- NBCU Posts 33% Higher Q2 Ad Revenues, Olympics Still On Profitable Track
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
The games are estimated to have pulled at least $1.3 billion in ad revenue -- a record. ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total of $669 billion. ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Public ...
- Theaters Not Happy About 'Black Widow' Box Office Decline, Blame Disney+
Television News Daily, Wayne Friedman - Monday, July 19, 2021
Streaming dollars for "Black Widow" took revenue away from theater owners, the National Association of Theatre Owners says. ...
- Movie Business Expects U.S. Box-Office Recovery
MediaDailyNews, Wayne Friedman - Tuesday, July 6, 2021
The top movie of 2021 so far is Paramount's "A Quiet Place Part II" at $145.4 million. In second place is Universal's "F9" with $123.2 million. ...
- NCM Taps Long-Time Industry Research Vet Singh To Succeed Pulick
MediaDailyNews, Joe Mandese - Wednesday, July 7, 2021
Cinema advertising network National CineMedia (NCM) has named Manu Singh senior vice president of strategic insight & analytics, succeeding long-time media industry researcher Doug Pulick, who retired
last month. ...
- Cinema Ad Net Expands To College Campuses
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
Cinema ad network National CineMedia continues its diversification outside of movie theaters, syndicating a version of its "Noovie" pre-show on digital out-of-home screens on college campuses. ...
- 'F9' Pulls Biggest First-Weekend Box Office Since Pandemic: $70M
Digital News Daily, Karlene Lukovitz - Monday, June 28, 2021
"The debut this weekend has really ignited the domestic box office and set it on a tremendous path for the rest of the year," declared Universal distribution head Jim ...
- Netflix CEO Predicts Rebound In Movie Theater-Going, But Not Linear TV, Announces Canadian Ramp-Up
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
Big movies will still draw big-ticket sales "but windows will likely be shorter," and some people will opt to go to cinemas while others will watch premieres at home, Netfl ...
- U.S. Box-Office Revenue Not Expected To Hit Record Levels Again
MediaDailyNews, Wayne Friedman - Wednesday, June 9, 2021
At-home streaming of new theatrically intended business will keep some films from reaching a full exclusive revenue level in cinemas. ...
- Cliff Marks Retires From NCM, Cinema Ad Net Reorganizes
MediaDailyNews, Joe Mandese - Thursday, June 10, 2021
After successfully navigating the worst economic recession to impact the U.S. cinema ad industry, Cliff Marks is retiring as president of National CineMedia (NCM), one of the Big 2 nation ...
- Warner Bros. Plans 50/50 Theatrical/HBO Max Release Strategy For 2022: Report
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
About half of the roughly 20 films Warner Bros. makes annually will debut only on HBO Max, and the other half will debut exclusively in theaters for at least ...
- AMC Entertainment's Stock Spike Could Signal Movie Growth
MediaDailyNews, Wayne Friedman - Thursday, June 3, 2021
AMC Entertainment is on a wild stock-price ride -- up nearly 100% on Wednesday, and almost 2,000% higher since the beginning of the year. ...
- Paramount's 'Quiet Place Part II' Makes Big Splash Over Memorial Day Weekend
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2021
"A Quiet Place Part II" registered the best box-office results since the pandemic disrupted the theatrical movie business over a year ago, pulling in an estimated $58.5 million in i ...
- TV Spending For Summer Movies Doubles YOY
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
For the most recent two-month period (March 24-May 24), total industrywide national TV spend is at $83.2 million, producing 6.8 billion TV impressions. ...
- Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema Outlook
RTBlog, Joe Mandese - Monday, May 17, 2021
The cinema ad industry is preparing for a strong -- if not blockbuster -- Memorial Day weekend, following last week's guidance from the CDC that fully vaccinated Americans can retu ...
