- PoliteMail Upgrades Its Internal Email Tools
Email Marketing Daily, Ray Schultz - Friday, October 2, 2020
The new features can help firms identify gaps in communication, the company says. ...
- Internet Society Urges FCC To Reject Trump's Attempt To Regulate Social Media
Digital News Daily, Wendy Davis - Tuesday, September 15, 2020
The nonprofit Internet Society is warning that the Trump administration's attempt to tamper with a law protecting web companies poses risks to the security and stability of the internet. ...
- B2B Disconnect: Customers Are Frustrated With Communications
Email Insider, Ray Schultz - Wednesday, September 16, 2020
Many want faster email response and clearer answers to questions, Drift and Heinz Marketing report. ...
- Republicans Introduce Bill To Curb Publishers' Protections For Posts By Users
Digital News Daily, Wendy Davis - Wednesday, September 9, 2020
The "Online Freedom and Viewpoint Diversity Act," unveiled by Sens. Roger Wicker, Lindsey Graham and Marsha Blackburn, would tie web companies' potential liability for users' speech to the companies' content ...
- AT&T Says Tech Platforms Should Be Required To Disclose Algorithms
Digital News Daily, Wendy Davis - Thursday, September 3, 2020
"Leading tech platforms should now be required to make disclosures about how they collect and use data, how they rank search results, how they interconnect and interoperate with others, and ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A Whole
Media Insider, Maarten Albarda - Friday, September 4, 2020
Forecasters are looking to 2021 as the year of recovery, but the fallout from industries, business and services that are partially open, re-opened or re-opening and closing again is h ...
- AT&T Aims To Restrict Web Companies' Protections For Users' Speech
Digital News Daily, Wendy Davis - Monday, August 31, 2020
Telecom giant AT&T plans to push for changes to a federal law that protects companies like Google, Facebook and Twitter from liability for users' posts. ...
- Catch Them At Their Desks: Email Is The Most-Used Channel For Employee Messaging In Pandemic
Email Insider, Ray Schultz - Wednesday, August 26, 2020
Almost all companies use email for worker communications, and over half are using it more during the pandemic, PoliteMail reports. Does that mean you can reach them with marketing ema ...
- Email Is The Least Trusted Communication Channel: Report
Email Marketing Daily, Ray Schultz - Friday, August 14, 2020
A study in the "Journal of Applied Psychology" finds that email is "inauthentic," and not useful for expressing emotions. ...
- Four Email Marketing Tools For SMBs: Analysis
Around the Net in Email, Ray Schultz - Wednesday, August 12, 2020
Small businesses have a plethora of tools to choose from to support their email marketing campaigns. Here are four solutions that can help drive profitable email communications. ...
- Word-Of-Mouth Remains Vital To Consumers During COVID-19
MediaDailyNews, Ed Keller - Friday, July 31, 2020
During the pandemic, consumer conversations overall have risen, with more at home and more via video call. Consumer talk is up by double digits in social media vs. a year ...
- SMS Grew In March And April In Midst Of Pandemic: Study
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
SMS seen as more timely than email for confirming pickups and providing other forms of information, Infobip reports. ...
- Dynamic Yield Expands To Embed Personalization Across Channels
Email Marketing Daily, Ray Schultz - Wednesday, July 8, 2020
Firms can use Dynamic Yield's eXPerience APIs to embed personalization in kiosks, point-of-sale systems and other channels in addition to email. ...
- Correction: Unbundled, Stand-Alone Broadband Service Continues To Rise With U.S. Consumers
Television News Daily, Wayne Friedman - Friday, June 26, 2020
In a story
(“Unbundled, Stand-Alone Broadband Service Continues To Rise With U.S. Consumers”) in the June 26 edition of
Television News Daily, broadband-related research should have been described as unbundled, stand-alone broadband ...
