- Study: Consumers Rely On Reviews For Buying Decisions
Digital News Daily, Gavin O'Malley - Tuesday, April 21, 2020
Overall, 75% of shoppers said they sometimes or always trust consumer reviews, while 39% said they trust a brand employees' product recommendation. ...
- Yelp Axes 1,000 Jobs, Furloughs Staffers
Digital News Daily, Gavin O'Malley - Friday, April 10, 2020
As Yelp reels from the pandemic, the business-review site has decided to cut 1,000 jobs, furlough an additional 1,100 employees, and reduce the hours of still more. ...
- Tripadvisor Launches Customer Review Service For Restaurants After Reorganizing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 6, 2020
Tripadvisor's Review Hub dashboard announced Wednesday it will allow restaurant owners to view and respond to customer reviews across its site, along with Google, Facebook, Yelp and TheFork, among other ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights. ...
- Half Of UK Consumers Will Only Buy From Firms With Four Or More Stars
Around the Net In MAD London, Sean Hargrave - Friday, December 13, 2019
Only half of UK consumers would consider buying from a company with a rating of less than four stars, new research from search agency BrightLocal suggests, according to Netimperative. ...
- Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Inside Performance, Laurie Sullivan - Monday, December 2, 2019
A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or other ...
- Star Ratings And Reviews Most Likely To Turn Into Profits
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 22, 2019
Most businesses reply to one- and five-star review ratings far more often than two-, three- and four-star ratings, but not replying could hurt profits, data released Tuesday shows. ...
- Reddit To Warn Congress Against Weakening Websites' Legal Protections
Digital News Daily, Wendy Davis - Tuesday, October 15, 2019
Any attempt to limit websites' legal protections for content posted by users would harm online publishers, particularly smaller ones, Reddit CEO Steve Huffman plans to tell Congress Wednesday. ...
- TripAdvisor Accused Of Not Doing Enough On Fake Reviews
Around the Net In MAD London, Sean Hargrave - Friday, September 6, 2019
"Sky News" reports that TripAdvisor is coming under heavy scrutiny after a report from Which? suggested it has not done enough to tackle fake reviews. ...
- The Impact Of Star Ratings And Reviews On Revenue
Inside Performance, Laurie Sullivan - Friday, August 9, 2019
The best place to be is between 3.5 stars and 4.5 stars, and five-star-rated businesses have below-average sales. ...
- Captify To Move Into Consumer Space, Hires New SVP Of Product To Take It There
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 5, 2019
Captify will move into the consumer space later this year, expanding its focus on product innovations for self-service brand marketers, publishers, and agencies. ...
- 'Wirecutter' Expands Editorial With New Appointments, Promotions
Publishers Daily, Melynda Fuller - Tuesday, July 9, 2019
Product recommendation site 'Wirecutter' is growing its editorial reach with the appointment of three new deputy editors. ...
- Bangalore Data Provider To Search Engines, Other Companies Moves To NYC
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 2, 2019
Synup helps companies get their information online through API feeds and triggers. "The future isn't just about basic information online," said Ashwin Ramesh, CEO and founder of Synup. ...
- ConsumerAffairs Monetizes User-Generated Reviews, On Track To Haul In $50M In Revs
Publishers Daily, Sara Guaglione - Thursday, June 20, 2019
The site publishes over 1.5 million user-generated reviews and editorial buyers guides on everything from dog food to online colleges. It also gives advice on making big purchases. ...
- FTC Cracks Down On Companies That Stifle Reviews
Digital News Daily, Wendy Davis - Wednesday, May 8, 2019
"The only allowance for a less than a 5 star review is through our own review system," a Las Vegas horseback riding company told consumers, according to the FTC. ...
- Google Partners With Reputation.com To Strengthen Business Profiles, Engagement
Inside Performance, Laurie Sullivan - Thursday, May 9, 2019
Reviews drive business, but what about proximity and relevance? A partnership announced Thursday may strengthen the former and weaken the need for the latter. ...
- Amazon Awash With Fake Reviews, 'Which?' Claims
Around the Net In MAD London, Sean Hargrave - Tuesday, April 16, 2019
"Which?" magazine is claiming Amazon is awash with fake five-star reviews, the BBC reports. The consumer magazine claims that 87% of the reviews it investigated were from sources that were ...
- Facebook's Content Review Practices Under Fire
Digital News Daily, Gavin O'Malley - Monday, February 25, 2019
Facebook is responding to criticism that it doesn't do enough to support the thousands of content reviewers tasked with keeping its platform free of violent images, revenge porn and other ...
- eLocal Acquires Felix And CityGrid From IAC To Build On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 4, 2019
eLocal on Friday announced the acquisition of Felix and CityGrid from InterActiveCorp, which also owns ANGI Homeservices and Ask Media Group -- making eLocal one of the largest players in ...
- Frumin Named Editor-in-Chief, 'Wirecutter'
Publishers Daily, Sara Guaglione - Thursday, November 29, 2018
Ben Frumin, current editor of TheWeek.com, succeeds Jacqui Cheng, who stepped down from her role at the review site in September. ...
- Amazon Probes Removal Of Negative Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 17, 2018
The investigation is partly based on a report claiming employees sold data and accepted bribes from independent merchants, published in "The Wall Street Journal." ...
- TripAdvisor Business Listings Gain Years Of Review Data Through Uberall Partnership
Inside Performance, Laurie Sullivan - Tuesday, August 7, 2018
Uberall, which focuses on nearby listings, announced on Tuesday a partnership with TripAdvisor to help its consumers not only find the business listing online and lead them into the physical ...
- Local Now Partners With Yelp To Enhance Video, Review Coverage
Publishers Daily, Melynda Fuller - Friday, July 20, 2018
The alliance allows Local Now users to access Yelp's trove of food and drink recommendations, videos and reviews. ...
- Podium Raises $60 Million To Grow Customer Platform
Digital News Daily, Gavin O'Malley - Thursday, June 7, 2018
Podium's platform now supports customer messaging, reviews, webchat and customer feedback channels, which, all together, have been adopted by nearly 20,000 small businesses. ...
- Fake Five-Star Reviews Being Sold Online
Around the Net In MAD London, Sean Hargrave - Monday, April 30, 2018
A BBC investigation has uncovered fake five-star reviews being sold online. The report goes on to mention that half of the three in four adult internet users who read review ...
- Google Looking To Sell Zagat, Per Reports
Inside Performance, Laurie Sullivan - Wednesday, January 3, 2018
Reports on Wednesday suggest Google may sell restaurant review business Zagat, which the company acquired in 2011 for $151 million. The strategy would require support from the Google+ social netw ...
- eBay Data 'Leak' Sends Google Scrambling To Mask Names
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
eBay exposed the real first and last names of customers, along with what they purchased, in Google search results. The customer privacy 'leak' occurred during the weekend. ...
- Fake Reviews Influence Consumer Buying Habits
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 9, 2017
In a world where the authenticity of online content and the trust in information often seems questionable, 79% of people participating in a recent study say they have seen a ...
- Online Product Reviews Can Boost In-Store Sales Up To 75%
Inside Performance, Laurie Sullivan - Wednesday, November 1, 2017
For every incremental $1 sold online in the apparel and accessories category, an additional $2.21 is sold in-store as a result of reading a review, according to data released Wednes ...
- NYTCO Launches New 'Wirecutter'
Publishers Daily, Sara Guaglione - Tuesday, October 3, 2017
The new 'Wirecutter' has officially launched today, combining The New York Times Co.'s two recommendations sites: 'The Wirecutter' and 'The Sweethome,' to feature reviews on a wider variety of categories ...
