- Why It Took COVID-19 To Change Data Use, Prompt Unlikely Partnerships, Acquisitions
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2020
Last week, two data companies merged when Foursquare acquired Factual and Apple stepped up to work with Google on a project the companies believe could slow the spread of COVID ...
- Cuebiq Uses Store Visitation Data To Update Patterns In Peoples' Movements During COVID-19 Crisis
Inside Performance, Laurie Sullivan - Tuesday, April 7, 2020
Cuebiq now provides free access to data reflecting patterns in mobile and store visits to help businesses as they adjust strategies to meet a new and uncertain market. The data ...
- Use It Or Lose It -- The Harsh Warning On Local Media
London Blog, Sean Hargrave - Monday, April 6, 2020
"Press Gazette" has some interesting points on why advertisers must get advertising and readers must get reading. ...
- Local Media Consortium, Brand Safety Institute Partner On Local News Advertising Whitelist
Publishers Daily, Melynda Fuller - Thursday, April 2, 2020
The whitelist provides a balanced approach for brands to consider the audiences they could reach through trusted news channels. And it boosts revenue for local media. ...
- Hyper-Local News Sites Fear For Their Future
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
Three in four hyper-local, independent news sites fear they are at risk of having to close down over COVID-19, "Press Gazette" reports. ...
- 'Patch' Points Way To Profit From Local News
Publishing Insider, Rob Williams - Tuesday, March 3, 2020
Patch has developed a template that helps to identify markets ripe for a local site. It has been profitable for the past four years. ...
- Flipboard Creates Local Hub For 23 Cities
Publishers Daily, Sara Guaglione - Tuesday, January 28, 2020
Flipboard is offering readers a way to follow regional news on the platform and supporting local publishers looking to grow their audiences. ...
- Google Acquires Pointy To Increase Visibility Of Local Retail Inventory In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pointy gives small retailers the ability for consumers to search online and find their merchandise locally without having to invest in an expensive ecommerce system. ...
- Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 18, 2019
Local Guides in Google Maps are about to become more visible and social, allowing Maps users in several cities to follow Local Guides who offer recommendations. The filtering feature in ...
- 'Denver North Star' Debuts, Aims At Hyper-Local Community Coverage
Publishers Daily, Fern Siegel - Wednesday, October 16, 2019
Two candidates who lost their bids for Denver City Council are bring a local newspaper to northwest Denver. Some 30,000 newspapers will be delivered monthly. ...
- Nextdoor Dabbles In Hyper-Local Advertising
Inside Performance, Laurie Sullivan - Tuesday, October 8, 2019
Neighborhood social network Nextdoor has introduced Local Deals, which allows businesses, service providers and neighbors for hire to target ads and marketing to the people in their neighborhood. ...
- How to Make Your Brand Feel Like a Local in Every City it Visits
Marketing Insider, Tessa Allison - Monday, September 30, 2019
Just as we target our media buys, we need to understand how our brand experience fits in with the experience of a region. ...
- Verizon To Shutter Fios 1, Leaving Just One NY Metro Hyperlocal Channel
Digital News Daily, Karlene Lukovitz - Tuesday, August 20, 2019
News 12 -- which was downsized when Altice acquired it -- remains. Verizon hasn't said what will replace Fios 1 on channels 1 and 501. ...
- Patch Focuses On Revenue From Specific Digital Transactions
Publishers Daily, Melynda Fuller - Tuesday, July 23, 2019
Getting people to pay for local news is difficult, according to Patch's CEO, who believes users will pay for specific services. ...
- Local Search Analytics Defines True Local Competitors, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
Google's focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. ...
- Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Inside Performance, Laurie Sullivan - Friday, July 12, 2019
With Shoelace, users can browse a set of handpicked activities or add their own to Google recommendations and Maps -- not just any map, but Google Maps. ...
- Stoli Takes OOH Hyper-Local With Artists' Original Murals
Marketing Daily, Karlene Lukovitz - Friday, June 14, 2019
Murals by local artists in XX markets depict their interpretations of Stoli's 'Whatever Drives You, Make It Loud and Clear' campaign. ...
- When Bing Local Inventory Ads Should Be The Focus
Inside Performance, Laurie Sullivan - Wednesday, June 5, 2019
Marketers can expect Local Inventory ads from Microsoft Advertising to emerge from beta early this month after the company's year-long test cycle. Now they just need to get more companies ...
- Google, McClatchy Launch Local News Experiment Project
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
The project will support new, digital-only local news publications across platforms in its search engine results that will roll out initially in the U.S., with plans to expand worldwide. Data ...
- Uberall Expands U.S. Channel Partner Program For SMBs, Enterprises
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 25, 2019
The channel partner program allows marketers to manage interactions per location in real-time on all digital platforms such as websites, mobile apps, store locators, search engines, maps, social media, and ...
- Location3 Becomes Self Esteem Brands Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 5, 2019
Search and franchise marketing agency Location3 has expanded its partnership with Self Esteem Brands to become agency of record. The health and fitness company has about 4,000 global franchise locations, ...
- Data Predicts Retail Gap Store Closures
Data & Programmatic Insider, Laurie Sullivan - Monday, January 7, 2019
In the most recent quarter, same-store sales for the Gap brand fell 7%. Sales at its sister companies Old Navy and Banana Republic rose 4% and 2%, respectively, according to ...
- Chick-fil-A: Caring For Customers Personally Through Email
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied around this: When you know someone's story, you can care for them personally. ...
- 'Local Now' Upgrades User Experience, Launches 2 Video Series
Publishers Daily, Melynda Fuller - Friday, November 30, 2018
Local Now offers more in-depth analysis, sophisticated and localized content and exclusive segments. It has also launched two new video series called "Body & Mind" and "Mom Life." ...
- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" services, showing off its relevance to a broad demographic of users. Those who clicked through were directed to an ...
- FW Publishing Buys Home Page Media Group, Expands Local Tennessee Coverage
Publishers Daily, Fern Siegel - Monday, October 1, 2018
The company has acquired online publishers Home Page Media Group, which comprises hyper-local online news sites. ...
- 'Near Me' Searches Don't Need Keywords To Find Local Goods, Services
Inside Performance, Laurie Sullivan - Monday, August 27, 2018
About 69% of consumers use their smartphone to help them shop. Some 63% use the phone to research products, while 62% compare prices, 56% look for coupons or deals, 54% ...
- IAB Reveals Future Focus On Smaller, Local Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 21, 2017
The IAB will focus on a better understanding of how much ad growth is attributable to Google and Facebook, and the ad share they generate from local small and medium-sized ...
- Patch Continues Expansion with Charlotte, NC Edition
Publishers Daily, Melynda Fuller - Thursday, November 30, 2017
The hyper-local news hub is thriving. In October it boasted an audience of 27.5 million unique monthly users. It's latest presence, Charlotte, North Carolina. ...
- Patch: We're Still Around, Making Strides In Hyperlocal Journalism
Publishers Daily, Joe Mandese - Wednesday, October 18, 2017
Patch, the hyperlocal news publisher that spun out of AOL in 2014, is gaining traction and building a loyal audience base using a combination of community news and conventional subscription ...
