- Soma Expands Bra Donation Program
Marketing Daily, Tanya Gazdik - Thursday, April 8, 2021
The number of bras Soma has recycled has a greenhouse gas emissions impact equivalent to 44.1 tons of waste recycled instead of landfilled. ...
- Yelp Introduces Searchable Asian-Owned Business Feature To Promote Love
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
With the escalation of anti-Asian hate crimes and violence across the U.S., Yelp searches for Asian-owned businesses rose by 130% in Feb. 2021 vs. the same period the year pr ...
- Land Rover To Award Customized Defenders To Charities
Marketing Daily, Tanya Gazdik - Saturday, April 3, 2021
Defender vehicles have been used for various humanitarian causes around the world for decades. ...
- NHL, MassMutual Seek Community Heroes
Marketing Daily, Tanya Gazdik - Thursday, April 1, 2021
They're sponsoring nominations for an award named for Willie O'Ree, the first Black player to compete in the National Hockey League. ...
- YouTube To Ban Animal Cruelty Videos, Major Brands Unknowingly Run Ads Alongside Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
Staged animal rescues depicting cruelty are being banned on YouTube after several media outlets identified this growing trend. ...
- ANA Urges Court To Strike Down California Charitable Donor Disclosure Requirement
Digital News Daily, Wendy Davis - Tuesday, March 2, 2021
A California policy requiring charities to disclose donors' identities to the state attorney general will undermine fundraising efforts and charitable giving, the ANA says in a new Supreme Court fil ...
- Toyota, Ford Offer Relief To Texans
Marketing Daily, Tanya Gazdik - Wednesday, February 24, 2021
Plano, Texas-based Toyota want to help its neighbors emerge from the storm, says Toyota's Sean Suggs. ...
- Ford, Tesla, Walmart, Lowe's Among Companies Helping South
Marketing Daily, Tanya Gazdik - Sunday, February 21, 2021
The F-150 pickup's usefulness in an emergency has piqued consumer interest, resulting in an 18% spike in online searches. ...
- Skechers' Donations To Shelter Pets Reaches $6 Million
Marketing Daily, Tanya Gazdik - Thursday, February 18, 2021
For every Bobs from Skechers item purchased, a donation is made to help save and support animals at shelters and rescues. ...
- Sabio Advertisers Have Donated $10M Added-Value CTV And Mobile Impressions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Sabio's Cares program allows advertisers to donate their value-added CTV impressions to a variety of non-profits such as Feeding America, Destiny Rescue, and Wags and Walks. ...
- Charity Begins With Email: Donors Prefer It Over Other Channels
Email Insider, Ray Schultz - Tuesday, January 12, 2021
Direct mail is a distant second. But preferences in how they give depend on age and political affiliation, Data Axle reports. ...
- FCA, Ford Continue To Invest In Detroit
Marketing Daily, Tanya Gazdik - Sunday, December 27, 2020
Consumers have repeatedly stated in research that they look to the ethical actions of companies to inform buying choices. ...
- Kia, SiriusXM, NBA Players Partner For Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 23, 2020
NBPA members will virtually announce holiday presents gifted to families hit hardest by the pandemic. ...
- Lincoln Supports American Forests With Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 16, 2020
The luxury automaker will host three six-minute, live-streamed tree-lighting ceremonies via Instagram Live. ...
- Mazda Celebrates Heroes, Partners With 'Good Morning America'
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2020
The promotion brings to life the brand's "deeply held value of omotenashi," the Japanese culture of putting other's needs first. ...
- How Much Do Amazon, Facebook, Google Employees Donate Annually To Charity?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The tech giants' employees are known to make extravagant salaries, with some making more than $1 million annually with bonuses and perks. But much do they donate annually to char ...
- Lincoln, Toyota, Jaguar Celebrate Giving Tuesday
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
Matthew McConaughey will read an excerpt from his new memoir and Lincoln will give a walk-around tour of the 2021 Nautilus. ...
- Volkswagen Supports Soccer Groups For #GivingTuesday
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
The automaker is donating to the Jill Ellis Scholarship Fund, which supports female coaches. ...
- Honda Partners With Omaze To Support College Fund
Marketing Daily, Tanya Gazdik - Sunday, November 29, 2020
The prize is the first 2021 Honda Civic Type R Limited Edition and a driving experience with Honda IndyCar driver Colton Herta. ...
- Jaguar Aims To Save Namesake With Charitable Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 25, 2020
Jaguar's history with the nonprofit dates back to at least 1999 when it sponsored a workshop to assess the status of jaguars. ...
- Subaru Launches 'Share The Love,' New Sporty BRZ
Marketing Daily, Tanya Gazdik - Sunday, November 22, 2020
Each spot from Carmichael Lynch highlights the impact to Subaru's national charity partners. Dealers are featured prominently. ...
- NHL Supports Cancer Patients
Marketing Daily, Tanya Gazdik - Monday, November 2, 2020
Lavender, the official color of Hockey Fights Cancer, represents all cancers and will be featured prominently throughout the campaign. ...
- Honda, Ford Support Youth, Latina Nonprofits
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2020
Honda hopes to inspire the next generation of scientists and engineers while Ford is coming to the aid of Latina-owned small businesses. ...
- Ford 'Warriors In Pink' To Deliver 700,000 Masks
Marketing Daily, Tanya Gazdik - Thursday, October 15, 2020
The automaker created a dedicated website to promote the charitable group's mission. ...
- Chrysler Partners With 'Jimmy Kimmel Live' For Giveaway
Marketing Daily, Tanya Gazdik - Thursday, August 27, 2020
Jimmy Kimmel's "Health Care Hero" segment pays tribute to those on the front lines of the COVID-19 crisis. ...
- Ally Asks PGA Fans To Cheer Virtually
Marketing Daily, Tanya Gazdik - Wednesday, July 29, 2020
The online bank is using the hashtag #allyRowdyGallery to promote the activation on its social media channels, including Twitter. ...
- Subaru Highlights ASPCA Partnership, Intros New Tagline
Marketing Daily, Tanya Gazdik - Monday, July 13, 2020
"Subaru is 'More Than a Car Company' and our retailers are more than just a retailer," Subaru's Megan Lee tells "Marketing Daily." ...
- Audi, Major League Soccer Collaborate On Spot
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2020
The 60-second spot was created by Audi's in-house creative team KreativWerk and MLS. ...
- Big Media Donate Ad Time To Combat Racism
Television News Daily, Wayne Friedman - Monday, June 8, 2020
Comcast said it would give ad time and cash to fight injustice and inequality. Viamedia said it would also offer free ad time to groups to help end racism. ...
- UnitedHeath Group, YouTube, Airbnb, Lyft Respond To Racial Strife With Donations
Marketing Daily, Tanya Gazdik - Tuesday, June 2, 2020
UnitedHealthcare Group is giving $5 million to the YMCA Equity Innovation Center of Excellence in memory of George Floyd. ...
