- Audi, Major League Soccer Collaborate On Spot
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2020
The 60-second spot was created by Audi's in-house creative team KreativWerk and MLS. ...
- Big Media Donate Ad Time To Combat Racism
Television News Daily, Wayne Friedman - Monday, June 8, 2020
Comcast said it would give ad time and cash to fight injustice and inequality. Viamedia said it would also offer free ad time to groups to help end racism. On ...
- UnitedHeath Group, YouTube, Airbnb, Lyft Respond To Racial Strife With Donations
Marketing Daily, Tanya Gazdik - Tuesday, June 2, 2020
UnitedHealthcare Group is giving $5 million to the YMCA Equity Innovation Center of Excellence in memory of George Floyd. ...
- Special Issue Of 'Modern Luxury' Donates Proceeds To Feeding America
Publishers Daily, Sara Guaglione - Wednesday, May 20, 2020
The special May/June issue features 50-plus pages of inspiring stories of hope during the global pandemic, with profiles and interviews on individuals and organizations leading during this troubled
time. ...
- Volkswagen, Fender Audio Support Musicians Affected By COVID-19
Marketing Daily, Tanya Gazdik - Wednesday, May 13, 2020
The automaker's support fits into its "Drive Bigger" campaign, which launched last June. ...
- Pedigree Helps Dogs Get Adopted Via Zoom Meetups
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2020
To help support virtual adoptions and assist shelters around the country with digitization, the Pedigree brand has made a digital toolkit available. ...
- Twilio To Fund $2 Million In Crisis Communication Grants
Email Marketing Daily, Ray Schultz - Monday, May 11, 2020
Groups that are helping people in acute need have until June 5 to apply for grants that will be awarded by Twilio, parent of SendGrid. ...
- FCA Expands Efforts To Fight Childhood Hunger
Marketing Daily, Tanya Gazdik - Sunday, May 10, 2020
No Kid Hungry's corporate sponsors include Citi, Arby's, Walmart, Aldi, Amazon, General Mill's, Kellogg's, Kimpton, Nestle, Verizon and Whole Foods. ...
- JetBlue Honors Healthcare Workers With Flight Certificates, Flyover
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2020
The airline is awarding 100,000 healthcare workers with roundtrip flight certificates for two to anywhere JetBlue flies. ...
- Kleenex Supports Teachers, Parents Faced With Distance Learning
Marketing Daily, Tanya Gazdik - Wednesday, May 6, 2020
The brand is supporting Distance Learning Projects that will help 2,000 teachers in low-income communities access resources. ...
- Conductor $1M COVID-19 Relief Grant Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Conductor plans to expand its grant program to businesses helping to stop the spread of COVID-19. Beginning today, grants become available to nonprofit and for-profit enterprises to help them boost ...
- Publishers Ramp Up Charitable Initiatives During Pandemic
Publishers Daily, Melynda Fuller - Thursday, April 30, 2020
Media brand 'Morning Brew' raised over $75,000 in less than a day by announcing its upcoming celebrity-centric online poker tournament. ...
- Skechers, Royal Canin Support Animal Shelters During Pandemic
Marketing Daily, Tanya Gazdik - Monday, April 20, 2020
Cats in particular are being impacted by the pandemic, per Royal Canin, which has partnered with influencer The Kitten Lady. ...
- Microsoft Bing Partners With GoFundMe To Support Small Businesses
Inside Performance, Laurie Sullivan - Monday, April 20, 2020
Small business owners with a Bing Places for Business account can set up a GoFundMe fundraiser to gain financial support, which Bing will showcase on the Bing local listing page. ...
- Break-Your-Heart Creatives By Direct Agents, Singer Michelle Mangione Support Front-Line Workers
Digital News Daily, Laurie Sullivan - Thursday, April 16, 2020
Creative talents are stepping up in the fight against COVID-19 using digital media to send heartfelt messages and contribute funds to the front lines. ...
- Subaru Supports Feeding America, Delays 'Dining Out For Life' Event
Marketing Daily, Tanya Gazdik - Thursday, April 16, 2020
Subaru's network of 633 retailers nationwide will foster relationships with local Feeding America member food banks. ...
- Twitter CEO Pledges $1 Billion To COVID-19 Efforts
Digital News Daily, Gavin O'Malley - Wednesday, April 8, 2020
In addition to supporting short-term relief efforts, Jack Dorsey plans to invest in the futures of individuals and local communities impacted by the pandemic. ...
- CDC, WHO Enlist Influencers, Including Melania Trump, Knox Frost
Marketing Daily, Tanya Gazdik - Tuesday, April 7, 2020
WHO's campaign is geared to a Gen-Z audience and features virtual influencer Knox Frost, who has over one million followers on Instagram. ...
- 'Big Issue' To Be Sold At Sainsbury's
Around the Net In MAD London, Sean Hargrave - Friday, April 3, 2020
The "Big Issue" will be sold in-store for the first time. Sainsbury's and McColl's will stock copies of the magazine that empowers the homeless to earn an income now that ...
- Automakers Shift Gears Into Medical Equipment Production
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2020
Ford plans to assemble more than 100,000 face shields per week. ...
- Caitlin Jenner Sting Shows The Need For Authentic Influencer Campaigns
MAD London, Marie Mostad - Thursday, March 12, 2020
Being duped into a fake influencer campaigns shows the need for authenticity for brands and celebrities. ...
- NBA All Star Game: No TV Ads In The Fourth Quarter, Charity Awards To Be Given
Television News Daily, Wayne Friedman - Friday, February 14, 2020
As part of an incentive to keep viewers watching until the end, all fourth quarter commercial breaks will be shifted to the first three quarters. For every quarter, there will ...
- Gravyty, Firm That Serves Fundraisers, Secures $21 Million Investment
Email Marketing Daily, Ray Schultz - Monday, January 27, 2020
Gravyty uses AI to help groups reach out to donors in the education, healthcare and nonprofit sectors. ...
- Trillion Dollar Club: How Much Profit Per Employee
Inside Performance, Laurie Sullivan - Thursday, January 23, 2020
HowMuch.net found that Apple leads in terms of profits, making $435,000 per employee, with Google at No. 2 with $269,000 per employee on $30.7 billion in profit and 114,000 employ ...
- Volkswagen Expands Arts Support In NYC
Marketing Daily, Tanya Gazdik - Sunday, January 19, 2020
Volkswagen's support fits into its "Drive Bigger" campaign, which focuses on working toward a larger purpose. ...
- First Chevy Corvette Stingray Goes For $3 Million
Marketing Daily, Tanya Gazdik - Sunday, January 19, 2020
Previous vehicles to go for top dollar at auction include the first production Toyota Supra ($2.1 million) and the Ford Mustang Shelby GT500 ($1 million). ...
- Salvation Army Donations Spike Upon New Email Strategy
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
- Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019
Research Intelligencer, Rob Williams - Friday, January 10, 2020
Infiniti's 60-second spot during the NCAA season highlighted its charitable giving for cancer research. ...
- Apple CEO Donates Millions As Warren, Sanders Propose Wealth Tax, Abolishing Billionaires
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 3, 2020
The donation -- 6,880 shares of Apple stock -- was identified in a U.S. Securities and Exchange Commission filing released Thursday. ...
- Special Olympics Email Hacked, Phishing Campaign Launched
Email Marketing Daily, Ray Schultz - Friday, January 3, 2020
The phishing email stated that $1,942.49 was about to be debited from the victim's account, a report states. ...
