- Brooklyn Brewery Taps London Agency For LGBTQ+ Campaign
Marketing Daily, Les Luchter - Friday, September 24, 2021
The initial creative, which includes a :60 video, highlights five grassroots LGBTQ+ activists from around the globe. ...
- 'Local Bar Sundays': The First Bulleit's On Diageo
Marketing Daily, Les Luchter - Thursday, September 23, 2021
Diageo's Bulleit Frontier Whiskey has launched "Local Bar Sundays," featuring a "First Drink's on Us" $250,000 rebate program. ...
- Cognac Campaigns Tap Janelle Monae, Games, Urban League
Marketing Daily, Les Luchter - Wednesday, September 22, 2021
"Cognac is the second-fastest growing spirits category in the U.S.," says Pamela Forbus, CMO of Pernod Ricard North America, ...
- Peanut Butter Whiskey Drives Skrewball Sponsorships
Marketing Daily, Les Luchter - Tuesday, September 21, 2021
As the Buffalo Bills' official whiskey sponsor for the next three years, Skrewball will have signage in Highmark Stadium, along with branded bars. ...
- DoorDash Offers On-Demand Alcohol Delivery
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 20, 2021
DoorDash is launching an alcohol delivery service. The move is part of the delivery company’s strategy to expand into non-food categories to compete with Uber Eats and Instacart, which a ...
- Coke/Pepsi Set For Hard Seltzer Showdown In Early 2022
Marketing Daily, Les Luchter - Friday, September 17, 2021
That's when Coke's Topo Chico Hard Seltzer is set to go national, and Pepsi plans to launch its Hard Mtn Dew. ...
- Shaken, Stirred, Waiting: Smirnoff, Heineken Tie In With James Bond
Marketing Daily, Les Luchter - Wednesday, September 15, 2021
Three 72&Sunny-created spots, titled "There's a Spy in Everyone," feature everyday folk who use "their inner spy to solve unique sets of circumstances." ...
- Campari, 'Imbibe' Mag Kick Off Charitable Negroni Week
Marketing Daily, Les Luchter - Sunday, September 12, 2021
"We are eager to welcome people back to bars and into their bar community," while adhering to local health guidelines, says Campari VP marketing. ...
- Young Consumers Want More Low- Or No-Alcohol Beverages
CPG FYI, Steve Ellwanger - Friday, September 10, 2021
While alcohol sales increased in the spring of 2020 during the pandemic, "now, many consumers are adjusting their drinking habits," says a report. ...
- 'Drinking Less, But Better' Trend Grounds Martini & Rossi Campaign
Marketing Daily, Les Luchter - Tuesday, September 7, 2021
Shared drinking is part of Gen Z / Millennial trend toward mindful drinking -- "drinking less, but better"-- with premium/craft cocktails, says company VP. ...
- 'Too Cute': Baileys, Bumble, Hello Sunshine Launch Rom-Com Shorts
Marketing Daily, Les Luchter - Thursday, September 2, 2021
Three rom-com short films, each inspired by real stories from Bumble's "Meet Cute" section, include a supporting appearance by Baileys Irish Cream. ...
- Windsor Canadian Redefines Outdoors For Millennials, Gen Z
Marketing Daily, Les Luchter - Tuesday, August 31, 2021
Brand found Millennials, Gen Z "didn't connect with traditional whisky marketing, but rather appreciated brands that brought a different perspective." ...
- Bombay Sapphire Spot 'Visualizes Sensations' Of Drinking
Marketing Daily, Les Luchter - Monday, August 30, 2021
Ads show "metaphorical installations of the bubbles, vapor mist, sparkling ice cube, citrus and botanical ingredients," says their director. ...
- Lakshmi Teams With Winery In Women's Health Initiative
Marketing Daily, Les Luchter - Friday, August 27, 2021
"Top Chef" host Padma Lakshmi has developed three recipes to pair with a new "Healthy Women, Healthy World' three-pack wine collection. ...
- Michelob Ultra Promotes Sports Gender Equality With Big Bucks Pledge
Marketing Daily, Les Luchter - Thursday, August 26, 2021
The ad spot encourages consumers to hit "save" on social media women's sports highlights so that similar posts will show up more often in feeds. ...
