Brand aims "to enhance the at-home game day experience through scents that'll make you feel like you're really there." ...

With only 25 handcrafted bottles for sale, the single malt whisky will cost about $65,335 in U.S. dollars. ...

The soda pop giant is launching Topo Chico Hard Seltzer later this year in Latin America -- and then maybe in the U.S. ...

The maker of brands like Jim Beam has assigned its top managers to come up with a drinking helmet to "keep drinkers safe." ...

Only 12.7% said they'd be back to their old habits, and 3.8% said they'd be out more than before. A little more than 14.4% aren't sure. ...

Social Club Seltzer is being offered in three varieties: Sidecar, Old Fashioned and Citrus Gimlet. ...

Edison Trends reports a 200% jump in wine subscriptions. But experts already see trouble brewing in pandemic's living-room Quarantini-villes. ...

The Cuervo promotion is only for meals purchased at Mexican restaurants with 10 or fewer outlets. ...

The new line of canned wine spritzers has 100 calories per 8.4 ounce can, and 5.5.% alcohol by volume. ...

Vizzy is the only seltzer made with "antioxidant vitamin C from acerola superfruit." ...

Online alcohol sales are also up a whopping 243% from a year ago. ...

The ad, titled, "With Love, Jack," was created from a pastiche of user-generated footage showing folks bonding while social distancing. ...

Introducing Leinenkugel's Spritzen, the "beer with a splash of seltzer," as it proclaims on its label. Spritzen means "splash" in German. ...

The campaign touts the message that "Only Yes to Sex Means Yes." ...

"Babe: How football does wine" is tagline of ad showing wine snob tackled by woman attired in player's duds. ...

Voices calling for the government to ban alcohol ads defy most evidence. The data shows underage binge drinking at historic lows in the U.S. ...

A new Engagement Lab report says that "for the beverage alcohol industry, social media may be a particularly poor predictor of offline behavior." ...

Wineries here fear European markets will strike back with new tariffs of their own, hurting U.S. winemakers. Cheese will be similarly affected. ...

To market Caribbean Smooth, Dewar's invented "Scotibbean," which attempts to combine Caribbean and Scottish slang into its own kind of language. ...

Hard seltzer sales grew 164.3% in July and 200% over the last year, according to new Nielsen data. ...

Connected bottles are finally coming to the U.S. California wine brand Boen, part of Cooper Cane Wines and Provisions by Joseph Wagner, is releasing 1 million NFC-connected wine bottles across ...

Bacardi's new ad features a sexy Latin-beat single called "Make It Hot" performed by Brazilian pop star Anitta. ...

Scanning the QR code launches an interactive mobile game where consumers can play to win Malibu-branded swag and receive cocktail recipes. ...

Cointreau has created margarita-making events for Bumble-matched couples; Courvoisier is co-hosting music events with Def Jam Recordings. ...

New long-term 'Live Victoriously' platform aims to help brand connect on an emotional level with consumers who no longer equate price with self-validation. ...

Tennessee whiskey maker Jack Daniel's is launching an augmented reality app that provides a virtual tour of the Jack Daniel Distillery. The AR app, created with innovation studio Tactic, triggers ...

Michael David Winery is introducing an interactive face filter app called "Freakshow Maskerade." The filter uses augmented reality, allowing a user to become their favorite character from the Freakshow wine ...

The app features Burk's cider tasting notes, pairings and offers recipes for entertaining or cooking. ...

The AB InBev brand's 30-second Big Game ad features two mermaid entrepreneurs pitching their seltzer to a (literal) group of sharks. ...

An augmented reality experience called "Divine the Darke" is being introduced by Jagermeister for Halloween. AR is used to deliver tarot card readings on the Snapchat platform, with each card ...