- Advertising As An Anti-Recession Tool
MediaDailyNews, Anna Bager -
Companies that raised ad budgets during the 1974-75 recession gained market share and increased sales or at least prevented erosion, said research published in the "Harvard Business Review." ...
- New Appointments At WFA
People on the Move, Steve McClellan - Friday, April 3, 2020
The World Federation of Advertisers (WFA) has made eight new appointments to its global leadership team, including new additions to its Executive Committee of senior marketers from Just Eat, Pernod ...
- Search Data Forecasts How Consumers Will Spend U.S. Government Stimulus Checks
Search Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Stimulus checks are coming, but when and what consumers will buy is on the minds of advertisers as they contemplate media-buying budgets and messaging. ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
Search Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Amazon on Thursday introduced a targeting feature to promote discovery of new products by reaching those who browse similar or complementary products and categories across the marketplace. ...
- Political Advertising Sees Slowdown, Digital Remains Stable
Television News Daily, Wayne Friedman - Friday, April 3, 2020
President Trump was the top digital political advertiser March 22-28, spending $1.4 million on Facebook and Google. Joe Biden was the top digital advertiser the week before, spending $1.2 million ...
- Maryland Governor Urged To Veto Digital Ad Tax
Digital News Daily, Wendy Davis - Thursday, April 2, 2020
"The proposed tax on digital advertising represents one of the most serious threats to commercial advertising in several decades," the ANA, IAB and dozens of other groups say in a ...
- More People Are Watching TV: What's Your Next Move?
MediaDailyNews, George Simpson - Thursday, April 2, 2020
For brands, this moment forces some hard decisions: spend money on marketing, or sit back and wait for the waters to settle? ...
- Advertising As An Anti-Recession Tool
MediaDailyNews, Anna Bager -
Good reading, in these tough times, is a prescient analysis published 40 years ago in the prestigious
Harvard Business Review (HBR). Recessions have been fueled by underconsumption, wrote author ...
- In Shift, Google Will Allow Political Ads Related To COVID-19
PolicyBlog, Wendy Davis - Thursday, April 2, 2020
The move comes shortly after liberal digital ad shop DSPolitical publicly complained that Google was giving President Trump "an unprecedented advantage in our upcoming elections" by banning Democratic ads related ...
- Local Media Consortium, Brand Safety Institute Partner On Local News Advertising Whitelist
Publishers Daily, Melynda Fuller - Thursday, April 2, 2020
The whitelist provides a balanced approach for brands to consider the audiences they could reach through trusted news channels. And it boosts revenue for local media. ...
- Google, Others Use Location History Data To Track Peoples' Movements During Pandemic
Search Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Google is giving the U.S. government and health organizations access to its mobile location data used in ad targeting to track people's movements amid the COVID-19 pandemic. Other data companies ...
- Lunya D2C Brand Rocks WFH With Nominate A Nurse Campaign
Search Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Lunya temporarily closed its physical locations and put on hold store openings in Atlanta and D.C., then retooled its message with a work-from-home approach. ...
- Google Slowly Lifts Restrictions On COVID-19 Ads
Search Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Google will begin allowing government entities, hospitals, medical providers and non-governmental organizations to run COVID-related ads in search, but not brands -- at least not yet, according to at least ...
- Fox, Discovery, AMC To See Mostly Double-Digit Ad Declines For 2020: Analyst Estimate
Television News Daily, Wayne Friedman - Thursday, April 2, 2020
Fox Corp, Discovery Inc. and AMC Networks will see sharply lower ad revenues in key areas for 2020 due to the coming recession. ...
- New Self-Regulatory Program Aims To Speed Up Decisions Over Online Ads
Digital News Daily, Wendy Davis - Thursday, April 2, 2020
"We're hoping that the advertising industry uses this to address issues like native advertising, influencer advertising, the misleading use of consumer reviews," Laura Brett, vice president of the National Advertising ...