- Jim Beam Goes D2C With Subscription Whiskey Box
Marketing Daily, Les Luchter - Wednesday, August 25, 2021
Beam Suntory launches Barreled & Boxed, consisting of quarterly direct-to-consumer deliveries of two bottles from its James B. Beam Distilling unit. ...
- Emmys Squeeze In Third Alcoholic Beverage Partner: Franciacorta
Marketing Daily, Les Luchter - Tuesday, August 24, 2021
Another partner, Ketel One Vodka, is sponsoring an Emmys watch party sweepstakes whose winner will have use of projector and 10-foot red carpet. ...
- TV Beer Spending Soars Nearly 50% YOY
Marketing Daily, Les Luchter - Monday, August 23, 2021
iSpot.tv attributed the surge largely to the return of live sports, with 56% of the spend coming in such events as NFL, NBA games. ...
- Spirits Conjure 'The Walking Dead,' 'The Hype'
Marketing Daily, Les Luchter - Sunday, August 22, 2021
The AMC series featuring zombies now has a spirit of its own: Proximo Spirits' The Sexton, a single-malt Irish whiskey. ...
- IHOP Tests Beer, Wine In New Mexico, San Diego
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 13, 2021
IHOP is testing beer and wine at some New Mexico and San Diego locations with plans to expand to Maryland, New York, Ohio and Rhode Island in the coming month ...
- Budweiser's Candle, Meat Products Extend Brand's BBQ-Beer Connection
Marketing Daily, Les Luchter - Thursday, August 12, 2021
The Budweiser Bratwurst line of processed meats gets a boost with a contest awarding winner a year's supply of Bud and bratwurst. ...
- PepsiCo To Enter Hard Seltzer Wars With Hard Mtn Dew
Marketing Daily - Top of the News, Les Luchter - Tuesday, August 10, 2021
"We anticipate rapid adoption [of Hard Mtn Dew] by retailers, with potential to ride the brand name to consumer uptake," said data platform CEO. ...
- Campari Brings 'Fellini Forward' In Latest 'Red Diaries' Collaboration
Marketing Daily - Top of the News, Les Luchter - Tuesday, August 10, 2021
Experimental short created through AI follows the famed director on his creative journey and will air at two film festivals Campari sponsors. ...
- Suntory Sets Sights On Hometown, Tokyo -- For 2022
Marketing Daily, Les Luchter - Friday, August 6, 2021
After its Olympics promotions plans were quashed, spirits giant began social media contest where participants can win a trip to Tokyo next year. ...
- Cointreau, Mars Wrigley File Trademark Suits Against Cannabis/CBD Companies
Marketing Daily, Steve Ellwanger - Thursday, July 29, 2021
Cointreau filed suit against Canopy Growth Corp. after Canopy's U.S. debut of a CBD-infused sparkling water called Quatreau. ...
- Hard Seltzers Drive 2nd-Quarter Growth At Molson Coors
Marketing Daily - Top of the News, Les Luchter - Friday, July 30, 2021
"The demand for [hard seltzer] Topo Chico is incredibly strong," with demand from across many demographic groups, said company CEO. ...
- Chateau Ste. Michelle Winery, Sold By Altria, Launches Largest Campaign Ever
Marketing Daily, Les Luchter - Tuesday, July 27, 2021
Two weeks after tobacco giant Altria sold the winery for $1.2 billion, Chateau Ste. Michelle launched "Discover Your Chateau" campaign. ...
- Spirits Companies Grey Goose, Maker's Mark Debut Branded Video Series
Marketing Daily, Les Luchter - Monday, July 26, 2021
Maker's Mark's "The Show Next Door" features comedian and actor Randall Park ("Fresh off the Boat") talking with actors, athletes, and musicians. ...
- WhistlePig Rye Goes Cross-Country, Is Blended Into Fuel, Partners With Irish Whiskey
Marketing Daily, Les Luchter - Monday, July 26, 2021
Barrels of whiskey were loaded onto an 18-wheeler dubbed the Rolling Rickhouse for a 6,000-mile finishing journey to California and back. ...
- Absolut: For Both Drinks And People, #MixResponsibly
Marketing Daily, Les Luchter - Thursday, July 22, 2021
#MixResponsibly, "is meant to encourage continued communication of people's physical and emotional boundaries," says Absolut CMO. ...
