- AMC Entertainment To Open Movie Theaters In Limited Capacity By Midsummer
MediaDailyNews, Wayne Friedman - Friday, June 19, 2020
AMC Entertainment will open the bulk of its venues -- 450 -- on July 15, hoping to grab what remains of the big box-office revenue-producing summer blockbuster film season. ...
- Cinemas To Open Next Month
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
Cinemas are due to open next month if Cineworld is anything to go by. It will be opening up again next month with safety measures in place, "Sky News" confi ...
- Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series
MediaDailyNews, Joe Mandese - Friday, May 22, 2020
Screenvision Media, which has been expanding to out-of-home locations beyond its base in-theater cinema network, is also expanding into new outdoor cinema locations. You know, drive-ins. And it's working with ...
- With Cinema Screens Mostly Dark, Screenvision Expands To Electric Car Charging Stations
MediaDailyNews, Joe Mandese - Friday, May 15, 2020
Screenvision Media, which has been hard hit by the closure of most of much of America's cinema screens, this morning announced an expansion into other venues, including a deal with ...
- Should Studios, Movie Theaters Consider New TV Deals?
TV Watch, Wayne Friedman - Monday, May 4, 2020
Maybe there is a different kind of revenue-sharing agreement model to help promote the VOD business. ...
- Adland Braces For Sorrell's 'Deep Doo Doo'
London Blog, Sean Hargrave - Thursday, April 30, 2020
Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020. ...
- Pandemic Shifts Consumers To Electronic Media
Research Intelligencer, Rob Williams - Wednesday, March 25, 2020
Web browsing has tended to surge by 70% from the early stage of the pandemic to the later phase, according to researcher Kantar. Other electronic media follow a similar patt ...
- Lockdown Looms -- Advertisers Must Deal With Britain Staying At Home
London Blog, Sean Hargrave - Monday, March 23, 2020
And when Britons look for COVID-19 news, it's on the ad-free BBC. ...
- Nordisk Chooses Selligent To Automate Personalized Messaging
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
The theater chain hopes to make its email and other communications more sophisticated and relevant. ...
- National CineMedia Posts 7% Gain For In-Theater Ad Revenue
MediaDailyNews, Wayne Friedman - Friday, February 21, 2020
Total revenue for the period grew $147.2 million -- a record for the quarter -- vs. $137.4 million in Q4 2018. Net income was up 17% to $19.1 million, from ...
- New JDC Imagery, Multi-channel Campaign Spikes Number Of Potential Donors
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
Along with the campaign, they implemented a CRM strategy that enabled them to fully welcome new e-mail subscribers and send them more targeted information throughout the year. The net result ...
- Spreading Coronavirus Could Affect U.S. Media, Concerns Mount Over Disney Properties
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2020
The spread of coronavirus in China and potentially beyond could have negative near-term business results for U.S. media and entertainment companies, says Neil Begley, senior vp, Moody's Investors Service, who ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
MAD, Steve McClellan - Wednesday, January 22, 2020
The predicted 2020 growth will translate to an additional $23.3 billion ad dollars globally and $8.5 billion in the U.S. Total global spending this year will amount to $615.4 billion, ...
- Historical Consumer Spending Won't Help Premium Streaming Services' Finances: Analyst
Television News Daily, Wayne Friedman - Monday, December 9, 2019
Steady but not soaring historical consumer spending on all kinds of video -- including traditional TV, cinema and streaming -- is unlikely to help streaming services' financial outlook in the ...
- Record Year For UK Cinema Ads Thanks To Blockbusters
Around the Net In MAD London, Sean Hargrave - Tuesday, December 3, 2019
A series of Hollywood blockbusters, including "Frozen 2", "Toy Story 4" and the latest updates in "The Avengers" and "Star Wars" franchises has meant a record year for UK cinema ...
- Pearl & Dean Wins Everyman Account
Around the Net In MAD London, Sean Hargrave - Thursday, November 7, 2019
Pearl & Dean has been selected as the advertising sales house for the Everyman chain of cinemas, "Campaign" writes. ...
