- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Customer Data Platforms that can combine first-, second- and third-party data have become the latest tool for marketers, data from Advertiser Perceptions shows. ...
- Will 'The New York Times' Allay Marketer Fears About Hot-Button Issues?
Publishing Insider, Rob Williams - Monday, October 12, 2020
'The New York Times' introduced a consumer-insights program aimed at helping advertisers handle touchy issues like racism, climate change and sex. ...
- Study: News Media Finances Are Too Opaque
Publishing Insider, Rob Williams - Tuesday, September 1, 2020
More people expressed misgivings about financial transparency than any other concern, including disclosures about conflicts of interest. ...
- Once Normality Returns, Why Not Have Audiences For TV News?
TV Watch, Wayne Friedman - Wednesday, June 10, 2020
We need live, in-studio audiences for all kinds of evening news stories -- general, business, sports and weather. ...
- 'Miami Herald,' Vox Media, New York Media Employees Solicit Reader Support
Publishers Daily, Sara Guaglione - Friday, May 8, 2020
Several organizations have established GoFundMe pages to help furloughed workers and permalancers. ...
- What Consumer Spending Means For Publishers During Pandemic
Publishing Insider, Rob Williams - Thursday, April 9, 2020
The pandemic's effect on publishers will be as varied as it is on the global economy, with several industry segments suffering worse than others. ...
- Snopes Launches Membership Program To Expand Staff, Upgrade Site
Publishers Daily, Sara Guaglione - Thursday, December 19, 2019
Readers can choose to donate any amount they wish in $5 increments, or pay $30 to become a "Founding Member," which offers benefits like an ad-free experience. ...
- Facebook Agrees To Buy CTRL-Labs, Research Focuses On Users Controlling Devices
Digital News Daily, Gavin O'Malley - Tuesday, September 24, 2019
At the risk of sending privacy advocates into a panic, Facebook just agreed to buy CTRL-Labs -- a software startup that specializes in letting people control computer systems with the ...
- Off-Facebook Activity Feature Lets Certain Users Clear Accounts Of Histories
Social Media Insider, Gavin O'Malley - Wednesday, August 21, 2019
The tech titan will now let certain users see a summary of the apps and websites that send it information about their activity, as well as clear this information fr ...
- Podcasts, Smart Speakers Boost Radio Listening
Publishers Daily, Sara Guaglione - Thursday, June 20, 2019
Podcasts now represent almost 10% of audio listening among millennials -- and podcast listeners are also radio listeners. ...
- The Big Reveal: How To Keep Video Subscribers Loyal
TV Watch, Sara Guaglione - Monday, June 3, 2019
Consumers have a greater than 30% likelihood of canceling a subscription streaming service after a show or series ends. ...
- TV Connected Device Usage Holds, Shifts To Digital Platforms
MediaDailyNews, Wayne Friedman - Tuesday, March 19, 2019
In Q3 2018, U.S adults spent 10 hours/30 minutes per day on media usage -- the same as the year-ago period. ...
- SurveyMonkey Buys Usabilia, Ups Client Roster And Improves Reach
Digital News Daily, Gavin O'Malley - Tuesday, March 5, 2019
Per the deal, SurveyMonkey is getting existing relationships with 450 enterprise clients from Lufthansa to Philips to Vodafone. ...
- Study: Consumers Prefer Email For Complaining To Brands
Email Marketing Daily, Ray Schultz - Thursday, February 28, 2019
Serenova finds 77% of consumers have had a bad brand experience in the last year, and 62% won't purchase again from an offending brand. ...
- Consumer Trust High In Tech, Traditional Media And Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 21, 2019
The shift in the relationship between consumers and internet companies creates new opportunities for business. ...
- Creeped Out, But Users Feel Facebook Accurately Labels Them Politically
Marketing Politics Weekly, Joe Mandese - Wednesday, January 16, 2019
About half of all Facebook users have unwittingly been assigned a "political label" classifying them by the social network. When told, most of them believe it represents them accurately. Th ...
