- Dynamic Yield Expands To Embed Personalization Across Channels
Email Marketing Daily, Ray Schultz - Wednesday, July 8, 2020
Firms can use Dynamic Yield's eXPerience APIs to embed personalization in kiosks, point-of-sale systems and other channels in addition to email. ...
- Correction: Unbundled, Stand-Alone Broadband Service Continues To Rise With U.S. Consumers
Television News Daily, Wayne Friedman - Friday, June 26, 2020
In a story
(“Unbundled, Stand-Alone Broadband Service Continues To Rise With U.S. Consumers”) in the June 26 edition of
Television News Daily, broadband-related research should have been described as unbundled, stand-alone broadband ...
- Why This Is Servant Marketing's Moment
Marketing Daily, Alexander Jutkowitz - Thursday, June 11, 2020
Teachers and caregivers are all servant leaders. How can marketing, whose job ostensibly is to push products, be worthy of such a list? ...
- Video Streamers Maintain High Consumer Satisfaction Scores, Pay TV Sees Lower Results
Television News Daily, Wayne Friedman - Tuesday, June 9, 2020
Video streamers earned a score of 76 out of 100, while at the low end, subscription TV (cable, satellite, telco) earned a 64 number, The American Customer Satisfaction Index found. ...
- Telecom Is Hopping: Merkle Study Shows Surge In B2B Intent
Email Insider, Ray Schultz - Friday, June 5, 2020
Sprint is first in search, and China Mobile is the leader in online content, Merkle reports. ...
- How Brands Are Leveraging Emotion More During The COVID-19 Pandemic
MediaDailyNews, Mario Natarelli - Friday, May 29, 2020
Since the onset of COVID-19 and the need for shared connections, we are seeing emotion play a much greater role in the branding and advertising measures of companies. ...
- TV P.R. Departments Gripped By Embargo-Mania
TVBlog, Adam Buckman - Thursday, May 21, 2020
The mere sight of the word "embargo" on a press release about a new TV show poisons the atmosphere right away. ...
- Borrell: Ad Plans Improve As SMBs Adapt Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. SMBs are using marketing to substitute ...
- Conde Nast Taps Danielle Carrig As Global Chief Communications Officer
Publishers Daily, Melynda Fuller - Monday, May 4, 2020
Carrig will work closely with communications and brand teams with a focus on advancing Conde Nast's global narrative and growth priorities. ...
- Adland Entrepreneur Banks On Creative Collaborations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 4, 2020
Entrepreneur Lara Vandenberg plans to launch Publicist, an online marketplace that connects freelance communications professionals and marketing talent with brands, agencies and individuals, on
Tuesday. ...
- Verizon Media Launches COVID-19 Resources, Tracking Updates For Yahoo Search, Finance, Weather
Inside Performance, Laurie Sullivan - Monday, April 27, 2020
The data provides COVID-19 information on locations, cases, deaths and recoveries by country, state, and county level and powers COVID-19 tracking updates on Yahoo Search, Yahoo Finance, and Yahoo Weat ...
- AT&T CEO Stephenson To Retire, Stankey Will Take Over
MediaDailyNews, Wayne Friedman - Friday, April 24, 2020
In an expected move, AT&T CEO Randall Stephenson -- who led the company over the last several years and expanded its footprint into entertainment, TV and film -- is retiring. ...
- CIOs Face Security, Other Issues As Staff Work From Home: Adobe
Email Marketing Daily, Ray Schultz - Thursday, April 9, 2020
Most firms are set up for remote work, but CIOs face communication challenges, a study finds. ...
- Validity Offers Free Service To Help Government Agencies Reach Inboxes With COVID-19 Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
Validity for Good will provide government agencies and other critical senders with streamlined certification. ...
- New Tool Combines SMS And Email Marketing
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
DojoMojo brings together its brand partnership network and mobile messaging platform. ...
- UJET Integrates Sales Platform With Salesforce Sales Cloud
Email Marketing Daily, Ray Schultz - Tuesday, April 7, 2020
The integration will allow B2B sales teams to convert leads and manage customer accounts across channels, UJET says. ...
- The COVID-19 Email Surge: One Out Of Every 15 Emails Now Mentions The Crisis
Email Insider, Ray Schultz - Wednesday, April 1, 2020
Validity reports that COVID-19 emails are less likely to land in the spam folder. And they have high open rates. ...
- Phoning It In: COVID-19 Drives Consumers Back To Speaking On Phones
Connected Thinking, Chuck Martin - Tuesday, March 24, 2020
Using a smartphone to talk is back, at least for now. For the longest time, consumers have been migrating to texting and web surfing on their smartphones. ...
- Businesses Unprepared For COVID-19 Crisis
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2020
The survey indicates 83% are "moderately" or "extremely" concerned about the potential impact of the virus on their companies. ...
- You Don't Want To Make President Hulk Angry (It Will Scare You!)
Red, White & Blog, Joe Mandese - Friday, March 20, 2020
"What do you say to Americans right now who are scared?," NBC White House correspondent Peter Alexander asked the President during a White House press briefing today. "I say that ...
- Email Read Rates In Times Of A Pandemic
Email Insider, Ray Schultz - Wednesday, March 18, 2020
Consumers are reading transportation/airline emails. But health and wellness emails are pulling lower read rates, SparkPost reports. ...
- Lifesize To Merge With Serenova In Move To Grow Communications Market
Email Marketing Daily, Ray Schultz - Tuesday, March 10, 2020
Serenova is a contact center-as-a-service provider that helps firms utilize email and other channels. ...
- Consumers Reaching Digital 'Breaking Point'
Research Intelligencer, Rob Williams - Thursday, February 13, 2020
Almost all consumers are annoyed by the communications they receive from businesses -- a sign that the constant barrage of messages is overdone. ...
- Twilio Revenue -- And Net Loss -- Higher Than Forecast In Q4: Report
Around the Net in Email, Ray Schultz - Thursday, February 6, 2020
Twilio, the communications software provider and parent of SendGrid, suffered a higher-than expected net loss in the fourth quarter. But its revenue also exceeded projections. ...
- Newgen Upgrades Its Email Creation Suite
Email Marketing Daily, Ray Schultz - Tuesday, February 4, 2020
The enhanced platform helps users design and manage email marketing communications, the company says. ...
- OutboundEngine Launches Franchise Marketing Platform
Email Marketing Daily, Ray Schultz - Tuesday, February 4, 2020
The suite covers email, social and other channels, the company says. ...
- Google Brain Develops Conversational Chatbot Meena
Inside Performance, Laurie Sullivan - Wednesday, January 29, 2020
The chatbot is trained on data mined and filtered from public domain social media conversations with a focus on understanding the context of a conversation to provide a reasonable re ...
- UK Shoppers Prefer Email Over Other Channels -- But Not All Of It, Study Shows
Email Marketing Daily, Ray Schultz - Friday, January 24, 2020
The DMA reports that almost half of respondents in a recent study chose email -- but many marketing messages are just not useful. ...
- The Buzz Surrounding Joe For President (No, Not That Joe)
Red, White & Blog, Joe Mandese - Thursday, January 16, 2020
For a guy who announced his candidacy less than five months ago, Republican presidential candidate Joe Walsh isn't doing that bad in terms of word-of-mouth, especially when you consider he ...
- Hamas Victims Want Supreme Court To Revive Lawsuit Against Facebook
Digital News Daily, Wendy Davis - Wednesday, January 8, 2020
Victims of terrorist attacks in Israel want the Supreme Court to revive a lawsuit accusing Facebook of allowing its platform to be used by members of Hamas to communicate, organize ...
