- 18 Ways To Improve Your Marketing In 2021
Around the Net in Email, Ray Schultz - Monday, January 11, 2021
Marketing has changed, between the COVID-19 pandemic and technology and regulatory changes. Here are 18 of the best ways to market your business in 2021. ...
- Boomers Become YouTube Innovative Content Creators In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
With 58% of people open to watching digital content made by creators of any age, YouTube saw a growing number of boomer-age creators surface, from the U.S. and Mexico ...
- Google Eliminates Paid-Search Average Position Metric
Search & Performance Marketing Daily, Ram Singh - Wednesday, March 6, 2019
The elimination of Google's paid-search average position metric is the most significant change in search advertising in years. Here's why. ...
- Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth
Publishers Daily, Sara Guaglione - Friday, February 8, 2019
Dotdash's health and wellness and home improvement verticals Verywell and The Spruce had "particularly" strong Q4 ad growth. Dotdash is the rebranded About.com, the nearly 20-year-old site known for i ...
- Cranking Out The Newsletter: 14 Ways To Streamline The Process
Email Insider, Ray Schultz - Monday, May 21, 2018
You've been handed the job of putting out the newsletter. Here are tips for making it easier (and more effective). ...
- Boot Camp Revisited: An Email Cheat Sheet From Dotmailer
Email Insider, Ray Schultz - Tuesday, March 6, 2018
Dotmailer offers a refresher course on email best practices. Have you forgotten these old rules? ...
- How To Use Emojis In Email Subject Lines
Around the Net in Email, Ray Schultz - Wednesday, December 6, 2017
Emoji use is on the rise in email marketing. But there are advantages and disadvantages. Here is an overview of the why and how of using emojis in subject lines.&n ...
- A Handy Guide To Topics To Avoid On Social Media
The Social Graf, Erik Sass - Wednesday, February 15, 2017
As a service to influencers everywhere, this blog post will give a quick overview of topics you probably shouldn't joke about - as well as some you can! ...
- The Millennial Kitchen Goes Digital
SearchBlog, Laurie Sullivan - Friday, June 26, 2015
Top Fourth of July recipes, summer salads, and thirst-quenching drinks are some of the top searches on mobile devices these days. Some 39% of consumers report having made a purcha ...
- What Peter Funt Learned From YouTube
Around the Net in Video, P.J. Bednarski - Sunday, May 31, 2015
Peter Funt, producer of the new "Candid Camera" (his dad did the original) explains all he didn't learn from YouTube about working in a new baseball glove. ...
- The Gap Between Intent And Action Is A Chasm
Online Spin, Joseph Jaffe - Monday, February 17, 2014
In my book "Z.E.R.O.," I make several references and extend several metaphors to weight -- and specifically obesity. It's a particular passion point of mine, a cause I identify wi ...
- The Phone Didn't Ring
Online Spin, Joseph Jaffe - Monday, January 20, 2014
In a previous Online Spin, "The Opportunity Cost of Inertia," I wrote about a keynote I delivered to a room filled with senior brand marketers. I challenged the audience ...
- How to Write an Article about Social Media
The Social Graf, Erik Sass - Thursday, March 14, 2013
Of all the low-hanging fruit in the journalistic world, the social media reaction story has to be one of the easiest to write. It's pretty simple: all you do ...
- Video Quality Report: Sometimes Good Enough is Good Enough
VidBlog, Daisy Whitney - Monday, September 17, 2012
Video quality is vital, right? Well, of course it is. But what is the line that separates acceptable quality from high quality, and when is acceptable good enough? The quali ...
- Martha Stewart Living Omnimedia Turns To Digital Video
Online Video Daily, Ross Fadner - Tuesday, September 11, 2012
Martha Stewart Living Omnimedia, which has been unprofitable for eight of the last nine years, is turning to Web video to revitalize its fortunes. On Monday, the company announced nonexclusi ...
- How To Simplify Online Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 21, 2012
Contributor Jonathan Gardner has some suggestions: give consumers choice, control and relevance; give them content and keep your strategy simple. Says Gardner, "Let's move away from strategies and metrics th ...
- Managing Online Video and TV Campaigns: Tips from Production to Talent Rights
VidBlog, Daisy Whitney - Monday, May 7, 2012
As more marketers, businesses and brands convert their existing creative and TV spots to online video, they need to bear in mind several issues that relate to production, ad manageme ...
- Measuring Your Lead-nurturing Campaigns
Marketing Daily, Sarah Goliger - Tuesday, January 17, 2012
Tracking your progress will allow you to identify what's working and what isn't, and to optimize your emails accordingly. Here are the 3 most important metrics to consider. ...
- Scripps Envisions Stronger Year For HGTV, Food Net Cooking
MediaDailyNews, David Goetzl - Friday, January 6, 2012
Scripps Networks' top executive suggested the HGTV network may have been hurt by changing psychographics. But if the slowed housing market lessened viewer excitement about HGTV programming, the network nee ...
- How To Make Search Query Volume And Revenue Rise
SearchBlog, Laurie Sullivan - Friday, December 16, 2011
Ask.com plans to expand Smart Answers into Europe, as well as two to three categories per month in the United States next year. The answers combine data from Web searc ...
- Think About Developing A Social Media Plan
Marketing Daily, Martin Bishop - Thursday, December 8, 2011
I'm focusing on planning social media programs and have 10 criteria for you to keep in mind. Twice as many tips, same number of words! ...
- 5 Tips To Reach The College Student
Marketing Daily, Ryan Durkin - Thursday, December 8, 2011
Today there are solutions that do not involve investing in massive amounts of labor costs, printing costs, or event costs. Instead, the message is delivered right to a student's do ...
- Estee Lauder Opens Beauty School on YouTube
VidBlog, Steve Smith - Friday, September 23, 2011
YouTube is not in need of more beauty tip videos, that is for sure. One of the surprise hit genres of user-gen media in recent years has been the cosmet ...
- Ramping Up For a Bigger Content Publishing Strategy
Inside Performance, Rob Garner - Wednesday, September 1, 2010
If you read my little corner of Search Insider every two weeks, then you already know that I'm a huge proponent of the strategy that brands and marketers should ...
- SEM Supporting A Global Brand
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 18, 2009
David Roth walks through the process of setting up a sample campaign for a global brand. He tells us how to mine data from analytics tools to track and optimi ...
- When Brilliant Creative Misses The Mark
Creative Media Blog, Julia Casale-Amorim - Monday, November 16, 2009
There is no shortage of campaigns running rampantly across the Internet that fail to successfully marry media to creative, or product to audience. Are we losing sight of simple b ...
- Understand The True ROI Of Online Marketing
Marketing Daily, Dan Eggleston - Friday, November 13, 2009
How to address the over-attribution dilemma in digital media. ...
- Woe The Digital Sale: Getting In The Door
Publishing Insider, Amy Auerbach, Jason Krebs - Friday, November 6, 2009
From the mailbag: Hi, I'm a developer trying to gain traction in both the agency and publishing worlds. I have a product that I think can make a real differen ...
- Woe The Digital Sale: Selling Media Buyers On Your Innovative Product
Publishing Insider, Amy Auerbach, Jason Krebs - Friday, October 23, 2009
Question from the mailbag: I represent a new, emerging media company and am making the rounds to media agencies. The sales cycle is much longer than I anticipated, and I ...
- Digital Congruence Vs. Herding Cats
Online Spin, Kendall Allen - Monday, October 19, 2009
On some sectors, there is a high emphasis on using digital as a customer service tool, with endless case studies on quick-footed crisis control through Twitter. But the picture ...