- WarnerMedia's Kilar On Movies: Serving 'Convenience' (Streaming), 'Experience' (Theatrical)
Television News Daily, Wayne Friedman - Thursday, May 13, 2021
WarnerMedia's movie release schedule in the near term will cater to both exclusive films for cinemas and simultaneous releases for streaming/theaters, says Jason Kilar, WarnerMedia CEO, speaking at a MoffettNathans ...
- National CineMedia Reports Slow Recovery, Reduces Scatter Inventory
MediaDailyNews, Wayne Friedman - Tuesday, May 11, 2021
National CineMedia's optimism is building for the big, more complete theatrical re-opening in the fourth quarter. ...
- Streaming Vs. Cinemas: Major Movie Lovers Want Both
TV Watch, Wayne Friedman - Thursday, May 6, 2021
New research from the VAB says 33% of frequent video streamers go to see a movie within the first two weekends of release. ...
- These Movie Posters Are NOT Coming To A Theater Near You
MediaDailyNews, Joe Mandese - Friday, April 30, 2021
In an effort to simplify the often complex world of insurance marketing, pure-play digital brand Next Insurance has turned to movie posters. ...
- Streaming First-Run Movies Works For HBO Max
TV Watch, Wayne Friedman - Tuesday, April 27, 2021
AT&T's HBO/HBO Max added 2.7 million new U.S. subscribers in the first quarter, now totaling 44.2 million subscribers. ...
- Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000
MediaDailyNews, Joe Mandese - Thursday, April 22, 2021
Digital out-of-home video advertising network Screenvision Media this morning announced a flurry of new movie theater affiliates adding 1,000 screens to its movie theater network over the past 12 month ...
- Netflix Exclusive Movie Deal With Sony Helps Define The Streaming Age
TV Watch, Wayne Friedman - Tuesday, April 13, 2021
Sony isn't like other big legacy TV-movie production companies. It doesn't own a major U.S. TV network. ...
- 'Godzilla vs. Kong' Scores At Box Office, Heavy National TV Sports Advertising
MediaDailyNews, Wayne Friedman - Monday, April 5, 2021
Surprising movie analysts, "Godzilla vs. Kong" scored an unexpectedly strong box-office result: $48.5 million over the recent five-day weekend, says IMDb's Box Office Mojo. ...
- Spotlight Cinema Adds Cinepolis' Luxury Screens To Network, Includes NYC's Chelsea
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Spotlight Cinema Networks, a cinema advertising operator specializing in "luxury cinemas" and "iconic art house" theaters, has added 88 screens from Cinepolis Luxury Cinemas' to its network. ...
- Cut! Maybe Streaming Theatrical Movies Aren't Taking Over The World
TV Watch, Wayne Friedman - Thursday, March 25, 2021
A new deal with WarnerMedia and Regal Theaters gives theatrical movies an exclusive cinema period before moving to streaming. ...
- Disney+ Release Moves Disappoint Cinemas, Warner Bros. Reaches Compromise Deal With Cineworld
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
Disney will release "Black Widow" and "Cruella" as $30 "premiere access" Disney+ offerings simultaneously with their release in theaters. Starting in 2022, Warner Bros. movies will debut exclusively in Cinewor ...
- Netflix's Paris Theater Reopens Today: Features Oscar Nominees, Free Popcorn
MediaDailyNews, Joe Mandese - Friday, March 19, 2021
The iconic Paris theater, New York City's last single-screen cinema and the home for Netflix original film public screenings since 2019 when the streaming service acquired it, re-opens today. T ...
- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2021
National CineMedia is tapping into cash machines literally, in its latest diversification into alternative digital out-of-home ad channels, with a deal to represent ATM.TV, which installs digital advertising screens ...
- LA Movie Theaters To Open At 25% Capacity, Movie Marketing Spend Ramps Up
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2021
Movie theaters in Los Angeles, the largest U.S. cinema theater market, could re-open as early as this coming Monday at 25% capacity. Movie studios have been slowly ramping up nation ...