- Video Games Hit Jackpot: Esports Revs Expected To Hit $1.7B By 2021
MediaDailyNews, Ben Paro - Tuesday, December 18, 2018
With sports broadcasting rights up for grabs in 2021, it's important for marketing and media strategists to stay informed on different avenues - so they can drive value through espo ...
- Google CEO Fails To Ease Worries About Bias, Censorship
Publishing Insider, Rob Williams - Wednesday, December 12, 2018
Google's efforts to improve the user experience also can serve to reinforce personal prejudices and foregone conclusions. It's the modern-day equivalent of Plato's cave allegory. ...
- Americans Share Importance Of Family, Other Areas Divided Along Class, Political Lines
Digital News Daily, Gavin O'Malley - Monday, November 26, 2018
Aside from shared family values, politically conservative Americans are more likely than liberals to find meaning in religion, while liberals find more meaning in creativity and causes than
conservatives. ...
- Why Hotel Brands Are 'No Shows' On Customer Engagement
Marketing Daily, Hayes Roth, Andrew Susman - Monday, November 19, 2018
For hospitality brands, the key is to match the character of the property (brand) experience to the individual guest (consumer), whenever possible. ...
- 'Departures' Teams With Audi For First Print User-Activated Ad
Publishers Daily, Melynda Fuller - Tuesday, November 6, 2018
In an effort to market its new A8 model, Audi created a four-page user-activated print insert to target Departures' 25,000 luxury lifestyle readers. ...
- New Report Measures Gap Between Brands Talking The Talk, Walking The Walk
Mediapsssst, Richard Whitman - Tuesday, October 9, 2018
Consultant Clear unveils its inaugural "Experience Gap" survey ranking 225 brands on how well their promises align with consumer experience. ...
- Simmons Finds News 'Doubters' Swung Presidential Election
Red, White & Blog, Joe Mandese - Wednesday, October 3, 2018
A new small, but influential segment of the American population has been detected. They consider no news sources to be "trustworthy" - it's also the one that voted disproportionately ...
- Study: Conde Nast Has More Influence on Consumers Than Google or Facebook
Publishing Insider, Melynda Fuller - Thursday, June 14, 2018
Consumers spend a bulk of their time in the influence or pre-search phase. Essentially, customers know what they want before they seek it out, creating an opportune situation for trust ...
- Majority Of Netflix Streaming Comes From TV Reruns
Television News Daily, Wayne Friedman - Friday, April 13, 2018
Eighty percent of Netflix's U.S. streams come from TV shows it licensed from other companies, while 20% come from Netflix original shows. ...
- Mid-Size And Small TV Stations, Sites Outperform Other Media
Television News Daily, Wayne Friedman - Friday, April 6, 2018
Tv sites led among 37 mid-sized and smaller markets with a market size of 25 to 205, according to research from the Knight Foundation. ...
- Disney's Global Advertising Reports To New Direct-To-Consumer Business Segment
Television News Daily, Wayne Friedman - Wednesday, March 14, 2018
Veteran Disney executive Kevin Mayer has been named chairman of the new direct-to-consumer and international business segment. Mayer has been Disney's chief strategy officer since 2015. ...
- Harris: Amazon Beats Rivals As Top U.S. Brand
Digital News Daily, Gavin O'Malley - Tuesday, March 13, 2018
This year, the big winners appear to be those companies rising above the nasty political climate to focus on a social challenge in health care, transportation, and education. ...
- Younger Users Are Bypassing Facebook
Digital News Daily, Gavin O'Malley - Monday, February 12, 2018
In the age of Facebook, this is the first time eMarketer has predicted a decline in usage among 18-to-24s and those younger than 12. All told, Facebook will lose ...
- 'Atlantic' Removes Comments Section, Focuses On Curated Reader Feedback
Publishers Daily, Sara Guaglione - Monday, February 5, 2018
TheAtlantic.com replaced its comments feature with a section dedicated to reader feedback, called "Letters." The new section is inspired by "The Conversation" section of the print magazine. ...
