- As Sit-Down Restaurants Struggle, Burger King Rolls Out Brand Refresh
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 12, 2021
Product wraps show visual brand revamp, with retro look symbolized by a swirly typeface that evokes the 1970s. ...
- McDonald's Barrels Into New Year With Chicken And Marketing Might
QSR Land, Sarah Mahoney - Tuesday, January 12, 2021
As the fast-food fried chicken wars intensify, McDonald's has more of an edge than its beefy pedigree might suggest. ...
- White Castle, Richard Dreyfuss Team Up For Restaurant Workers
QSR Land, Sarah Mahoney - Tuesday, December 22, 2020
To help struggling restaurant workers, White Castle asked actor Richard Dreyfuss to read a crave-worthy twist on a familiar story. ...
- Sonic Drive-In Leans On Text, Email, Apps To Drive Sales
Email Marketing Daily, Ray Schultz - Wednesday, December 9, 2020
With most purchases made on the spot, text is key, Sonic Drive-In VP, Digital Strategies Kim Lewis said at the Email Insider Summit on Tuesday. ...
- Mario Lopez Plays Sexy Colonel Sanders In New KFC Mini-Movie
QSR Land, Sarah Mahoney - Tuesday, December 8, 2020
Who says chicken can't be sexy and schmaltzy? KFC is teaming up with Lifetime for "A Recipe for Seduction," with a young Colonel Sanders sweeping an heiress off her f ...
- In-N-Out Burger Causes Chaos In Colorado
QSR Land, Sarah Mahoney - Tuesday, December 1, 2020
What does the stampede for In-N-Out Burger's new Colorado locations say about consumers' appetites? ...
- El Pollo Loco Serves Up Inspiration, Inclusivity
QSR Land, Sarah Mahoney - Tuesday, November 24, 2020
It's also introducing a new design aesthetic, which it hopes will add a little joy to an often-dreary category. ...
- Denny's Broadens Cause Marketing: 'America Needs A Hug'
QSR Land, Sarah Mahoney - Tuesday, November 17, 2020
Denny's is on an empathy mission, broadening its lens on the causes that matter most to customers, says chief brand officer. ...
- Papa John's Keeps The Pizza Party Going
QSR Land, Sarah Mahoney - Tuesday, November 10, 2020
America's still not sick of pandemic pizza. Papa John's just announced a 24% increase in same-store sales in its third quarter. ...
- Declaring War, Zaxby's Launches New Chicken Sandwich
Out to Launch, Steve McClellan - Wednesday, October 28, 2020
This comes a week after Wendy's launched a new fried chicken sandwich and campaign, ...
- Dagger Awarded Fast-Food Chain Krystal AOR
Mediapsssst, Richard Whitman - Monday, October 26, 2020
It's been an event-filled year for the restaurant chain, which has about 300 locations in the South. In January, it filed for bankruptcy. In May, as the pandemic was ragin ...
- In A Pizza-Driven World, Domino's Keeps Dominating
QSR Land, Sarah Mahoney - Tuesday, October 13, 2020
America continues to rely on pepperoni's magical powers to get through the pandemic, with Domino's U.S. sales rising 17.5%. ...
- Taco Bell Launches eGifting Service
Around the Net in Email, Ray Schultz - Thursday, October 8, 2020
Taco Bell has launched an eGifting service called Taco Gifter. It is part of an effort by the brand to embrace the digital-first economy. ...
- Domino's Dials Into Garbage Guilt
QSR Land, Sarah Mahoney - Tuesday, September 29, 2020
The pizza giant is introducing local details on pizza-box recycling. ...
- Queen For A Day: Why Burger King Proudly Planted One On Ronald McDonald
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
To help celebrate gay pride, Burger King has literally planted one on arch rival McDonald's spokescharacter Ronald McDonald. ...
