- American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
The suit claimed the trade group attempted to prevent AAC from advertising on Google by misrepresenting it to the company certifying the addiction centers for Google Search. Once the centers ...
- How Instagram Will Change Search, Path To Purchase
Inside Performance, Laurie Sullivan - Tuesday, May 7, 2019
Facebook built ecommerce capabilities into Instagram, known as a photo-sharing app. Now the platform uses photos to bridge discovery with purchases, changing the meaning of search. ...
- How Google Is Changing The Agency Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 2, 2019
The role of the agency continues to change as Google and other platforms use AI, making it easier for brands and other companies to run advertising online. ...
- Microsoft Bing Ads UI Gets 'Massive' Upgrade, Better Access
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 26, 2019
Microsoft is making its advertising products more accessible to those with physical and emotional impairments and reaching out to marketers and agency reps to teach them how to do the ...
- Bing Ads Becomes 'Microsoft Advertising,' Rolls Out New Products
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 29, 2019
Microsoft on Monday officially changed the name of its advertising business from Bing Ads to Microsoft Advertising, creating a business unit to support a line of advertising services it will ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Inside Performance, Laurie Sullivan - Wednesday, April 24, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year, according to Merkle. ...
- Google, Bing Driving Changes In CTRs, CPCs
Inside Performance, Laurie Sullivan - Tuesday, April 23, 2019
Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Will the cost to seal deals with customers continue to rise? ...
- Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 22, 2019
The biggest concerns were security for personal information and uncertainty over how companies will use the information, a study by the Bing Ads team found. About 41% also are concerned ...
- EU Adopts Copyright Reform, Google And Facebook Face Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 15, 2019
The EU Copyright Directive's Article 13 states that services like YouTube could be held responsible if users upload copyright-protected movies and music, which are often indexed in search engines such ...
- Search Queries: Data Suggests People Look Past Page One
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 12, 2019
Thirty-six percent of survey respondents said they sometimes go beyond the first page if there are too many paid or sponsored results or if they don't find the answer. ...
- Only 4% Of 73,000 Business Locations Ready For Voice Search
Inside Performance, Laurie Sullivan - Tuesday, April 9, 2019
Businesses are not ready for their customers to use voice search, mostly due to misinformation in business listings. An Uberall report found 978,305 errors related to hours of business, accounting ...
- Would You Click On A Bing Ads Action Extension?
Inside Performance, Laurie Sullivan - Thursday, April 4, 2019
Advertisers participating in the beta saw average click-through rates increase by 20% when they served extensions, which entice people to click on ads driving them to a brand's site. ...
- Bing Ads Customer Audiences Rolls Out To Most Markets
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 28, 2019
Bing Ads rolled out Custom Audiences to most marketers, the company said Thursday. It is available in all areas except the EU, Norway and Switzerland. The tool allows marketers to ...
- Adobe Automates Bidding Performance, Google Becomes First Publisher Integration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
Adobe Advertising Cloud on Tuesday announced updates to its search capability that optimize performance across multiple search engine bidding strategies. Google, with its smart bidding, became the first publisher supported ...
- Bing Ads Removed 900 Million Bad Advertisements In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 25, 2019
The huge number of search ads removed by Bing and Google demonstrates the need to clean up the web to provide increasingly accurate information, even when that information comes in ...
- LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 20, 2019
Lookalike audiences, audience templates and the addition of Bing search data to its recently introduced interest targeting feature are the most recent tools added in LinkedIn Marketing Solutions. ...
- Google's Algorithm Upsets Search Rankings
Inside Performance, Laurie Sullivan - Tuesday, March 19, 2019
One of a brand's key investments is for websites to create long-term user relationships. Malte Landwehr, Searchmetrics vice president, highlighted the importance of building expertise in a topic, so users ...
- Bing Shares Insights Into AI And Rankings, Foreshadows Updates And Releases
Inside Performance, Laurie Sullivan - Monday, March 18, 2019
Microsoft Bing emerges from the shadows to share details of some recent updates and upcoming releases. ...
- Judge Sides With Amazon In Battle With Comphy Over Search Ads
Digital News Daily, Wendy Davis - Thursday, March 14, 2019
In a blow to luxury bedding company Comphy, a federal judge has refused to order Amazon to stop using the term "comphy" to market sheets. ...
- Microsoft Bing 3D Ad Format Created For Samsung On Desktop, Mobile, Available In U.S.
Inside Performance, Laurie Sullivan - Friday, March 15, 2019
Bing, Samsung and Starcom are running a test of a 3D ad format -- the first in the industry to run on desktop and mobile through the Bing Ads platform, ...
- Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 14, 2019
The platform enables marketers to run search engine marketing campaigns from one platform, and the company also plans support for Amazon, Pinterest, Shopping and Snap later this year. ...
- Google Launches Rewards Program For Each Ad Viewed
Inside Performance, Laurie Sullivan - Thursday, March 7, 2019
Google has introduced an in-app program in Google Play that rewards users for watching advertisements. ...
- Tying Search To Programmatic And Direct Mail Improves Results
Inside Performance, Laurie Sullivan - Wednesday, February 27, 2019
Shoppers browsing websites generate triggers and signals. Marketers need to create real-time data to identify interests from page visits, time spent on sites, keyword searches, cart abandonment, and behavioral activ ...
- Bing To Require Certification For Addiction Recovery Centers To Run Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 20, 2019
Bing will require compliance and certification service LegitScript to certify drug and alcohol addiction recovery centers before they run ad campaigns on Bing Ads. ...
- Pinterest Censors Searches, Blocks Vaccination Queries
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 20, 2019
In a move that might be considered censorship, Pinterest has stopped showing results on the topic of vaccinations as it tries to control what it considers "unsubstantiated" health claims. ...
- Bing Gives More Data In Shopping As Analysts Estimate Ad Spend To Rise
Inside Performance, Laurie Sullivan - Tuesday, February 19, 2019
Global search ad spend should increase from $101 billion in 2017 to $160 billion in 2022, per a Raymond James analyst -- reflecting a compounded growth rate of about ...
- Google Fights To Keep Information Accurate
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 19, 2019
Google continues its mission to clean up misinformation from its search engine, YouTube and other platforms -- yet it has become increasingly difficult, even for algorithms, to keep disinformation out ...
- Valentine's Day Ad Spend Up, But Searches Down
Inside Performance, Laurie Sullivan - Monday, February 18, 2019
Marketers' search advertising spend rose 23% compared with the prior year. Consumers' spend through ecommerce channels rose only 5.3% for Valentine's Day 2019 compared to last year. ...
- Google: Too Much Transparency Helps Abusers Game Search
Inside Performance, Laurie Sullivan - Thursday, February 14, 2019
The European Union has approved new regulations to increase fairness and transparency for search engines, app stores, booking sites and marketplaces that will have 12 months to implement the changes ...
- Sorrell: 'Underestimate Microsoft At Your Peril'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 13, 2019
Ask most marketers these days to name the top three companies bringing in ad revenue and they will likely say Google, Facebook and Amazon. ...
