- Google Web Search On Social Trumps Facebook's Bing
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 14, 2011
Sam Diaz reminds us not to forget about the power of open-Web search when it comes to a tool offered in Google+, the search engine's social network. Unlike Facebook, whi ...
- Malware: The Other Six-Letter Word
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 14, 2011
Bing Webmaster Tools now post alerts to sites flagged with possible malware. The tools now sends email alerts when the Bing team flags a URL on a Web site infect ...
- How Microsoft adCenter Imports Directly From Google AdWords
SearchBlog, Laurie Sullivan - Friday, November 4, 2011
Microsoft has introduced a feature that allows marketers to bring the Google AdWords campaign data directly into adCenter. The feature, found in version 8.1 of the adCenter desktop app, begi ...
- Yes, Friends Influence Buying Decisions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 3, 2011
Microsoft has released research showing that friends influence buying decisions more than experts. it all comes down to word-of-mouth marketing, but in this case it's done online rather than in perso ...
- Microsoft Updates Bing; Google Modifies +1 And Reader
Online Media Daily, Laurie Sullivan - Thursday, November 3, 2011
Both Microsoft and Google announced changes to platforms Wednesday. While both might seem like minor tweaks, the modifications could influence market share long term. ...
- Where Google And Microsoft Store Data
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 2, 2011
Ever wonder where the search engines store data and how much power it takes to run the data centers that collect and store the data? An enormous amount of da ...
- Q3 Earnings Reveal Direction Of Ad Industry
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 1, 2011
The Associated Press provides a roundup of what Q3 earnings reports reveal about the state of online advertising. The timeline presents tidbits from Google, Gannett, Yahoo, The New York Time ...
- In The Spirit Of Halloween
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 31, 2011
Google and Bing celebrate Halloween with a time-lapse video. Both are found on their respecitive home search page.
Google's video features Googlers carving six giant pumpkins to spell o ...
- What Search Marketers Can Expect From Baidu, Yandex
SearchBlog, Laurie Sullivan - Friday, October 28, 2011
International search engines continue to gain attention. When Baidu reported Q3 earnings this week, company executives revealed that consensus estimates had been exceeded by 6%, telling investors and analysts ...
- Firefox Releases Default Search Settings For Bing
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 27, 2011
Microsoft released the lastest version of Mozilla Firefox with Bing Wednesday. It allows users to set their home page to Bing. Tor Steiner tells us that those who have t ...
- More On Bing
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 21, 2011
Bing's Duane Forrester joins Rand Fishkin this week to talk about the search engine, shutting down Yahoo Site Explorer, early stages of social search, return of the meta keyword t ...
- Search Engine Dissatisfaction Reports
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 19, 2011
What if Bing and Google added a feedback button after every search, wonders Bill Slawski. How would that impact the search results people see? He tells us about a Microsoft patent describing h ...
- The True Value Of Search
SearchBlog, Laurie Sullivan - Wednesday, October 19, 2011
What future signals can marketers expect to see to better understand the context of searches and deliver the correct types of results? These future signals in the context of ...
- Marin Launches Tool To Improve Display Campaigns, Search
Online Media Daily, Laurie Sullivan - Monday, September 26, 2011
Marin is rolling out a recommendation engine designed to identify tips for improving paid search, social media and display campaigns. The tool -- Marin Next -- suggests opportunities to impro ...
- How Bing Could Stop Bleeding Billions
SearchBlog, Laurie Sullivan - Monday, September 26, 2011
The secret doesn't reside in out-googling Google, but taking advantage of its innovative tools and tying the results to search marketing. Microsoft showed off its video talent in HTML5 la ...
- Bing Button Takes Action
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 23, 2011
Microsoft Bing launched an Action Button that allows searchers to search across seven categories such as airlines, delivery couriers, restaurants, banks, rental cars, software downloads and hotels. These buttons ta ...
