- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused on helping people using its platforms reduce theirs. ...
- More Hotels Require Vaccinations
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 21, 2021
The list of hotel brands requiring vaccinations in order to book a stay continues to grow. Earlier this month, a collection of seven hotels in Hawaii became the first ...
- Leading Hotels Of The World: Lessons In Agile Marketing
Marketing Insider, Harvey Chipkin - Monday, September 20, 2021
LHW launched more campaigns in the third quarter of 2020 than it had in years past, increasing its cross-functional collaboration and innovation. ...
- 'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, Instagram
MediaDailyNews, Colin Kirkland - Friday, September 3, 2021
Swimply gives homeowners the ability to make money off their unused spaces by renting their pools. "It's this small tweak to the sharing economy," says Swimply's head of growth Son ...
- Getaway Boosts Metrics With Tailored Emails
Around the Net in Email, Ray Schultz - Wednesday, July 28, 2021
Vacation cabin provider Getaway used its customer engagement platform to create tailored emails that boosted its metrics across the board. It did this with the help of Braze. Here ...
- Hard Rock Partners With Soccer Star
Marketing Daily, Tanya Gazdik - Tuesday, June 15, 2021
Grey Group Spain created a video to introduce Lionel Messi 's partnership with the hospitality company. ...
- And Now a Word From Alexa: Leveraging Voice Search & SEO Optimization
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
While most hospitality organizations were trying to connect with consumers at the front desk, the folks at Red Roof Inn set their sights on more strategic voice opportunities. Kevin Schol ...
- Reinventing The Hotel Stay
Marketing Insider, Harvey Chipkin - Monday, April 19, 2021
Last August Hyatt launched a hotel "workcation" package, Work from Hyatt. ...
- Baymont Seeks 'Buddy Of The Year'
Marketing Daily, Tanya Gazdik - Sunday, April 11, 2021
The pet ambassador will help the hotel brand show travelers that Baymont is ready to welcome the whole family, including dogs. ...
- Kimpton Partners With Literary Hub
Marketing Daily, Tanya Gazdik - Thursday, March 25, 2021
Kimpton and Lit Hub hosted a virtual discussion with two authors this week on Facebook. ...
- Marketing Health And Safety In Hotels
Marketing Insider, Harvey Chipkin - Wednesday, March 10, 2021
Forbes Travel Guide, best known for its star rankings of hotels around the world, is now moving into the health certification marketplace. ...
- Vendor Email Compromise Fraud Is Surging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 19, 2021
Firms face an 82% increase in the likelihood of SolarWinds-style vendor email compromise (VEC) attacks in a given week, Abnormal Security reports. ...
- Marriott CEO Arne Sorenson Dead At 62
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 16, 2021
Arne Sorenson, 62, Marriott International chief executive who led the company through a major expansion, died Monday of pancreatic cancer. The charismatic executive was the first non-family member to ...
- Airbnb Sees Stays Increasing In Length, Announces Health Measures
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 9, 2021
With remote work and school becoming the norm, Airbnb reports an increase in monthly stays. The company recently announced the next incremental step in its health and safety program. Airbnb ...
- Hotels.com Offers Valentine's Day Dumpster Stays
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2021
All entries will receive a fictional, yet satisfying, booking confirmation email for the ex's imaginary V-Day Dumpster Stay. ...
- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest difference now is that we're not just talking to CMOs, but to the CEOs and CFOs too. It's n ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C brands across several industries, the company says. ...
- Airbnb Bans Capitol Rioters
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 12, 2021
Airbnb announced steps it is taking to help keep Washington safe as a lead-up to inauguration activities. The home rental company plans to ban people involved in last week's Capitol riot ...
- AZDS Partners With Navis To Help Hotels Recover Abandoned Carts
Email Marketing Daily, Ray Schultz - Wednesday, November 4, 2020
Hotels suffer an 85% cart abandonment rate during bookings, the company says. ...
- COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
Inside Performance, Laurie Sullivan - Monday, September 14, 2020
As of August there have been 130 days where U.S. online shopping surpassed $2 billion vs. only two $2 billion days outside the holiday season in 2019, according to Adobe ...
- Mini Partners With Airbnb For Getaways
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2020
The automaker wants to "put a smile on their faces during these difficult times," says Mini's Rah Mahtani. ...
- Thousands Of Hotels In Danger Of Closing Due To COVID-19
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 15, 2020
More than 8,000 hotels could be forced to close in the fall after PPP funding runs out, according to the American Hotel and Lodging Association, which is asking Congress ...
- Email Metrics Spike In The Hospitality Industry
Around the Net in Email, Ray Schultz - Thursday, July 16, 2020
The hospitality industry has been hard hit by the pandemic. But email opens and click-through rates have spiked in the industry as we approach reopening. Here are the numbers, a ...
- Choice Hotels' Sleep Inn Partners With Relaxation App
Marketing Daily, Tanya Gazdik - Tuesday, July 14, 2020
Relax Melodies has developed an exclusive content series for Sleep Inn, including three Sleep Inn-branded sound mixes, a meditation and a bedtime story. ...
- P&G Says Hotel Guests, Diners Reassured By Its 'Trusted' Cleaning Products
Marketing Daily, P.J. Bednarski - Thursday, July 2, 2020
Surveys said 70% of travelers and 58% of diners would choose to do business with a hotel or restaurant cleaning with "trusted" brands. ...
- Login Attack Spoofs Mailgun And SendGrid, Researchers Say
Email Marketing Daily, Ray Schultz - Thursday, July 2, 2020
The "pernicious" attack also bypasses secure email gateways and DMARC, Ironscales reports. ...
- Choice Hotels Encourages Summer Road Trips
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2020
Travelers are encouraged to share their road trip adventures using the hashtag #OnTheRoadAgain across social media. ...
- Hotel Doors Are Opening Again, But Don't Look For Breakfast Buffets
Marketing Daily - Top of the News, Thom Forbes - Monday, June 15, 2020
"Every major lodging brand is in competition to show how its hygiene standards and new cleaning protocols are best in class," reports "WSJ." ...
- Alexa, How Did Red Roof Inn Happen Upon The Idea Of Marketing By Voice?
Show Daily, Nina Lentini - Tuesday, June 9, 2020
A dinner argument led one person to pull out a phone to Google the answer, while the other simply asked Alexa. "It was instant recognition." ...
- Email Can Help Hospitality Brands During The Pandemic
Around the Net in Email, Ray Schultz - Friday, May 22, 2020
The hospitality industry has been hard-hit by the COVID-19 pandemic, but email can help brands build their relationship with travelers. For example, they can send uplifting content about how the ...
