- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as advertisers prepa ...
- Catalina To Add Streamers' Promotions To In-Store Media Network, Via Tiny Horse Deal
Digital News Daily, Karlene Lukovitz - Thursday, June 25, 2020
Streamers and entertainment companies can now join CPGs in delivering personalized video and audio promotions to supermarket and drug store shoppers via Catalina's customer data-driven in-store
network. ...
- Google Adds Financial Resources, Tools To Help Non-Profits, SMBs During Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google added $200 million to its annual ad grant commitments to non-profits and launched services to help SMBs as businesses begin to reopen and look to recover and consumer behavi ...
- Why It's Essential That Google Ads Identify Nearby, Curbside Pickup As States Reopen
Inside Performance, Laurie Sullivan - Monday, May 11, 2020
Online searches for "in-stock" items grew more than 70% globally from the week of March 28 through April 4, as consumers sought to avoid ecommerce shipping delays, according to Goo ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutions revenue rose 34% to $187.6 million, primarily driven by monthly recurring revenue and from the increase in t ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
Search & Performance Marketing Daily, Chris Cloney - Tuesday, May 5, 2020
The recent surge in demand for online delivery has fueled the ascent of Instacart. Here's what this means for grocery shoppers and brands. ...
- McDonald's-Owned Dynamic Yield Bridges Online And Offline Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2020
A new feature allows brands to run personalized campaigns based on offline purchases, giving consumers a shopping experience that reflects their activity in stores and online. ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
On Tuesday Google announced plans to expand and add campaign tools to help businesses send directions to consumers, and increase phone calls and traffic to stores. These features -- arrivi ...
- Grocery Chains Pilot In-Store Digital Network From News America
Digital News Daily, Karlene Lukovitz - Thursday, September 19, 2019
Large screens will feature ads triggered by time of day, weather, first checkout scans of new products and other factors. ...
- Brands Must Rethink In-Store Marketing As Consumers Shop in New Ways
Marketing Insider, Michael Boumendil - Wednesday, August 14, 2019
As branding opportunities in-store get stripped away, brands must turn to sensory and experiential alternatives to ensure their product is top of consumers' minds while shopping. ...
- IAB: Direct-To-Consumer Business Disrupting Brand, Agency Models
Digital News Daily, Laurie Sullivan - Monday, February 11, 2019
The new model centers on driving down acquisition costs, improving the experience for consumers, speeding products to market and improving services. ...
- Some Ad Spend Falls, But Consumers Spent More
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 26, 2018
U.S. retailers spent less on some advertising before the holidays, but Mastercard SpendingPulse estimates consumers online spent 19.1% more from Thanksgiving through Christmas. ...
- 52% Of Consumers Oppose Retail Stores Opening On Thanksgiving Day
Inside Performance, Laurie Sullivan - Wednesday, November 14, 2018
As brick-and-mortar retailers test the idea of staying open on Thanksgiving, search campaign messages should not offend those who want to avoid shopping. Here's data that will help to ho ...
- Daiya's Cheezy Mac Uses Talking Boxes In Stores, As Well As Videos
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2018
Company's largest campaign to date goes beyond its usual dairy-averse targets to reach out to comfort-food lovers who want to skip the guilt. ...
- Papa John's, Raymour & Flanigan Make Strange Marketing Bedfellows
Marketing Daily, Karlene Lukovitz - Friday, June 1, 2018
To counter mattress-in-a-box competition, the furniture retailer is offering a year of free Papa John's pizza with some in-store mattress buys. ...
- Mother's Day Search, Research For Young Adults Begins On Smartphones
Inside Performance, Laurie Sullivan - Tuesday, April 24, 2018
During a Q1 earnings call, Google CEO Sundar Pichai said J.Crew has adopted AMP, increasing its mobile page loading times by more than 90%. "They are integrating the Google payme ...
- Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 19, 2018
Catalina, a digital media company focusing on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offer ...
- Black Box Wines Feeds In-Store Data Into Programmatic Campaign
Digital News Daily, Laurie Sullivan - Friday, January 19, 2018
By collaborating with partners Amobee, Oracle, and Labmatik, Black Box Wines piloted a new process to better understand how marketing impacts the bottom line, rather than relying on traditional, top-of-the-funn ...
- As Online, Physical Retail Stores Merge, What Is The Future Of The Storefront?
Email Marketing Daily, Jess Nelson - Monday, June 19, 2017
Ecommerce has skyrocketed, yet "the brick-and-mortar store is still very much a part of the customer journey," says Michael Klein, head of retail, Adobe. Klein discussed how online and physic ...
- Behavorial Changes Seen More In Men Who Own Virtual Assistants
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 10, 2017
Men who own virtual assistants are more likely to change their shopping, online search, and media consumption behavior, compared with women who own these devices, according to data from Tolun ...
- High Street Sales Dip As Online Sales Rocket
Around the Net In MAD London, Sean Hargrave - Monday, April 24, 2017
The Office for National Statistics (ONS) reveals retail sales fell 1.4% in Q1 of 2017. However, "Marketing Tech News" reveals that online sales are up by nearly a fifth ov ...
- Programmatic Native Advertising Drives In-Store Traffic More Efficiently Than Display
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Consumers exposed to native advertising were 21% more likely, on average, to shop in-store vs. those who weren't, according to three campaigns for national brands. The study, conducted by Place ...
- xAd Introduces Cost-Per-Visit In-Store Ad Pricing Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2017
xAd on Thursday released a pay-for-performance revenue model for driving offline visits based on location. U.S. marketers only pay for the ads that serve up when an in-store visit occ ...
- Captivate, Placed Join Forces To Create New KPIs To Target Working Professionals
Real-Time Daily, Philip Rosenstein - Thursday, January 26, 2017
Captivate, a location-based digital video network, and Placed, Inc., have formed a partnership to connect data on consumers' exposure to ads on office lobby and elevator screens to store visi ...
- Consumer Identity Data Becomes Big Business
Data and Targeting Insider, Laurie Sullivan - Thursday, January 26, 2017
In 2017, more companies will clean up their CRM databases to verify contact lists, and there will be a significant uptick in the use of customer identity data management ...
- Cloverleaf Launches ShelfPoint To Gather Customer Data In-Store
Real-Time Daily, Philip Rosenstein - Friday, January 13, 2017
Cloverleaf, a retail technology company, announced on Thursday the release of shelfPoint, a dynamic shelf solution for brick-and-mortar locations, which uses artificial intelligence to capture data on customer engagement a ...
- Foursquare, Nielsen Team Up To Map Digital Ads To In-Store Visits
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
Location data and intelligence provider Foursquare said it's teaming up with Nielsen to integrate Attribution by Foursquare into Nielsen's digital measurement products. ...
- Delta Air Lines To Build Major Data Project In 2018
Data & Programmatic Insider, Laurie Sullivan - Sunday, December 11, 2016
Delta Air Lines is preparing to implement an omnichannel marketing and advertising strategy based on first-party data. Scheduled to roll out in early 2018, the project will integrate data fr ...
- How Many Devices Can You Measure?
Marketing Insider: Cross-Channel, Ray Schultz - Monday, December 5, 2016
The new wave of cross-device attribution. An interview with Rahul Bafna of Drawbridge. ...
- Google Metrics Closes 'Loop' Across Search, TV, YouTube, In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2016
Google will make several announcements Monday during Advertising Week related to measurements and metrics. While some aim to prove the lean-in influence of television and YouTube campaigns on search, othe ...