- NBA, LegalZoom Offering $6M To Small Businesses
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 17, 2021
The NBA and
LegalZoom.com are partnering for “Fast Break for Small Business” which will award $6 million in grants and LegalZoom services to thousands of small businesses. Hall ...
- Subaru Renews Commitment To Shelter Pets
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2021
Subaru has provided more than $30 million to support the health, rescue, transport and adoption of more than 250,000 animals. ...
- Breweries Aim To Help Musicians Hurt By Pandemic
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 27, 2021
Several dozen U.S. breweries are making a special beer to benefit those in the music industry who have been hurt by the COVID-19 pandemic. A Woodburn, Oregon hops grower al ...
- Jeep, Ram, Fiat Partner With Bono's (Red)
Marketing Daily, Tanya Gazdik - Wednesday, September 22, 2021
The multiyear partnership, including special-edition vehicles, will deliver a minimum of $4 million of the brands' proceeds to fight global health emergencies. ...
- Lakshmi Teams With Winery In Women's Health Initiative
Marketing Daily, Les Luchter - Friday, August 27, 2021
"Top Chef" host Padma Lakshmi has developed three recipes to pair with a new "Healthy Women, Healthy World' three-pack wine collection. ...
- Honda Extends 'Week Of Service' Through August
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2021
Addressing food insecurity has been one of Honda's key focus areas throughout the COVID-19 pandemic, and it remains a priority. ...
- Supreme Court Strikes Down California Disclosure Requirement Opposed By ANA
Digital News Daily, Wendy Davis - Thursday, July 1, 2021
In a move urged by the ad industry, the Supreme Court Thursday struck down a California policy that required charities to disclose donors' identities to the state attorney general. ...
- VW, Formula E and FIA Racing Support Women
Marketing Daily, Tanya Gazdik - Wednesday, May 12, 2021
The automaker will also direct $150,000 of its U.S. Soccer sponsorship over the next two years to the Jill Ellis Scholarship Fund. ...
- Toyota, AARP Partner For Senior Transportation Initiative
Marketing Daily, Tanya Gazdik - Wednesday, May 12, 2021
The program is open to people of all ages, but focuses on individuals 50 and older and other vulnerable individuals. ...
- Soma Expands Bra Donation Program
Marketing Daily, Tanya Gazdik - Thursday, April 8, 2021
The number of bras Soma has recycled has a greenhouse gas emissions impact equivalent to 44.1 tons of waste recycled instead of landfilled. ...
- Yelp Introduces Searchable Asian-Owned Business Feature To Promote Love
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
With the escalation of anti-Asian hate crimes and violence across the U.S., Yelp searches for Asian-owned businesses rose by 130% in Feb. 2021 vs. the same period the year pr ...
- Land Rover To Award Customized Defenders To Charities
Marketing Daily, Tanya Gazdik - Saturday, April 3, 2021
Defender vehicles have been used for various humanitarian causes around the world for decades. ...
- NHL, MassMutual Seek Community Heroes
Marketing Daily, Tanya Gazdik - Thursday, April 1, 2021
They're sponsoring nominations for an award named for Willie O'Ree, the first Black player to compete in the National Hockey League. ...
- YouTube To Ban Animal Cruelty Videos, Major Brands Unknowingly Run Ads Alongside Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
Staged animal rescues depicting cruelty are being banned on YouTube after several media outlets identified this growing trend. ...
- ANA Urges Court To Strike Down California Charitable Donor Disclosure Requirement
Digital News Daily, Wendy Davis - Tuesday, March 2, 2021
A California policy requiring charities to disclose donors' identities to the state attorney general will undermine fundraising efforts and charitable giving, the ANA says in a new Supreme Court fil ...
- Toyota, Ford Offer Relief To Texans
Marketing Daily, Tanya Gazdik - Wednesday, February 24, 2021
Plano, Texas-based Toyota want to help its neighbors emerge from the storm, says Toyota's Sean Suggs. ...
- Ford, Tesla, Walmart, Lowe's Among Companies Helping South
Marketing Daily, Tanya Gazdik - Sunday, February 21, 2021
The F-150 pickup's usefulness in an emergency has piqued consumer interest, resulting in an 18% spike in online searches. ...
- Skechers' Donations To Shelter Pets Reaches $6 Million
Marketing Daily, Tanya Gazdik - Thursday, February 18, 2021
For every Bobs from Skechers item purchased, a donation is made to help save and support animals at shelters and rescues. ...
- Sabio Advertisers Have Donated $10M Added-Value CTV And Mobile Impressions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Sabio's Cares program allows advertisers to donate their value-added CTV impressions to a variety of non-profits such as Feeding America, Destiny Rescue, and Wags and Walks. ...
- Charity Begins With Email: Donors Prefer It Over Other Channels
Email Insider, Ray Schultz - Tuesday, January 12, 2021
Direct mail is a distant second. But preferences in how they give depend on age and political affiliation, Data Axle reports. ...
- FCA, Ford Continue To Invest In Detroit
Marketing Daily, Tanya Gazdik - Sunday, December 27, 2020
Consumers have repeatedly stated in research that they look to the ethical actions of companies to inform buying choices. ...
- Kia, SiriusXM, NBA Players Partner For Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 23, 2020
NBPA members will virtually announce holiday presents gifted to families hit hardest by the pandemic. ...
- Lincoln Supports American Forests With Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 16, 2020
The luxury automaker will host three six-minute, live-streamed tree-lighting ceremonies via Instagram Live. ...
- Mazda Celebrates Heroes, Partners With 'Good Morning America'
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2020
The promotion brings to life the brand's "deeply held value of omotenashi," the Japanese culture of putting other's needs first. ...
- How Much Do Amazon, Facebook, Google Employees Donate Annually To Charity?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The tech giants' employees are known to make extravagant salaries, with some making more than $1 million annually with bonuses and perks. But much do they donate annually to char ...
- Lincoln, Toyota, Jaguar Celebrate Giving Tuesday
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
Matthew McConaughey will read an excerpt from his new memoir and Lincoln will give a walk-around tour of the 2021 Nautilus. ...
- Volkswagen Supports Soccer Groups For #GivingTuesday
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
The automaker is donating to the Jill Ellis Scholarship Fund, which supports female coaches. ...
- Honda Partners With Omaze To Support College Fund
Marketing Daily, Tanya Gazdik - Sunday, November 29, 2020
The prize is the first 2021 Honda Civic Type R Limited Edition and a driving experience with Honda IndyCar driver Colton Herta. ...
- Jaguar Aims To Save Namesake With Charitable Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 25, 2020
Jaguar's history with the nonprofit dates back to at least 1999 when it sponsored a workshop to assess the status of jaguars. ...
- Subaru Launches 'Share The Love,' New Sporty BRZ
Marketing Daily, Tanya Gazdik - Sunday, November 22, 2020
Each spot from Carmichael Lynch highlights the impact to Subaru's national charity partners. Dealers are featured prominently. ...
