- U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2020
Trimming its Q3 declines from the steep drop in Q2, the U.S. ad market had stronger results than the U.K., Australia, and Canada, which all saw declines in digital media ...
- Amazon Prime Video Is Top Streamer Marketer At $170M, Quibi At $41M
Television News Daily, Wayne Friedman - Thursday, October 22, 2020
Hulu, Disney+ and Apple TV+ were right behind Amazon Prime Video at $144.6 million, $135.3 million and $104.7 million, respectively. Now-defunct Quibi was sharply lower at $40.8 million. ...
- Snap Shocks Analysts With Soaring 52% Gain In Ad Revenues
Digital News Daily, Wayne Friedman - Wednesday, October 21, 2020
"As the most efficient advertising vehicle for marketers looking to target 13-to-34 year-olds," Snap is "starting to see major brands embrace the platform for broad reach," writes MoffettNathanson analyst Michael ...
- Quibi Throws In The Towel
Digital News Daily, Karlene Lukovitz - Wednesday, October 21, 2020
The stunning closure comes just six months after the launch of the high-profile, short-form video streamer from Hollywood mogul Jeffrey Katzenberg -- which drew $1.75 billion from backers and $150 ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Inside Performance, Laurie Sullivan - Thursday, October 22, 2020
Kantar identified three themes: Managing the complexity of media and content, navigating data in a cookieless world, and planning for and proving performance ...
- Gaming Is Emerging As Next Dominant Tech Platform
Media Insider, Dave Morgan - Thursday, October 22, 2020
"Most digital activities (e.g., search, social, shopping, live events) will increasingly take place inside of gaming," according to one report. ...
- ANA: 15% Of Digital Ad Costs Going To 'Unknown'
MediaDailyNews, Joe Mandese - Wednesday, October 21, 2020
The ANA's annual Masters of Marketing Conference kicked off this morning with largely upbeat presentations by CEO Bob Liodice and Procter & Gamble Chief Brand Officer Marc Pritchard focusing on ...
- New TV Season, Marked By Massive Entertainment Ad Declines, Kicks Off With Fewer New Shows
Television News Daily, Wayne Friedman - Wednesday, October 21, 2020
Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according to ...
- Facebook Rolls Out New Frictionless Commerce Ad Features, Aimed At Mobile Holiday Shopping Season
MediaDailyNews, Joe Mandese - Wednesday, October 21, 2020
In an effort to take some of the friction out of online shopping this holiday season, Facebook this morning is unveiling a series of commerce-driven ads and features on both ...
- AICP Issues 'Common Sense' WFH Guidelines
Mediapsssst, Richard Whitman - Tuesday, October 20, 2020
The Association of Independent Commercial Producers (AICP) has reached its limit when it comes to agencies and clients blurring the lines between working remotely during the pandemic. ...
- Antitrust Suit Against Google ls Disappointing For Publishers
Publishing Insider, Rob Williams - Wednesday, October 21, 2020
The complaint focuses on the company's distribution agreements that make it the dominant search engine. ...
- BrandTotal Seeks Court Order Forcing Facebook To Lift Block
Digital News Daily, Wendy Davis - Monday, October 19, 2020
"Facebook's complaint brazenly labels the UpVoice browser extension 'malicious' with no explanation," BrandTotal writes in a request for a restraining order against Facebook. ...
- Ivacy VPN Adds Startpage Private Search Engine
Inside Performance, Laurie Sullivan - Tuesday, October 20, 2020
Startpage has partnered with VPN service Ivacy, adding Startpage as a private search option. Neither company tracks users, logs their data or sells it. ...
- U.S. Ad Economy Expands Again In September, Second Consecutive Month Of Gains
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2020
The U.S. ad economy grew 2.7% in September -- its second consecutive month of expansion since the COVID-19 pandemic sent it into decline in March. While the rate of expansion ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- TV Networks Cut Losses, Down 6% in Q3, AVOD To Surge 32%: Analyst
Television News Daily, Wayne Friedman - Monday, October 19, 2020
Broadcast TV networks are expected to sink 15.8% to $2.4 billion, with cable TV networks slipping 1% in Q3. The only TV group to gain from July-to-September -- Turner and ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, print and social media, consider your responsibilities to your brand -- and your customers. ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
Data & Programmatic Insider, Laurie Sullivan - Monday, October 19, 2020
Advertisers take a lot of flak when it comes to mining data that gives customers a better experience online and offline. ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Inside Performance, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Brave ...
- Ad Condemns Trump's Misogynistic Treatment Of Women
MAD, Steve McClellan - Friday, October 16, 2020
In the ad Trump is seen calling women "fat," Ugly" and "stupid." He's also heard calling Kamala Harris a "monster." ...
- The One Club Merges With Type Directors Club
MAD, Larissa Faw - Friday, October 16, 2020
The deal offers a fresh start for the 74-year-old typography trade organization after it ran into financial issues and halted operations in July. ...
- The Rough-And-Tumble Life Of A New York Giants Fan
Mediapsssst, Richard Whitman - Friday, October 16, 2020
In the pursuit of a cold one, the fan in this Bud Light spot gets stomped on, hit by a bus and tossed in the garbage. It's OK though, he's ...
- Is Digital Audience Accountability Going On Hiatus?
RTBlog, Joe Mandese - Monday, October 19, 2020
At a time when digital media appears to be accelerating share gains vs. traditional media, questions regarding its underlying veracity -- especially the accountability and measurement of its audience delivery ...
- Facebook Audience Network Moving To Bidding Only In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Facebook responded Friday to changes in Apple's iOS 14 operating system that will affect how publishers and developers collect and use the Identifier for Advertisers (IDFA). ...
- Amazon Advertisers Up Spend During Two Days Of Prime
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Kenshoo clients running Amazon Advertising during the Prime sale days spent 3.8x more on advertising vs. the daily average of the 30 days leading up to Prime Day 2020, according ...
- VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
VidMob's Insight Stream platform surfaces a continual stream of insights from data that tells marketers why the creative works or does not work at any given time. It also provides ...
- Microsoft Moves Bing To Xbox, Rewrites Site Explorer For Webmaster Tools
Inside Performance, Laurie Sullivan - Friday, October 16, 2020
Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing's app for Xbox give advertisers another way to reach out to consumers from the console. ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV ad inventory for PCs and laptop ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other Media
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
Among the agency execs Borrell surveyed, 57% said budgets for OTT and CTV ad buys came from broadcast TV and 42% cited cable tv, with radio at 25%, print at ...
- FreeWheel: 1H Video Ad Views Up 32%; CTV Ad Views Up 42%
Advanced TV Insider, Karlene Lukovitz - Thursday, October 15, 2020
CTV accounted for fully half of total video ad views, followed by set-top-box views at 23%. ...
