5789 search results for
  • PMG Wins TikTok Assignment
    PMG will oversee cross-channel strategy, creative, content development and production for TikTok For Business, a new ad/marketing unit unveiled in June. ...
  • Deloitte Digital's Heat Wins AOR For Energizer Holding's Auto Care Group
    The relationship began on Deloitte's consulting side where EHI is also a client and the AOR appointment followed Heat's successful spring ad campaign for Armor All. ...
  • Grey Wins Carlsberg Group Assignment
    The Carlsberg Group has named Grey as agency partner for two brands following a review.  Grey will develop global advertising campaigns for the Carlsberg and Tuborg labels. The company has ...
  • King's Hawaiian Taps Sterling-Rice Group For AOR Assignment
    King’s Hawaiian is appointing Sterling-Rice Group (SRG) as the bakery brand’s first-ever food service agency of record as the company expands onto restaurant menus through a variety of new foods. ...
  • Horizon Next Wins Orkin AOR Account
    The win is the latest in a string of new business victories for the agency, the data-driven and performance-focused arm of Horizon Media. ...
  • Car Rental Giant Enterprise Holdings Confirms Multiple Agency Reviews
    The firm, which owns the Enterprise, National and Alamo car rental companies, is conducting searches for media, brand strategy and digital agencies. Media incumbent PHD is defending. ...
  • Duncan Channon Wins Covered California Assignment
    Duncan Channon has been awarded a new five-year advertising contract from California health insurer Covered California after a formal review.  The remit includes both creative and media and the agency’s ...
  • GYK Antler Wins Brekki Branding Assignment
    Cedar’s Foods is hiring GYK Antler to overhaul Brekki, a Carlsbad, CA-based company with a line of dairy-free, ready-to-eat overnight oats. The agency is tasked with establishing new branding for ...
  • Wavemaker Wins Pernod Ricard USA Media AOR
    The decision expands the GroupM agency's remit with the company-Wavemaker services the Pernod Ricard account in China, France and India. ...
  • Uber Consolidates $190 Million Media Account With MediaCom
    MediaCom, which currently handles the account in the US and Australia, will expand its remit across Uber markets in North America, Latin America, EMEA and Asia. The consolidation is effective ...
  • Wholesome Selects Fortnight Collective AOR Duties
    Organic sweetener Wholesome is appointing Fortnight Collective as its agency of record following a competitive review.  In this role, the agency will be tasked with developing creative campaigns to generate ...
  • Horizon Next Wins AmeriSave Mortgage AOR Assignment
    The new account will be managed by the New York office of Horizon Next. Estimated annual media spending on the assignment is $75 million, according to sources. The incumbent was ...
  • Powdr Adds Deutsch LA As Agency Partner
    Ski resort operator Powdr is naming Deutsch LA as agency partner to handle business intelligence and media responsibilities for a number of its properties, including Copper Mountain, Eldora Mountain Resort, ...
  • Verdes Wins Fragrance Account
    Italian fragrance company Dr. Vranjes Firenze is appointing Verdes as its creative agency of record following a formal review. The New York-based agency will provide marketing consulting, brand strategy and ...
  • Hardd Mix Companies Appoints Upstreamers AOR
    Drink mix marketer Hardd Mix Companies is appointing Upstreamers agency of record. The client’s mixes are designed to spice up the flavor of seltzer or beer.  The account was awarded ...
  • AARP Names BBDO NY As Brand Agency Partner
    The seniors lobby spent $147 million on measured media last year and $58 million during the first six months of 2020, according to Kantar Media. ...
  • Greater Seattle Partners Teams With Mekanism
    Greater Seattle Partners (GSP) is naming Mekanism as creative agency partner for the regional trade and investment group, backed by companies including Alaska Airlines, Microsoft, and Starbucks. The partnership kicks ...
  • Barkley Wins San Jose State University Digital Assignment
    San Jose State University (SJSU), the largest university in the Cal State system, has appointed Barkley to oversee website migration duties and content development for a significant portion of the 
  • JPMorgan Chase Conducting Global Media Review
    JPMorgan Chase is putting its estimated $200 million global media assignment up for review. That excludes digital media which is handled in house.  The U.S. incumbent is Zenith which is expected ...
  • GYK Antler Lands Sallie Mae Ad Account
    Sallie Mae is appointing GYK Antler as agency partner to help the student loan company strategically redefine their brand positioning. As lead agency, GYK Antler will bring this new positioning ...
  • Having A Big Year On The New Business Front, YML Goes On Hiring Spree
    The Silicon Valley-based design agency expects to hire more than 100 new staffers this year after winning seven new clients (Omaha Steaks and California Pizza Kitchen among them) and receiving ...
  • GroupM Agencies Dominate First-Half Media-Pitch Competition
    That's according to a new global ranking from COMvergence in which Mindshare, MediaCom and Wavemaker took the top three spots. ...
  • Secret Weapon Wins San Diego Honda AOR
    The dealer network will deploy the "Helpful Honda" campaign that Secret Weapon created a few years back and which has been embraced by Honda dealers in different parts of the ...
  • T-Mobile Puts $1.6 Billion Media Account In Review
    The Bellevue, WA-based telecom company acquired Sprint in April for about $26 billion. Incumbents include Publicis Groupe and WPP agencies as well as Horizon Media. ...
  • Trouble Maker Scoops Up More Asahi International Business
    Trouble Maker has gained more Asahi International business following a competitive pitch. The UK-based agency nabbed the brand’s media account in the UK and 20 international markets (EMEA, Central and ...
  • Horizon Next Wins TV Media AOR For Jenny Craig
    Horizon Next, the performance marketing division of Horizon Media, has been awarded TV media AOR duties for Jenny Craig, a major competitor in the weight-loss industry for more than 35 ...
  • On A Tear, Empower Racks Up $100-Plus Million In New Accounts
    Empower has been hiring staff and has avoided layoffs and furloughs during the COVID-19 pandemic. The Cincinnati-based independent media and marketing agency has had a series of recent account wins ...
  • Tofoo Goes With Who Wot Why
    The Tofoo Co. is appointing Who Wot Why to handle the UK-based tofu brand’s first major advertising campaign following a competitive pitch. The appointment marks the first time The Tofoo ...
  • Kepler appointed Tampa General AOR
    Tampa General Hospital, which attracts patients from across the U.S., has appointed Kepler as its digital media agency of record. Kepler's TGH team will be based in New York, and ...
  • Gulf Coast Vision Taps Lucid Advertising For AOR Duties
    Gulf Coast Vision Center (GCVC) is appointing Lucid Advertising as agency of record to provide an entire suite of digital and traditional advertising services, including website development; an SEO and ...