- North Dakota Readies Apple, Google COVID-19 Tracing App -- How They Did It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Care19 Exposure becomes the second COVID-19-related tracing app available in North Dakota under the Care19 Collection of apps. The apps will become available for Android and iOS devices. ...
- Google's Purchase Of Fitbit Could Harm Consumers And Competition, EU Group Warns
Digital News Daily, Wendy Davis - Friday, May 15, 2020
"If Google acquires consumers' data generated by the use of Fitbit wearables, including now COVID-19 related data, it would be able to use that data for its own benefit," t ...
- Performance Ad Dollars Flow In For Google, Publishers, Brands During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 15, 2020
Reports show an overall decline in sales, but performance in several affiliate market segments remains strong, according to the Pepperjam Affiliate Marketing Sales Index. Twitter acquired CrossInstall, which focuses ...
- Democrats Introduce COVID-19 Privacy Bill
Digital News Daily, Wendy Davis - Thursday, May 14, 2020
A new privacy bill spurred by the COVID-19 pandemic would require developers of contract-tracing apps to obtain people's express consent before collecting or disclosing data about their health. ...
- Headspace Takes To TV, Offers Free 'Oms' For Unemployed
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2020
Animated spot speaks right to the mental-health wallop that comes with financial uncertainty: "Headspace... can help you cope with today, and whatever tomorrow brings." ...
- Performance Marketing Gets A Lift As Advertisers Look For Guarantees
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2020
Publishers are seeking alternate revenue sources to counter losses in advertising. Data from Pepperjam supports this trend. ...
- Pandemic Marketing: Sponsored Face Masks On Sports TV
TV Watch, Wayne Friedman - Wednesday, May 13, 2020
NFL teams started selling sports team-branded face masks online, which might start appearing on the sidelines of games this fall on players. ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protective gear for medical workers. Here's how they did it. ...
- Fewer Americans Say News Media Exaggerates Pandemic
Publishing Insider, Rob Williams - Thursday, May 7, 2020
The change in opinion likely indicates that more people are taking the health crisis seriously, a key development in containing the pandemic and reopening the economy. ...
- eBay Hit With Price-Gouging Lawsuit
Digital News Daily, Wendy Davis - Tuesday, May 5, 2020
A California resident claims eBay encourages sellers on its platform to hike the price of masks, hand sanitizer, disinfectants and other products that can help combat COVID-19. ...
- High Anxiety: 83% Of Americans Feel 'Stressed and Overwhelmed' Since COVID-19 Arrival
MAD, Steve McClellan - Tuesday, May 5, 2020
The study also found brand loyalty to be eroding during the pandemic and concluded that marketers that acknowledge consumer anxiety will have the best results. ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
Search & Performance Marketing Daily, Chris Cloney - Tuesday, May 5, 2020
The recent surge in demand for online delivery has fueled the ascent of Instacart. Here's what this means for grocery shoppers and brands. ...
- Clorox Consolidates $500 Million Media Business With OMD
MAD, Steve McClellan - Monday, May 4, 2020
With the consolidation, the bulk of the digital media account will shift from WPP's AKQA to OMD, which has handled the company's traditional media assignment since OMD was formed ...
- Hearst Launches Cross-Platform Storytelling Initiative, Focuses on Healthcare Workers
Publishers Daily, Melynda Fuller - Monday, May 4, 2020
Profiles of profiles of doctors, nurses, paramedics and environmental services staff were culled from two days - April 9 and 10 - spent at New York-Presbyterian Hospital. ...
- PopSugar Launches 'Mental Health Matters' Site
Publishers Daily, Sara Guaglione - Monday, May 4, 2020
This is the second year PopSugar has created a destination for mental-health content. COVID-19 global pandemic has caused added stress and anxiety for many. ...
- When You Shower, Which Body Part Do You Wash First?
