- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one place ...
- Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search
Inside Performance, Laurie Sullivan - Thursday, July 2, 2020
Microsoft has revised and relaunched its Webmaster guidelines, after years of SEOs seeking clarity and guidance on Bing's guidelines -- particularly ranking signals. ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, ...
- Search Engines Fail To Catch Malware On Infected Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
An increasing online presence by businesses is driving up the number of cyber attacks worldwide. Website attacks rose 52% so far in 2020, accounting for about 94 attacks daily and ...
- Microsoft Car Search Data Tells Marketers What Consumers Think
Inside Performance, Laurie Sullivan - Friday, June 12, 2020
New or used, luxury or compact -- the most searched-for brands in the past 30 days include Buick, Ford F-150 trucks, Honda CRV, and all new 2020 Passat sedan. During ...
- Create Father's Day Search Strategies Before It's Too Late
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
Father's Day doesn't mean the same thing this year, perhaps because traditional parental roles and responsibilities have changed. The National Retail Federation believes that recent months of unexpected togetherness might ...
- Apple Should Acquire Privacy Search Engine DuckDuckGo, Analyst Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
Bernstein analyst Toni Sacconaghi suggests in a research note that Apple should purchase the privacy search engine DuckDuckGo for about $1 billion to gain ad dollars and put pressure on ...
- Eye Make-Up Overtakes Lipstick In Searches
Inside Performance, Laurie Sullivan - Friday, June 5, 2020
Consumers who are at home and not ready to venture into stores are still searching. Here's what it looks like. ...
- Bing Webmaster Tools Makes Competitive Link Data Available
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 2, 2020
Bing announced a new feature that gives competitive link data in Bing Webmaster Tools. The new feature, similar sites, lets marketers compare one site’s backlinks to another. Reviews began coming in on ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoing dilemma for marketers, especially those trying to recover from the COVID-19 downturn. ...
- Microsoft Research, Bing Make Search A Little Smarter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 19, 2020
Bing, with help from Microsoft Research, is using Natural Language Representation models to improve results on each search. On Tuesday the Microsoft search engine introduced a feature that serves a ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-search traffic largely thanks to bidding on keywords like "grocery delivery." ...
- Apprehensions, Anticipations Post Covid-19 Stay-At-Home Orders Surface In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
While COVID-19 shelter-in-place orders have impacted all industries in the past few months, the search term "Coronavirus exit phase" continues to rise, up 232% by May 15, according to recent ...
- Amazon Kendra Enterprise Search Engine Launches, Uses AI To Solve Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Can marketers expect a consumer search engine from Amazon following the company's move into enterprise search? ...
- Borrell: Ad Plans Improve As SMBs Adapt Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. SMBs are using marketing to substitute ...
- Microsoft Bing Partners With GoFundMe To Support Small Businesses
Inside Performance, Laurie Sullivan - Monday, April 20, 2020
Small business owners with a Bing Places for Business account can set up a GoFundMe fundraiser to gain financial support, which Bing will showcase on the Bing local listing page. ...
- White House Works With Online Collaborative Community To Improve Visibility Of COVID-19 Information
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2020
Organizations can add standard tags to website codes, making COVID-19 content easier for web crawlers to find and serve in query results. ...
- Websites Shouldn't Rank Higher In Organic Search At Expense Of Customers
Inside Performance, Laurie Sullivan - Tuesday, April 14, 2020
More than one in three small businesses -- at 37%, down from 40% in 2019 -- don't have a website, according to a recent survey. ...
- Bing Adds COVID-19 Self-Checker To Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2020
Search on the term "COVID-19" and in the return query searchers will see the CDC Coronavirus self-checker. International health care organizations are using bots and this is one way they ...
- Customer Journey, Search Terms Take New Direction With COVID-19 -- Are Brands Ready?
Inside Performance, Laurie Sullivan - Monday, April 6, 2020
"The entire customer journey is changing" as new search terms and strategies emerge, yet SEO principles remain the same, says BrightEdge CEO Jim Yu. ...
- Google Introduces COVID-19 Announcement Tool In Search Console
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 3, 2020
Google released a COVID-19 Announcement Submission Tool in Search Console that lets web publishers create coronavirus-related announcements to pull into search queries without using structured data. It’s similar to what ...
- Microsoft Advertising Adds More Pages To Redesigned Platform
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 30, 2020
One day ahead of Microsoft Advertising's Elevate virtual conference, the company announced expanded features in its redesigned ad platform. ...
- Desktop Search Leading Trend In Higher Content Consumption For Most Categories
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
Shelter-in-place mandates in the U.S. have given desktop searches a jump, especially during the past two weeks. ...
- Passover, Easter Virtual Dinner Ideas For Challenging Times
Inside Performance, Laurie Sullivan - Friday, March 27, 2020
This might be a good time to plan a virtual dinner by searching on Pinterest or sign up for the perfect streaming video platform in preparation for a virtual feast ...
- Microsoft Bing To Pull Special Announcements For COVID-19 Into Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
Bing on Monday will begin accessing important information related to COVID-19 from government, business, and travel websites through a special Schema markup language that will let people search and find ...
- Facebook Listings For Medical Masks Still Serve Up In Searches Despite Shortages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
Ads and market listings for medical face masks are still searchable on Facebook nearly two weeks after the company said it would ban marketing for the protective gear. ...
- Microsoft Bing Tracks COVID-19 Confirmed Cases, Aggregates Data And Articles
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 14, 2020
Microsoft Bing has launched a COVID-19 Tracker website that provides details on confirmed cases as well as active cases, recoveries, and fatalities. The map is interactive and changes frequently. ...
- Coronavirus: Worldwide Search Data Reveals Astonishing Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 12, 2020
Experimental AI technology from Perion Network's search technology division CodeFuel shows the road that coronavirus takes and how the virus changes consumer behavior. ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such as travel, but says some verticals have increased budgets. The B2B space will have a notable impact, says Chacka ...
- Carvana's SEO Ecommerce Strategy Driving Sales
Inside Performance, Laurie Sullivan - Wednesday, March 11, 2020
Carvana.com and organic search are key in acquiring new customers for the ecommerce auto retailer. It uses no showrooms, relying on delivery services, tokens and vending machines filled with in-demand ...