- Why This Is Servant Marketing's Moment
Marketing Daily, Alexander Jutkowitz - Thursday, June 11, 2020
Teachers and caregivers are all servant leaders. How can marketing, whose job ostensibly is to push products, be worthy of such a list? ...
- Video Streamers Maintain High Consumer Satisfaction Scores, Pay TV Sees Lower Results
Television News Daily, Wayne Friedman - Tuesday, June 9, 2020
Video streamers earned a score of 76 out of 100, while at the low end, subscription TV (cable, satellite, telco) earned a 64 number, The American Customer Satisfaction Index found. ...
- Telecom Is Hopping: Merkle Study Shows Surge In B2B Intent
Email Insider, Ray Schultz - Friday, June 5, 2020
Sprint is first in search, and China Mobile is the leader in online content, Merkle reports. ...
- How Brands Are Leveraging Emotion More During The COVID-19 Pandemic
MediaDailyNews, Mario Natarelli - Friday, May 29, 2020
Since the onset of COVID-19 and the need for shared connections, we are seeing emotion play a much greater role in the branding and advertising measures of companies. ...
- TV P.R. Departments Gripped By Embargo-Mania
TVBlog, Adam Buckman - Thursday, May 21, 2020
The mere sight of the word "embargo" on a press release about a new TV show poisons the atmosphere right away. ...
- Borrell: Ad Plans Improve As SMBs Adapt Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. SMBs are using marketing to substitute ...
- Conde Nast Taps Danielle Carrig As Global Chief Communications Officer
Publishers Daily, Melynda Fuller - Monday, May 4, 2020
Carrig will work closely with communications and brand teams with a focus on advancing Conde Nast's global narrative and growth priorities. ...
- Adland Entrepreneur Banks On Creative Collaborations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 4, 2020
Entrepreneur Lara Vandenberg plans to launch Publicist, an online marketplace that connects freelance communications professionals and marketing talent with brands, agencies and individuals, on
Tuesday. ...
- Verizon Media Launches COVID-19 Resources, Tracking Updates For Yahoo Search, Finance, Weather
Inside Performance, Laurie Sullivan - Monday, April 27, 2020
The data provides COVID-19 information on locations, cases, deaths and recoveries by country, state, and county level and powers COVID-19 tracking updates on Yahoo Search, Yahoo Finance, and Yahoo Weat ...
- AT&T CEO Stephenson To Retire, Stankey Will Take Over
MediaDailyNews, Wayne Friedman - Friday, April 24, 2020
In an expected move, AT&T CEO Randall Stephenson -- who led the company over the last several years and expanded its footprint into entertainment, TV and film -- is retiring. ...
- CIOs Face Security, Other Issues As Staff Work From Home: Adobe
Email Marketing Daily, Ray Schultz - Thursday, April 9, 2020
Most firms are set up for remote work, but CIOs face communication challenges, a study finds. ...
- Validity Offers Free Service To Help Government Agencies Reach Inboxes With COVID-19 Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
Validity for Good will provide government agencies and other critical senders with streamlined certification. ...
- New Tool Combines SMS And Email Marketing
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
DojoMojo brings together its brand partnership network and mobile messaging platform. ...
- UJET Integrates Sales Platform With Salesforce Sales Cloud
Email Marketing Daily, Ray Schultz - Tuesday, April 7, 2020
The integration will allow B2B sales teams to convert leads and manage customer accounts across channels, UJET says. ...
- The COVID-19 Email Surge: One Out Of Every 15 Emails Now Mentions The Crisis
Email Insider, Ray Schultz - Wednesday, April 1, 2020
Validity reports that COVID-19 emails are less likely to land in the spam folder. And they have high open rates. ...
- Phoning It In: COVID-19 Drives Consumers Back To Speaking On Phones
Connected Thinking, Chuck Martin - Tuesday, March 24, 2020
Using a smartphone to talk is back, at least for now. For the longest time, consumers have been migrating to texting and web surfing on their smartphones. ...
