- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Monday, January 4, 2021
Selecting our agency of the year is always a rigorous process. Selecting the same agency two years in a row -- especially when one of them is 2020 -- ...
- DoorDash To Use SB Spot To Showcase New Marketplace Positioning
MAD, Larissa Faw - Tuesday, January 26, 2021
This high profile ad, developed with The Martin Agency, marks the first time DoorDash is positioning itself as a multi-category marketplace versus a food delivery logistics company. ...
- Publishers Must Remain Vigilant Toward Google's Cookie Substitute
Publishing Insider, Rob Williams - Wednesday, January 27, 2021
Publishers fret the planned changes to the company's popular Chrome browser will hurt ad revenue. ...
- Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
Internal data shows the company ended 2020 with strong orders and advertiser spend on addressable geo-fencing, providing hints of what is still to come in 2021. ...
- Microsoft Surpasses $40B In Revenue During Holiday Quarter
Search & Performance Marketing Daily, Laurie Sullivan -
Microsoft plowed through analysts' expectations Tuesday as the company reported more than $43.1 billion in revenue, up 17%, and $15.5 billion in profit, up 33%, in Q4 2020. The fir ...
- Google Suspends Donations To GOP Election Results Deniers
Digital News Daily, Karlene Lukovitz - Tuesday, January 26, 2021
At least for this "cycle," GOP lawmakers who voted against certifying the election of Biden/Harris won't get Google PAC funds. It remains to be seen whether Alphabet sister platform YouTu ...
- Agency Leaders Discuss Mission Critical Challenges, Opportunities For 2021
MAD, Steve McClellan - Monday, January 25, 2021
Accelerated capabilities around data will help agencies drive their relationships with clients, execs said during a 4As session. Diversifying the talent pool is seen as critical. ...
- Former 'WSJ.Magazine' Publisher Bahrenburg To Lead 'Robb Report' Luxury Sales
Publishers Daily, Rob Williams - Monday, January 25, 2021
He also heads luxury sales at the publisher's art media titles: 'ARTnews' and 'Art in America.' ...
- Google Expects 'FLoC' To Replace Third-Party Cookies In Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
Google's major changes in fraud protection and measurement, as well as replacing third-party cookies, will support online advertisers. Technologies in Privacy Sandbox represent the future of how Google's ads a ...
- NBCU, Twitter Expand Advertising, Content Deal Globally
Television News Daily, Wayne Friedman - Monday, January 25, 2021
NBCUniversal and Twitter are expanding their seven-year advertising and live event content-focus deal worldwide. The bulk of the content will come from live TV events -- real-time sports highlights, r ...
- NBCU Promotes 3 Senior Ad Execs: Bhatia, Feldman, Winiarski
Television News Daily, Wayne Friedman - Monday, January 25, 2021
Citing the success of its One Platform, its media buying/management platform for all its properties, the network has done an executive shuffle. ...
- UK Information Commissioner's Office Resumes Investigation On Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The UK's data watchdog says the biggest culprit is consent -- and the inability to get consent from site visitors before ads serve up. ...
- Google Ads To Be Phased Out And Absorbed Into Google Discovery
Around the Net In Digital, Ray Schultz - Friday, January 22, 2021
Google Ads will longer be offered as a standalone ad type, starting in July. The service will be absorbed into Google Discovery, the company has announced. ...
- Pluto TV To Be France's First Free, Ad-Supported Streamer
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
Now in 24 countries, Pluto's next international launch will be in Italy late this year. ...
- Cannes Lions Adds Three Jury Presidents For 2021 Festival
MAD, Steve McClellan - Thursday, January 21, 2021
Dentsu McGarrybowen's Jayme, AKQA's Northcott And Netflix's St. John join the Cannes Lions roster of jury presidents for the upcoming festival in Cannes. ...
- Blacklists, Whitelists: Where Can You Advertise Anymore?
Media Insider, Maarten Albarda - Friday, January 22, 2021
As marketers initially created these lists, they also learned that blacklisting certain words can have unintended consequences. ...
- Redbox, Screenvision Strike Ad Deal
Television News Daily, Wayne Friedman - Thursday, January 21, 2021
Screenvision Media will help Redbox sell national, regional and local advertising to all its platforms -- kiosk/digital, out-of-home, digital website/app and CTVs. The deal will produce "hundreds of millions ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Inside Performance, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning of challenges that advertisers will face this year -- not only as the U.S. tries to recover from ...
- The Modern Marketer's Take On Full-Funnel TV Advertising
Media Insider, Dave Morgan - Thursday, January 21, 2021
Talking with Robert Tas, now chief growth officer of 800-FLOWERS, on how tech is transforming TV advertising and the marketing function. ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts this year. Those planning to spend more will increase media buying by 35%, according to data released Tuesday ...
- Pinterest Creative Dynamic Certification Launches With Three Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The move enables certified advertisers to automate the process of tailoring ads to audiences by partnering with dynamic creative platforms. The three companies' platforms allow advertisers to design performance-driven Pin ...
- Adthena Acquires Kantar's Paid-Search Intelligence Business, Formerly AdGooroo
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The acquisition of Kantar's paid search assets enables Adthena to break new ground, according to Ian O'Rourke, CEO and founder of Adthena. ...
- Canoe Ventures Sees Impression Declines For DAI Advertising In 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Currently, Canoe says the majority (80%) of its ad campaigns have a frequency cap of no more than two ads per episode. ...
- DSP Tremor Intl Records 71% Ad Gain For 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
For the year 2020 overall, Tremor expects net revenues to be between $171 million and $175 million. ...
- Former Twentieth TV Ad Exec Teicher Tapped As CRO, Scripps TV Networks
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Teicher will be responsible for ad-sales strategy for the Scripps networks cross-platform, including general market, direct response, programmatic/digital, long-form and sponsorship advertising. ...
- Omnicom, Home Depot Shareholders Seek Ad Policy Investigations
MAD, Steve McClellan - Monday, January 18, 2021
Shareholders are concerned about the companies' ad placements on social media and the potential to support hate groups. ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by ad dollars fe ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a study by Sidecar shows. The mo ...
- National CineMedia Strikes 'Noovie' Deal With Place-Based Captivate
Television News Daily, Wayne Friedman - Monday, January 18, 2021
The agreement will allow local businesses to directly target movie audiences in nearby high-traffic premiere office and residential buildings. ...
- Large Brands Funded Misinformation
Around the Net in Search Marketing, Laurie Sullivan - Sunday, January 17, 2021
An analysis of programmatic advertising data from Newsguard shows many of the world’s largest and most trusted brands have been financially supporting websites known for running misinformation. For example, Americ ...
