- 3Q Digital Opens Offices In Dublin, Singapore With Prior Financial Backing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 25, 2019
3Q already supports about $1.3 billion in annual digital media spend on behalf of its clients in 165 countries. The expansion positions 3Q for international growth, expanding the number ...
- Microsoft Advertising Editor Now Supports Price Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 19, 2019
Microsoft now allows marketers to manage Price Extensions in Microsoft Advertising Editor, which means they can manage them in bulk. ...
- Amazon Benefits Most When Social Ads Drive Search
Inside Performance, Laurie Sullivan - Friday, June 14, 2019
The impact of social campaigns on search advertising and marketing may seem like a bit of a mystery to some marketers, but for companies like YouTube, Facebook, Instagram, LinkedIn, Redd ...
- Video Transcription Opens New Doors For Search Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 13, 2019
Trint is the brainchild of reporter and former foreign correspondent Jeff Kofman. He describes it as a new way to navigate audio and video, which converts spoken words into searchabl ...
- Google, Bing Driving Changes In CTRs, CPCs
Inside Performance, Laurie Sullivan - Wednesday, June 12, 2019
As marketers keep increasing budgets for paid-search ads running on Google and Bing, will the cost to seal deals with customers continue to rise? ...
- Appeals Court Sides With Search Engines In Battle Over 'Scam' Listings
Digital News Daily, Wendy Davis - Friday, June 7, 2019
Google, Microsoft and Yahoo are immune from liability for allegedly displaying listings by "scam locksmiths," a federal appellate court ruled Friday. ...
- Microsoft Partners With Nasdaq, Taps Bing, To Provide Investor Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 5, 2019
Microsoft has partnered with Nasdaq and Refinitiv to use real-time data through Bing, MSN and other Microsoft platforms to give investors insights in Excel. ...
- When Bing Local Inventory Ads Should Be The Focus
Inside Performance, Laurie Sullivan - Wednesday, June 5, 2019
Marketers can expect Local Inventory ads from Microsoft Advertising to emerge from beta early this month after the company's year-long test cycle. Now they just need to get more compani ...
- Yext Intros Knowledge Graph, Rebrands Based On Natural Language Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 4, 2019
Yext entered a new era in search on Tuesday, introducing the next generation of its platform to focus on audio, optimization and natural-language processing based on what it calls Bra ...
- Microsoft Bing Hits 10
Inside Performance, Laurie Sullivan - Tuesday, June 4, 2019
It's doubtful that the colors or the shape of Bing's logo influenced search, but the search engine has seen 100 consecutive months of growth in market share, and $7 billi ...
- Facebook, Google Lose Share Of Time Spent On-Site As Bing Sees Increase
Inside Performance, Laurie Sullivan - Tuesday, May 28, 2019
More time spent and more searches mean that users are likely to see more ads -- but may also indicate inferior search algorithms. ...
- Microsoft, Qwant Partnership Will Create A More 'Private' Search Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 24, 2019
French search engine Qwant said it will rely on Microsoft Azure, Microsoft Advertising and Bing's algorithmic research to meet the European market's growing demands, but will use its own technolog ...
- Cyber, Malicious Attacks Estimated At 17.6 Million Sites In 2018
Digital News Daily, Laurie Sullivan - Friday, May 24, 2019
Cybercriminals increasingly automate their malicious attacks to expand reach and frequency. Daily attempts on websites grew by 59% from Jan. through Dec. 2018. There were 62 attacks per day fr ...
- Google Hits Publishers With Another Indexing Issue, Now Resolved
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 23, 2019
Google confirmed Wednesday it had resolved an indexing bug that may have caused "stale search results" to serve up in breaking news-related queries. ...
- Page Load Times, Technology Are Major Ranking Factors In Google Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 17, 2019
The faster a page loads in a mobile browser, the higher it tends to rank in search query results. Eighty-six percent of page one results and 85% of page t ...
- Microsoft To Make Its AI Search Code Available To Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 16, 2019
Microsoft has made one of the most advanced AI tools available as an open-source project on GitHub, and released a video for the tools on Microsoft's AI lab. ...
- The Keyword Is Dead: Accept And Adjust
Search & Performance Marketing Daily, Jonathan Kagan - Monday, May 13, 2019
Today's focus is on the audience target/segment -- something we couldn't even fathom in search a decade ago. The necessity of keywords to a search campaign is "going the w ...
- Marketers Stuck On Mother's Day Traditions As Consumers Search For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
Reports suggest consumers are looking to create the ultimate experience for Mother's Day rather than giving typical gifts like flowers, jewelry or clothing. ...
- American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
The suit claimed the trade group attempted to prevent AAC from advertising on Google by misrepresenting it to the company certifying the addiction centers for Google Search. Once the cente ...
- How Instagram Will Change Search, Path To Purchase
Inside Performance, Laurie Sullivan - Tuesday, May 7, 2019
Facebook built ecommerce capabilities into Instagram, known as a photo-sharing app. Now the platform uses photos to bridge discovery with purchases, changing the meaning of search. ...
- How Google Is Changing The Agency Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 2, 2019
The role of the agency continues to change as Google and other platforms use AI, making it easier for brands and other companies to run advertising online. ...
- Microsoft Bing Ads UI Gets 'Massive' Upgrade, Better Access
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 26, 2019
Microsoft is making its advertising products more accessible to those with physical and emotional impairments and reaching out to marketers and agency reps to teach them how to do t ...
- Bing Ads Becomes 'Microsoft Advertising,' Rolls Out New Products
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 29, 2019
Microsoft on Monday officially changed the name of its advertising business from Bing Ads to Microsoft Advertising, creating a business unit to support a line of advertising services it wi ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Inside Performance, Laurie Sullivan - Wednesday, April 24, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year, according to Merkle. ...
- Google, Bing Driving Changes In CTRs, CPCs
Inside Performance, Laurie Sullivan - Tuesday, April 23, 2019
Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Will the cost to seal deals with customers continue to rise? ...
- Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 22, 2019
The biggest concerns were security for personal information and uncertainty over how companies will use the information, a study by the Bing Ads team found. About 41% also are concern ...
- EU Adopts Copyright Reform, Google And Facebook Face Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 15, 2019
The EU Copyright Directive's Article 13 states that services like YouTube could be held responsible if users upload copyright-protected movies and music, which are often indexed in search engines su ...
- Search Queries: Data Suggests People Look Past Page One
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 12, 2019
Thirty-six percent of survey respondents said they sometimes go beyond the first page if there are too many paid or sponsored results or if they don't find the answer. ...
- Only 4% Of 73,000 Business Locations Ready For Voice Search
Inside Performance, Laurie Sullivan - Tuesday, April 9, 2019
Businesses are not ready for their customers to use voice search, mostly due to misinformation in business listings. An Uberall report found 978,305 errors related to hours of business, accounti ...
- Would You Click On A Bing Ads Action Extension?
Inside Performance, Laurie Sullivan - Thursday, April 4, 2019
Advertisers participating in the beta saw average click-through rates increase by 20% when they served extensions, which entice people to click on ads driving them to a brand's site. ...
