- Quibi May Have Survived If It Wasn't A Standalone Service
TV Watch, Wayne Friedman - Monday, October 26, 2020
A point of contention was Quibi's business model -- a subscription/advertising model. Perhaps a free/ad-supported model option would have been a better choice. ...
- COVID-19 Drives Decline In Customer Preference For Email: Study
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The phone remains the top customer communication channel. And video chat is rising, Vonage reports. ...
- Q&A: Appnovation's Scott Wassmer On What 5G Means For Brands
Mobile Insider, Karlene Lukovitz - Thursday, October 22, 2020
Brands will have unprecedented opportunities to create immersive experiences, but consistency is likely to be a challenge in the short term, says this digital agency executive. ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The virtual assistant, which whispers local recommendations and other snippets into the wearer's headphones or earbuds, launched Tuesday in the Apple App Store. The technology has the ability to alter ...
- Facebook Rolls Out New Frictionless Commerce Ad Features, Aimed At Mobile Holiday Shopping Season
MediaDailyNews, Joe Mandese - Wednesday, October 21, 2020
In an effort to take some of the friction out of online shopping this holiday season, Facebook this morning is unveiling a series of commerce-driven ads and features on both ...
- Justice Department Sues Google For Search Anticompetitive Business Practices
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The DOJ is expected to file the "most aggressive U.S. legal challenge to a company's dominance in the tech sector in more than two decades." ...
- White House Presses To Move Forward With TikTok Ban
Digital News Daily, Wendy Davis - Saturday, October 17, 2020
Citing the risk of Chinese espionage, the Trump administration is seeking to lift an injunction that prevents the government from banning new downloads of social app TikTok. ...
- WeChat Allows Chinese Government To 'Build Dossiers' On Americans, DOJ Tells Court
Digital News Daily, Wendy Davis - Thursday, October 15, 2020
The Trump administration is pressing to move forward with an order banning app platforms from allowing people to download the Chinese-owned messaging app WeChat. ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV ad inventory for PCs and laptop ...
- Apple TV App Comes To Sony Smart TVs
Digital News Daily, Karlene Lukovitz - Thursday, October 15, 2020
The Apple TV app was already available on Apple devices, Amazon Fire TV, Roku, and LG, Samsung and Vizio TVs. ...
- The Next Big Mobile Media Battle Will Be Inside The Home
Mobile Insider, Joe Mandese - Thursday, October 15, 2020
Almost no medium is more associated with reaching people outside their homes than mobile, but that may change soon. ...
- AppsFlyer Introduces Performance Index For In-App Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The company for the first time has created an Index with statistically significant results, based on the share of paying users' metric, also known as install-to-purchase conversion rate, since most ...
- My Mobile: Consumers Accept Data Use For Personalized Ads, Emails On Phones
Email Insider, Ray Schultz - Wednesday, October 14, 2020
Personalized emails produce a lower data acceptance lift on mobile than mood and life events, but still rank highly, per a study. ...
- Apple iPhone 12 Gets A Faster Chip, 5G
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Advertisers got a boost with the announcement of the iPhone 12, which Apple said supports 5G. Higher network speeds will enable advertisers to do more with visuals and graphics. ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad network to give advertisers actionable intelligence to optimize performance metrics such as lifetime value and return on ad ...
- AT&T Customers Still Face Location Privacy Risks, Watchdog Argues
Digital News Daily, Wendy Davis - Monday, October 12, 2020
AT&T customers risk disclosure of their location data, even though the company says it no longer sells location information to outside aggregators, the Electronic Frontier Foundation argues. ...
- Tech World Awaits Apple's First 5G Phone, Even If Service Can't Fulfill Promise Yet
Marketing Daily, P.J. Bednarski - Monday, October 12, 2020
The Apple invitation to its unveiling cleverly beckons "Hi, Speed" -- so that's the marketing hook. ...
- Apple Unleashes 5G
Media Insider, Steven Rosenbaum - Monday, October 12, 2020
The thing about Apple that you have to remember is that it never has to be first -- it's a "a fast follower." ...
- Google Chrome A Focus As Feds Eye Breakup Of Tech Giant's Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 11, 2020
Google Chrome has been targeted by federal and state prosecutors for alleged antitrust violations, as they look at Google's ad, search and mapping businesses. Prosecutors could force Google to sell ...
- Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
Google announced this week the ability to open and search in Android apps using "Hey Google" for all Assistant-enabled Android phones. The ability to do both could become a game ...
- Watchdogs Urge Apple To Implement Anti-Tracking Feature Immediately
Digital News Daily, Wendy Davis - Wednesday, October 7, 2020
"As Apple knows well, the widespread practice of tracking technology users' online activity without their informed consent violates the fundamental human right to privacy," Amnesty International, the Electronic Frontier Foundation, ...
- Your Mobile Device, Your TV Remote: Companions Or Frenemies?
Mobile Insider, Wayne Friedman - Thursday, October 8, 2020
One 2019 estimate by Mary Meeker, internet trend analyst, said roughly 90% of Americans keep a phone close by while watching TV. ...
- AppsFlyer Launches Linking Tool On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, October 7, 2020
OneLink helps brands track the mobile journey post-email, AppsFlyer says. ...
- Sailthru Offers A New Testing Engine For Retailers And Publishers
Email Marketing Daily, Ray Schultz - Wednesday, October 7, 2020
The new capability allows users to increase the number and effectiveness of creative tests, the company says. ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The companies say the partnership will allow businesses to build connections, strengthen local reputation and become more involved with their communities. ...
- Trump Administration Fights To Proceed With WeChat Ban
Digital News Daily, Wendy Davis - Sunday, October 4, 2020
Citing security concerns, the Trump administration is asking a federal appellate court to lift an injunction that prohibits the government from enforcing a ban on WeChat downloads. ...
- Google's Jacquard Tag Recognizes Physical Gestures -- What Next?
Inside Performance, Laurie Sullivan - Monday, October 5, 2020
The Jacquard tag interprets movement and customizes it to the garments and gear. A partnership with Samsonite, announced today, adds two new backpacks to Google's collection of products with the ...
- Following AMC Networks' All-Inclusive AMC+ Streaming App, More Deals To Come: Analyst
Television News Daily, Wayne Friedman - Friday, October 2, 2020
The "significant move, unthinkable a few years ago but seemingly inevitable now," comes as AMC completed major carriage deals for linear pay TV with Charter and Dish Network, and possibly ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market data across search advertising channels, and with BIScience to integrate virtual and human panel data and measure additional sites ...
- AT&T Must Face Lawsuit Over DirecTV Robocalls
Digital News Daily, Wendy Davis - Wednesday, September 30, 2020
AT&T's DirecTV must face a class-action complaint alleging the company violated a consumer protection law by making robocalls to a consumer's cell phone, a federal appellate court ruled Wednesday. ...