- Former WarnerMedia Ad Chief Donna Speciale Appointed To NCM Board Of Directors
MediaDailyNews, Wayne Friedman - Tuesday, November 5, 2019
Former senior Turner TV Network ad exec Donna Speciale has been appointed to the board of directors of National CineMedia, the in-theater ad network. ...
- Screenvision Rolls Out 'Smart Screen,' Enables Brands To Contextually Target Audiences Based On Films
MediaDailyNews, Joe Mandese - Thursday, October 24, 2019
Cinema ad network Screenvision this morning said it has launched new technology enabling advertisers to target consumer profiles based on "specific movie viewings." Dubbed a "smart network," Screenvision said it ...
- Google Search Adds Reports For Video Enhancement, Video Appearances Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 7, 2019
The reports, which serve up in the Google Search Console, support research Google released in August. It shows several ways shoppers use online video in stores. ...
- 'Feed Our Future' Campaign Develops Theater-Specific Ads
MAD, Larissa Faw - Tuesday, October 1, 2019
The spot shows a group of Syrian refugee children singing "How Can I Tell You" amid the rubble of a war zone. ...
- National CineMedia Starts New Advertising Segment In Movie Theaters
MediaDailyNews, Wayne Friedman - Wednesday, September 18, 2019
Five minutes of national advertising onscreen inventory will run at a film's advertised time in Regal and Cinemark theaters -- approximately 55% of NCM ad networks -- beginning in November. ...
- Asda Teams Up With 'Downton Abbey'
Around the Net In MAD London, Sean Hargrave - Thursday, August 29, 2019
Asda is launching a tie-in with Downton Abbey ahead of the show's movie premiere next month, Marketing Week reveals. The ad will be used in cinema as well as television. ...
- Facebook Launches Movie Ad Formats
Around the Net In MAD London, Sean Hargrave - Thursday, August 15, 2019
Facebook has launched new movie show time and reminder ad formats so cinema chains and film makers can attract more people to the cinema, "Mobile Marketing" reports. ...
- CineMedia Taps Agency Veteran Lesinski As CEO
MAD, Larissa Faw - Monday, August 5, 2019
The company's search for a new leader lasted nearly nine months. NCM looked for someone with wide-ranging experience, including both advertising and entertainment. Tom Lesinski's agency career included stints at ...
- Cinema Will Achieve Faster Growth Than Digital Advertising Next Year
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
Global internet advertising growth is slowing down to the point where, in percentage terms, cinema will overtake it next year. "The Guardian" reveals that figures from Zenith point to a ...
- What Brands Can Learn From James Bond
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
Regular "Marketing Week" columnist Mark Ritson points brands to the James Bond franchise this morning. Companies that want a name that stands for something need to constantly evolve just like ...
- U.S. Box-Office Revenues Down 16%, 'Captain Marvel' Earns Best Results
MediaDailyNews, Wayne Friedman - Monday, April 15, 2019
The decline in box-office revenue follows movie-studio marketing. U.S. theatrical film spending on national TV is well under levels of a year ago. ...
- Spotlight Cinema, M2M Team To Air Fashion Content During Movie Pre-Show
MediaDailyNews, Sara Guaglione - Wednesday, March 20, 2019
Through the end of 2019, M2M's short films will play during the pre-show at Spotlight's high-end cinema partners and art houses, including Angelika Film Center, Cinepolis Luxury Cinemas, Flix Brewhouse, ...
- GDPR Did Not Hold Back The Digital Marketing Tide
London Blog, Sean Hargrave - Tuesday, January 29, 2019
It was supposed to boost traditional above-the-line channels, but AA/Warc figures show the opposite happened. ...
- Threat Of Netflix Gives Rise To GBP40 Cinema Ticket
Around the Net In MAD London, Sean Hargrave - Tuesday, January 15, 2019
According to "The Telegraph," it is the race to keep up with Netflix and attract couch-surfers to catch a tube and watch a movie that has led to a new ...
