- TikTok Bans Some Advertisements
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
TikTok will introduce in-app controls that filter out comments and limit similar videos that may disturb viewers, and is partnering with the National Eating Disorder Association to connect users to ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Inside Performance, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. ...
- Why Google Maps And Plus Code Will Become More Important
Inside Performance, Laurie Sullivan - Monday, September 21, 2020
Location-based services are changing -- and it just may make a measurable impact for ad targeting. ...
- 'The Skimm' Launches Wellness Vertical
Publishers Daily, Sara Guaglione - Thursday, September 17, 2020
Guides with advice about establishing healthy sleep habits, scheduling routine health screenings and working through stress and anxiety are live on the site. ...
- Facebook Groups Crackdown Makes Admins, Moderators More Responsible For Violations
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Facebook has introduced a series of new rules to penalize those who violate its Community Standards and cut down on the spread of misinformation through Facebook Groups private communities. ...
- Rude Emails Hurt Mental Health, Study Says
Around the Net in Email, Ray Schultz - Tuesday, September 15, 2020
Rude emails can affect well-being, according to a study published in the Journal of Occupational Health Psychology. An all-caps email with an exclamation point is the equivalent of shouting across the office.&n ...
- Deloitte Digital Joins Twilio Partner Program
Email Marketing Daily, Ray Schultz - Wednesday, September 9, 2020
Deloitte Digital will offer the Twilio product suite, including Twilio communications APIs. ...
- USIM Lands Super Account: Organic Acai Marketer Sambazon
MediaDailyNews, Joe Mandese - Friday, September 4, 2020
USIM has been named the media services agency for Sambazon, marketer of a line of organic Acai products. USIM will lead media strategy for Sambazon's brands to boost brand awareness ...
- Uber May Require Some Riders To Verify Mask Compliance
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 3, 2020
Uber is extending the mask verification feature used with drivers since mid-May to some riders in the U.S. and Canada by the end of September. The company has required drivers and ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
Email Insider, Ray Schultz - Wednesday, September 2, 2020
Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports. ...
- Science Meets Humor In New Campaign For Culturelle Probiotics
Marketing Daily, Steve Ellwanger - Tuesday, September 1, 2020
Culturelle mixes science with humor to promote good health. ...
- Lightlife Calls Out Competitors For Ingredients
Marketing Daily, Steve Ellwanger - Monday, August 31, 2020
Lightlife slams "food tech" competitors Beyond Meat and Impossible Foods. Says its products are "developed in a kitchen, not a lab." ...
- Stories In 2 Top Men's Health Magazines Not Always Backed By Medical Evidence
Publishers Daily, Fern Siegel - Monday, August 31, 2020
Two titles were cited for ""unclear, nonexistent or contradictory" medical evidence in 'Men's Health' and 'Men's Fitness.' ...
- Amazon Launches Health-And-Fitness Tracker
Digital News Daily, Gavin O'Malley - Thursday, August 27, 2020
Halo serves solely as a means of monitoring one's physical movements, sleep schedule, body fat percentage, and voice patterns. ...
- Data Hermits: Consumers Are Wary About Sharing Information, Study Finds
Email Insider, Ray Schultz - Thursday, August 27, 2020
Some individuals will not even share data with health-care providers. But privacy can be used as a brand differentiator, Privitar reports. ...
- Twilio To Power COVID-19 Contact Tracing For 28 Jurisdictions
Email Marketing Daily, Ray Schultz - Thursday, August 27, 2020
Twilio's platform allows agents to reach out via email, SMS and phone to engage people who test positive for COVID-19, curb its spread and better understand its pattern of infection. ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Inside Performance, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear. ...
- Verily, Alphabet's Life Sciences Unit, Gets Into Health Insurance Using AI, Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
On Tuesday Verily announced a subsidiary that combines health technology solutions with insurance and payment models, including data. Verily plans to sell stop-loss insurance, which helps to cover unexpectedly large ...
- Twilio Awards $2.5 Million In Grants To Help Hotlines Stressed By COVID-19 Pandemic
Email Marketing Daily, Ray Schultz - Tuesday, August 25, 2020
Twilio has seen a 20% uptick in use by crisis hotlines on its platform due to the impact of the COVID-19 pandemic. ...
- Reckitt Benckiser Retains Zenith, Adds Hearts & Science To U.S. Media Roster
MAD, Larissa Faw, Steve McClellan - Monday, August 24, 2020
Publicis Media's Zenith retained the largest portion of the assignment with close to $300 million in annual expenditures. H&S was awarded planning and buying duties for the company's nutrition business ...
- Beachbody Works Media Muscle To Take On High- And Low-End Competition
Brand Insider, Steve Smith - Friday, August 21, 2020
The pandemic, lockdowns and health worry helped double the company's membership and activity in short order. CEO Carl Daikeler explains. ...
- Facebook Sued For 'Censoring' Posts About Vaccines
Digital News Daily, Wendy Davis - Tuesday, August 18, 2020
A group founded by Robert F. Kennedy Jr. has sued Facebook and fact-checkers, including the journalism school Poynter Institute, for allegedly disparaging and "censoring" posts about vaccines. ...
- Fauci Addresses Contact Tracing, Scientific Collaboration, BTS Protocols In Live Healthline.com Discussion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
Fauci spoke on the Healthline Live Town Hall about contact tracing, COVID-19 community spread, back-to-school protocols, vaccines and how the U.S. is collaborating scientifically with the
international community. ...
- Back-To-School Flip-Flop: Mental Health Effects Of Pandemic Surface In Search Queries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
Search terms related to the return to school have climbed, with mental health-related searches 4.3 times higher and social and peer interaction-related searches 2.7 times higher. Other terms related to ...
- Get Back To 'Normal' By Wearing A Mask, Mucinex Says
Marketing Daily, P.J. Bednarski - Friday, August 14, 2020
The effort includes interesting posters from artist Noma Bar that ask questions like "Miss coffee with friends?" ...
- Healthline Media Acquires 'PsychCentral' Site
Publishers Daily, Sara Guaglione - Friday, August 14, 2020
This is the fifth acquisition by Healthline since its founding more than 10 years ago. ...
- 'Men's Health' Produces Special Report On Race, Racism
Publishers Daily, Sara Guaglione - Tuesday, August 11, 2020
The 23-page report features original and as-told-to essays from 18 Black authors, activists, athletes, doctors, trainers and storytellers. ...
- Travel Returns, But Not How Marketers Might Expect
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Tourism has seen an estimated loss of $1.2 trillion in just four months, according to Captify. For advertisers looking to target messages, the question becomes how people are traveling and ...
- 1-800-Contacts Adds Tech For More Personalization
D2C FYI, Sarah Mahoney - Monday, August 10, 2020
Company can now isolate microsegments as small as "Longtime contact wearer who has never purchased online, but has been to the site three times." ...
- Moms Drop Back-To-School Budgets With COVID, But Stock Up On Masks, Health Aids
MAD, Larissa Faw - Thursday, August 6, 2020
Spending shifts as the pandemic redefines school experience and options. ...
