- Yahoo Loses Market Share, Will New Search Feature Help?
Online Media Daily, Laurie Sullivan - Thursday, March 24, 2011
eMarketer on Wednesday released search forecasts suggesting it could take more than innovation at Yahoo to gain back any market share lost to Microsoft Bing and Google in the pa ...
- Yahoo: What Could Save The Search Giant?
SearchBlog, Laurie Sullivan - Friday, March 25, 2011
During the past few years I've had the opportunity to speak with engineers at Yahoo about innovations in search and display advertising. While some could bring Yahoo out of i ...
- Yahoo Launches Search Direct, Pitches Real-Time Info
Online Media Daily, Laurie Sullivan - Wednesday, March 23, 2011
Yahoo furthered its search efforts Wednesday, launching Search Direct to deliver answers and direct access to results before queries get completed. Those who believe Yahoo left the search market wh ...
- Bing Mobile Browsing Gets Updates On iOS And Android
Online Media Daily, Laurie Sullivan - Wednesday, March 23, 2011
Microsoft on Wednesday introduced mobile browsing improvements for image search, real-time transit and directions, and app search that make the experience feel similar to an application. The features, which t ...
- Google And Bing Share Ranking Insights
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 15, 2011
At a SXSW panel on search engine rankings, representatives from Google and Bing provided insight on link schemes, the importance of a Web site's age, and whether the top-level doma ...
- Running Facebook Ads Alongside Paid-Search Campaigns
SearchBlog, Laurie Sullivan - Tuesday, March 15, 2011
I've been writing a lot about search marketing companies designing and launching social advertising tools. One seems to complement the other, so I believe we're going to see more oft ...
- Bing And Facebook To Supplant Google In Social Search
SearchBlog, Laurie Sullivan - Friday, March 11, 2011
Microsoft has begun layering into Bing search results from Facebook's social graph. It allows people who log into Bing through Facebook to search and find relevant pages based on "lik ...
- Evaluating Bing-Yahoo Alliance
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 3, 2011
How does the click-through rate influence the cost per click paid in adCenter, and how much influence does the quality of the landing page have on CPCs? Those questions we ...
- How To Optimize Videos For Bing And Google Search Engines
SearchBlog, Laurie Sullivan - Tuesday, March 1, 2011
Marty Weintraub wanted to know what triggers videos to serve up in search engine results pages (SERPs), so the founder of search engine marketing firm aimClear ran a study releas ...
- Combined Search, Social Creates Ultra-Personal Info
Online Media Daily, Laurie Sullivan - Friday, February 25, 2011
In two years, 70% of consumers will rely on search and social combined -- up from 48% today -- when making a purchase decision, according to Chris Copeland, CEO ...
- Sizing Up Competitors' Paid-Search Campaigns
SearchBlog, Laurie Sullivan - Friday, February 25, 2011
What does it take to budget a successful paid-search campaign? Allocating budgets can become daunting for search engine marketers, but Lori Weiman, CEO at The Search Monitor, offered up wa ...
- Search And Social, Road Warriors
SearchBlog, Laurie Sullivan - Tuesday, February 22, 2011
What if Google Search became the social network rather than a portal on the Web like Facebook or Twitter? I wrote and published that sentence in the August 2010 editi ...
- Pingin' Bing's Toolbar
SearchBlog, Laurie Sullivan - Monday, February 21, 2011
I'm not a big fan of toolbars for browsers, but if you have a chance to try out the Bing Bar you'll see the difference in the uncluttered design a ...
- Bing Calculations And Discovery
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 18, 2011
Rand Fishkin talks with Bing's Stefan Weitz to discuss implications of using clickstream data in Bing's search algorithm. Bing is trying to to ensure searchers get relevant information from ...
- Bing To Allow Trademark Bids?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 17, 2011
A debate has raged for years on whether to allow companies to buy keywords based on trademark words. Beginning in March, both Microsoft and Yahoo will allow advertisers to b ...
- Microsoft To Finally Let Companies Use Others' Trademarks As Search Triggers
PolicyBlog, Wendy Davis - Wednesday, February 16, 2011
In a major change in policy, Microsoft has decided to allow marketers to use other companies' trademarks to trigger search ads. ...
