- Microsoft Bing Deals Takes Twist, Intros Punchcard Loyalty For Daily Coupons
SearchBlog, Laurie Sullivan - Friday, September 23, 2011
Microsoft launched Bing Deals Friday for PC and mobile devices, aggregating more than 200,000 deals across the United States. The search engine pulls in top deals from local and national ...
- Mobile Search Becomes Focus For Yahoo
Online Media Daily, Laurie Sullivan - Friday, September 16, 2011
Mobile makes up about 20% of searches globally for Yahoo. In some regions, such as Indonesia, 80% of all searches on Yahoo come from mobile. In the next 12 to ...
- Will Yahoo End Up In Pieces Or Be Put Back Together?
Online Media Daily, Laurie Sullivan - Thursday, September 15, 2011
As turmoil swirls around Yahoo a series of investors have made inquiries on ways to secure a major chunk. Among them -- Andreessen Horowitz backed by partners Marc Andreessen, Ben ...
- CW Brings Bing To TV
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 13, 2011
In a move that demonstrates the importance of collaboration between TV and online campaigns, the CW will allow Microsoft Bing to run promotional messages in commercials featuring cast and crew ...
- How IgnitionOne, DataPop Drove 140% Uptick In Revenue For ABetterStay.com
SearchBlog, Laurie Sullivan - Monday, September 12, 2011
Creating the perfect -- or near-perfect -- search marketing campaign comes down to having the technology to analyze consumer search behavior in real-time, as well as support promotional calendars, product ...
- Search And Fix Landing Page Design Flaws
Around the Net in Search Marketing, Laurie Sullivan -
Aside from pointing to the adCenter Quality Guidelines, Jayne Elliott offers up a few tips to design landing pages with the correct balance of sponsored ads. The five tips include ...
- Google, Bing, Yahoo Off The Grid
SearchBlog, Laurie Sullivan - Friday, September 9, 2011
The headline might infer that the article outlines Thursday's major power outage that cut electricity to more than 1.4 million homes and businesses in California's South Orange County and San ...
- Yahoo Fires Bartz: Numbers Speak Volumes
Online Media Daily, Laurie Sullivan - Tuesday, September 6, 2011
Yahoo finally confirmed rumors late Tuesday that the board of directors has fired CEO Carol Bartz. Timothy Morse stepped in as interim CEO, effective immediately. The Board has also named ...
- adCenter's Longtail Paid-Search Hurdles
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 2, 2011
Now that Microsoft's adCenter has confirmed changes to broad and phrase match behavior, Mark Ballard believes restrictive ad serving could be the problem holding back Microsoft and Yahoo from bringing ...
- Marin App Aids Paid-Search Ad Campaigns In Salesforce
Online Media Daily, Laurie Sullivan - Wednesday, August 31, 2011
Marin Software will make integration with Salesforce's customer relationship management platform available in September with an application through the AppExchange, the cloud computing company's
online marketplace. ...
- Google DoubleClick Stats May Report Inflated Social Media Numbers
Online Media Daily, Laurie Sullivan - Friday, August 26, 2011
Facebook had 870 million unique visitors and 1 trillion unique page views in June, according to Google data. But some news sites and data firms now suggest the stats are ...
- How Search Engine Crawlers Locate Sensitive Data
SearchBlog, Laurie Sullivan - Tuesday, August 23, 2011
Search marketers should work with webmasters and know how to secure data that Google, Bing, Yahoo and other engines should not index. "Not for public release" often starts off as ...
- What comScore July Explicit Core Search Stats Reveal
SearchBlog, Laurie Sullivan - Wednesday, August 10, 2011
Month-to-month fluctuations in search engine query market share don't mean much, but sequential or year-over-year ups and downs could identify the beginnings of a trend. Yahoo became the big winner ...
- Microsoft adCenter Begins Rolling Out Improvements
Online Media Daily, Laurie Sullivan - Friday, August 5, 2011
Microsoft is working to implement adCenter features aimed at increasing revenue per search (RPS) in paid-search campaigns that David Pann, the company's GM for adCenter and Search Networks, calls "a ...
