- Apprehensions, Anticipations Post Covid-19 Stay-At-Home Orders Surface In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
While COVID-19 shelter-in-place orders have impacted all industries in the past few months, the search term "Coronavirus exit phase" continues to rise, up 232% by May 15, according to rece ...
- Amazon Kendra Enterprise Search Engine Launches, Uses AI To Solve Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Can marketers expect a consumer search engine from Amazon following the company's move into enterprise search? ...
- Borrell: Ad Plans Improve As SMBs Adapt Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. SMBs are using marketing to substitu ...
- Microsoft Bing Partners With GoFundMe To Support Small Businesses
Inside Performance, Laurie Sullivan - Monday, April 20, 2020
Small business owners with a Bing Places for Business account can set up a GoFundMe fundraiser to gain financial support, which Bing will showcase on the Bing local listing pag ...
- White House Works With Online Collaborative Community To Improve Visibility Of COVID-19 Information
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2020
Organizations can add standard tags to website codes, making COVID-19 content easier for web crawlers to find and serve in query results. ...
- Websites Shouldn't Rank Higher In Organic Search At Expense Of Customers
Inside Performance, Laurie Sullivan - Tuesday, April 14, 2020
More than one in three small businesses -- at 37%, down from 40% in 2019 -- don't have a website, according to a recent survey. ...
- Bing Adds COVID-19 Self-Checker To Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2020
Search on the term "COVID-19" and in the return query searchers will see the CDC Coronavirus self-checker. International health care organizations are using bots and this is one way th ...
- Customer Journey, Search Terms Take New Direction With COVID-19 -- Are Brands Ready?
Inside Performance, Laurie Sullivan - Monday, April 6, 2020
"The entire customer journey is changing" as new search terms and strategies emerge, yet SEO principles remain the same, says BrightEdge CEO Jim Yu. ...
- Google Introduces COVID-19 Announcement Tool In Search Console
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 3, 2020
Google released a COVID-19 Announcement Submission Tool in Search Console that lets web publishers create coronavirus-related announcements to pull into search queries without using structured data. It’s similar to wh ...
- Microsoft Advertising Adds More Pages To Redesigned Platform
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 30, 2020
One day ahead of Microsoft Advertising's Elevate virtual conference, the company announced expanded features in its redesigned ad platform. ...
- Desktop Search Leading Trend In Higher Content Consumption For Most Categories
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
Shelter-in-place mandates in the U.S. have given desktop searches a jump, especially during the past two weeks. ...
- Passover, Easter Virtual Dinner Ideas For Challenging Times
Inside Performance, Laurie Sullivan - Friday, March 27, 2020
This might be a good time to plan a virtual dinner by searching on Pinterest or sign up for the perfect streaming video platform in preparation for a virtual fea ...
- Microsoft Bing To Pull Special Announcements For COVID-19 Into Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
Bing on Monday will begin accessing important information related to COVID-19 from government, business, and travel websites through a special Schema markup language that will let people search and fi ...
- Facebook Listings For Medical Masks Still Serve Up In Searches Despite Shortages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
Ads and market listings for medical face masks are still searchable on Facebook nearly two weeks after the company said it would ban marketing for the protective gear. ...
- Microsoft Bing Tracks COVID-19 Confirmed Cases, Aggregates Data And Articles
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 14, 2020
Microsoft Bing has launched a COVID-19 Tracker website that provides details on confirmed cases as well as active cases, recoveries, and fatalities. The map is interactive and changes frequently. ...
- Coronavirus: Worldwide Search Data Reveals Astonishing Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 12, 2020
Experimental AI technology from Perion Network's search technology division CodeFuel shows the road that coronavirus takes and how the virus changes consumer behavior. ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such as travel, but says some verticals have increased budgets. The B2B space will have a notable impact, says Chac ...
- Carvana's SEO Ecommerce Strategy Driving Sales
Inside Performance, Laurie Sullivan - Wednesday, March 11, 2020
Carvana.com and organic search are key in acquiring new customers for the ecommerce auto retailer. It uses no showrooms, relying on delivery services, tokens and vending machines filled with in-dema ...
- Taboola Newsroom Uses AI, Data To Build Content, Drive Publisher Subscriptions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 20, 2020
Taboola's free Newsroom platform is an alternative to search engines that have long touted their ability to drive readers from search to publisher sites. ...
- Microsoft Bing Fuels Content, Advertising With Another Privacy Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Perion Network's search technology division has launched the Privado Private Search Engine, powered by Microsoft Bing, which offers new ways for searchers to protect their online privacy. ...
- SEO Professionals Must Think Like A Local Business Or Risk Failure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Local SEO agencies need to start thinking of their services as a business, according to analysis from a company focused on building a bridge from online to offline. ...
- Google's New Ad, Organic Layout Could Cost Advertisers
Inside Performance, Laurie Sullivan - Tuesday, January 28, 2020
Purposeful dark patterns could become a way for searchers to click on a link they might not have intended to click on, charging the advertiser for the click. ...
- Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
Botify partnered with Bing to participate in its new content submission API pilot, which allows brands to directly submit HTML pages to the search engine, reducing the need for crawli ...
- Ties Binding Verizon To System1's Startpage Privacy Search Engine
Inside Performance, Laurie Sullivan - Wednesday, January 15, 2020
The Privacy One Group, owned by lead generation and targeted ad company System1, took a majority stake in privacy search engine Startpage.com. ...
- Verizon Launches Privacy Search Engine Powered By Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
Verizon Digital on Tuesday launched a search engine aimed at keeping the data separate from the person searching. OneSearch becomes the telecom company's privacy search engine through their media compa ...
- Microsoft Digs Into Commerce, Visual Search For Retail At NRF Conference
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
The platforms allow retailers to configure native ad placements and products and customize programs, targeting and inventory -- and brands to see shopper behavior on the retailer's site and u ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than React
AI & IoT Daily, Laurie Sullivan - Thursday, January 9, 2020
At CES, FCC Chairman Ajit Pai discussed how to federally regulate AI development in the private sector without stifling innovation. This sets the tone for Advertising Accelerator, the newest additi ...
- DuckDuckGo, Info.com Top Bids In Google's European Auction For Alternative Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 9, 2020
Google shared the results on Thursday of its European auction to add choices for an outside search engine for devices running Android in each country. ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2020
Flipboard has rolled out a native paid-content program introduced last year in beta that enables creators to promote stories, expand audience development and support affiliate and marketing efforts. ...
- Bed Bath & Beyond Gives Sleepers Personas In Latest 'Happy' Campaign
Inside Performance, Laurie Sullivan - Monday, January 6, 2020
The campaign identifies four personas and pairs them with products on a web page, tv ad and radio spot. Organic search supports the campaign, but paid-search ads and Google Shoppi ...
