- Taboola Newsroom Uses AI, Data To Build Content, Drive Publisher Subscriptions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 20, 2020
Taboola's free Newsroom platform is an alternative to search engines that have long touted their ability to drive readers from search to publisher sites. ...
- Microsoft Bing Fuels Content, Advertising With Another Privacy Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Perion Network's search technology division has launched the Privado Private Search Engine, powered by Microsoft Bing, which offers new ways for searchers to protect their online privacy. ...
- SEO Professionals Must Think Like A Local Business Or Risk Failure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Local SEO agencies need to start thinking of their services as a business, according to analysis from a company focused on building a bridge from online to offline. ...
- Google's New Ad, Organic Layout Could Cost Advertisers
Inside Performance, Laurie Sullivan - Tuesday, January 28, 2020
Purposeful dark patterns could become a way for searchers to click on a link they might not have intended to click on, charging the advertiser for the click. ...
- Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
Botify partnered with Bing to participate in its new content submission API pilot, which allows brands to directly submit HTML pages to the search engine, reducing the need for crawling ...
- Ties Binding Verizon To System1's Startpage Privacy Search Engine
Inside Performance, Laurie Sullivan - Wednesday, January 15, 2020
The Privacy One Group, owned by lead generation and targeted ad company System1, took a majority stake in privacy search engine Startpage.com. ...
- Verizon Launches Privacy Search Engine Powered By Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
Verizon Digital on Tuesday launched a search engine aimed at keeping the data separate from the person searching. OneSearch becomes the telecom company's privacy search engine through their media company ...
- Microsoft Digs Into Commerce, Visual Search For Retail At NRF Conference
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
The platforms allow retailers to configure native ad placements and products and customize programs, targeting and inventory -- and brands to see shopper behavior on the retailer's site and use ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than React
AI & IoT Daily, Laurie Sullivan - Thursday, January 9, 2020
At CES, FCC Chairman Ajit Pai discussed how to federally regulate AI development in the private sector without stifling innovation. This sets the tone for Advertising Accelerator, the newest addition ...
- DuckDuckGo, Info.com Top Bids In Google's European Auction For Alternative Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 9, 2020
Google shared the results on Thursday of its European auction to add choices for an outside search engine for devices running Android in each country. ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2020
Flipboard has rolled out a native paid-content program introduced last year in beta that enables creators to promote stories, expand audience development and support affiliate and marketing efforts. ...
- Bed Bath & Beyond Gives Sleepers Personas In Latest 'Happy' Campaign
Inside Performance, Laurie Sullivan - Monday, January 6, 2020
The campaign identifies four personas and pairs them with products on a web page, tv ad and radio spot. Organic search supports the campaign, but paid-search ads and Google Shopping ...
- Bing Query Disinformation: Digging Deeper Into Stanford's Research
Inside Performance, Laurie Sullivan - Monday, December 23, 2019
For me, the study presented several unanswered questions. I wondered how personalization or location of IP address might skew the query results. So I reached out to ask the authors ...
- Bing Top Search Results Filled With Disinformation, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 20, 2019
A report released this week found Bing's search engine results are filled with bad information much more often than Google's. ...
- Microsoft Windows Gets Bing Visual Search Feature
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 16, 2019
Consumers who are at a loss for words to describe an item will now have options. ...
- On Black Friday, 93M Consumers Shopped Online
Inside Performance, Laurie Sullivan - Friday, December 6, 2019
Kenshoo, which refers to the Thanksgiving holiday shopping weekend as "Cyber 5," has released data outlining some of the key findings on one of the shortest shopping seasons in mem ...
- Study: Delivery Companies Not Doing Enough To Prevent Package Theft
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 27, 2019
Searching for the right item online is only half the story. The other is ensuring the ordered packages arrive. ...
- Search Behavior Follows 'Pinball' Pattern, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 25, 2019
A Nielsen Norman Group study shows the weight of the image on the page drives people from one visual to another as they scan the patterns. ...
- Search: Customers Feel Misled By Top-Ranked Results, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 19, 2019
Many ill-informed consumers consider top-ranking to be an indication of the quality and validity of a site. A recent study finds some 51% of consumers sometimes feel misled by a ...
- Lotame Tackles CCPA And GDPR Compliance, Following IAB Tech Lab, Google Announcements
Digital News Daily, Laurie Sullivan - Thursday, October 24, 2019
Ad-tech data companies like Lotame have begun to release tools aimed at helping brands conform to the California Consumer Privacy Act and GDPR standards, following the release of a compliance ...
- Microsoft Advertising Gets A Redesign, Data Shows Market Share Rising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
On Wednesday Microsoft Advertising unveiled a preview of the redesign. The new user experience should feel a lot like Google Ads for many advertisers. ...
- Freckle, iCrossing Partnership Focuses On Privacy Compliance And Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 22, 2019
The partnership between data and media measurement company Freckle and iCrossing will provide offline measurement to search clients, helping them to measure performance and support consumer privacy
compliance. ...
- Amazon Takes U.S. Search Ad Share From Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 15, 2019
This year, Amazon will take 12.9% paid-search market share in the U.S. The company surpassed Microsoft in 2018 to become the second-largest ad platform in the U.S. Microsoft, which now ...
- Bing Adopts Google Chromium-Based Edge Browser
Inside Performance, Laurie Sullivan - Thursday, October 10, 2019
The move will result in less fragmentation of the web, especially for SEO professionals and web developers, and fewer SEO compatibility problems, wrote Fabrice Canel, principal program manager at Bing, ...
- TK
Search & Performance Marketing Daily, Jon Meakin -
In business, reputation counts for a lot, and its constituent parts, the contributing factors, are many and complex -- from the opinions that customers form about your products or services ...
- Microsoft Advertising Rethinks Terminology To Sync With Marketers
Inside Performance, Laurie Sullivan - Monday, October 7, 2019
Microsoft Advertising said it wants to make it easier for marketers to understand the lingo in its search platform. Starting Monday, it's making a few changes to its naming process. ...
- Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Inside Performance, Laurie Sullivan - Friday, October 4, 2019
Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. ...
- Microsoft's Mobile Future Built On Google Code Gives Brands More Screen Space
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
Microsoft announced this week that it will reenter the smartphone market with an Android-powered smartphone it calls Surface Duo. ...
- Why SEO Isn't Enough
Inside Performance, Laurie Sullivan - Tuesday, September 24, 2019
Digital agency Aimclear has been treating Google sitelinks in paid ads as a navigational tool to websites for several years. ...
- RBC Capital Markets Looks At Future Ad-Spending Patterns, Identifies Four Dominant Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
"The results for Instagram, Google, and YouTube are the most bullish, and spend intent on Facebook continues to slide, while Pinterest and Snapchat's outlooks appear more muted," according to the ...
