- A&W Targets Math-Challenged Americans
Marketing Daily, Tanya Gazdik - Friday, October 22, 2021
Stories about the brand's issues with communicating its bigger burger size have circulated for years, says A&W's Liz Bazner. ...
- Wendy's, McDonald's Battle Over Fries
MAD, Todd Wasserman - Tuesday, October 19, 2021
The fight over fries between the two fast-food companies has been an on-again-off-again affair for years that is now on again. ...
- El Pollo Loco CEO Resigns
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 18, 2021
El Pollo Loco announced that Bernard Acoca resigned Oct. 15 as chief executive officer and president “to pursue other opportunities,” and the company’s board named Chief Financial Officer Laurence Roberts ...
- McDonald's Plans U.S. Test For McPlant Burger
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 18, 2021
McDonald’s will test the plant-based McPlant burger created as part of its partnership with Beyond Meat in eight U.S. restaurants next month. The fast-food retailer already started selling the burge ...
- McDonald's Finally Testing McPlant In The U.S.
QSR Land, Sarah Mahoney - Monday, October 18, 2021
McDonald's is inching its way into the hearts of vegans, announcing plans to test the McPlant burger in eight U.S. restaurants. ...
- Fast Food Chain Enlists Corporate Employees As Fry Cooks, Cashiers
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 10, 2021
A national fast food chain has a solution to the restaurant industry's labor shortage. Raising Cane's Chicken Fingers is asking corporate employees to work as fry cooks and cashiers. "T ...
- Taco Bell Celebrates National Taco Day With International Campaign
Out to Launch, Steve McClellan - Monday, October 4, 2021
"Taco IRL" campaign aims to get smart phone users to message a taco emoji to a designated number to get a free taco. ...
- With Smoked Sweatpants And College Running Backs, Arby's Looks For New Fans
QSR Land, Sarah Mahoney - Tuesday, October 5, 2021
With "Arby's RBs," Arby's is the latest fast-food company to tap into college athletes -- and the first to target a position: running backs. ...
- McDonald's Super-Sizes Its Food Tray In New Ad
MAD, Todd Wasserman - Friday, October 1, 2021
The fast-food giant's ubiquitous food tray has always been about "Me, me, me," but McD's wants it to be more about "We, we, we." ...
- 'Where's The Beef?' Creative Director Cliff Freeman Dies
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 27, 2021
Award-winning copywriter and creative director Cliff Freeman has died at age 80 of pneumonia. Inarguably, the award-winning copywriter's most memorable spot was the one for Wendy’s in which a gravel ...
- With Loyalty App, Cinnabon Looks To Boost Digital Sales
QSR Land, Sarah Mahoney - Monday, September 27, 2021
Cinnabon, which has long relied on that heavenly aroma to tempt customers, is moving deeper into digital. It hopes the new app and loyalty program will increase online sales. ...
- KFC Puts U.S. Media, Creative Assignments Into Review
MAD, Steve McClellan - Thursday, September 23, 2021
Both are currently handled by Wieden+Kennedy, and the agency is expected to participate in the review. W+K won the creative account in 2015, adding media in 2018. ...
- The Unsweetened Pot: Brands Fail To Offer Incentives For Email Sign-ups
Email Insider, Ray Schultz - Tuesday, September 21, 2021
Few retailers and even fewer CPG and quick-serve restaurants offer discounts or promotions to consumers who opt-in. ...
- Bojangles Adds Naming Rights For Dale Earnhardt Jr. Studio
QSR Land, Sarah Mahoney - Tuesday, September 21, 2021
Earnhardt's content company is now recording in the Bojangles Studio, and Bojangles can create content for Earnhardt's podcasts. ...
- DoorDash Sues NYC Again -- This Time Over Consumer Data
Marketing Daily - Top of the News, Steve Ellwanger - Friday, September 17, 2021
DoorDash challenged law requiring deliverers to divulge customer's name, phone number, email, delivery address, and contents of their order. ...