RTBlog, Joe Mandese - Monday, May 4, 2020
One of the fundamental changes the COVID-19 crisis is having on the way we think, feel and behave is the role our personal hygiene plays protecting ourselves -- and othe ...
- Quarantine Impacts Consumers' Plans To Spend, Love For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Consumers are rethinking their discretionary spending habits. About 64% say they're planning to cut their total spend and 55% say they will cut at least 10% to 20%. One-third ...
- 89% Of Consumers Concerned About Returning To Brick And Mortar
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Despite some consumers longing for those pre-pandemic days of shopping in stores, data released Friday suggests consumers may not be ready. ...
- Google, Budweiser, Ford: How COVID-19 Messages In Ads Performed
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
Brand recall for COVID-19-themed ads fell slightly below the norm, but simplistic messaging encouraging engagement drove the highest brand recall. ...
- #OpenUpOrNot: How Search Offsets In Store Declines
Inside Performance, Laurie Sullivan - Friday, May 1, 2020
Overstock's and Floor & Decor's online growth could offset brick-and-mortar declines as companies learn how to use search and ecommerce on desktop and mobile. ...
- Google Purchase Of Fitbit Deserves Close Look, Advocates Say
PolicyBlog, Wendy Davis - Thursday, April 30, 2020
"Given Google's existing dominance in the gathering and monetizing of consumer data, we believe its proposed acquisition of Fitbit deserves careful scrutiny and should be rejected if the Justice Departme ...
- Google-Apple Contact Tracing Plan Meets With Skepticism
Digital News Daily, Wendy Davis - Wednesday, April 29, 2020
Just 50% of smartphone owners said they were likely to use the new Google-Apple contact tracing app, and respondents expressed doubt that tech companies could keep data anonymous. By contras ...
- Google Failed Healthcare Project Sends Developers Back To Drawing Board
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 28, 2020
In an academic paper published this week, Google researchers said they need to revisit an artificial intelligence-based healthcare project that fell short of expectations. The deep learning tool showed great promise und ...
- Verizon Media Launches COVID-19 Resources, Tracking Updates For Yahoo Search, Finance, Weather
Inside Performance, Laurie Sullivan - Monday, April 27, 2020
The data provides COVID-19 information on locations, cases, deaths and recoveries by country, state, and county level and powers COVID-19 tracking updates on Yahoo Search, Yahoo Finance, and Yahoo Weat ...
- IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
Research Intelligencer, Joe Mandese - Monday, April 27, 2020
Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even higher and some beginning to wan ...
- California Residents Sue Amazon For Alleged Price Gouging
Digital News Daily, Wendy Davis - Wednesday, April 22, 2020
Classic action complaint: "As the COVID-19 crisis has escalated, so too have Amazon's prices for the goods consumers require to remain healthy... and nourished." ...
- Reading Between The Lines: The Problem With The Metaphor 'Re-Open The Country'
Marketing Politics Weekly, James Forr - Thursday, April 23, 2020
Better metaphors might be "warming up" or "restoring" the economy, which imply a gradual restart, or "rehabilitating" or "healing" the economy, which also suggest a longer process and contain subt ...
- Me And My Home: Consumers Turn To The Basics During COVID-19 Confinement
Email Insider, Ray Schultz - Wednesday, April 22, 2020
Home retailers and health/beauty brands are enjoying robust online sales and engagement, Namogoo reports. ...
- Google: Fast-Food Franchises Become Phishing Lures In COVID-19 Scams
Inside Performance, Laurie Sullivan - Wednesday, April 22, 2020
Phishing lures using American fast-food franchises and COVID-19 messaging are being used to target personal accounts of U.S. government employees. Google's Threat Analysis Group released a report Wednesday detailing t ...
- More Than 400 Online COVID-19 Scam Shops Closed Down
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
The National Cyber Security Centre has told the "BBC" it has shut down more than 400 online shops selling fake coronavirus equipment. The Centre believes it has, in total, disrupt ...
