AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements th ...

Some 97% of searches on Pinterest are unbranded, giving brands a level playing field for reaching consumers during the discovery phase of their shopping experience. ...

Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies introduced in June. ...

Rebate submission allows brands to map customers to their location, purchase, spend amount, and other details, which can map out a consumer's journey through additional media and offerings. ...

Research takes a higher priority this holiday season on sites including Amazon, Bing, and Google, brand and retail websites, and review sites. Video sites also give consumers a place ...

Combating conspiracy theories and removing dangerously misleading content has been daunting during the 2020 election period for tech firms. ...

Berlin SEM President Patrick Berlinquette ran ads to test the spread of misinformation in July and October. The loophole still exists now, with less than a week to go unt ...

Microsoft on Wednesday released a free analytics tool it calls Clarity that has been in beta for two years. The technology has several features revolving around heat maps that a ...

As new restaurants and food businesses open at pre-pandemic levels, Yelp data on the economy and Deloitte insights reveal what consumers are thinking and how they plan to shop duri ...

SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketing for brands through media, creative and commerce. Bing, VidCon and others have made similar changes. ...

Startpage has partnered with VPN service Ivacy, adding Startpage as a private search option. Neither company tracks users, logs their data or sells it. ...

The DOJ is expected to file the "most aggressive U.S. legal challenge to a company's dominance in the tech sector in more than two decades." ...

Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing's app for Xbox give advertisers another way to reach out to consumers from the console. ...

The Google auction for search slots on Android devices demonstrates that Bing has a following. ...

Those using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations and campaign-level associations to help advertisers optimize campaign performance and make campaign management easier. Campaign-level associations can help marketers apply a ...

Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant industry have work to do on their local strategy, Forrester Consulting found. ...

Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one pla ...

Microsoft has revised and relaunched its Webmaster guidelines, after years of SEOs seeking clarity and guidance on Bing's guidelines -- particularly ranking signals. ...

CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinteres ...

An increasing online presence by businesses is driving up the number of cyber attacks worldwide. Website attacks rose 52% so far in 2020, accounting for about 94 attacks daily a ...

New or used, luxury or compact -- the most searched-for brands in the past 30 days include Buick, Ford F-150 trucks, Honda CRV, and all new 2020 Passat sedan. Duri ...

Father's Day doesn't mean the same thing this year, perhaps because traditional parental roles and responsibilities have changed. The National Retail Federation believes that recent months of unexpected togetherness mig ...

Bernstein analyst Toni Sacconaghi suggests in a research note that Apple should purchase the privacy search engine DuckDuckGo for about $1 billion to gain ad dollars and put pressure ...

Consumers who are at home and not ready to venture into stores are still searching. Here's what it looks like. ...

Bing announced a new feature that gives competitive link data in Bing Webmaster Tools. The new feature, similar sites, lets marketers compare one site’s backlinks to another. Reviews began coming in ...

Whether to use a branded vs. unbranded search strategy remains an ongoing dilemma for marketers, especially those trying to recover from the COVID-19 downturn. ...

Bing, with help from Microsoft Research, is using Natural Language Representation models to improve results on each search. On Tuesday the Microsoft search engine introduced a feature that serves ...

D2C companies Thrive Market and Daily Harvest saw an increase in paid-search traffic largely thanks to bidding on keywords like "grocery delivery." ...

While COVID-19 shelter-in-place orders have impacted all industries in the past few months, the search term "Coronavirus exit phase" continues to rise, up 232% by May 15, according to rece ...

Can marketers expect a consumer search engine from Amazon following the company's move into enterprise search? ...