- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements th ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a level playing field for reaching consumers during the discovery phase of their shopping experience. ...
- Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies introduced in June. ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Inside Performance, Laurie Sullivan - Monday, November 16, 2020
Rebate submission allows brands to map customers to their location, purchase, spend amount, and other details, which can map out a consumer's journey through additional media and offerings. ...
- Holidays May Give Retailers A Much Needed Boost In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2020
Research takes a higher priority this holiday season on sites including Amazon, Bing, and Google, brand and retail websites, and review sites. Video sites also give consumers a place ...
- Google Jigsaw Demonstrates Link Between Search Engines And Conspiracy Theories, Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Combating conspiracy theories and removing dangerously misleading content has been daunting during the 2020 election period for tech firms. ...
- Search Guru: Google Still Allowing Political Ad Disinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Berlin SEM President Patrick Berlinquette ran ads to test the spread of misinformation in July and October. The loophole still exists now, with less than a week to go unt ...
- Microsoft Clarity Debuts As Free Analytics Tool With Heat Maps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Microsoft on Wednesday released a free analytics tool it calls Clarity that has been in beta for two years. The technology has several features revolving around heat maps that a ...
- As Businesses Re-open, Data Yields Insights To Help Marketers Survive Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 26, 2020
As new restaurants and food businesses open at pre-pandemic levels, Yelp data on the economy and Deloitte insights reveal what consumers are thinking and how they plan to shop duri ...
- Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketing for brands through media, creative and commerce. Bing, VidCon and others have made similar changes. ...
- Ivacy VPN Adds Startpage Private Search Engine
Inside Performance, Laurie Sullivan - Tuesday, October 20, 2020
Startpage has partnered with VPN service Ivacy, adding Startpage as a private search option. Neither company tracks users, logs their data or sells it. ...
- Justice Department Sues Google For Search Anticompetitive Business Practices
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The DOJ is expected to file the "most aggressive U.S. legal challenge to a company's dominance in the tech sector in more than two decades." ...
- Microsoft Moves Bing To Xbox, Rewrites Site Explorer For Webmaster Tools
Inside Performance, Laurie Sullivan - Friday, October 16, 2020
Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing's app for Xbox give advertisers another way to reach out to consumers from the console. ...
- Microsoft Bing Wins Google Auction Search Slots On Android Phones In Key Countries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
The Google auction for search slots on Android devices demonstrates that Bing has a following. ...
- Microsoft Updates Recommendations, Campaign-Level Associations
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Those using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations and campaign-level associations to help advertisers optimize campaign performance and make campaign management easier. Campaign-level associations can help marketers apply a ...
- National Brands Need Local Marketing Teams, COVID-19 Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant industry have work to do on their local strategy, Forrester Consulting found. ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one pla ...
- Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search
Inside Performance, Laurie Sullivan - Thursday, July 2, 2020
Microsoft has revised and relaunched its Webmaster guidelines, after years of SEOs seeking clarity and guidance on Bing's guidelines -- particularly ranking signals. ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinteres ...
- Search Engines Fail To Catch Malware On Infected Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
An increasing online presence by businesses is driving up the number of cyber attacks worldwide. Website attacks rose 52% so far in 2020, accounting for about 94 attacks daily a ...
- Microsoft Car Search Data Tells Marketers What Consumers Think
Inside Performance, Laurie Sullivan - Friday, June 12, 2020
New or used, luxury or compact -- the most searched-for brands in the past 30 days include Buick, Ford F-150 trucks, Honda CRV, and all new 2020 Passat sedan. Duri ...
- Create Father's Day Search Strategies Before It's Too Late
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
Father's Day doesn't mean the same thing this year, perhaps because traditional parental roles and responsibilities have changed. The National Retail Federation believes that recent months of unexpected togetherness mig ...
- Apple Should Acquire Privacy Search Engine DuckDuckGo, Analyst Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
Bernstein analyst Toni Sacconaghi suggests in a research note that Apple should purchase the privacy search engine DuckDuckGo for about $1 billion to gain ad dollars and put pressure ...
- Eye Make-Up Overtakes Lipstick In Searches
Inside Performance, Laurie Sullivan - Friday, June 5, 2020
Consumers who are at home and not ready to venture into stores are still searching. Here's what it looks like. ...
- Bing Webmaster Tools Makes Competitive Link Data Available
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 2, 2020
Bing announced a new feature that gives competitive link data in Bing Webmaster Tools. The new feature, similar sites, lets marketers compare one site’s backlinks to another. Reviews began coming in ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoing dilemma for marketers, especially those trying to recover from the COVID-19 downturn. ...
- Microsoft Research, Bing Make Search A Little Smarter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 19, 2020
Bing, with help from Microsoft Research, is using Natural Language Representation models to improve results on each search. On Tuesday the Microsoft search engine introduced a feature that serves ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-search traffic largely thanks to bidding on keywords like "grocery delivery." ...
- Apprehensions, Anticipations Post Covid-19 Stay-At-Home Orders Surface In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
While COVID-19 shelter-in-place orders have impacted all industries in the past few months, the search term "Coronavirus exit phase" continues to rise, up 232% by May 15, according to rece ...
- Amazon Kendra Enterprise Search Engine Launches, Uses AI To Solve Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Can marketers expect a consumer search engine from Amazon following the company's move into enterprise search? ...