- New Hydrow Campaign Stars Full-Body Euphoria
D2C FYI, Sarah Mahoney -
Hydrow wants the world to see it as more than just another connected fitness machine. In a new "Hydrow High" campaign, it's pushing the distinctive euphoria that comes with t ...
- Walgreens Bets $5.2B On Healthcare
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 15, 2021
With Village MD, Walgreens is the first national pharmacy chain offering a high level of full-service primary care practices. ...
- Best Buy Moves Further Beyond Retail With Telehealth Acquisition
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 14, 2021
Company aims to "create a holistic care ecosystem that shows up for someone across all of their healthcare needs," says president of Best Buy Health. ...
- GoodRx Finding Ways Other Than Advertising To Drive Revenue
Inside Performance, Laurie Sullivan - Monday, October 11, 2021
GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creating a campaign focused on racing to cure Hepatitis C. ...
- Americans: Facebook Contributing To National Health Crisis, Should Be Regulated Like A Drug
MediaDailyNews, Joe Mandese - Monday, October 11, 2021
Many consider it physically addictive and felt like they were going through withdrawal during last week's outage. ...
- Campaign Drives Awareness Of COVID-19's Impact On Black Communities
MediaDailyNews, Colin Kirkland - Wednesday, October 6, 2021
The new COVID-10 Awareness Campaign targets Black communities to counter misinformation and spread awareness of how the pandemic affects Black lives in particular. ...
- Tushy To Provide Free 'Royal Flushes' Following Poker Royal Flush
Marketing Daily, Les Luchter - Monday, October 4, 2021
Campaign promotes launch of a high-end bottom-cleaner -- a $599 electric bidet called the Tushy Ace. ...
- Cosamin Gets Active With New Spots Fighting Joint Discomfort
Marketing Daily, Les Luchter - Thursday, September 30, 2021
The joint health supplement, has launched three :30 spots over numerous paid and free online video, OTT and CTV services. ...
- Solaray Adds D2C With 'Live Brighter' Campaign
Marketing Daily, Les Luchter - Tuesday, September 28, 2021
Campaign features "life vignettes" shot on 16mm film, an online health-and-wellness assessment tool, and an invite-only pop-up restaurant. ...
- The Mystery Of The Maskless Rider
Media Insider, Steven Rosenbaum - Monday, September 27, 2021
As New York begins to return to life, I'm doing something I once thought impossible: riding the subway. In the past few weeks, a growing mystery has me puzzled ...
- From Protein To Elderberries: Kids' Health In The Spotlight
CPG FYI, Steve Ellwanger - Friday, September 24, 2021
Sometimes a better-for-you product starts with a child and expands from there. Nutrition coach Erin Mann discovered the benefits of elderberry for her son Lucas and now sells 15 produc ...
- GoodRx Health Launches, Provides Research-Based Answers To Health Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions. ...
- Fake Funeral Home Promotes COVID-19 Vaccine
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 22, 2021
A Charlotte, North Carolina healthcare provider is using out-of-home ads to get people talking and thinking about the COVID-19 vaccine. “Don’t get vaccinated,” read the digital billboards, followed by t ...
- With Uterus-Shaped Vending Machine, The Pill Club Sends A Message
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 22, 2021
Pill Club is fierce in its commitment to treating birth control as a healthcare choice, not a political football. ...
- CVS Health, Nordisk Partner To Tackle Obesity
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 20, 2021
CVS Health and Novo Nordisk are launching a personalized nutrition coaching program to support people struggling with obesity, “More than 40% of the U.S. population suffers from obesity, a chron ...
- When It Comes To Unvaxxed Consumers, Study Finds Context Is King
MediaDailyNews, Colin Kirkland - Monday, September 20, 2021
MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?' ...
- Publicis Health Urges Court To Toss Opioid-Related Deceptive Advertising Suit
MAD, Steve McClellan - Thursday, September 16, 2021
The agency, which worked for pharma company Purdue, argues in a motion-to-dismiss filing that suit is without merit. ...
- Health Apps Must Notify Consumers About Unauthorized Disclosures, FTC Says
Digital News Daily, Wendy Davis - Wednesday, September 15, 2021
Apps "are routinely caught playing fast and loose with user data, leaving users' sensitive health information susceptible to hacks and breaches," FTC Chair Lina Khan stated Wednesday. ...
- Teaching, Preaching And Screeching: What's Wrong With Vaccine Messaging
MediaDailyNews, James Forr - Tuesday, September 14, 2021
It is perplexing, given our knowledge of decision-making, that public health leaders still insist the key to persuasion is endless repetition of facts. ...
- Connelly Partners Launches Health Practice, Taps Piotrowski To Lead It
Mediapsssst, Richard Whitman - Tuesday, September 14, 2021
The agency says that CP Health will work with clients through a process that leverages anthropology, data and technology to uncover what audiences want and to guide brand strategy, creati ...
- Yext Builds Find-A-Doc Search Engine -- Why It Is Valuable For Patients, Healthcare Organizations
Inside Performance, Laurie Sullivan - Tuesday, September 14, 2021
Find-A-Doc helps people find the right provider for their needs on a healthcare organization's website using natural-language processing to fully understand the patient's query and return the doctors that mat ...
- All The COVID News That's Unfit To Print: 519 And Counting
Red, White & Blog, Joe Mandese - Wednesday, September 8, 2021
About 7.7% of news/information domains are publishing misinformation related to the pandemic. How many brands are sponsoring that? ...
- New Headspace Campaign Targets The Delta Blues
D2C FYI, Sarah Mahoney - Tuesday, September 7, 2021
Campaign "was inspired by our members' stories about how meditation has changed their lives and outlook on everything," says company CMO. ...
- In New Eyewear Ad, Tom Brady Meets His Ancient Self
Marketing Daily, Sarah Mahoney - Friday, September 3, 2021
Ad for Christoper Cloos eyeglasses shows what the legendary quarterback will look when he's fully grey, kinda wrinkled, yet still in uniform. ...
- Purell Takes Top Spot For Increased Usage
Marketing Daily, Tanya Gazdik - Tuesday, August 31, 2021
"As consumers strive for normalcy, they will continue to depend on some brands at the cost of others," says MBLM's Mario Natarelli. ...
- From Hives To Whole Foods: Queen Bee Provides Immune Support, Helps Save Bees
CPG FYI, Steve Ellwanger - Friday, August 27, 2021
When COVID-19 disrupted the development of her company HiveGuard, Raina Jain pivoted to the CPG space. Queen Bee immune-support shots containing "royal jelly," are starting to see retail
distribution. ...
- Court Confirms 1-800 Contacts' Antitrust Victory Against FTC
PolicyBlog, Wendy Davis - Thursday, August 26, 2021
In a defeat for the Federal Trade Commission, a federal appeals court in New York on Thursday rejected a request to reconsider its earlier decision to clear 1-800 Contacts ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
A majority of consumers oppose the use of Big Data to determine pricing, Breeze reports. ...
- Fox News Media Requires Workforce To Report Vaccination Status
Digital News Daily, Karlene Lukovitz - Thursday, August 19, 2021
The company has not implemented mandatory vaccines for being in its offices, but is requiring masks in confined spaces. Meanwhile, some Fox News hosts are railing against vaccine disclosure requireme ...
- 'Washington Post' Adds Health Newsletter By Dr. Leana Wen
Publishers Daily, Ray Schultz - Monday, August 16, 2021
"The Checkup With Dr. Wen" will include a Q&A section where readers can get answers on medical issues. ...
