Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as advertisers prepa ...

Streamers and entertainment companies can now join CPGs in delivering personalized video and audio promotions to supermarket and drug store shoppers via Catalina's customer data-driven in-store network. ...

Google added $200 million to its annual ad grant commitments to non-profits and launched services to help SMBs as businesses begin to reopen and look to recover and consumer behavi ...

Online searches for "in-stock" items grew more than 70% globally from the week of March 28 through April 4, as consumers sought to avoid ecommerce shipping delays, according to Goo ...

Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutions revenue rose 34% to $187.6 million, primarily driven by monthly recurring revenue and from the increase in t ...

The recent surge in demand for online delivery has fueled the ascent of Instacart. Here's what this means for grocery shoppers and brands. ...

A new feature allows brands to run personalized campaigns based on offline purchases, giving consumers a shopping experience that reflects their activity in stores and online. ...

On Tuesday Google announced plans to expand and add campaign tools to help businesses send directions to consumers, and increase phone calls and traffic to stores. These features -- arrivi ...

Large screens will feature ads triggered by time of day, weather, first checkout scans of new products and other factors. ...

As branding opportunities in-store get stripped away, brands must turn to sensory and experiential alternatives to ensure their product is top of consumers' minds while shopping. ...

The new model centers on driving down acquisition costs, improving the experience for consumers, speeding products to market and improving services. ...

U.S. retailers spent less on some advertising before the holidays, but Mastercard SpendingPulse estimates consumers online spent 19.1% more from Thanksgiving through Christmas. ...

As brick-and-mortar retailers test the idea of staying open on Thanksgiving, search campaign messages should not offend those who want to avoid shopping. Here's data that will help to ho ...

Company's largest campaign to date goes beyond its usual dairy-averse targets to reach out to comfort-food lovers who want to skip the guilt. ...

To counter mattress-in-a-box competition, the furniture retailer is offering a year of free Papa John's pizza with some in-store mattress buys. ...

During a Q1 earnings call, Google CEO Sundar Pichai said J.Crew has adopted AMP, increasing its mobile page loading times by more than 90%. "They are integrating the Google payme ...

Catalina, a digital media company focusing on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offer ...

By collaborating with partners Amobee, Oracle, and Labmatik, Black Box Wines piloted a new process to better understand how marketing impacts the bottom line, rather than relying on traditional, top-of-the-funn ...

Ecommerce has skyrocketed, yet "the brick-and-mortar store is still very much a part of the customer journey," says Michael Klein, head of retail, Adobe. Klein discussed how online and physic ...

Men who own virtual assistants are more likely to change their shopping, online search, and media consumption behavior, compared with women who own these devices, according to data from Tolun ...

The Office for National Statistics (ONS) reveals retail sales fell 1.4% in Q1 of 2017. However, "Marketing Tech News" reveals that online sales are up by nearly a fifth ov ...

Consumers exposed to native advertising were 21% more likely, on average, to shop in-store vs. those who weren't, according to three campaigns for national brands. The study, conducted by Place ...

xAd on Thursday released a pay-for-performance revenue model for driving offline visits based on location. U.S. marketers only pay for the ads that serve up when an in-store visit occ ...

Captivate, a location-based digital video network, and Placed, Inc., have formed a partnership to connect data on consumers' exposure to ads on office lobby and elevator screens to store visi ...

In 2017, more companies will clean up their CRM databases to verify contact lists, and there will be a significant uptick in the use of customer identity data management ...

Cloverleaf, a retail technology company, announced on Thursday the release of shelfPoint, a dynamic shelf solution for brick-and-mortar locations, which uses artificial intelligence to capture data on customer engagement a ...

Location data and intelligence provider Foursquare said it's teaming up with Nielsen to integrate Attribution by Foursquare into Nielsen's digital measurement products. ...

Delta Air Lines is preparing to implement an omnichannel marketing and advertising strategy based on first-party data. Scheduled to roll out in early 2018, the project will integrate data fr ...

The new wave of cross-device attribution. An interview with Rahul Bafna of Drawbridge. ...

Google will make several announcements Monday during Advertising Week related to measurements and metrics. While some aim to prove the lean-in influence of television and YouTube campaigns on search, othe ...