Marketing has changed, between the COVID-19 pandemic and technology and regulatory changes. Here are 18 of the best ways to market your business in 2021.  ...

With 58% of people open to watching digital content made by creators of any age, YouTube saw a growing number of boomer-age creators surface, from the U.S. and Mexico ...

The elimination of Google's paid-search average position metric is the most significant change in search advertising in years. Here's why. ...

Dotdash's health and wellness and home improvement verticals Verywell and The Spruce had "particularly" strong Q4 ad growth. Dotdash is the rebranded About.com, the nearly 20-year-old site known for i ...

You've been handed the job of putting out the newsletter. Here are tips for making it easier (and more effective). ...

Dotmailer offers a refresher course on email best practices. Have you forgotten these old rules? ...

Emoji use is on the rise in email marketing. But there are advantages and disadvantages. Here is an overview of the why and how of using emojis in subject lines.&n ...

As a service to influencers everywhere, this blog post will give a quick overview of topics you probably shouldn't joke about - as well as some you can! ...

Top Fourth of July recipes, summer salads, and thirst-quenching drinks are some of the top searches on mobile devices these days. Some 39% of consumers report having made a purcha ...

Peter Funt, producer of the new "Candid Camera" (his dad did the original) explains all he didn't learn from YouTube about working in a new baseball glove.   ...

In my book "Z.E.R.O.," I make several references and extend several metaphors to weight -- and specifically obesity. It's a particular passion point of mine, a cause I identify wi ...

In a previous Online Spin, "The Opportunity Cost of Inertia," I wrote about a keynote I delivered to a room filled with senior brand marketers. I challenged the audience ...

Of all the low-hanging fruit in the journalistic world, the social media reaction story has to be one of the easiest to write. It's pretty simple: all you do ...

Video quality is vital, right? Well, of course it is. But what is the line that separates acceptable quality from high quality, and when is acceptable good enough? The quali ...

Martha Stewart Living Omnimedia, which has been unprofitable for eight of the last nine years, is turning to Web video to revitalize its fortunes. On Monday, the company announced nonexclusi ...

Contributor Jonathan Gardner has some suggestions: give consumers choice, control and relevance; give them content and keep your strategy simple. Says Gardner, "Let's move away from strategies and metrics th ...

As more marketers, businesses and brands convert their existing creative and TV spots to online video, they need to bear in mind several issues that relate to production, ad manageme ...

Tracking your progress will allow you to identify what's working and what isn't, and to optimize your emails accordingly. Here are the 3 most important metrics to consider. ...

Scripps Networks' top executive suggested the HGTV network may have been hurt by changing psychographics. But if the slowed housing market lessened viewer excitement about HGTV programming, the network nee ...

Ask.com plans to expand Smart Answers into Europe, as well as two to three categories per month in the United States next year. The answers combine data from Web searc ...

I'm focusing on planning social media programs and have 10 criteria for you to keep in mind. Twice as many tips, same number of words! ...

Today there are solutions that do not involve investing in massive amounts of labor costs, printing costs, or event costs. Instead, the message is delivered right to a student's do ...

YouTube is not in need of more beauty tip videos, that is for sure. One of the surprise hit genres of user-gen media in recent years has been the cosmet ...

If you read my little corner of Search Insider every two weeks, then you already know that I'm a huge proponent of the strategy that brands and marketers should ...

David Roth walks through the process of setting up a sample campaign for a global brand. He tells us how to mine data from analytics tools to track and optimi ...

There is no shortage of campaigns running rampantly across the Internet that fail to successfully marry media to creative, or product to audience. Are we losing sight of simple b ...

How to address the over-attribution dilemma in digital media. ...

From the mailbag: Hi, I'm a developer trying to gain traction in both the agency and publishing worlds. I have a product that I think can make a real differen ...

Question from the mailbag: I represent a new, emerging media company and am making the rounds to media agencies. The sales cycle is much longer than I anticipated, and I ...

On some sectors, there is a high emphasis on using digital as a customer service tool, with endless case studies on quick-footed crisis control through Twitter. But the picture ...