- IBM Testing Artificial Intelligence To Predict The Success Of Future Products
Data & Programmatic Insider, Laurie Sullivan - Monday, February 1, 2021
IBM has begun testing the use of data, analytics and AI to forecast the demand of future products with "a reasonable amount of accuracy," says Steve Laughlin, IBM Global Consum ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed. ...
- Patch's Newsletter Platform Shows Promise For Local Journalism
Publishing Insider, Rob Williams - Wednesday, December 2, 2020
Patch Labs gives journalists the tools to set up their own website and email newsletter to cover local news. ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The companies say the partnership will allow businesses to build connections, strengthen local reputation and become more involved with their communities. ...
- Publishers Concerned About Exclusivity In Search With Google News Showcase
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Google News Showcase "gives an exclusivity to certain publishers over others," says Dominick Miserandino, CEO at news organization The Inquisitr. ...
- Homegrown Marketing: The Hurdles To Localized Messaging
Email Insider, Ray Schultz - Thursday, September 3, 2020
Brands find it hard to scale multilocation marketing and maintain brand consistency, Forrester reports. ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
College towns see higher rates of businesses closing, from restaurants to retail stores. The reasons why should be obvious, but this data provides details. ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many keywor ...
- How Wi-Fi Data Forecasts A Return To 'Normal' Amidst COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, August 17, 2020
Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consumers in physical locations who opt in for free Wi-Fi access in exchange for their email address. The loc ...
- National Brands Need Local Marketing Teams, COVID-19 Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant industry have work to do on their local strategy, Forrester Consulting found. ...
- Readers Show Greater Interest In Local News, Opening Path To Higher Revenue
Publishing Insider, Rob Williams - Wednesday, August 5, 2020
The percentage of people who said they followed local news "very closely" grew to 31% early this year from 25% in 2017. ...
- Charter's Spectrum Networks Launches Local News App
Digital News Daily, Karlene Lukovitz - Monday, August 3, 2020
The mobile-first news app is a value-add intended to help continue Spectrum's broadband growth, which in turn helps support video subscriber trends. ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since May
Inside Performance, Laurie Sullivan - Friday, June 26, 2020
Yelp released its latest Economic Impact Report outlining the economy as people respond to Black Lives Matter protests and as states begin to re-open and some re-close. ...
- Why It Took COVID-19 To Change Data Use, Prompt Unlikely Partnerships, Acquisitions
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2020
Last week, two data companies merged when Foursquare acquired Factual and Apple stepped up to work with Google on a project the companies believe could slow the spread of COVID ...
- Cuebiq Uses Store Visitation Data To Update Patterns In Peoples' Movements During COVID-19 Crisis
Inside Performance, Laurie Sullivan - Tuesday, April 7, 2020
Cuebiq now provides free access to data reflecting patterns in mobile and store visits to help businesses as they adjust strategies to meet a new and uncertain market. The da ...
- Use It Or Lose It -- The Harsh Warning On Local Media
London Blog, Sean Hargrave - Monday, April 6, 2020
"Press Gazette" has some interesting points on why advertisers must get advertising and readers must get reading. ...
- Local Media Consortium, Brand Safety Institute Partner On Local News Advertising Whitelist
Publishers Daily, Melynda Fuller - Thursday, April 2, 2020
The whitelist provides a balanced approach for brands to consider the audiences they could reach through trusted news channels. And it boosts revenue for local media. ...
- Hyper-Local News Sites Fear For Their Future
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
Three in four hyper-local, independent news sites fear they are at risk of having to close down over COVID-19, "Press Gazette" reports. ...
- 'Patch' Points Way To Profit From Local News
Publishing Insider, Rob Williams - Tuesday, March 3, 2020
Patch has developed a template that helps to identify markets ripe for a local site. It has been profitable for the past four years. ...
- Flipboard Creates Local Hub For 23 Cities
Publishers Daily, Sara Guaglione - Tuesday, January 28, 2020
Flipboard is offering readers a way to follow regional news on the platform and supporting local publishers looking to grow their audiences. ...
- Google Acquires Pointy To Increase Visibility Of Local Retail Inventory In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pointy gives small retailers the ability for consumers to search online and find their merchandise locally without having to invest in an expensive ecommerce system. ...
- Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 18, 2019
Local Guides in Google Maps are about to become more visible and social, allowing Maps users in several cities to follow Local Guides who offer recommendations. The filtering feature ...
- 'Denver North Star' Debuts, Aims At Hyper-Local Community Coverage
Publishers Daily, Fern Siegel - Wednesday, October 16, 2019
Two candidates who lost their bids for Denver City Council are bring a local newspaper to northwest Denver. Some 30,000 newspapers will be delivered monthly. ...
- Nextdoor Dabbles In Hyper-Local Advertising
Inside Performance, Laurie Sullivan - Tuesday, October 8, 2019
Neighborhood social network Nextdoor has introduced Local Deals, which allows businesses, service providers and neighbors for hire to target ads and marketing to the people in their neighborhood. ...
- How to Make Your Brand Feel Like a Local in Every City it Visits
Marketing Insider, Tessa Allison - Monday, September 30, 2019
Just as we target our media buys, we need to understand how our brand experience fits in with the experience of a region. ...
- Verizon To Shutter Fios 1, Leaving Just One NY Metro Hyperlocal Channel
Digital News Daily, Karlene Lukovitz - Tuesday, August 20, 2019
News 12 -- which was downsized when Altice acquired it -- remains. Verizon hasn't said what will replace Fios 1 on channels 1 and 501. ...
- Patch Focuses On Revenue From Specific Digital Transactions
Publishers Daily, Melynda Fuller - Tuesday, July 23, 2019
Getting people to pay for local news is difficult, according to Patch's CEO, who believes users will pay for specific services. ...
- Local Search Analytics Defines True Local Competitors, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
Google's focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. ...
- Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Inside Performance, Laurie Sullivan - Friday, July 12, 2019
With Shoelace, users can browse a set of handpicked activities or add their own to Google recommendations and Maps -- not just any map, but Google Maps. ...