- Taco Bell Tests Subscription Program In Arizona
Marketing Daily, Steve Ellwanger - Wednesday, September 15, 2021
At 17 restaurants in Tucson, users can get one free taco per day for 30 days with a pass from brand app for $5-$10. ...
- McDonald's Mistakenly Emails Database Code And Credentials To UK Prize Winners
Around the Net in Email, Ray Schultz - Friday, September 10, 2021
McDonald’s found itself in an embarrassing situation in the UK this week: customers who had won a prize drawing found login credentials for the development and production databases that dro ...
- Subway Keeps Gag Going With New Serena Williams Ad-Within-An-Ad
QSR Land, Sarah Mahoney - Wednesday, September 8, 2021
How meta can sandwich meat be? Subway's latest ad features Serena Williams, with copy spilling over into tennis legend's Beats by Dre spot. ...
- McDonald's Nabs Petco's Hassan, Will Lead U.S. Marketing
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2021
Hassan helped drive 11 quarters of consecutive growth and increased ecommerce by over 20% at Petco. ...
- Domino's Bashes 'Surprise' Delivery Fees With $50M Food Giveaway
QSR Land, Steve Ellwanger - Tuesday, August 10, 2021
"Other delivery apps add surprise fees," says a Domino's worker in one ad. "At Domino's we're giving out surprise frees instead." ...
- Alpha Foods Ribs Popeyes About Those Underperforming Roosters
QSR Land, Sarah Mahoney - Tuesday, August 3, 2021
Alpha Foods is out to make the poultry skirmishes a little more interesting, ruffling the feathers of the Flock Market aimed at America's "chickenflation" worries. ...
- Breaking Barriers via Curiosity, Collaboration & Doing One's Homework
MediaPost Connect, Lisa Singer - Thursday, July 22, 2021
"You act too smart." A male supervisor told White Castle CMO, Lynn Blashford, that early on in her career, and he didn't mean it as a compliment. Cut to 202 ...
- What They Haven't Told You About NFTs
Digital News Daily, Peter Epstein - Wednesday, July 21, 2021
After an approximately two-year hiatus, blockchain has returned to the advertising world. Not in its earlier iteration as a back-office play for bringing more transparency to media buying, but ...
- Doughnut Domination: America's Sweet Obsession Continues
QSR Land, Sarah Mahoney - Tuesday, July 13, 2021
Following Krispy Kreme's latest stock offering, QSR Land checks in with Mintel to ask the big question: What drives all the endless love for these sweet treats? ...
- The Leading Sonic Brands Of 2021
Research Intelligencer, Joe Mandese - Tuesday, July 6, 2021
Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Farm and Liberty Mutual were among the top 10 sonic brands of 2021, according to just released data fr ...
- Caution: When Every Day Is Fryday, Beware Of Health Issues
TVBlog, Adam Buckman - Friday, June 4, 2021
A new Netflix food show raises the love of deep-fried foods to a whole new level, and reignites concerns about the way TV promotes unhealthy lifestyles. ...
- Krispy Kreme: Sales Grew During Pandemic, But So Did Losses
Marketing Daily, Steve Ellwanger - Wednesday, June 2, 2021
Although sales had nearly 20% increase from 2019, the brand-which filed for an initial public offering this week-saw its net loss grow by 79%. ...
- Advocates Call For New Curbs On Junk-Food Marketing
Digital News Daily, Wendy Davis - Wednesday, May 12, 2021
The U.S. "has continued to rely on an outdated self-regulatory model that does not take into account the full spectrum of Big Data and AdTech practices in today's contemporary digit ...
- Burger King Tries Bellying Up To Breakfast --- Again
QSR Land, Sarah Mahoney - Tuesday, May 4, 2021
Burger King's parent is back in growth mode, with new initiatives to boost breakfast and its Impossible Whopper. ...
- Smashburger Enters The Chicken Sandwich Wars
Out to Launch, Larissa Faw - Wednesday, April 28, 2021
The creative, developed with agency Partners + Napier, attempts to grab the viewer's attention through captions. ...
