- 'Small Brewery Sunday' Hopes To Prevent Craft Beermakers' Real Last Call
Marketing Daily - Top of the News, P.J. Bednarski - Monday, November 16, 2020
In one survey, only 78% of small breweries said they're confident they'll still be open at this time next year. ...
- Brown-Forman's Website Broadens Its View: Now It's Cocktails And Quiche
Marketing Daily, P.J. Bednarski - Sunday, November 8, 2020
The revamped site includes party recipes and entertainment themes to appeal to the "homebody economy" cited in Nielsen research. ...
- Jagermeister Teams With Lesbian Bars Fighting To Stay Open Amid Pandemic
Marketing Daily, P.J. Bednarski - Tuesday, November 3, 2020
The campaign is an extension of the "Save The Night" effort to help bars, bartenders, artists and musicians make it through the COVID-19 crisis. ...
- Liquor Companies Target Women
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 27, 2020
The alcohol industry has turned its attention to female buyers.“In the case of alcohol, say experts, marketing often links drinking to perceptions of what women are seeking; friendship, relaxation a ...
- Hut 1! Sniff 2! Babe Wine Offers Football-Themed Candles, Including 'Jock Strap''
Marketing Daily, P.J. Bednarski - Wednesday, September 9, 2020
Brand aims "to enhance the at-home game day experience through scents that'll make you feel like you're really there." ...
- Aston Martin Partners With Whisky Maker
Marketing Daily, Tanya Gazdik - Sunday, August 9, 2020
With only 25 handcrafted bottles for sale, the single malt whisky will cost about $65,335 in U.S. dollars. ...
- Coke May Want To Buy A World A Hard Seltzer, Made In Mexico
Marketing Daily, P.J. Bednarski - Wednesday, August 5, 2020
The soda pop giant is launching Topo Chico Hard Seltzer later this year in Latin America -- and then maybe in the U.S. ...
- Suntory Liquor Hopes To Develop Helmet For Safe Night Out During Pandemic
Marketing Daily, P.J. Bednarski - Tuesday, July 21, 2020
The maker of brands like Jim Beam has assigned its top managers to come up with a drinking helmet to "keep drinkers safe." ...
- When Things Are 'Normal' Again, 70% Say They'll Go Out On The Town Less Than Before
Marketing Daily, P.J. Bednarski - Wednesday, July 1, 2020
Only 12.7% said they'd be back to their old habits, and 3.8% said they'd be out more than before. A little more than 14.4% aren't sure. ...
- New Anheuser-Busch Social Club Seltzer Targets Tonier Crowd
Marketing Daily, P.J. Bednarski - Tuesday, May 12, 2020
Social Club Seltzer is being offered in three varieties: Sidecar, Old Fashioned and Citrus Gimlet. ...
- Cheers, Y'all: From Wine Subscriptions To Liver Woes
D2C FYI, Sarah Mahoney - Monday, May 4, 2020
Edison Trends reports a 200% jump in wine subscriptions. But experts already see trouble brewing in pandemic's living-room Quarantini-villes. ...
- Cuervo May Buy You Dinner For Cinco De Mayo, Booze Gets Takeout Boost
Marketing Daily, P.J. Bednarski - Wednesday, April 29, 2020
The Cuervo promotion is only for meals purchased at Mexican restaurants with 10 or fewer outlets. ...
- Molson Coors Goes Down Another Road, Introduces Movo Wine In A Can
Marketing Daily, P.J. Bednarski - Friday, April 17, 2020
The new line of canned wine spritzers has 100 calories per 8.4 ounce can, and 5.5.% alcohol by volume. ...
- Vizzy, New Hard Seltzer From Molson Coors, Touts Its Healthy Difference
Marketing Daily, P.J. Bednarski - Friday, April 10, 2020
Vizzy is the only seltzer made with "antioxidant vitamin C from acerola superfruit." ...
- Nielsen Data Says Alcoholic Beverage Sales Through The Roof
Marketing Daily, P.J. Bednarski - Tuesday, April 7, 2020
Online alcohol sales are also up a whopping 243% from a year ago. ...
