- Vaccine Critics Seek To Revive Free Speech Claims Against Facebook
Digital News Daily, Wendy Davis - Friday, July 23, 2021
Children's Health Defense, an organization founded by vaccine critic Robert F. Kennedy, Jr., is aiming to revive a lawsuit claiming its free speech rights were violated when its posts we ...
- Ad Campaign Tells People To Give It "One More Push" To Stop COVID-19
MAD, Steve McClellan - Tuesday, July 20, 2021
The effort, from TBWA\Hunt Lascaris has just launched in 16 countries across Africa and the Middle East. ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences. ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data. ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Inside Performance, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic. ...
- TBWA Veteran Jeffrey Williamson Dies At 71
MAD, Steve McClellan - Tuesday, July 6, 2021
The veteran writer and creative director was killed last week after being struck by a truck while riding his bike near Central Park in New York where he lived f ...
- Ogilvy Health Pushes Deeper Into Data, Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 6, 2021
The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives through programmat ...
- Pinterest Bans Weight-Loss Ads
Digital News Daily, Karlene Lukovitz - Thursday, July 1, 2021
Pinterest says the expanded policy is in response to the pandemic having exacerbated eating disorders. ...
- Judge Throws Out Vaccine Critics' 'Censorship' Lawsuit Against Facebook
PolicyBlog, Wendy Davis - Thursday, July 1, 2021
A federal judge has dismissed a lawsuit by Robert F. Kennedy, Jr's Children's Health Defense against Facebook over its policies regarding vaccine-related posts. ...
- How IBM Watson Advertising Plans To Use AI To Reduce Bias
Inside Performance, Laurie Sullivan - Monday, June 28, 2021
Developers often are unaware of the bias their models have, and may not have the knowledge to identify what is appropriate. ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Inside Performance, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share ideas, pictures and information. Nextdoor Vaccine Map now helps neighbors discover when, where, and why they should get vaccina ...
- Google Searching For New Skin Tone Measures To Reduce Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
Google is developing an alternative to the industry standard for classifying skin tones. Technology researchers and dermatologists say today's process does not access whether products are biased against people ...
- Going Geo: Precision Targeting The Video Story
The MediaPost Cases, Lisa Singer -
Reaching the right audiences, in the right places, at the right time, during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) reached prospective patients through ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer -
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational experiences and keep their members healthier. Wh ...
- Fit To Fly: Travelers Are Ready, But They're Still Worried About Health
Email Insider, Ray Schultz - Monday, June 7, 2021
Email is the top channel choice for travel updates, beating phone and text, Braze reports. ...
- Colgate-Palmolive Testing 'Social Care' ChatBot On Instagram
CPG FYI, Steve Ellwanger - Friday, June 4, 2021
The pilot program is in the Asia Pacific region, but the text- and video-based initiative could make its way to the United States. ...
- Telehealth Platform Takes On Menopause
Marketing Daily, Tanya Gazdik - Thursday, June 3, 2021
"Women's health in menopause is long overdue for a solution," Gennev CEO Jill Angelo tells "Marketing Daily." ...
- Bose Offers First D2C Hearing Aids
D2C FYI, Sarah Mahoney - Tuesday, June 1, 2021
FDA cleared the company to sell hearing aids directly to the consumer, bypassing the prescription process that's current standard of care. ...
- Yahoo Ups Mental Health Awareness, Launches Project To Destigmatize
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Seventy-six percent of Yahoo users say their mental health has been impacted in the past year, a Verizon Media Study finds. "We're creating a space where it's okay to n ...
- Gut Check: Health-Ade Says There's Whole 'World' In Your Belly
Marketing Daily, Steve Ellwanger - Thursday, May 27, 2021
Ad features animated visuals of the bacteria and fungi that populate the digestive tract, and notes that gut health "drives every part of you." ...
- Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 28, 2021
Machine, built by a creator of STEM-can-be-funny videos, aims to "demystify periods" with humor, says Kimberly-Clark's Sarah Paulsen. ...
- Royal Philips Taps Omnicom For Global Integrated Agency Assignment
MAD, Steve McClellan - Tuesday, May 25, 2021
The remit includes creative, media, PR, branding and other services. The client spent $190 million last year on measured media, according to COMvergence. ...
- Cigna Consolidates Most Of Its Marketing Services Account With IPG
MAD, Steve McClellan - Tuesday, May 25, 2021
Cigna's new agency of record at IPG, dubbed "Team Unleash," will be in place on July 1, 2021. Cigna spent $180 million on measured media last year according to agen ...
- Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health Campaign
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
In a major endorsement of news veracity rating system NewsGuard, Publicis Groupe has agreed to incorporate its ratings into two aspects of its organization: blacklisting fake news sites programmatically, a ...
- Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
Inside Performance, Laurie Sullivan - Monday, May 24, 2021
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And ...
- Why Public Safety Should Be The Next Big KPI For Media
RTBlog, Joe Mandese - Monday, May 24, 2021
It's time Madison Avenue developed a new set of KPIs -- public safety ones -- measuring the direct and indirect role of ad spending on society, the physical health ...
- Tom's Of Maine Polishes Its Purpose-Driven Edge
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 21, 2021
Colgate-Palmolive is out to rejuvenate Tom's of Maine with new products, packaging and marketing. It's also beta-testing a D2C launch. ...
- Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill You
MediaDailyNews, Joe Mandese - Thursday, May 20, 2021
At a time when ad pros seem to take print editions for granted, Grey Mexico and 'Time Out' are using them to save people's lives. ...
- Poise Asks Women To Share 'Canfessionals'
Marketing Daily, Tanya Gazdik - Wednesday, May 19, 2021
Women are retreating to the bathroom for "me time," from being on their phone (77%) to reading a book (30%). ...
- Quip Out To Straighten Smiles With Hybrid Model
D2C FYI, Sarah Mahoney - Monday, May 17, 2021
Quip is moving into the dental aligner market with an approach that balances professional oversight with direct-to-consumer convenience. ...