- Keyword Blacklists Make Mass COVID-19 Attention Hard To Monetise
London Blog, Sean Hargrave - Thursday, April 2, 2020
Expect news organisations to furlough staff as ad blacklists mean they cannot fully monetise the mass attention paid to COVID-19 stories. ...
- Agencies Remotely Creating COVID-19 Safety, Entertainment Content
MAD, Larissa Faw - Wednesday, April 1, 2020
Wunderman Thompson is teaming with independent record label Glassnote Records and Salesforce will debut "Sofa Sets," a live-streamed music festival. ...
- ANA Becomes 'A N A' To Support Ad Council's Pandemic Response
MediaDailyNews, Joe Mandese - Wednesday, April 1, 2020
The Association of National Advertisers is putting some space between the initials of its trademark ANA acronym to show support for the Ad Council's #AloneTogether pandemic crisis messaging. In a ...
- ANA Publishes Guide To Legal Challenges Facing Marketers During Pandemic
MediaDailyNews, Joe Mandese - Thursday, April 2, 2020
The guide covers topics such as contractual Issues, sponsorship and events, endorsements, commercial production, promotions, agency contracts, media buys, digital, anti-gouging laws and advertising
content. ...
- What Searchers Click On
Search Insider, Laurie Sullivan - Thursday, April 2, 2020
A recent study of organic search and paid-search data analyzes the type of search results from a query that lead the searcher from the engine to a website. ...
- Taboola Partners With Moat, Says Some Brands Increasing Ad Spend
Digital News Daily, Laurie Sullivan - Tuesday, March 31, 2020
The deal makes Moat an independent third-party verification partner for more than 20,000 companies to reach about 1.4 billion people monthly across Taboola's network. Despite analysts reporting a slowdown, "since ...
- Ad Council COVID-19 #AloneTogether Campaign Backstory, How Dozens Of Companies Collaborated
Digital News Daily, Laurie Sullivan - Wednesday, April 1, 2020
The Idea for a private marketplace was already in the works at least a week before the COVID-19 crisis hit the U.S. ...
- Ad Market Holds Steady In February, The Last 'Normal' Month For A While
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2020
Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through February. With a market index of ...
- U.S. Marketers Ramping Up COVID-19-Themed Commercials
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
From Feb. 26 through March 26, over a quarter of 95 different COVID-themed creatives have aired -- with 26.5% from government agencies, 25.5% from automotive brands, 22% from restaurants, 19% ...
- March Was Bad, April Will Be A 'Car Crash'
London Blog, Sean Hargrave - Tuesday, March 31, 2020
That's how execs are warning the next month will pan out as ad spending contracts by as much as 50%. ...
- With Tech And Determination Production Doesn't Have To Stop
MAD, Jessica Hong - Monday, March 30, 2020
Film production is an inherently social and physical collaboration. But the combination of our current technology and the fierce determination to continue forward means that the work doesn't need to ...
- Goodnight, Hollywood Boulevard
Media Insider, Cory Treffiletti - Tuesday, March 31, 2020
It's seriously mind-boggling just how deep this practice of isolation and social distancing goes, and the impact it has on the entertainment world. ...
- ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising 'KPI'
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2020
If there was any doubt that the advertising world has shifted from branding to performance as its chief "KPI," or key performance indicator, it should be laid to rest by ...
- Microsoft Sees Higher Desktop Searches, Opportunity For Brands To Jump In
Search Insider, Laurie Sullivan - Tuesday, March 31, 2020
Rik van der Kooi, Microsoft Advertising corporate vice president, said brands must adapt to consumer behavior and that searches on desktops are on the rise, confirming data that Microsoft Advertising ...
- Microsoft Advertising Adds More Pages To Redesigned Platform
Search Marketing Daily, Laurie Sullivan - Monday, March 30, 2020
One day ahead of Microsoft Advertising's Elevate virtual conference, the company announced expanded features in its redesigned ad platform. ...
