- IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
Digital News Daily, Karlene Lukovitz - Friday, October 15, 2021
Today's consumers are "fleeing bad ad-supported media experiences" and migrating to to ad-light and ad-free content offerings that deliver relevant ads that allow for transactions and other interaction, says t ...
- IronSource To Acquire Tapjoy For Approximately $400M
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
IronSource, a company that enables brands to manage an app business from one platform, announced today it has entered into an agreement to acquire mobile advertising and app monetization compa ...
- Snapchat Partners With Universal On Halloween Kills AR Lens
Digital News Daily, Colin Kirkland - Thursday, October 14, 2021
The new mobile lens features a new AR technology called volumetric video, which records video in 3D, allowing performers to be captured three-dimensionally in real-time and picking up specific detai ...
- Study: Mobile App Use Will Surge This Holiday Shopping Season
Email Marketing Daily, Ray Schultz - Thursday, October 14, 2021
Almost two-thirds of consumers expect to download at least one new retail app this year, Bluedot reports. ...
- How Advertisers Might Benefit From Google Modernizing Mobile Search
Inside Performance, Laurie Sullivan - Thursday, October 14, 2021
Google's mobile search now offers a continuous scroll feature. The company's calling it, yes, you got it, "continuous scrolling." Here's why. ...
- How To Launch A Successful Mobile App
Marketing Insider, Tim Waldenback - Thursday, October 14, 2021
One tip: Decide if your ultimate goal is getting new users or increasing exposure. ...
- Mobile Overtakes Mail As Top Local Ad Medium
Mobile Insider, Joe Mandese - Wednesday, October 13, 2021
The big factors were COVID, the overall rise of "digital," and greater acceptance of mcommerce. ...
- AR Platform Turns Beverage Cans Into Brands
Digital News Daily, Colin Kirkland - Tuesday, October 12, 2021
The platform will transform the content a brand provides into an AR experience. Brands can add storytelling, social, promotional content and sell directly from their AR label. ...
- U.S. Consumers Spent 4.2 Hours Daily In Mobile Apps In Q3
Digital News Daily, Karlene Lukovitz - Wednesday, October 13, 2021
But consumers in five other countries now use apps for at least five hours per day, reports App Annie. ...
- Holiday Shopping Is Early, Mobile And Revengeful
Inside Performance, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting. ...
- Google Offers AppSheet Automations In Gmail
Around the Net in Email, Ray Schultz - Tuesday, October 12, 2021
Google is offering a new service to developers: A feature that will allow them to create custom apps and automation from within their Gmail inbox. The service was announced ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichannel marketing and ad techniques. ...
- Verizon Bringing Fans Closer To Live NFL Action -- Is That Live Enough?
Mobile Insider, Wayne Friedman - Thursday, October 7, 2021
Since the start of the 2021/2022 NFL season, Verizon 5G Ultra Wideband has been live in select parts of 25 stadiums. ...
- AppLovin Acquires MoPub From Twitter For $1.05 Billion In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Twitter on Wednesday announced the sale of its mobile monetization platform MoPub to AppLovin for $1.05 billion in cash. ...
- Inbox Monster Joins Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, October 6, 2021
The firm's email deliverability tool is now available and can be used for placement tests. ...
- YouTube Brings Performance To CTV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 4, 2021
Performance advertisers can now, for the first time, take advantage of YouTube on CTV to drive and measure conversion through the expansion of Video action campaigns. ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on a lack of metrics. Accretive Media aims to change that perception, according to CEO Craig Benner. ...
- How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
From Jan.-July 2021, the number of people accessing the internet jumped by 10%, with 5.17 billion people, or 65% of the population, logging on, according to Domo, a mobile cloud-bas ...
- Sinch To Acquire Pathwire, Owner Of Mailgun, Mailjet And Email On Acid, For $1.9B
Email Marketing Daily, Ray Schultz - Thursday, September 30, 2021
The news comes just three months after Pathwire's purchase of Email On Acid. ...
- The Monkey In Your Pocket
Mobile Insider, Joe Mandese - Thursday, September 30, 2021
iPhone users dramatically underestimate the time they spend on the device, and how often they use it -- but actual data shows use is often compulsive. ...
- TikTok Specialty Agency Launches Scholarship Program For Content Creators
Digital News Daily, Colin Kirkland - Wednesday, September 29, 2021
The six-month program will school three "budding 'TikTokers'" on the state-of-the-art expertise developed by LINK. ...
- With Loyalty App, Cinnabon Looks To Boost Digital Sales
QSR Land, Sarah Mahoney - Monday, September 27, 2021
Cinnabon, which has long relied on that heavenly aroma to tempt customers, is moving deeper into digital. It hopes the new app and loyalty program will increase online sales. ...
- Google Updates Software, Cuts Off Millions Of Android Phones From Gmail, Google Maps and YouTube
Around the Net in Email, Ray Schultz - Monday, September 27, 2021
Millions of Android phones will be blocked from Gmail, Google Maps and YouTube starting today as Google updates its software. The aging Google 2.3 operating system was launched in 2010.&nbs ...
- New Apple Feature Can Leak IP Addresses: Report
Email Marketing Daily, Ray Schultz - Friday, September 24, 2021
Apple reportedly has patched iCloud Private Relay, but not for iOS 15, The Hacker News says. ...
- Live Will Aims To Preserve Loved Ones' Video Messages On Mobile App
Digital News Daily, Colin Kirkland - Wednesday, September 22, 2021
Live Will is designed to make the process of announcing a loved one's death and sharing chosen messages less challenging. Privacy and longevity -- how long the video messages wi ...
- Alaska Airlines Deploys New Opt-In Service From Airship
Email Marketing Daily, Ray Schultz - Thursday, September 23, 2021
The new service helps marketers drive and automate opt-ins on mobile after Apple's rollout of iOS !5 and Android 12 and the Mail Privacy Protection (MPP) on Monday. ...
- Third-Party Data Issues Make SMS Marketing More Attractive
Mobile Insider, Karlene Lukovitz - Thursday, September 23, 2021
Data collected through explicit upfront consent and ongoing interaction via the under-used SMS channel could be one efficient route to building an engaged first-party digital audience as Apple's mandatory onli ...
- Apple iOS 15 Gets Mobile Cashback Rewards Custom-Label Extension For Merchants
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
The Apple iOS extension can be customized from Wildfire and helps merchants initiate a cashback and rewards program, so consumers can earn perks similar to Bing, Rakuten, and others. It ...
- Google Improves Gmail Filtering Options On Android Mobile
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 21, 2021
Google said on Tuesday that the company has made it easier to filter email and search results on Android mobile devices to find one specific email or piece of informatio ...
- Hacker Network Shares Data Leaks On Encrypted Messaging App, Research Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Cybercriminals have used the Telegram Messenger app for years, as they look to buy, sell and share stolen data. One report suggests that this messaging app has recently become ...
