- Charity Begins With Email: Donors Prefer It Over Other Channels
Email Insider, Ray Schultz - Tuesday, January 12, 2021
Direct mail is a distant second. But preferences in how they give depend on age and political affiliation, Data Axle reports. ...
- FCA, Ford Continue To Invest In Detroit
Marketing Daily, Tanya Gazdik - Sunday, December 27, 2020
Consumers have repeatedly stated in research that they look to the ethical actions of companies to inform buying choices. ...
- Kia, SiriusXM, NBA Players Partner For Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 23, 2020
NBPA members will virtually announce holiday presents gifted to families hit hardest by the pandemic. ...
- Lincoln Supports American Forests With Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 16, 2020
The luxury automaker will host three six-minute, live-streamed tree-lighting ceremonies via Instagram Live. ...
- Mazda Celebrates Heroes, Partners With 'Good Morning America'
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2020
The promotion brings to life the brand's "deeply held value of omotenashi," the Japanese culture of putting other's needs first. ...
- How Much Do Amazon, Facebook, Google Employees Donate Annually To Charity?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The tech giants' employees are known to make extravagant salaries, with some making more than $1 million annually with bonuses and perks. But much do they donate annually to char ...
- Lincoln, Toyota, Jaguar Celebrate Giving Tuesday
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
Matthew McConaughey will read an excerpt from his new memoir and Lincoln will give a walk-around tour of the 2021 Nautilus. ...
- Volkswagen Supports Soccer Groups For #GivingTuesday
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
The automaker is donating to the Jill Ellis Scholarship Fund, which supports female coaches. ...
- Honda Partners With Omaze To Support College Fund
Marketing Daily, Tanya Gazdik - Sunday, November 29, 2020
The prize is the first 2021 Honda Civic Type R Limited Edition and a driving experience with Honda IndyCar driver Colton Herta. ...
- Jaguar Aims To Save Namesake With Charitable Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 25, 2020
Jaguar's history with the nonprofit dates back to at least 1999 when it sponsored a workshop to assess the status of jaguars. ...
- Subaru Launches 'Share The Love,' New Sporty BRZ
Marketing Daily, Tanya Gazdik - Sunday, November 22, 2020
Each spot from Carmichael Lynch highlights the impact to Subaru's national charity partners. Dealers are featured prominently. ...
- NHL Supports Cancer Patients
Marketing Daily, Tanya Gazdik - Monday, November 2, 2020
Lavender, the official color of Hockey Fights Cancer, represents all cancers and will be featured prominently throughout the campaign. ...
- Honda, Ford Support Youth, Latina Nonprofits
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2020
Honda hopes to inspire the next generation of scientists and engineers while Ford is coming to the aid of Latina-owned small businesses. ...
- Ford 'Warriors In Pink' To Deliver 700,000 Masks
Marketing Daily, Tanya Gazdik - Thursday, October 15, 2020
The automaker created a dedicated website to promote the charitable group's mission. ...
- Chrysler Partners With 'Jimmy Kimmel Live' For Giveaway
Marketing Daily, Tanya Gazdik - Thursday, August 27, 2020
Jimmy Kimmel's "Health Care Hero" segment pays tribute to those on the front lines of the COVID-19 crisis. ...
- Ally Asks PGA Fans To Cheer Virtually
Marketing Daily, Tanya Gazdik - Wednesday, July 29, 2020
The online bank is using the hashtag #allyRowdyGallery to promote the activation on its social media channels, including Twitter. ...
- Subaru Highlights ASPCA Partnership, Intros New Tagline
Marketing Daily, Tanya Gazdik - Monday, July 13, 2020
"Subaru is 'More Than a Car Company' and our retailers are more than just a retailer," Subaru's Megan Lee tells "Marketing Daily." ...
- Audi, Major League Soccer Collaborate On Spot
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2020
The 60-second spot was created by Audi's in-house creative team KreativWerk and MLS. ...
- Big Media Donate Ad Time To Combat Racism
Television News Daily, Wayne Friedman - Monday, June 8, 2020
Comcast said it would give ad time and cash to fight injustice and inequality. Viamedia said it would also offer free ad time to groups to help end racism. ...
- UnitedHeath Group, YouTube, Airbnb, Lyft Respond To Racial Strife With Donations
Marketing Daily, Tanya Gazdik - Tuesday, June 2, 2020
UnitedHealthcare Group is giving $5 million to the YMCA Equity Innovation Center of Excellence in memory of George Floyd. ...
- Special Issue Of 'Modern Luxury' Donates Proceeds To Feeding America
Publishers Daily, Sara Guaglione - Wednesday, May 20, 2020
The special May/June issue features 50-plus pages of inspiring stories of hope during the global pandemic, with profiles and interviews on individuals and organizations leading during this troubled
time. ...
- Volkswagen, Fender Audio Support Musicians Affected By COVID-19
Marketing Daily, Tanya Gazdik - Wednesday, May 13, 2020
The automaker's support fits into its "Drive Bigger" campaign, which launched last June. ...
- Pedigree Helps Dogs Get Adopted Via Zoom Meetups
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2020
To help support virtual adoptions and assist shelters around the country with digitization, the Pedigree brand has made a digital toolkit available. ...
- Twilio To Fund $2 Million In Crisis Communication Grants
Email Marketing Daily, Ray Schultz - Monday, May 11, 2020
Groups that are helping people in acute need have until June 5 to apply for grants that will be awarded by Twilio, parent of SendGrid. ...
- FCA Expands Efforts To Fight Childhood Hunger
Marketing Daily, Tanya Gazdik - Sunday, May 10, 2020
No Kid Hungry's corporate sponsors include Citi, Arby's, Walmart, Aldi, Amazon, General Mill's, Kellogg's, Kimpton, Nestle, Verizon and Whole Foods. ...
- JetBlue Honors Healthcare Workers With Flight Certificates, Flyover
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2020
The airline is awarding 100,000 healthcare workers with roundtrip flight certificates for two to anywhere JetBlue flies. ...
- Kleenex Supports Teachers, Parents Faced With Distance Learning
Marketing Daily, Tanya Gazdik - Wednesday, May 6, 2020
The brand is supporting Distance Learning Projects that will help 2,000 teachers in low-income communities access resources. ...
- Conductor $1M COVID-19 Relief Grant Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Conductor plans to expand its grant program to businesses helping to stop the spread of COVID-19. Beginning today, grants become available to nonprofit and for-profit enterprises to help them boo ...
- Publishers Ramp Up Charitable Initiatives During Pandemic
Publishers Daily, Melynda Fuller - Thursday, April 30, 2020
Media brand 'Morning Brew' raised over $75,000 in less than a day by announcing its upcoming celebrity-centric online poker tournament. ...
- Skechers, Royal Canin Support Animal Shelters During Pandemic
Marketing Daily, Tanya Gazdik - Monday, April 20, 2020
Cats in particular are being impacted by the pandemic, per Royal Canin, which has partnered with influencer The Kitten Lady. ...