- Jack Daniel's UGC Ad Is Partly Homemade Spot About Staying At Home
Marketing Daily, P.J. Bednarski - Monday, March 30, 2020
The ad, titled, "With Love, Jack," was created from a pastiche of user-generated footage showing folks bonding while social distancing. ...
- A Beer That's Also A Seltzer Is NOT A Beltzer, But A Spritzen
Marketing Daily, P.J. Bednarski - Tuesday, March 17, 2020
Introducing Leinenkugel's Spritzen, the "beer with a splash of seltzer," as it proclaims on its label. Spritzen means "splash" in German. ...
- Absolut's #SexResponsibly Campaign Is Bold, Given Alcohol's Role In Assaults
Marketing Daily, P.J. Bednarski - Friday, February 14, 2020
The campaign touts the message that "Only Yes to Sex Means Yes." ...
- This Pinot's For You: Anheuser-Busch Brings Wine In A Can To NFL
Marketing Daily, P.J. Bednarski - Wednesday, October 30, 2019
"Babe: How football does wine" is tagline of ad showing wine snob tackled by woman attired in player's duds. ...
- Liquor Brands Prove Responsible Self-Regulation Can Serve Consumers
MediaDailyNews, Wendy Melillo - Friday, October 25, 2019
Voices calling for the government to ban alcohol ads defy most evidence. The data shows underage binge drinking at historic lows in the U.S. ...
- What People Say About Booze Online Differs From What They Say In Real Life, Report Finds
Marketing Daily, P.J. Bednarski - Thursday, October 24, 2019
A new Engagement Lab report says that "for the beverage alcohol industry, social media may be a particularly poor predictor of offline behavior." ...
- Trump Tariffs On EU Wine Could Have Boomerang Effect On U.S. Exports
Marketing Daily, P.J. Bednarski - Monday, October 7, 2019
Wineries here fear European markets will strike back with new tariffs of their own, hurting U.S. winemakers. Cheese will be similarly affected. ...
- Dewar's Infuses Scotch With Caribbean Vibe, Invents New Language To Sip By
Marketing Daily, P.J. Bednarski - Wednesday, September 25, 2019
To market Caribbean Smooth, Dewar's invented "Scotibbean," which attempts to combine Caribbean and Scottish slang into its own kind of language. ...
- Natural Light, Pabst Leap Into Fast-Growing Hard Seltzer Market
Marketing Daily, P.J. Bednarski - Wednesday, August 14, 2019
Hard seltzer sales grew 164.3% in July and 200% over the last year, according to new Nielsen data. ...
- California Wine Maker Launches 1 Million NFC-Connected Bottles
Connected Thinking, Chuck Martin - Friday, August 2, 2019
Connected bottles are finally coming to the U.S. California wine brand Boen, part of Cooper Cane Wines and Provisions by Joseph Wagner, is releasing 1 million NFC-connected wine bottles acro ...
- Bacardi's 'Pass The Beat' Video Campaign Taps Latin Rhythms
Marketing Daily, P.J. Bednarski - Monday, July 8, 2019
Bacardi's new ad features a sexy Latin-beat single called "Make It Hot" performed by Brazilian pop star Anitta. ...
- Malibu Rum Launches Interactive Bottle Caps
Connected Thinking, Chuck Martin - Wednesday, June 5, 2019
Scanning the QR code launches an interactive mobile game where consumers can play to win Malibu-branded swag and receive cocktail recipes. ...
- Cointreau, Courvoisier Strike Dating, Music Partnerships
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2019
Cointreau has created margarita-making events for Bumble-matched couples; Courvoisier is co-hosting music events with Def Jam Recordings. ...
- Grey Goose Seeks 'Relatability' While Taking On 'Dumbed Down' Vodka
Marketing Daily, Karlene Lukovitz - Thursday, April 18, 2019
New long-term 'Live Victoriously' platform aims to help brand connect on an emotional level with consumers who no longer equate price with self-validation. ...
- Jack Daniel's Intros Augmented Reality App
AI & IoT Daily, Chuck Martin - Tuesday, April 16, 2019
Tennessee whiskey maker Jack Daniel's is launching an augmented reality app that provides a virtual tour of the Jack Daniel Distillery. The AR app, created with innovation studio Tactic, trigge ...