- Microsoft Bing Deals Takes Twist, Intros Punchcard Loyalty For Daily Coupons
SearchBlog, Laurie Sullivan - Friday, September 23, 2011
Microsoft launched Bing Deals Friday for PC and mobile devices, aggregating more than 200,000 deals across the United States. The search engine pulls in top deals from local and nation ...
- Mobile Search Becomes Focus For Yahoo
Online Media Daily, Laurie Sullivan - Friday, September 16, 2011
Mobile makes up about 20% of searches globally for Yahoo. In some regions, such as Indonesia, 80% of all searches on Yahoo come from mobile. In the next 12 ...
- Will Yahoo End Up In Pieces Or Be Put Back Together?
Online Media Daily, Laurie Sullivan - Thursday, September 15, 2011
As turmoil swirls around Yahoo a series of investors have made inquiries on ways to secure a major chunk. Among them -- Andreessen Horowitz backed by partners Marc Andreessen, B ...
- CW Brings Bing To TV
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 13, 2011
In a move that demonstrates the importance of collaboration between TV and online campaigns, the CW will allow Microsoft Bing to run promotional messages in commercials featuring cast and cr ...
- How IgnitionOne, DataPop Drove 140% Uptick In Revenue For ABetterStay.com
SearchBlog, Laurie Sullivan - Monday, September 12, 2011
Creating the perfect -- or near-perfect -- search marketing campaign comes down to having the technology to analyze consumer search behavior in real-time, as well as support promotional calendars, produ ...
- Search And Fix Landing Page Design Flaws
Around the Net in Search Marketing, Laurie Sullivan -
Aside from pointing to the adCenter Quality Guidelines, Jayne Elliott offers up a few tips to design landing pages with the correct balance of sponsored ads. The five tips inclu ...
- Google, Bing, Yahoo Off The Grid
SearchBlog, Laurie Sullivan - Friday, September 9, 2011
The headline might infer that the article outlines Thursday's major power outage that cut electricity to more than 1.4 million homes and businesses in California's South Orange County and S ...
- Yahoo Fires Bartz: Numbers Speak Volumes
Online Media Daily, Laurie Sullivan - Tuesday, September 6, 2011
Yahoo finally confirmed rumors late Tuesday that the board of directors has fired CEO Carol Bartz. Timothy Morse stepped in as interim CEO, effective immediately. The Board has also nam ...
- adCenter's Longtail Paid-Search Hurdles
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 2, 2011
Now that Microsoft's adCenter has confirmed changes to broad and phrase match behavior, Mark Ballard believes restrictive ad serving could be the problem holding back Microsoft and Yahoo from bringi ...
- Marin App Aids Paid-Search Ad Campaigns In Salesforce
Online Media Daily, Laurie Sullivan - Wednesday, August 31, 2011
Marin Software will make integration with Salesforce's customer relationship management platform available in September with an application through the AppExchange, the cloud computing company's
online marketplace. ...
- Google DoubleClick Stats May Report Inflated Social Media Numbers
Online Media Daily, Laurie Sullivan - Friday, August 26, 2011
Facebook had 870 million unique visitors and 1 trillion unique page views in June, according to Google data. But some news sites and data firms now suggest the stats a ...
- How Search Engine Crawlers Locate Sensitive Data
SearchBlog, Laurie Sullivan - Tuesday, August 23, 2011
Search marketers should work with webmasters and know how to secure data that Google, Bing, Yahoo and other engines should not index. "Not for public release" often starts off ...
- What comScore July Explicit Core Search Stats Reveal
SearchBlog, Laurie Sullivan - Wednesday, August 10, 2011
Month-to-month fluctuations in search engine query market share don't mean much, but sequential or year-over-year ups and downs could identify the beginnings of a trend. Yahoo became the big winn ...
- Microsoft adCenter Begins Rolling Out Improvements
Online Media Daily, Laurie Sullivan - Friday, August 5, 2011
Microsoft is working to implement adCenter features aimed at increasing revenue per search (RPS) in paid-search campaigns that David Pann, the company's GM for adCenter and Search Networks, calls ...
