- Boost Mobile Should Stop Boasting Of 'Unlimited' Data, Watchdog Confirms
Digital News Daily, Wendy Davis - Friday, June 18, 2021
"Boost Mobile has failed to provide proper support for the use of the 'unlimited data' claim as reasonable consumers understand that term," the BBB National Programs' National Advertising Review Boa ...
- Vermont Made: Local Journalism Site Drives Revenue With Programmatic Ads
Publishers Daily, Ray Schultz - Friday, June 18, 2021
VTDigger's new CRO Jim Lehnhoff saw gaps in the site's programmatic strategy and brought in Hashtag Labs to help. ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel Wilkins
MediaDailyNews, Tony Jarvis - Friday, June 18, 2021
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank's removal as Geopath president, as a "monumental PR screw-up." ...
- Ad Spending Surges 56% In May, All Media Except Magazines Rise
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index. The data -- derived from SMI's expanded pool of actual media bu ...
- Why P&G Is Leaning On Brands To Lead The Next Wave Of Disruption
Red, White & Blog, Joe Mandese - Friday, June 18, 2021
"The events of 2020 and 2021 have elevated the role of brands," P&G's Marc Pritchard asserts. ...
- Discovery Channel's 'Shark Week' Gets New, Returning Sponsors
Television News Daily, Wayne Friedman - Thursday, June 17, 2021
This year, media agency executives report strong pricing, up 20% or more. ...
- Gamer-Friendly Ads Get Boost From Facebook's Oculus Ad Announcement
Media Insider, Dave Morgan - Thursday, June 17, 2021
My hope is that the user ad controls are just a first step, and that over time Facebook will truly put the advertising under the control of the players. ...
- Facebook Begins Testing Oculus Mobile App Ads, Eyes New Revenues For Game Developers
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
Facebook on Wednesday announced the rollout of what it described as a "small test" of in-headset ads for its Oculus mobile app. The ads, which are being deployed by ga ...
- Meredith's MNI Extends Cover Wrap Format To B2B
Publishers Daily, Ray Schultz - Wednesday, June 16, 2021
Extended to digital, the format allows marketers to reach decision makers in their new working environment: The home. ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations. ...
- Neutronian Launches Cookieless Certification Process, Verifies First Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Affinity Answers became the first data provider to go through Neutronian's verification process that certifies no cookies were used when creating the audience segments. ...
- Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' Revenue
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Fox Corp. has now finished its upfront deals at "unprecedented" business revenue levels, with 20% gains in cost-per-thousand viewer pricing for its linear TV business and higher overall revenues, simil ...
- Too Many Streaming Ads? Try Fast-Forwarding. Oh, Wait.
TV Watch, Wayne Friedman - Thursday, June 17, 2021
Turns out, consumers are angered by the repeated frequency of these messages. ...
- Big-Tech Critic Lina Khan Takes Helm At FTC
Digital News Daily, Wendy Davis - Tuesday, June 15, 2021
Khan, who was approved Tuesday by a Senate vote of 69-28, was among the counsel to the House Judiciary Committee's antitrust subcommittee, which criticized large tech companies in a repo ...
- Charter Should Revise Ads Attacking AT&T, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, June 15, 2021
Charter should revise ads boasting that its internet service offers the fastest downloads and ads implying that AT&T doesn't have speeds fast enough to stream online exercise classes, a self-regulato ...
- Former Google Exec Steps Up Creative Ad Process
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
Ad-Lib.io this month will launch the latest release of its platform, which allows marketers to reuse creative concepts for multiple campaigns and provides the flexibility through AI to automate a ...
- Disney's Chapek: No Plans To Offer Disney+ Ad-Supported Option
Television News Daily, Wayne Friedman - Tuesday, June 15, 2021
Disney CEO Bob Chapek also said Disney has no plans to break up Disney+ into specific content "brands" such as Marvel, "Star Wars," or National Geographic -- in terms ...
- Survey: Poor Ad Quality On Streamers Is Missed $30 Billion Opportunity
Television News Daily, Wayne Friedman - Tuesday, June 15, 2021
Some 54% of viewers say they abandon a streaming program when an ad fails to load or takes too long. ...
- Bowling For Dollars: Nets Claim Robust Upfront Sales Season
TVBlog, Adam Buckman - Wednesday, June 16, 2021
TV's role as an ad medium is getting a shot in the arm this month -- if the claims about the upfront sales season's robust health are accurate. ...
- YouTube's Masthead Ads Ban Politics, Alcohol, Prescription Drugs, Gambling
Digital News Daily, Karlene Lukovitz - Monday, June 14, 2021
YouTube was the subject of heated criticism when it allowed then-President Trump to buy the masthead ad slot for three days during the 2020 elections. ...
- CW Finishes Upfront Deal-Making, Gains In Total Volume
Television News Daily, Wayne Friedman - Monday, June 14, 2021
The CW gained between 19% and 21% in cost-per-thousand viewer increases, according to media executives. ...
- NBCU CEO Calls Upfront 'Strongest' In Its History
Television News Daily, Wayne Friedman - Monday, June 14, 2021
"Advertisers are trying to find reach wherever they can find it. Reach is increasingly difficult to find. If you have reach, you have a commodity that is very valuable," sa ...
- Disney Has Its Best Upfront, 40% Of Monies Earmarked For Streamers
Television News Daily, Wayne Friedman - Monday, June 14, 2021
Disney has secured around $2 billion for its traditional upfront deal-making for its ABC Television Network. Boosted by a strong, resurgent national TV marketplace that began to recover earlier th ...
- Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT Ads
Video Insider, Karlene Lukovitz - Monday, June 14, 2021
Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than ha ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign will scale and see the performance you can expect before spending a dollar" to eventually help marketers forecast performan ...
- FTC Failed To Prove 1-800 Contacts' Search Deals Violated Antitrust Law
Digital News Daily, Wendy Davis - Friday, June 11, 2021
In a blow to the FTC, a court has ruled 1-800 Contacts' ad agreements with rivals, which prohibited them from using 1-800 Contacts' trademarks to trigger paid-search ads, did n ...
- Magna Boosts 2021 U.S. Ad Forecast To +15%, Strongest Growth Rate In 40 Years
Digital News Daily, Karlene Lukovitz - Monday, June 14, 2021
Magna now projects 15% U.S. advertising growth this year, to $259 billion, and 14% growth globally, to $657 billion -- both record-setting. ...
- Magna More Than Doubles U.S. Ad Growth Estimate For 2021
MediaDailyNews, Joe Mandese - Sunday, June 13, 2021
On the heels of GroupM's update, IPG Mediabrands' Magna unit has more than doubled its growth estimate for the U.S. ad economy in 2021. Madison Avenue's Big 4 consensus n ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once again king, but a new report from the DPAA suggests it is finding its way back in the roy ...
- Commerce Signals Creates Transaction-Based Audiences For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Commerce Signals is not the first company to launch transaction-based audiences, but it claims to have the largest reach into 162 million households. ...