- Savoring A Well-Earned Love Letter To Restaurants
QSR Land, Sarah Mahoney - Wednesday, September 9, 2020
Longing for a restaurant meal, yet dreading the risks that come with it? National Restaurant Association launches ad campaign meant to tempt you back. ...
- McDonald's To Offer Travis Scott Meal
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 4, 2020
McDonald's is offering its first celebrity meal in nearly 30 years with the founder of Cactus Jack Records. Through October. 4, the fast food company will sell the Travis Sco ...
- Krispy Kreme Finally Opens NYC Flagship
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 2, 2020
After a delay prompted by the pandemic, Krispy Kreme has finally opened in Times Square, complete with the world’s largest hot light and the nation’s tallest glaze waterfall. Opening duri ...
- Ernst & Young: Most People Still Dread Restaurants. What Can Change That?
QSR Land, Sarah Mahoney - Monday, August 31, 2020
EY's latest tracking says 53% of U.S. consumers are still uncomfortable with dining out. Mike Gottlieb, global restaurant leader, explains how the restaurant landscape is going to solve the= prob ...
- Carl's Jr.'s Latest? Weekday Wining
QSR Land, Sarah Mahoney - Tuesday, August 25, 2020
Carl's Jr. is classing up its Steakhouse Angus Thickburger, rolling out a wine-pairing experience with Nocking Point Wines. ...
- Husband Of Kamala Harris Part Of A Past $42M Lawsuit Over Taco Bell Chihuahua Mascot
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 14, 2020
Doug Emhoff, the husband of Democratic VP Kamala Harris, is in the midst of a decade-long battle over the Taco Bell chihuahua. He and another man claim they created the chihuah ...
- COVID-19 Cozy: How Church's Chicken Got Closer To Consumers
Inside Performance, Laurie Sullivan - Friday, August 14, 2020
Church's Chicken took a digital-first approach offline and online to get willing customers to give up personal information and share a little bit about themselves. ...
- Inspire Brands Puts $424M Media Portfolio Up For Review
MAD, Larissa Faw - Friday, August 7, 2020
Inspire ranks as the U.S.'s fourth-biggest restaurant company and hopes to better align its media approach. ...
- Shake Shack Still Getting Shook
QSR Land, Sarah Mahoney - Monday, August 3, 2020
Systemwide, sales fell 45% to $123.8 million in the second quarter, with an operating loss of $24.1 million. ...
- Chick-Fil-A, Chipotle, Tops In Satisfaction
QSR Land, Sarah Mahoney - Tuesday, July 14, 2020
Chick-fil-A and Chipotle top the American Customer Satisfaction Index. But even before the pandemic, consumers were losing their appetite for restaurants. ...
- Fast-Food Cravings: Health, Comfort, Hospitality
QSR Land, Sarah Mahoney - Tuesday, July 7, 2020
Maeve Webster, president of Menu Matters, explains what comes next in this "We're re-opening -- oops, maybe not" period. ...
- Q&A: Can Subscriptions Reignite Restaurant Sales?
QSR Land, Sarah Mahoney - Monday, June 29, 2020
Panera Bread's new chief brand officer explains how it hopes subscriptions -- and plenty of free coffee -- can reignite its breakfast business. ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since May
Inside Performance, Laurie Sullivan - Friday, June 26, 2020
Yelp released its latest Economic Impact Report outlining the economy as people respond to Black Lives Matter protests and as states begin to re-open and some re-close. ...
- After Three Months Of Home Cooking, Will America Race Back To Restaurants?
QSR Land, Sarah Mahoney - Monday, June 8, 2020
How pent-up demand will balance lingering Covid-19 concerns and financial worries is still unclear. NPD's David Portalatin shares his outlook. ...
- Consumers Cool On QSR Meal Bundles
QSR Land, Sarah Mahoney - Tuesday, June 2, 2020
Meal bundles are losing their appeal, as intel from MarketForce hints at what QSR restaurants should focus on as they begin welcoming diners back. ...
