- Facebook Brand Trust Is Expensive To Rebuild
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
At issue is not only the brands' trust in Facebook, but consumers' trust that brands will do what is ethically and morally correct. ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one place ...
- Data Illumination In Gaming And Esports
Digital News Daily, Zach Oscar - Thursday, July 2, 2020
Comscore is investing in new research into gaming and esports consumers. CRO Carol Hinnant provides insight into what brought the data company -- known for measurement and viewership metrics -- ...
- Facebook Struggles To Contain Ad Boycott
Digital News Daily, Gavin O'Malley - Wednesday, July 1, 2020
With more than 400 brands committing to a Facebook boycott, the social giant is struggling to explain its position on hateful and hostile content. ...
- California Begins Enforcing New Privacy Law
Digital News Daily, Wendy Davis - Wednesday, July 1, 2020
"The website of every business covered by the law must now post a link on its homepage that says 'Do Not Sell My Personal Information,'" California Attorney General Xavier Becerra ...
- Badwill
Red, White & Blog, Joe Mandese - Thursday, July 2, 2020
The focus of the brand boycott of Facebook has been on how it impacts its bottom line, especially ad revenues. But it has something greater at stake: Its brand value. ...
- Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
People who discuss racial justice or major health issues have 21 more brand-related conversations a week than the average American, with social media chatter focused more on racial justice and ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, ...
- Major News Stories Pushed Cable TV News Networks Higher
Television News Daily, Wayne Friedman - Wednesday, July 1, 2020
With big new stories on COVID-19 and nationwide protests, the three major cable TV news networks scored strong viewing hikes of 34% to 120% more for the second three months ...
- NBCU's Peacock Strikes Non-Exclusive Deal With ViacomCBS For TV Shows, Movies Ahead Of Launch
Television News Daily, Wayne Friedman - Wednesday, July 1, 2020
The deal will bulk up Peacock's TV and movie content at launch with older TV shows and movies and more recent shows including Showtime's "Ray Donovan" and "The Affair," as ...
- The Lincoln Project Baits Trump With Propaganda
Inside Performance, Laurie Sullivan - Wednesday, July 1, 2020
Facebook has allowed a series of YouTube ads targeting Trump to run on its platform, while YouTube has given the baiting ads a home. ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, now have a new corporate name: Magnite. Michael Barrett, former CEO of Rubicon Project, is president/CEO of Magnite. ...
- Big Brands Back Non-Ad-Supported, All-News Audio Network For Blacks
MediaDailyNews, Joe Mandese - Tuesday, June 30, 2020
The Black Information Network (BIN) is a new 24/7 national and local audio news service focused on coverage "with a Black voice and perspective." ...
- Expedia, Microsoft, Goldman Sachs Show Road To Travel Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
The travel industry is showing signs of recovery, data from Goldman Sachs and Microsoft shows, as Expedia Group Media Solutions pumps financial support into advertising. ...
- As OTT Surges In Ad-Supported Media, How To Choose A Channel?
Show Daily, Nina Lentini - Wednesday, July 1, 2020
As OTT stands out in the period of flux, how do agencies go about finding a trusted partner? Do they vet them or do they just work with them so ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% Hit
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
Sports TV generated just $52.8 million dollars -- comprising 8% of all national TV ad dollars, compared to 17% in May 2019. All cable TV networks were 24% lower to ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With Mediaocean
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
The deal with Mediaocean allows media buyers to buy NBCU stations' OTT inventory alongside traditional TV without changing their current workflow. MediaOcean's Spectra platform offers media planning, buying, and selling ...
- Microsoft Suspends Facebook, Instagram Ads
Digital News Daily, Gavin O'Malley - Tuesday, June 30, 2020
Fearful of appearing alongside inappropriate content, Microsoft has decided to temporarily suspend all advertising on both platforms. ...
- Verizon Media Expands DOOH Advertising With Cooler Screens
MediaDailyNews, Sara Guaglione - Monday, June 29, 2020
Cooler Screens developed an in-store digital merchandising and media platform - cooler doors outfitted with IoT-enabled digital screens - that can display retail ads. ...
- U.S. Ad Market Drops 31% In May, Third Consecutive Monthly Decline
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data from the U.S. Ad Market Tracker. ...
- Local Advertising To Sink 13.1% In 2020
MediaDailyNews, Wayne Friedman - Monday, June 29, 2020
Borrell Associates says the steep drop this year is a revision of an earlier estimate, which showed a slight increase of 1.3% for 2020. Borrell expects a decline of 1.3% ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings extends the service Google announced in late April. Shortly after, it began running primarily free listings for businesses, whether ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
With the integration, customers who also use Microsoft's self-serve ad platform can receive real-time performance data in Centro's Basis platform, similar to the LinkedIn agreement. ...
- Google Removes Ads Promoting Voting Misinformation, Scams
Search & Performance Marketing Daily, Karlene Lukovitz - Tuesday, June 30, 2020
Google said it acted Monday after a watchdog's study found nearly a third of voting-related Google search results pushed users to sites that "try to extract personal information for marketing ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White Assumptions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 29, 2020
By changing ad elements to reach specific viewers, Tremor Video is making targeting decisions based less on audience composition and more on audience interests. ...
- ANA Asks California Governor To Delay Privacy Enforcement, Scrap Global Opt-Out Mandate
Digital News Daily, Wendy Davis - Friday, June 26, 2020
"Consumers, businesses, and the public health would benefit from a reasonable forbearance of enforcement during this pandemic," the Association of National Advertisers says in a letter sent this week to ...
- Unilever Suspends All U.S. Advertising On Facebook, Instagram and Twitter
Digital News Daily, Gavin O'Malley - Friday, June 26, 2020
Unilever has just decided to pull advertising for the remainder of year on all three social platforms. Last year, it spent $42 million on Facebook. ...
- Facebook Modifies Content Policies
Digital News Daily, Gavin O'Malley - Friday, June 26, 2020
Most notably, the social giant will soon begin labeling posts from influential figures that violate its standard content policies. ...
- How To Avoid Targeting Tragedies
MediaDailyNews, Gerard Broussard, Joel Rubinson - Monday, June 29, 2020
Here are strategies that can help marketers or agencies avoid the pitfalls of lack of segment accuracy and lack of purchase forecasting science. ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV Platforms
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
Comcast's FreeWheel is the only supply-side platform to score an "A" grade for its handling of inventory on the Big 3 CTV ad platforms, according to a unique new analysis ...