- Europe: Yahoo Makes Microsoft Organic Search Transition
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 3, 2011
Yahoo issued a letter to search marketers stating that the organic search transition in Europe will begin on August 3, 2011, affecting European properties in the UK, France, Germany, Spain ...
- Microsoft Bing's Update
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 2, 2011
Marketers looking for options to pay lower click rates for paid-search keywords should consider running a few campaigns on Microsoft Bing. The company's Webmaster Tools recently received an update. Vanilla ...
- Google Serves Up Daily Deals On Rival Bing
Online Media Daily, Laurie Sullivan - Monday, August 1, 2011
Google may have acquired The Dealmap, a company in the daily deal space, to support Google Offers for an undisclosed sum, but it also stepped into an agreement to deliver ...
- Should Microsoft Leave Bing Behind?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 26, 2011
After investing millions in development and marketing, should Microsoft consider selling Bing? So suggests Robert Cyran in a Reuters opinion piece published last Friday. "Microsoft needs to concentrate on a ...
- Will Microsoft Strike Bing Deal With Baidu In U.S.?
SearchBlog, Laurie Sullivan - Wednesday, July 6, 2011
While U.S. workers enjoyed a long holiday weekend to celebrate Independence Day, Google executives learned about a new challenge the search engine will face in China. Its main U.S. rival, ...
- OrangeSoda Slurps Up Sweeter SMB Local Features
SearchBlog, Laurie Sullivan - Friday, June 24, 2011
Quenching the thirst of small and mid-size businesses that want to get in on the search, social and mobile ads game, local online marketing firm OrangeSoda released features to its ...
- Trada Partners With Microsoft, Yahoo Search Alliance
Online Media Daily, Laurie Sullivan - Thursday, June 16, 2011
Google Venture-backed Trada, a paid-search marketplace connecting companies with experts, is about to announce a partnership with Microsoft and Yahoo. The two companies formed an alliance to power search and ...
- Winners, Losers In May 2011 comScore Search Data
SearchBlog, Laurie Sullivan - Friday, June 10, 2011
Nine months of search market share gains for Bing and Yahoo halted in May. That's according to Macquarie Research, citing May 2011 comScore data. ...
- Reality Show Bings Bing
Around the Net in Search Marketing, Laurie Sullivan -
"The Glee Project," which makes its debut Sunday on the Oxygen channel, will tap Bing to search for someone to join the cast of the TV show "Glee." Bing becomes ...
- Microsoft Brings Live TV To Xbox
Online Media Daily, Laurie Sullivan - Monday, June 6, 2011
Microsoft made a strategic move Monday, announcing at the Electronic Entertainment Expo in Los Angeles it would integrate its search engine Bing into the company's entertainment console, Xbox 360. The ...
- Behind Search Engine Schema.org
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 6, 2011
Aaron Wall makes an interesting observation about the Schema alliance between Bing, Google and Yahoo. He tells us that as more companies in a specific vertical use the schema, it ...
- Bing Taps Twitter For Promotion
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 3, 2011
Bing gave five people who follow the handle on Twitter the opportunity to win $100 each through a sweepstakes the search engine ran earlier this week. The promotion, called "Friends ...
- Bing, Google and Yahoo Collaborate On Web Markup Language
SearchBlog, Laurie Sullivan - Friday, June 3, 2011
Marketers might wonder if executives at the big three search engines finally came together to create a common schema to make it easier for webmasters to add markup language to ...
- Personalized News: Microsoft Digs Deeper Into Social
Online Media Daily, Laurie Sullivan - Tuesday, May 31, 2011
Microsoft Future Social Experience Labs and Cambridge University have quietly been developing and testing what company and university engineers call a "personalized" news stream by reusing news floating through the ...
- Microsoft Plays Up Friendship And Trust In TV Ads
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 27, 2011
Microsoft emphasizes its relationship with Facebook in a new round of TV spots for Bing. The ads, produced by Crispin Porter + Bogusky, illustrate Bing's Facebook recommendations by showing Facebook ...
- Bing Gets Tighter With Facebook
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 18, 2011
Holding on to the slightest change search engines make, Giles Turnbull tells us about Bing's addition of new Facebook features to "bring the Friend Effect to search." The plug-in lets ...
