- Still Casual, But Less Dirty: Mobile Gaming
Digital News Daily, Zach Oscar -
Mobile gaming is for more casual players, but many high-profile gamers create mobile-friendly versions of their games, signaling the increased presence and marketability of mobile gaming. ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- Dyspatch Offers AMP For Email Service
Email Marketing Daily, Ray Schultz - Thursday, January 21, 2021
The firm's new tool, Lightning, enables brands to send interactive content via accelerated mobile pages (AMPs). ...
- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that support companies through the apps in its marketplace. Added to the growing cloud services, a suite of products f ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer -
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
- Most SMBs Either Have A Mobile App Or Are Building One: Study
Digital News Daily, Ray Schultz - Wednesday, January 20, 2021
The primary goals are to improve customer service or improve branding, Top Design Firms reports. ...
- Canoe Ventures Sees Impression Declines For DAI Advertising In 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Currently, Canoe says the majority (80%) of its ad campaigns have a frequency cap of no more than two ads per episode. ...
- More Than $80B Spent In FCC Auction, Wireless Providers Recalculate
Marketing Daily, P.J. Bednarski - Monday, January 18, 2021
The 5G competition has included claims and counter-claims -- but it's catapulted T-Mobile to become the second largest wireless operator. ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a study by Sidecar shows. The mo ...
- Google Ads Data Hub Accredited By Media Rating Council
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Google's clean room-based Ads Data Hub for measurement and analytics, which helps advertisers share data and understand their ads' effectiveness, has been accredited by the Media Rating Council
(MRC). ...
- Samsung's New Galaxy S21 Actually Cheaper Than Last Year's Model
Marketing Daily - Top of the News, P.J. Bednarski - Friday, January 15, 2021
That may be a lesson from the pandemic, when smartphone buying languished, or an indication of consumers' resistance to $1,000 phones. ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-used channel, behind push notifications, CleverTap reports. ...
- Video, Contextual, 5G Are 2021's Key Mobile Opportunities, Say Buyers, Other Digital Experts
Mobile Insider, Karlene Lukovitz - Thursday, January 14, 2021
Due to the pandemic’s stay-at-home dynamic, mobile has seen some of its thunder stolen this past year by other media — digital video/OTT and connected TV in particular. Last yea ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to spin out of GM's Global Innovation efforts. It will become Amazon's and Google's latest formidable competitor in delivery servic ...
- IPG's Initiative Wins $2 Billion T-Mobile Media Business
MAD, Steve McClellan - Monday, January 11, 2021
The award followed a review that began last September and included Sprint, which T-Mobile acquired last April. ...
- Samsung Dominates Day One CES Buzz
MediaDailyNews, Joe Mandese - Tuesday, January 12, 2021
Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analysis released today by analytics firm Talkwalker. With 7,400 mentions, Samsu ...
- Verve Group Acquires Nexstar's Digital Video Ad Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Verve Group, a global brand performance ad platform, announced Monday the acquisition of Nexstar's digital video ad-tech platform, formerly known as LKQD. ...
- Mailchimp Acquires Chatitive, Two-Way SMS Platform
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Chatitive facilitates conversational SMS marketing for small businesses, Mailchimp says. ...
- MRC Accredits MMI For Display Measurement And Bot Fraud
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
Digital ad quality and fraud detection firm Method Media Intelligence (MMI) has been granted accreditation by the Media Rating Council for both measurement of display advertising impressions and reporting inval ...
- Will Mobile Companies Circumvent Apple's New Privacy Settings?
PolicyBlog, Wendy Davis - Thursday, January 7, 2021
Apple prohibits app developers from deploying device fingerprinting, but some are considering doing so anyway. ...
- Who's On First? Why Mobile Increasingly Isn't My 'Second Screen'
Mobile Insider, Joe Mandese - Thursday, January 7, 2021
Every new medium gets on base by comparing itself to the most established one, which is why mobile has been dubbed the "second screen" relative to TV. Here's why it ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers to automate communications with customers across social media and messaging channels. ...
- WhatsApp To Share Data With Facebook As A Condition Of Use
Inside Performance, Laurie Sullivan - Wednesday, January 6, 2021
As privacy has become a major focus and differentiator for companies, some efforts to protect consumers' rights may seem counterintuitive and even deceptive. ...
- Samsung Promises A 'Better Normal' Ahead, As CES, Galaxy S21 Launch Looms
Marketing Daily, P.J. Bednarski - Monday, January 4, 2021
The slogan seems to predict innovation -- while also noting that in 2021, "normal" needs a reset. ...
- Discovery+ Announces U.S. Distribution On Major Platforms, Vodafone European Deal
Digital News Daily, Karlene Lukovitz - Monday, January 4, 2021
Discovery+, live today in the U.S., has distribution deals with Amazon, Apple, Microsoft, Google, Roku and Samsung. ...
- T-Mobile Claims It Resolved End-Of-Year Data Breach
Email Marketing Daily, Ray Schultz - Thursday, December 31, 2020
The hack did not reveal names or email addresses, but it included phone call diagnostics, reports state. ...
- Microsoft Debuts Outlook Car Mode For iOS
Email Marketing Daily, Ray Schultz - Thursday, December 31, 2020
The company has also launched a Smart Compose feature for iOS. ...
- Kids Need Mobile Data Privacy Protection, Too
Mobile Insider, Wayne Friedman - Thursday, December 31, 2020
Pixalate, the ad fraud intelligence platform, says 90% of apps on Google and Apple stores are targeted to kids 12 years old and younger. ...
- Global App Spending Rose 35% On Christmas, Reaching $407 Million
Inside Performance, Laurie Sullivan - Wednesday, December 30, 2020
Spending on mobile apps and games in 2020 had a record-breaking year, surpassing $100 billion for the first time ever in November. ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL
Television News Daily, Wayne Friedman - Tuesday, December 29, 2020
Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amazon Prime Video and Twitch -- the highest ever for a streaming digital NFL game, based on estimated viewe ...
