- Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Along with a star rating of 1 to 5, how many words make a review helpful and trustworthy? A survey commissioned by Yelp and conducted by consulting firm Kelton analyz ...
- Performance Tool Lets Brands Measure Impact Of TikTok Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Survey data shows how DISQO measured the in-feed performance of TikTok ads -- aided and unaided. Metrics include measuring brand awareness, search for brands on an engine, visit a brand ...
- Tripadvisor Found And Removed 1 Million Fraudulent Reviews In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Of all reviews submitted to Tripadvisor for inclusion on its site, 3.6% were deemed fraudulent. Of those, Tripadvisor prevented 67.1% of all fake review submissions from ever making it on ...
- Q&A Interaction Drives 157% Lift In Conversions
Inside Performance, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand. ...
- Secrets Behind Local Organic Search Traffic
Inside Performance, Laurie Sullivan - Wednesday, August 25, 2021
Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in page views, and channel revenue contribut ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to a study by CHEQ and the University of Baltimore. Amazon analyzes 10 million reviews a month using a combinati ...
- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or Yel ...
- Netflix Dominates 'Demand Share' Of Streamers
Television News Daily, Wayne Friedman - Tuesday, April 20, 2021
Netflix accounted for the top seven of 10 most in-demand original series. ...
- Nexstar Inc. Buys BestReviews Site For $160 Million
Publishers Daily, Sara Guaglione - Thursday, December 17, 2020
Tribune Publishing invested $66 million in the now-profitable review and recommendation site in 2018. It will receive 60% of the cash selling price. ...
- Abrams Media Launches Whiskey Review Site
Publishers Daily, Sara Guaglione - Tuesday, December 8, 2020
The company is comparing 'Whiskey Raiders' to the way the 'Rotten Tomatoes' site works, which compiles movie reviews. ...
- Yelp Becomes Barometer For Health And Wealth Of Local Business Economy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2020
Permanent closures for retail businesses skyrocketed in the last month. Of the 26,119 closed retail businesses in July-2,454 are permanent-representing 48% of closed retail businesses on Yelp, a 29% increa ...
- Study: Consumers Rely On Reviews For Buying Decisions
Digital News Daily, Gavin O'Malley - Tuesday, April 21, 2020
Overall, 75% of shoppers said they sometimes or always trust consumer reviews, while 39% said they trust a brand employees' product recommendation. ...
- Yelp Axes 1,000 Jobs, Furloughs Staffers
Digital News Daily, Gavin O'Malley - Friday, April 10, 2020
As Yelp reels from the pandemic, the business-review site has decided to cut 1,000 jobs, furlough an additional 1,100 employees, and reduce the hours of still more. ...
- Tripadvisor Launches Customer Review Service For Restaurants After Reorganizing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 6, 2020
Tripadvisor's Review Hub dashboard announced Wednesday it will allow restaurant owners to view and respond to customer reviews across its site, along with Google, Facebook, Yelp and TheFork, among oth ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights. ...
- Half Of UK Consumers Will Only Buy From Firms With Four Or More Stars
Around the Net In MAD London, Sean Hargrave - Friday, December 13, 2019
Only half of UK consumers would consider buying from a company with a rating of less than four stars, new research from search agency BrightLocal suggests, according to Netimperative. ...
- Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Inside Performance, Laurie Sullivan - Monday, December 2, 2019
A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or oth ...
- Star Ratings And Reviews Most Likely To Turn Into Profits
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 22, 2019
Most businesses reply to one- and five-star review ratings far more often than two-, three- and four-star ratings, but not replying could hurt profits, data released Tuesday shows. ...
- Reddit To Warn Congress Against Weakening Websites' Legal Protections
Digital News Daily, Wendy Davis - Tuesday, October 15, 2019
Any attempt to limit websites' legal protections for content posted by users would harm online publishers, particularly smaller ones, Reddit CEO Steve Huffman plans to tell Congress Wednesday. ...
- TripAdvisor Accused Of Not Doing Enough On Fake Reviews
Around the Net In MAD London, Sean Hargrave - Friday, September 6, 2019
"Sky News" reports that TripAdvisor is coming under heavy scrutiny after a report from Which? suggested it has not done enough to tackle fake reviews. ...
- The Impact Of Star Ratings And Reviews On Revenue
Inside Performance, Laurie Sullivan - Friday, August 9, 2019
The best place to be is between 3.5 stars and 4.5 stars, and five-star-rated businesses have below-average sales. ...
- Captify To Move Into Consumer Space, Hires New SVP Of Product To Take It There
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 5, 2019
Captify will move into the consumer space later this year, expanding its focus on product innovations for self-service brand marketers, publishers, and agencies. ...
- 'Wirecutter' Expands Editorial With New Appointments, Promotions
Publishers Daily, Melynda Fuller - Tuesday, July 9, 2019
Product recommendation site 'Wirecutter' is growing its editorial reach with the appointment of three new deputy editors. ...
- Bangalore Data Provider To Search Engines, Other Companies Moves To NYC
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 2, 2019
Synup helps companies get their information online through API feeds and triggers. "The future isn't just about basic information online," said Ashwin Ramesh, CEO and founder of Synup. ...
- ConsumerAffairs Monetizes User-Generated Reviews, On Track To Haul In $50M In Revs
Publishers Daily, Sara Guaglione - Thursday, June 20, 2019
The site publishes over 1.5 million user-generated reviews and editorial buyers guides on everything from dog food to online colleges. It also gives advice on making big purchases. ...
- FTC Cracks Down On Companies That Stifle Reviews
Digital News Daily, Wendy Davis - Wednesday, May 8, 2019
"The only allowance for a less than a 5 star review is through our own review system," a Las Vegas horseback riding company told consumers, according to the FTC. ...
- Google Partners With Reputation.com To Strengthen Business Profiles, Engagement
Inside Performance, Laurie Sullivan - Thursday, May 9, 2019
Reviews drive business, but what about proximity and relevance? A partnership announced Thursday may strengthen the former and weaken the need for the latter. ...
- Amazon Awash With Fake Reviews, 'Which?' Claims
Around the Net In MAD London, Sean Hargrave - Tuesday, April 16, 2019
"Which?" magazine is claiming Amazon is awash with fake five-star reviews, the BBC reports. The consumer magazine claims that 87% of the reviews it investigated were from sources that we ...
- Facebook's Content Review Practices Under Fire
Digital News Daily, Gavin O'Malley - Monday, February 25, 2019
Facebook is responding to criticism that it doesn't do enough to support the thousands of content reviewers tasked with keeping its platform free of violent images, revenge porn and oth ...
- eLocal Acquires Felix And CityGrid From IAC To Build On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 4, 2019
eLocal on Friday announced the acquisition of Felix and CityGrid from InterActiveCorp, which also owns ANGI Homeservices and Ask Media Group -- making eLocal one of the largest players ...
