- When It Comes To Unvaxxed Consumers, Study Finds Context Is King
MediaDailyNews, Colin Kirkland - Monday, September 20, 2021
MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?' ...
- Publicis Health Urges Court To Toss Opioid-Related Deceptive Advertising Suit
MAD, Steve McClellan - Thursday, September 16, 2021
The agency, which worked for pharma company Purdue, argues in a motion-to-dismiss filing that suit is without merit. ...
- Health Apps Must Notify Consumers About Unauthorized Disclosures, FTC Says
Digital News Daily, Wendy Davis - Wednesday, September 15, 2021
Apps "are routinely caught playing fast and loose with user data, leaving users' sensitive health information susceptible to hacks and breaches," FTC Chair Lina Khan stated Wednesday. ...
- Teaching, Preaching And Screeching: What's Wrong With Vaccine Messaging
MediaDailyNews, James Forr - Tuesday, September 14, 2021
It is perplexing, given our knowledge of decision-making, that public health leaders still insist the key to persuasion is endless repetition of facts. ...
- Connelly Partners Launches Health Practice, Taps Piotrowski To Lead It
Mediapsssst, Richard Whitman - Tuesday, September 14, 2021
The agency says that CP Health will work with clients through a process that leverages anthropology, data and technology to uncover what audiences want and to guide brand strategy, creati ...
- Yext Builds Find-A-Doc Search Engine -- Why It Is Valuable For Patients, Healthcare Organizations
Inside Performance, Laurie Sullivan - Tuesday, September 14, 2021
Find-A-Doc helps people find the right provider for their needs on a healthcare organization's website using natural-language processing to fully understand the patient's query and return the doctors that mat ...
- All The COVID News That's Unfit To Print: 519 And Counting
Red, White & Blog, Joe Mandese - Wednesday, September 8, 2021
About 7.7% of news/information domains are publishing misinformation related to the pandemic. How many brands are sponsoring that? ...
- New Headspace Campaign Targets The Delta Blues
D2C FYI, Sarah Mahoney - Tuesday, September 7, 2021
Campaign "was inspired by our members' stories about how meditation has changed their lives and outlook on everything," says company CMO. ...
- In New Eyewear Ad, Tom Brady Meets His Ancient Self
Marketing Daily, Sarah Mahoney - Friday, September 3, 2021
Ad for Christoper Cloos eyeglasses shows what the legendary quarterback will look when he's fully grey, kinda wrinkled, yet still in uniform. ...
- Purell Takes Top Spot For Increased Usage
Marketing Daily, Tanya Gazdik - Tuesday, August 31, 2021
"As consumers strive for normalcy, they will continue to depend on some brands at the cost of others," says MBLM's Mario Natarelli. ...
- From Hives To Whole Foods: Queen Bee Provides Immune Support, Helps Save Bees
CPG FYI, Steve Ellwanger - Friday, August 27, 2021
When COVID-19 disrupted the development of her company HiveGuard, Raina Jain pivoted to the CPG space. Queen Bee immune-support shots containing "royal jelly," are starting to see retail
distribution. ...
- Court Confirms 1-800 Contacts' Antitrust Victory Against FTC
PolicyBlog, Wendy Davis - Thursday, August 26, 2021
In a defeat for the Federal Trade Commission, a federal appeals court in New York on Thursday rejected a request to reconsider its earlier decision to clear 1-800 Contacts ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
A majority of consumers oppose the use of Big Data to determine pricing, Breeze reports. ...
- Fox News Media Requires Workforce To Report Vaccination Status
Digital News Daily, Karlene Lukovitz - Thursday, August 19, 2021
The company has not implemented mandatory vaccines for being in its offices, but is requiring masks in confined spaces. Meanwhile, some Fox News hosts are railing against vaccine disclosure requireme ...
- 'Washington Post' Adds Health Newsletter By Dr. Leana Wen
Publishers Daily, Ray Schultz - Monday, August 16, 2021
"The Checkup With Dr. Wen" will include a Q&A section where readers can get answers on medical issues. ...
- Why This Streaming Platform Could Change How Brands Sell Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 16, 2021
Instead of hosting branded stores selling merchandise to consumers, the ecommerce store from the streaming platform sells data related to health, mortgages, finance, and consumer purchases. ...
- Ready Or Not, It's Time To Create A Vaccine Policy For Your Agency
MAD, Drew McLellan - Friday, August 13, 2021
This is a topic you have to handle with care. People's views on vaccines can vary as well as their unique healthcare situations. ...
- Clorox's Masked Ads Top 9 Retail Chains' In Back-to-School Viewer Attention
Marketing Daily - Top of the News, Les Luchter - Monday, August 16, 2021
"We know context often influences viewer engagement, and certainly this ad is relevant to the times," said Yan Liu, chief executive officer of TVision. ...
- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build a business says she's a victim of Facebook ad fraud. Here is her experience. ...
- Acne Insecurity Gets Visible Again As People Venture Out
Marketing Daily, Les Luchter - Wednesday, August 11, 2021
In a poll of adults and teens spearheaded by skin treatment company, acne fell behind only weight as the biggest cause of insecurity. ...
- Twitter Suspends Rep. Marjorie Taylor Greene Over COVID-19 Vaccine Post
Social Media Insider, Wendy Davis - Tuesday, August 10, 2021
The Republican from Georgia was suspended for one week after tweeting that the FDA shouldn't approve the "failing" COVID-19 vaccines. ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Inside Performance, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines to identify vaccine requirements, as New York City begins to require vaccines for entry. Other states will likely fol ...
- Study: More Than Half Of America Using Retail Health Services
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 6, 2021
Use of in-store clinics for screening, vaccinations, routine visits has been trending up, as supermarkets join the category along with mass merchandisers, drugstores. ...
- Some Display Ad Spend Supports Misinformation Sites
Publishing Insider, Rob Williams - Friday, August 6, 2021
Advertisers are spending $2.6 billion a year on websites that publish false information such as "anti-vaccine myths, election misinformation" while undermining support for credible journalism, a study
finds. ...
- P&G Sales Soar As Retiring CEO Extols Marketing Spend
Marketing Daily, Les Luchter - Sunday, August 1, 2021
"We're improving the efficiency of our advertising investments, bringing some media planning work in-house," said outgoing CEO David Taylor. ...
- Close To The Heart: Nonprofit Group Revives Almost 500,000 Inactives With Email Effort
Email Marketing Daily, Ray Schultz - Friday, July 30, 2021
The American Heart Association has also raised some much-needed funds, working with Data Axle. ...
- Google Mandates Employees Get COVID-19 Vaccine, Delays Return To Office
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
In a move that seems counterintuitive to its free culture, Google will require all its on-campus workers to be vaccinated against COVID-19. The company said it will delay its employee ...
- Vaccine Critics Seek To Revive Free Speech Claims Against Facebook
Digital News Daily, Wendy Davis - Friday, July 23, 2021
Children's Health Defense, an organization founded by vaccine critic Robert F. Kennedy, Jr., is aiming to revive a lawsuit claiming its free speech rights were violated when its posts we ...
- Ad Campaign Tells People To Give It "One More Push" To Stop COVID-19
MAD, Steve McClellan - Tuesday, July 20, 2021
The effort, from TBWA\Hunt Lascaris has just launched in 16 countries across Africa and the Middle East. ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences. ...
