 12, 2020
Hyatt Hotels Corp. will lay off 1,300 of its corporate employees worldwide starting next month. Roughly a third (350) of the staff at its Chicago headquarters will be cut, a ...
- Shanghai Disney Reopens At 30% Capacity
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 11, 2020
The Shanghai Disney Resort is reopening with mandatory face masks and social distancing rules. Guests must have their temperature taken on arrival and be able to show show an all-clear ...
- Choice, Hilton, Hyatt, Marriott Address Pandemic Concerns
Marketing Daily, Tanya Gazdik - Tuesday, May 5, 2020
Marriott is adding electrostatic sprayers with hospital-grade disinfectant to sanitize surfaces throughout the hotel. ...
- Consumers Leery Of Post-Pandemic Travel
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2020
Companies need to go beyond marketing to reassure consumers and to get them to reengage, Magid's David Bilicic tells "Marketing Daily." ...
- Choice Hotels Joins 'Stay Home, Send Beds' Initiative
Mediapsssst, Richard Whitman - Wednesday, April 15, 2020
Beginning today, members of the hotel chain's Choice Privileges loyalty program can donate their points toward beds for hospitals in need. ...
- Airbnb Should Have Rethought Its Marketing Cut
Around the Net in Email, Ray Schultz - Wednesday, April 15, 2020
Airbnb erred by ditching its marketing to save $800 million. For one thing, such a cut can deprive a brand of revenue sources through email marketing or social commerce. They ...
- The COVID-19 Hourglass: Brands Unsure About Return To Normal
Email Insider, Ray Schultz - Monday, April 13, 2020
Most marketers have adjusted their approach in response to the COVID-19 crisis, Element-R Partners reports, and have little patience for companies that have not. ...
- Study Suggests Renewed SEO Focus In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Some 65% of marketers expect to decrease their annual budget and 86% predict their marketing goals will be more difficult to reach this year. ...
- Airbnb Continues To Take Virus-Related Hits
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 2, 2020
Apartments once reserved for well-heeled tourists in the world’s major cities have seen bookings slump anywhere by 41% to 96%. “As Airbnb hosts apply for financial support to tide them over, ...
- Clairvoyix Launches Tool To Help Hotels Use Email During Crisis
Email Marketing Daily, Ray Schultz - Tuesday, March 31, 2020
Rapid Recovery Response is designed to help hoteliers deploy emails at an appropriate price point, the company says. ...
- Kre8 Takes Drastic Steps Adjusting To Media Buys Amidst DOOH Shutdown
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2020
COVID-19 shook the Las Vegas economy by forcing restaurants, bars, and casinos to shut down. The virus forced Jeremie Watkins, managing partner and co-founder of Kre8 Media Outdoor Advertising, which ...
- Marriott Starts Furloughs Due To Travel Decline
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 18, 2020
Travel declines are costing U.S. hotels $1.4 billion a week, according to Bloomberg, and one of the world’s biggest hotel companies has started to furlough hotel staff in an effort ...
- Disney To Close Theme Parks In California, Florida, and France
MediaDailyNews, Wayne Friedman - Thursday, March 12, 2020
Walt Disney says it will close its Disney theme parks in three locations from March 14 through the end of the month. ...
- Home Depot, Salesforce And Others Back Booking.com In Trademark Fight
Digital News Daily, Wendy Davis - Monday, February 24, 2020
Booking.com is drawing support in a fight over its name from companies including Home Depot and Salesforce, which argue that the online hotel reservation company is entitled to trademark protect ...
- Marriott Makes A Surprising Offering In Email
Around the Net in Email, Ray Schultz - Friday, February 7, 2020
Marriott has sent some emails not for its hotels but for…thongs. The emails, stating “Love Is In the Air,” went to Marriott Bonvoy members and encouraged them to “Discover Valentine’s ...
- Google Cloud Forms Unlikely Partnership, After Nine-Year Dispute
Digital News Daily, Laurie Sullivan - Tuesday, January 21, 2020
The partnership allows travel and data provider Sabre to create and build new services to develop a new marketplace for its airline, hospitality and travel agency customers. ...
- Icons or 'Authentic' Travel Experiences? How To Deliver Both
Marketing Insider, Harvey Chipkin - Thursday, January 16, 2020
Research showed travelers want to get a "real" feel for a destination, but not miss out on the must-sees, either. ...
- EU Gives Airbnb And Facebook An Early Christmas Present
London Blog, Sean Hargrave - Friday, December 20, 2019
Uber will be wondering why it's a cab company but Airbnb isn't a real estate agent. ...
- Q&A With Marcus Hotels CMO Erin Levzow
MediaPost Connect, Nina Lentini - Wednesday, November 27, 2019
We're going to hear how Marcus Hotels gives its guests tours of its unique artworks via its app, leveraging data and personalizing communication based on their taste in art. CMO ...
- Hilton Looks To Connected Rooms To Transform Customer Experience
Connected Thinking, Chuck Martin - Thursday, October 24, 2019
Hilton is working toward connected hotel rooms. However, it's a complex process for a hospitality company with 16 brands in 109 countries, comprising more than 5,000 properties. ...
- Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The Leading Hotels of the World wanted to make sure its loyalty emails were data-driven while resonating across countries and cultures. ...
- Relevant Messages And Price Drive Travel Bookings, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, September 24, 2019
Travelers want relevant messaging, but almost a third say they're being emailed too frequently, Yes Marketing reports. ...
- Tennis And Luxury Hotels: A Perfect Match
Marketing Insider, Harvey Chipkin - Wednesday, September 11, 2019
Two hotels hosted lavish media/client events featuring high-profile tennis champions during the week leading up to the U.S. Open. ...
- Trivago Prioritizes Search Rankings For Advertisers Paying Additional Fees, ACCC Claims
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 9, 2019
The Australian Competition & Consumer Commission on Monday initiated a case in federal court accusing Trivago of pushing down less expensive deals for consumers unless advertisers paid an additional royalty ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitality industries. ...
- Now, That's Funny: Two Weeks In Dayton, Ohio Is Humor Workshop Prize
Marketing Daily, P.J. Bednarski - Monday, August 26, 2019
In a contest called "A Hotel Room of One's Own," two "humorists-in-residence" can get two all-expenses-paid weeks In Dayton, Ohio Marriott. ...
