- Breaking Barriers via Curiosity, Collaboration & Doing One's Homework
MediaPost Connect, Lisa Singer - Thursday, July 22, 2021
"You act too smart." A male supervisor told White Castle CMO, Lynn Blashford, that early on in her career, and he didn't mean it as a compliment. Cut to 202 ...
- What They Haven't Told You About NFTs
Digital News Daily, Peter Epstein - Wednesday, July 21, 2021
After an approximately two-year hiatus, blockchain has returned to the advertising world. Not in its earlier iteration as a back-office play for bringing more transparency to media buying, but ...
- Doughnut Domination: America's Sweet Obsession Continues
QSR Land, Sarah Mahoney - Tuesday, July 13, 2021
Following Krispy Kreme's latest stock offering, QSR Land checks in with Mintel to ask the big question: What drives all the endless love for these sweet treats? ...
- The Leading Sonic Brands Of 2021
Research Intelligencer, Joe Mandese - Tuesday, July 6, 2021
Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Farm and Liberty Mutual were among the top 10 sonic brands of 2021, according to just released data fr ...
- Caution: When Every Day Is Fryday, Beware Of Health Issues
TVBlog, Adam Buckman - Friday, June 4, 2021
A new Netflix food show raises the love of deep-fried foods to a whole new level, and reignites concerns about the way TV promotes unhealthy lifestyles. ...
- Krispy Kreme: Sales Grew During Pandemic, But So Did Losses
Marketing Daily, Steve Ellwanger - Wednesday, June 2, 2021
Although sales had nearly 20% increase from 2019, the brand-which filed for an initial public offering this week-saw its net loss grow by 79%. ...
- Advocates Call For New Curbs On Junk-Food Marketing
Digital News Daily, Wendy Davis - Wednesday, May 12, 2021
The U.S. "has continued to rely on an outdated self-regulatory model that does not take into account the full spectrum of Big Data and AdTech practices in today's contemporary digit ...
- Burger King Tries Bellying Up To Breakfast --- Again
QSR Land, Sarah Mahoney - Tuesday, May 4, 2021
Burger King's parent is back in growth mode, with new initiatives to boost breakfast and its Impossible Whopper. ...
- Smashburger Enters The Chicken Sandwich Wars
Out to Launch, Larissa Faw - Wednesday, April 28, 2021
The creative, developed with agency Partners + Napier, attempts to grab the viewer's attention through captions. ...
- McDonald's Taps Canvas WW, Lopez Negrete For Hispanic Media Strategy Duties
MAD, Larissa Faw - Wednesday, March 31, 2021
The remit includes all Hispanic media communications within the U.S., including planning, strategy and consumer insights. ...
- Amid Restaurant Carnage, Cracker Barrel And Darden Shine
QSR Land, Sarah Mahoney - Tuesday, March 30, 2021
As the restaurant industry struggles with closures, industry observers think Cracker Barrel and Darden Restaurants may whet consumers' appetites. ...
- Jack in the Box Names GNC's Ostrom CMO
Marketing Daily, Ray Schultz - Wednesday, March 3, 2021
Ostrom has also served as Chief Brand Officer for General Nutrition Centers. ...
- A&W Calls For Truce To 'Chicken Sandwich War'
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2021
"At A&W, we're lovers, not fighters," A&W's Liz Bazner tells "Marketing Daily." ...
- Who Knows? This Super Bowl May Taste Even Better
QSR Land, Sarah Mahoney - Tuesday, February 2, 2021
Come Game Day, hungry fans -- and more-resilient restaurants -- may surprise us all. ...
- Can Slice, The Pizza Platform, Save The Locals?
QSR Land, Sarah Mahoney - Tuesday, January 26, 2021
Slice delivers top-notch technology to mom-and-pop pizza stores. With a $4 million ad campaign, it wants to become a pizza lover's best friend. ...
- Chipotle, Shawn Mendes Team Up On New Sustainability Push
QSR Land, Sarah Mahoney - Tuesday, January 19, 2021
Chipotle is serving up the Shawn Mendes Bowl, an effort to raise funds for the pop-folk singer's Wonder Grants, encouraging young innovators. ...
- As Sit-Down Restaurants Struggle, Burger King Rolls Out Brand Refresh
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 12, 2021
Product wraps show visual brand revamp, with retro look symbolized by a swirly typeface that evokes the 1970s. ...
- McDonald's Barrels Into New Year With Chicken And Marketing Might
QSR Land, Sarah Mahoney - Tuesday, January 12, 2021
As the fast-food fried chicken wars intensify, McDonald's has more of an edge than its beefy pedigree might suggest. ...
- White Castle, Richard Dreyfuss Team Up For Restaurant Workers
QSR Land, Sarah Mahoney - Tuesday, December 22, 2020
To help struggling restaurant workers, White Castle asked actor Richard Dreyfuss to read a crave-worthy twist on a familiar story. ...
- Sonic Drive-In Leans On Text, Email, Apps To Drive Sales
Email Marketing Daily, Ray Schultz - Wednesday, December 9, 2020
With most purchases made on the spot, text is key, Sonic Drive-In VP, Digital Strategies Kim Lewis said at the Email Insider Summit on Tuesday. ...
- Mario Lopez Plays Sexy Colonel Sanders In New KFC Mini-Movie
QSR Land, Sarah Mahoney - Tuesday, December 8, 2020
Who says chicken can't be sexy and schmaltzy? KFC is teaming up with Lifetime for "A Recipe for Seduction," with a young Colonel Sanders sweeping an heiress off her f ...
- In-N-Out Burger Causes Chaos In Colorado
QSR Land, Sarah Mahoney - Tuesday, December 1, 2020
What does the stampede for In-N-Out Burger's new Colorado locations say about consumers' appetites? ...
- El Pollo Loco Serves Up Inspiration, Inclusivity
QSR Land, Sarah Mahoney - Tuesday, November 24, 2020
It's also introducing a new design aesthetic, which it hopes will add a little joy to an often-dreary category. ...
- Denny's Broadens Cause Marketing: 'America Needs A Hug'
QSR Land, Sarah Mahoney - Tuesday, November 17, 2020
Denny's is on an empathy mission, broadening its lens on the causes that matter most to customers, says chief brand officer. ...
- Papa John's Keeps The Pizza Party Going
QSR Land, Sarah Mahoney - Tuesday, November 10, 2020
America's still not sick of pandemic pizza. Papa John's just announced a 24% increase in same-store sales in its third quarter. ...
- Declaring War, Zaxby's Launches New Chicken Sandwich
Out to Launch, Steve McClellan - Wednesday, October 28, 2020
This comes a week after Wendy's launched a new fried chicken sandwich and campaign, ...
- Dagger Awarded Fast-Food Chain Krystal AOR
Mediapsssst, Richard Whitman - Monday, October 26, 2020
It's been an event-filled year for the restaurant chain, which has about 300 locations in the South. In January, it filed for bankruptcy. In May, as the pandemic was ragin ...
- In A Pizza-Driven World, Domino's Keeps Dominating
QSR Land, Sarah Mahoney - Tuesday, October 13, 2020
America continues to rely on pepperoni's magical powers to get through the pandemic, with Domino's U.S. sales rising 17.5%. ...
- Taco Bell Launches eGifting Service
Around the Net in Email, Ray Schultz - Thursday, October 8, 2020
Taco Bell has launched an eGifting service called Taco Gifter. It is part of an effort by the brand to embrace the digital-first economy. ...
- Domino's Dials Into Garbage Guilt
QSR Land, Sarah Mahoney - Tuesday, September 29, 2020
The pizza giant is introducing local details on pizza-box recycling. ...