- Nokia To Adopt Microsoft Bing, adCenter
Online Media Daily, Laurie Sullivan - Friday, February 11, 2011
Nokia will adopt Microsoft Bing's Windows Phone 7 technology as its primary operating system on its smartphones -- a clever strategy to take market share. Bing will power Nokia's sear ...
- Why Nokia-Microsoft Search, adCenter Deal Makes $ For Advertisers
SearchBlog, Laurie Sullivan - Monday, February 14, 2011
Nokia CEO Stephen Elop knows exactly how to drive up sales for the ailing company. Some experts believe the partnership is not in either company's best interests, but I disagre ...
- Bing's Local Search Feature Could Drive Clicks And Cash
SearchBlog, Laurie Sullivan - Friday, February 11, 2011
Bing began testing two types of search queries to better understand human behavior and increase the relevance of results -- not only organic, but paid search, too. The tests runni ...
- A 'Page' From Google's PR Book
Inside Performance, Gord Hotchkiss - Thursday, February 10, 2011
Somehow, I've gotten myself squarely in the middle of Bing and Google again. Sometimes I should just keep my big mouth shut. The latest brouhaha is Google calling Microsoft ...
- Microsoft, Vibrant Innovate Display Ads
Online Media Daily, Laurie Sullivan - Thursday, February 10, 2011
Display advertising will make a leap this year in an effort to keep up with changes across the Internet. Microsoft and Vibrant stepped up innovations, each separately releasing new ...
- Bing Capitalizes On Portal Traffic
SearchBlog, Laurie Sullivan - Wednesday, February 9, 2011
The combination of portals and search remains an ongoing topic that some would just as soon sweep under the rug. But in the coming year, search engine marketers will lea ...
- Yahoo's Search Future Found In 'Web Of Objects'
Online Media Daily, Laurie Sullivan - Friday, February 4, 2011
The next evolution of engines will converge search, a URL produced by an algorithm, with portals. It stores and serves content from articles to images to videos laid out ...
- Colbert Nation Gets Bingeled In Spoof
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 7, 2011
The "Colbert Report" satirized Google's copycat accusation of Bing. Danny Goodwin reminds us Colbert and Bing worked together to help clean up the Gulf after the BP oil spill la ...
- Bing Sets Record Straight, Again
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 3, 2011
In an effort to defuse allegations of being a search "copycat," Yusuf Mehdi, SVP of online services at Bing, wrote in a blog post, "we do not copy results fr ...
- Bing To Google: We Do Not Copy Search Results
SearchBlog, Laurie Sullivan - Wednesday, February 2, 2011
Search marketers who think they've heard it all might want to give it another thought. Google on Tuesday accused Bing of pillaging search results, which Microsoft denied. With the ne ...
- OrangeSoda Tool Enhances Local Search For Google, Bing
Online Media Daily, Laurie Sullivan - Tuesday, February 1, 2011
Local businesses will gain a tool Tuesday allowing marketers to confirm quickly and optimize local listings on sites like Google Place across the Web. OrangeSoda, an online marketing agency, wi ...
- Twitter Takes Spam-Crushing Bing 'Principal Scientist'
Around the Net In Online Marketing, Gavin O'Malley - Thursday, January 27, 2011
Twitter just poached Bing "Principal Scientist" Alek Kolcz,
ReadWriteWeb is reporting. Still, "Microsoft is a giant pile of people with impressive titles," so, as the tech blog admits, "The ...
- Bing Debuts New Images Landing Page
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 25, 2011
Microsoft introduced Monday a landing page with images representing 20 recent top searches, as "a fresh way to enter the image search experience." It provides a quick snapshot of so ...
- SEO Platform Startup Delivers SAP-Like Workflow Tools
Online Media Daily, Laurie Sullivan - Sunday, January 23, 2011
Workflow management tools have become the backbone of the automotive and electronics industries, cutting costs, managing global projects, and realizing return on investments (ROI). Now a couple of search engi ...
