- Yes, Yet One More Column 'Droning' On About The Potential Of QR Codes
Mobile Insider, Joe Mandese - Thursday, August 5, 2021
A quarter century after they were first introduced, mobile device QR codes are finally achieving mass adoption. ...
- Gmail Users Will Soon Be Unable To Sign In To Google Drive On Old Android Phones
Around the Net in Email, Ray Schultz - Monday, August 2, 2021
Google is ending support for Gmail Drive account sign-in on devices running Android version 2.3.7. Soon users will get a “username or password error”
message. ...
- Google Takes Control Of Mobile With The Launch Of Processor For Pixel Phones
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 2, 2021
Tensor, the processor, is Google's first custom-built system on chip (SoC) specifically for Pixel phones, and it will power the Pixel 6 and Pixel 6 Pro later this fall. Wh ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign Strategies
Data & Programmatic Insider, Laurie Sullivan - Monday, August 2, 2021
A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. ...
- Snapping Up The Apps: What People Want, And How They're Using Them
Email Insider, Ray Schultz - Monday, August 2, 2021
Most people feel apps have become a critical part of their lives, AppDynamics reports. ...
- Rising Ad Prices: What They Really Mean For Brands
Inside Performance, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. ...
- Simulmedia Uses Video-Game Ad Platform PlayerWON To Reach Demos Leaving TV
Television News Daily, Wayne Friedman - Friday, July 30, 2021
The company says PlayerWON's potential reach, in placing ads on top free-to-play console/PC games, will total 50 million under 35-year-old gamers by year's end. ...
- The Itch To Travel: What Hotels And Airlines Can Do To Satisfy Demand
Email Insider, Ray Schultz - Thursday, July 29, 2021
User-generated travel content works well in email, the web and social, PhocusWire reports. ...
- 72% Of U.S. Broadband Households View Video On Multiple Platforms
Mobile Insider, Karlene Lukovitz - Thursday, July 29, 2021
Ad 40% view it on all available devices, from TV and TV-connected devices to mobile devices and PCs. . ...
- Disney+ Hotstar Bows Mobile-Only Option In India
Digital News Daily, Karlene Lukovitz - Wednesday, July 28, 2021
Netflix and other streamers have previously introed cheaper, mobile-only plans in India and Latin America, where mobile is the only viable option for video streaming for many. ...
- B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
For the first time, more than half of B2B marketers' digital spend will focus on phones and tablets vs. non-mobile devices such as laptops and desktop computers. ...
- Why The Next Generation Of Consumer Profiling May Leave You Speechless
Mobile Insider, Joe Mandese - Thursday, July 22, 2021
A consumer voice-profiling industry likely was inevitable given the number of "listening" devices in everyone's hands or pockets. ...
- Dish Gets An AT&T Lifeline - But Not The Obvious One
TV Watch, Wayne Friedman - Thursday, July 22, 2021
AT&T has supplied Dish with infrastructure technology to aid its efforts to be a "mobile virtual network operator." ...
- Toyota Launches Mobile Game Tied To Soccer Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2021
"Goal to the Gold Cup" asks players to show their passion for their favorite team by giving their loudest "Goal" scream into their phones. ...
- How To Prepare For Apple's iOS 15
Around the Net in Email, Ray Schultz - Tuesday, July 20, 2021
The pending release of Apple iOS 15 has many email marketers worried. Here is a six-step program that can help emailers prepare for the change. ...
- Taboola Powers Personalized News Feeds Now In More Than 80 Countries
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
Taboola, which powers recommendations, on Monday released numbers reflecting the significant adoption of its News product, which can be integrated into the mobile carrier's offering or be pre-loaded on phon ...
- Netflix Fancies Future Business With Video Games
TV Watch, Wayne Friedman - Monday, July 19, 2021
Netflix was always assumed to have plans to broaden its enterprise. But no one guessed this. ...
- Mobile Time: App Use Rises As Much As 45% In 2 Years
Inside Performance, Laurie Sullivan - Friday, July 16, 2021
Brazil tops the list for time spent in apps, which leapt 30% from Q2 2019 to Q2 2021. ...
- Want Even Faster Mobile Speeds? Wait 10 Years
Mobile Insider, Wayne Friedman - Thursday, July 15, 2021
Mobile technology is still contending with 5G growing pains. And yet, interested parties are already looking forward to the next number up. ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
Video ads on mobile apps have the highest viewable rates at 77%. Display rose 5% to 66.4%. ...
- CTV Ad Impressions Grow 87% In North America, Fraud Volume Remains Steady
Television News Daily, Wayne Friedman - Thursday, July 8, 2021
Mobile web video is up 104% and global video ad impressions are 56% higher year-over-year, according to DoubleVerify. The volume of CTV video ad fraud has remained steady. ...
- States Sue Google Over Play Store Policies
Digital News Daily, Wendy Davis - Wednesday, July 7, 2021
Attorneys general from 36 states and the District of Columbia have brought a new antitrust lawsuit against Google over its app store policies. ...
- Sailthru Forms Integration With Segment To Tie Email, Other Channels To A Single User
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
Marketers can also combine mobile data with email engagement, the company says. ...
- It's Not TV, It's '502 Bad Gateway'
Mobile Insider, Joe Mandese - Thursday, July 8, 2021
While mobile may be the new TV "interface," as this week's column illustrates, interoperability issues persist. ...
- DuckDuckGo, Vivaldi, Others Call For Ban On 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, July 7, 2021
"Although we recognize that advertising is an important source of revenue for content creators and publishers online, this does not justify the massive commercial surveillance systems set up in attemp ...
- Mobile App Spend Tops $34B Worldwide In Q2 2021: App Annie
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 2, 2021
Consumers spent $34 billion worldwide in Q2 2021 on mobile apps -- up $7 billion year-over-year, breaking an all-time record, according to an App Annie report released this week. ...
- New Tool Allows Teams To Share Email Inboxes
Email Marketing Daily, Ray Schultz - Friday, July 2, 2021
The new Spark app feature prevents the confusion that can occur when incoming emails get lost and nobody follows up, Readdle says. ...
- Domino's Website Violated Americans With Disabilities Act, Judge Finds
Digital News Daily, Wendy Davis - Wednesday, June 30, 2021
The pizza chain Domino's violated the federal Americans with Disabilities Act and a California civil rights law by failing to make its website accessible to visually impaired people who u ...
- Epsilon Introduces Email-SMS Delivery Tool For Mid-Market Brands
Email Marketing Daily, Ray Schultz - Thursday, July 1, 2021
Messaging Essentials drives personalized email based on cross-channel behavior, Epsilon says. ...
- Captions Habit Bleeds From Mobile Video Into TV, Laptops
Mobile Insider, Karlene Lukovitz - Thursday, July 1, 2021
Captioned videos are more likely to be watched on TVs and computers, as well as on mobile phones, finds a new poll. ...
