- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybrid purchase strategy, such as buying online and picking up in a local store. ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
Inside Performance, Laurie Sullivan - Friday, July 9, 2021
Capitalizing on the time and the position of a hyperlocal organic listing in search results is key. This is the goal of multilocation SEO -- to continuously increase the numb ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading the company's growth and expansion outside the U.S. There are more than 276,000 Nextdoor neighborhoods across the globe. ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations. ...
- Kubota Tractor Names Goodway Group Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
Goodway Group will serve as Kubota's main digital strategy partner across corporate and local dealer locations, focusing on search, display, geofencing, video, audio, and advanced TV. ...
- Google's Path To Dominating Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 12, 2021
Google reviews continue to support the company's growing knowledge graph and its impact on personal lives and businesses. In fact, the company uses reviews as a ranking tool in searc ...
- Nextdoor Data Identifies Changes In Consumers' Habits
Inside Performance, Laurie Sullivan - Wednesday, May 12, 2021
Data from the Nextdoor app has become a valuable tool for marketers looking to track real-time, local changes in consumer behavior. The data reveals consumers' spending habits and media consumpti ...
- Yelp, Zillow Analyze Digital Nomads
Inside Performance, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospe ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers Alive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
During the virtual SXSW event Wednesday, a discussion with local newspaper journalists about the rapidly shrinking industry and diminished coverage of vitally important beats that hold local governments, elected official ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future Products
Data & Programmatic Insider, Laurie Sullivan - Monday, February 1, 2021
IBM has begun testing the use of data, analytics and AI to forecast the demand of future products with "a reasonable amount of accuracy," says Steve Laughlin, IBM Global Consum ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed. ...
- Patch's Newsletter Platform Shows Promise For Local Journalism
Publishing Insider, Rob Williams - Wednesday, December 2, 2020
Patch Labs gives journalists the tools to set up their own website and email newsletter to cover local news. ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The companies say the partnership will allow businesses to build connections, strengthen local reputation and become more involved with their communities. ...
- Publishers Concerned About Exclusivity In Search With Google News Showcase
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Google News Showcase "gives an exclusivity to certain publishers over others," says Dominick Miserandino, CEO at news organization The Inquisitr. ...
- Homegrown Marketing: The Hurdles To Localized Messaging
Email Insider, Ray Schultz - Thursday, September 3, 2020
Brands find it hard to scale multilocation marketing and maintain brand consistency, Forrester reports. ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
College towns see higher rates of businesses closing, from restaurants to retail stores. The reasons why should be obvious, but this data provides details. ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many keywor ...
- How Wi-Fi Data Forecasts A Return To 'Normal' Amidst COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, August 17, 2020
Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consumers in physical locations who opt in for free Wi-Fi access in exchange for their email address. The loc ...
- National Brands Need Local Marketing Teams, COVID-19 Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant industry have work to do on their local strategy, Forrester Consulting found. ...
- Readers Show Greater Interest In Local News, Opening Path To Higher Revenue
Publishing Insider, Rob Williams - Wednesday, August 5, 2020
The percentage of people who said they followed local news "very closely" grew to 31% early this year from 25% in 2017. ...
- Charter's Spectrum Networks Launches Local News App
Digital News Daily, Karlene Lukovitz - Monday, August 3, 2020
The mobile-first news app is a value-add intended to help continue Spectrum's broadband growth, which in turn helps support video subscriber trends. ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since May
Inside Performance, Laurie Sullivan - Friday, June 26, 2020
Yelp released its latest Economic Impact Report outlining the economy as people respond to Black Lives Matter protests and as states begin to re-open and some re-close. ...
- Why It Took COVID-19 To Change Data Use, Prompt Unlikely Partnerships, Acquisitions
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2020
Last week, two data companies merged when Foursquare acquired Factual and Apple stepped up to work with Google on a project the companies believe could slow the spread of COVID ...
- Cuebiq Uses Store Visitation Data To Update Patterns In Peoples' Movements During COVID-19 Crisis
Inside Performance, Laurie Sullivan - Tuesday, April 7, 2020
Cuebiq now provides free access to data reflecting patterns in mobile and store visits to help businesses as they adjust strategies to meet a new and uncertain market. The da ...
- Use It Or Lose It -- The Harsh Warning On Local Media
London Blog, Sean Hargrave - Monday, April 6, 2020
"Press Gazette" has some interesting points on why advertisers must get advertising and readers must get reading. ...
- Local Media Consortium, Brand Safety Institute Partner On Local News Advertising Whitelist
Publishers Daily, Melynda Fuller - Thursday, April 2, 2020
The whitelist provides a balanced approach for brands to consider the audiences they could reach through trusted news channels. And it boosts revenue for local media. ...
- Hyper-Local News Sites Fear For Their Future
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
Three in four hyper-local, independent news sites fear they are at risk of having to close down over COVID-19, "Press Gazette" reports. ...
- 'Patch' Points Way To Profit From Local News
Publishing Insider, Rob Williams - Tuesday, March 3, 2020
Patch has developed a template that helps to identify markets ripe for a local site. It has been profitable for the past four years. ...
- Flipboard Creates Local Hub For 23 Cities
Publishers Daily, Sara Guaglione - Tuesday, January 28, 2020
Flipboard is offering readers a way to follow regional news on the platform and supporting local publishers looking to grow their audiences. ...
