- Why Spyware, Drones And RFID Implants Are No Solution For The Erosion Of Identity Tracking
Mobile Insider, Joe Mandese - Thursday, April 15, 2021
Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic. ...
- 'Unbreakable' Game Controller From Fios Trolls Slower ISPs
Marketing Daily, P.J. Bednarski - Tuesday, April 13, 2021
Verizon's Fios video spoofs internet lag rage-quitting, "invents" an unbreakable controller for gamers who don't have Fios. ...
- Google To Shutter Mobile Shopping App, Puts Focus On Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Google is discontinuing its mobile shopping app in favor of desktop -- an interesting spin, as it has been very vocal about being supportive of any service on mobile. ...
- FTC And States Press To Proceed With Antitrust Claims Against Facebook
Digital News Daily, Wendy Davis - Friday, April 9, 2021
Facebook's alleged monopolization of the social networking market enabled the company to decrease users' privacy protections and increase the number of ads shown to them, 48 attorneys general argue ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
One of the world's largest CPG companies that depends on data is looking into other ways to target ads to consumers. TikTok's parent company ByteDance, Deloitte, and PricewaterhouseCoopers also a ...
- Free App That Helps Simplify Inbox Now Available In Outlook
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
Twobird allows consumers to sort emails under Reminders, Low Priority and Done. They can also unsubscribe. ...
- Android Ad Identifier Violates EU Privacy Law, Activist Claims
Digital News Daily, Wendy Davis - Wednesday, April 7, 2021
An Android device identifier used for ad targeting violates European privacy laws, Austrian activist Max Schrems alleges in a new complaint filed with the French data protection authority. ...
- How Killi Unveil Makes Data Accessible To 320M Americans
Inside Performance, Laurie Sullivan - Tuesday, April 6, 2021
Killi announced today the launch of a product that gives U.S. consumers access to their data profile, which had been inaccessible until now. Users of the app gain rewards f ...
- Google Gets 20 Times More Data From Android Devices Than Apple Gets From iOS
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
Trinity College Researcher Douglas Leith told Ars Technica that Android and iOS transmit telemetry data to their motherships even when a user hasn’t logged in or has explicitly configured priva ...
- MWC: Big Tech Names Are Physical No-Shows
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
This year's Mobile World Congress (MWC) show in Barcelona took a beating with the news that Intel, Google, and Microsoft will attend the physical show, deciding they will not atte ...
- The Mobile-First Mindset And Creating New Search Marketing Experiences
Search & Performance Marketing Daily, Jim Yu - Thursday, April 1, 2021
The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers? ...
- Google Play Apps Still Unlawfully Collect Children's Data, Advocates Tell FTC
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google continues to mislead parents by representing that apps on the Play Store intended for young children under the age of 13 comply with a federal law regarding children's privac ...
- Apple Sets Date For WWDC Event, Creates Exciting AR/VR Rumor
Marketing Daily, P.J. Bednarski - Tuesday, March 30, 2021
Could Apple finally be gearing up to announce its long-rumored VR headset and AR glasses? ...
- How Much Broadband Service Is Enough? AT&T Exec Has Advice For Biden
Marketing Daily - Top of the News, P.J. Bednarski - Tuesday, March 30, 2021
It's not clear "whether we need to increase upload speeds to the same level as download speeds," says AT&T's Joan Marsh. ...
- Google Says Gmail-Android Crash Issue Has Been Resolved
Around the Net in Email, Ray Schultz - Friday, March 26, 2021
Google claims it has solved a problem that caused Gmail and other Android apps to crash. Users should go to Google Play to update Android System WebView and Google Chrome. ...
- Samsung Begins Using Drones To Deliver Its Smartphones
Marketing Daily, P.J. Bednarski - Thursday, March 25, 2021
Service is available just in the small Irish town of Oranmore, County Galway, population, 4,900. ...
- Arizona Senate Skips Vote On Bill To Regulate Apple, Google App Stores
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 25, 2021
The Arizona State Senate, scheduled to vote on a bill Wednesday, would have imposed far-reaching changes on how Apple and Google operate their mobile app stores. It would have allowed an alternati ...
- Apple's Privacy Framework Already Affecting Downloads, Login Metrics, Measurement
Inside Performance, Laurie Sullivan - Thursday, March 25, 2021
Some 40% of consumers agree with the IDFA random device identifier Apple assigns to devices, and want the option to opt in to being tracked, a survey by AppsFlyer foun ...
- Watching Mobile Videos Outside The Home: Go Long, Go Quickly, Go 'Premium'?
Mobile Insider, Wayne Friedman - Thursday, March 25, 2021
According to a recent poll, 43% of mobile users watch "videos" (no mention of length) while also watching programs on their TV sets. ...
- AT&T's 'Lily' Hopes Her New Ads Disappoint Online Harassers
Marketing Daily - Top of the News, P.J. Bednarski - Tuesday, March 23, 2021
She is mostly filmed from afar or sitting behind a desk. The camera angles leave her body proportions purposely indistinct. ...
- IAB Pushes Out AR Guide To Accelerate Immersive Advertising, Camera Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
AR users in the U.S. this year are estimated to reach 85 million, according to Statista. Social distancing and contact-free interactions accelerated the pace of mobile phones being used ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of equity research at Global Equities Researc ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
What happens when Apple users encounter that pop-up after privacy regulations take effect? On average, 47% will not allow tracking, and 67% of those age 65 and older will n ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud Increase
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Based on its analysis, the company says fraud impressions rose 220% in 2020 over 2019 -- identifying over 5,000 fraudulent CTV apps. ...
- TikTok: Users Must Now Accept Personalized Ads
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
As of April 25, users can no longer opt out of ad targeting based on their actions within TikTok, although they can opt out of tracking based on data suppli ...
- AT&T To End 'Data Free TV'
Digital News Daily, Wendy Davis - Wednesday, March 17, 2021
AT&T said it will discontinue its controversial "Data Free TV" program, which exempted some video streams, including still-in-growth-mode HBO Max, from subscribers' data caps, as a result of California's n ...
- A Brainwave Computer That Could Change Advertising, Starting With Spotify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
The founders of Neurosity this week released the third version of technology that measures and monitors brainwaves, with an app that connects to Spotify. ...
- Why These Markets Attract And Keep Consumers On Sites Longest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
The data is the basis for a report published today by Perficient in which Eric Enge, principal of digital marketing solutions for the company, analyzed traffic patterns in the U. ...
- Nokia's Partnerships With Amazon, Microsoft, Google Center On 5G, Cloud
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2021
5G technology aims to facilitate faster load times for apps, advertising, search, video and other software applications running on mobile devices. On Tuesday, Nokia issued several announcements around cloud provide ...
- Google Slashes In-App Commission Rate In South Korea
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2021
Google Korea reportedly told the parliamentary committee on science and technology in South Korea that it will reduce the 30% commission rate on in-app purchase to 15% for app develope ...
