- Sony's 'Venom' Earns $90M At Box Office In Opening Weekend, Tops In TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 3, 2021
It was not only the biggest opening weekend since the pandemic started -- March 2020 -- but the second-best October debut ever, said Comscore. ...
- Disney, Scarlett Johannson Settle 'Black Widow' Dispute
Digital News Daily, Karlene Lukovitz - Friday, October 1, 2021
The lawsuit threatened to have potentially broad implications for entertainment companies' changing business models, as they try to juggle streaming services and the traditional cinema box-office
channel. ...
- Top Box-Office Revenues, High TV Ad Spend For 'Shang-Chi'
Television News Daily, Wayne Friedman - Sunday, September 19, 2021
"Shang-Chi" pulled in $21.7 million in box-office results in its third week, with Disney spending an estimated $1.2 million in national TV advertising. ...
- ViacomCBS: Streaming, Theatrical Working Together, Paramount+ Pushes Broader-Content Genres
Television News Daily, Wayne Friedman - Wednesday, September 15, 2021
Looking to a more synergistic marketing world for streaming/theatrical movie releases, ViacomCBS saw better theatrical results from its "PAW Patrol" release than it expected. ...
- Is Warner Bros. Sending A Secret Message In The 'Matrix' Poster?
TV Watch, Wayne Friedman - Tuesday, September 14, 2021
The "Choice Is Yours" could mean a choice between cinemas or streaming. ...
- Movie Theater Chains Need TV More Than Ever
TV Watch, Wayne Friedman - Friday, September 10, 2021
The business has apparently changed forever -- and chains have to be nimble in gaining revenue. ...
- AMC Goes Where Cinemas Have Never Gone Before: National TV
Marketing Daily - Top of the News, Les Luchter - Wednesday, September 8, 2021
Theater chain AMC launched a $25 million+ campaign dubbed "the first national advertising program by a major theatrical exhibitor in the history of cinema." ...
- Movie Theater Business Licks Its Wounds, Given Simultaneous Streamer Releases
TV Watch, Wayne Friedman - Thursday, September 2, 2021
Sony hated the idea of a same-day release of movies in theaters and on streaming platforms, although other movie studios agreed. ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "usefu ...
- Global Movie Consumer Spend Rises, Streaming Grows
Television News Daily, Wayne Friedman - Tuesday, August 31, 2021
Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering. ...
- Analyst: Netflix Mulling More Theatrical Releases To Up 'Cultural Impact'
Digital News Daily, Karlene Lukovitz - Tuesday, August 31, 2021
The streaming giant is reportedly weighing the potential benefits against the costs of marketing theatrical releases. ...
- 'Candyman' Far Exceeds Projections, Overall Box Office At 58% of Comparable 2019 Weekend
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
"Candyman" pulled $22.3 million, versus projections of $15 million. ...
- Cinema Ad Net NCM Taps Tunick As First CMO
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
As it continues to recover from the COVID-19 shutdown, NCM is adding a new CMO role, and has tapped long-time media and agency marketing executive Amy Tunick to fill ...
- Disney's Theater-Exclusive 'Free Guy' Hits $28M On Opening Weekend
MediaDailyNews, Wayne Friedman - Sunday, August 15, 2021
The company was so happy with the results from "Free Guy" that the movie got a thumbs up from the studio for a sequel. Next it will stream on Disn ...
- Movie Studios Continue To Ramp Up National TV Spending, 'Suicide Squad' Underwhelms In Box Office
Television News Daily, Wayne Friedman - Monday, August 9, 2021
Despite threats of a pullback in theatrical movie business, studios continue to ramp up national TV spending this summer on a monthly basis. Movie studios spent $89 million on nation ...
- NBCU Posts 33% Higher Q2 Ad Revenues, Olympics Still On Profitable Track
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
The games are estimated to have pulled at least $1.3 billion in ad revenue -- a record. ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total of $669 billion. ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Public ...
- Theaters Not Happy About 'Black Widow' Box Office Decline, Blame Disney+
Television News Daily, Wayne Friedman - Monday, July 19, 2021
Streaming dollars for "Black Widow" took revenue away from theater owners, the National Association of Theatre Owners says. ...
- Movie Business Expects U.S. Box-Office Recovery
MediaDailyNews, Wayne Friedman - Tuesday, July 6, 2021
The top movie of 2021 so far is Paramount's "A Quiet Place Part II" at $145.4 million. In second place is Universal's "F9" with $123.2 million. ...
- NCM Taps Long-Time Industry Research Vet Singh To Succeed Pulick
MediaDailyNews, Joe Mandese - Wednesday, July 7, 2021
Cinema advertising network National CineMedia (NCM) has named Manu Singh senior vice president of strategic insight & analytics, succeeding long-time media industry researcher Doug Pulick, who retired
last month. ...
- Cinema Ad Net Expands To College Campuses
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
Cinema ad network National CineMedia continues its diversification outside of movie theaters, syndicating a version of its "Noovie" pre-show on digital out-of-home screens on college campuses. ...
- 'F9' Pulls Biggest First-Weekend Box Office Since Pandemic: $70M
Digital News Daily, Karlene Lukovitz - Monday, June 28, 2021
"The debut this weekend has really ignited the domestic box office and set it on a tremendous path for the rest of the year," declared Universal distribution head Jim ...
- Netflix CEO Predicts Rebound In Movie Theater-Going, But Not Linear TV, Announces Canadian Ramp-Up
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
Big movies will still draw big-ticket sales "but windows will likely be shorter," and some people will opt to go to cinemas while others will watch premieres at home, Netfl ...
- U.S. Box-Office Revenue Not Expected To Hit Record Levels Again
MediaDailyNews, Wayne Friedman - Wednesday, June 9, 2021
At-home streaming of new theatrically intended business will keep some films from reaching a full exclusive revenue level in cinemas. ...
- Cliff Marks Retires From NCM, Cinema Ad Net Reorganizes
MediaDailyNews, Joe Mandese - Thursday, June 10, 2021
After successfully navigating the worst economic recession to impact the U.S. cinema ad industry, Cliff Marks is retiring as president of National CineMedia (NCM), one of the Big 2 nation ...
- Warner Bros. Plans 50/50 Theatrical/HBO Max Release Strategy For 2022: Report
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
About half of the roughly 20 films Warner Bros. makes annually will debut only on HBO Max, and the other half will debut exclusively in theaters for at least ...
- AMC Entertainment's Stock Spike Could Signal Movie Growth
MediaDailyNews, Wayne Friedman - Thursday, June 3, 2021
AMC Entertainment is on a wild stock-price ride -- up nearly 100% on Wednesday, and almost 2,000% higher since the beginning of the year. ...
- Paramount's 'Quiet Place Part II' Makes Big Splash Over Memorial Day Weekend
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2021
"A Quiet Place Part II" registered the best box-office results since the pandemic disrupted the theatrical movie business over a year ago, pulling in an estimated $58.5 million in i ...
- TV Spending For Summer Movies Doubles YOY
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
For the most recent two-month period (March 24-May 24), total industrywide national TV spend is at $83.2 million, producing 6.8 billion TV impressions. ...
