- Twitter Sending Advertisers Message With 'Subscription' Post?
Mobile Insider, Gavin O'Malley - Thursday, July 9, 2020
Thanks to a conspicuous new job posting, Twitter just told the world that it's developing a "subscription platform." ...
- Gmail For iPad Now Supports Split-View Multitasking
Around the Net in Email, Ray Schultz - Wednesday, July 8, 2020
Gmail for iPAd’s new update features support for split-view multi-tasking. Fans have been waiting for this for five years. ...
- 40% Of Global SVOD Subscriptions To Come Via Smartphones By 2025
Video Insider, Karlene Lukovitz - Tuesday, July 7, 2020
The average smartphone SVOD subscriber will pay for 1.8 such subscriptions, on average, projects Digital TV Research. ...
- Mobile Location Firm Bluedot Raises $9.1 Million
Email Marketing Daily, Ray Schultz - Thursday, July 2, 2020
The firm has also introduced a service to alert retailers when a consumer is approaching. ...
- Instagram Stories Remains Missed Opportunity For Many Brands
Mobile Insider, Gavin O'Malley - Thursday, July 2, 2020
Considering Stories' strengths, it's not entirely clear why brands and media are not investing more time and money into the marketing channel. ...
- Time's Up For Internet, Wireless Providers' 'Keep Connected' Pledge During Crisis
Marketing Daily, P.J. Bednarski - Tuesday, June 30, 2020
Pledge meant those companies would not discontinue service or charge late fees for cell phone customers unable to pay because of new economic hardships. ...
- Hello Marketers -- Voice Still Frustrates Users
Inside Performance, Laurie Sullivan - Tuesday, June 30, 2020
Voice search has a long way to go before it will replace traditional search methods on a smartphone or smart speaker hub. Perficient's fourth annual study, released Tuesday, shows less ...
- Report Says Apple To Charge Extra For Adapter On New iPhone 12
Marketing Daily, P.J. Bednarski - Monday, June 29, 2020
According to reports, Apple plans to market its new iPhone 12 this fall without including EarPods -- and won't include a charger, either. ...
- AI Concierge Platform Integrates Into Google Search, Maps, Allows Businesses To Receive Calls, Texts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
Concierge platform Numa, built on AI technology, can coordinate curbside pickup, answer missed calls, and collect contact information in an opt-in format from customers so they can be notified. ...
- Daily Downloads Of News Apps Up 53% From January-April
Publishers Daily, Sara Guaglione - Thursday, June 25, 2020
Daily sessions, when a user interacts with an app, grew 104% between those few months. ...
- Analysts: Facebook Boycott Unprecedented, But Perhaps Futile
Mobile Insider, Gavin O'Malley - Wednesday, June 24, 2020
"I still think this is more symbolic and headline-grabbing vs. something Facebook will be overly concerned about," said one consultant. ...
- Apple To Require Apps To Seek Users' Permission For Tracking
Digital News Daily, Wendy Davis - Tuesday, June 23, 2020
Apple's upcoming operating system, iOS14, will offer new privacy features, including one that could make it harder for ad-tech companies to track users. ...
- Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, June 24, 2020
Triggered emails produce higher click-through and conversion rates than batch sends, Blueshift reports. ...
- Verizon Dollars -- Not Real Ones -- Are Perks Of New Credit Card
Marketing Daily, P.J. Bednarski - Tuesday, June 23, 2020
Verizon is joining other tech companies that have added such incentives in the last year or so. ...
- Kiplinger Relaunches Site With Mobile-First Design
Publishers Daily, Melynda Fuller - Tuesday, June 23, 2020
The brand based its new look on the change in usage and traffic patterns it's seen across its digital property. ...
- Apple Won't Budge On App Store Policies, Charges Hey Apple App Violates Guidelines
Digital News Daily, Gavin O'Malley - Friday, June 19, 2020
Those opposing Apple's policies contend the company is angry because it is unable to take its customary 30% cut. ...
- Vimeo Wants Appellate Court To Compel Arbitration In Biometric Privacy Battle
Digital News Daily, Wendy Davis - Friday, June 19, 2020
Vimeo is appealing a trial judge's refusal to compel arbitration of claims it violated an Illinois law restricting the use of facial-recognition technology. ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach Consumers
Inside Performance, Laurie Sullivan - Monday, June 22, 2020
Brands have a unique opportunity this summer to reach the millions of consumers who are venturing outside to the thousands of drive-in movie theaters that are still operational. Mobile users ...
- Handful Of Apple Stores To Close Again In States Hard-Hit By COVID-19
Marketing Daily, P.J. Bednarski - Friday, June 19, 2020
Apple said Friday it will close 11 stores that had reopened in four states: Arizona, Florida, North Carolina and South Carolina. ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Inside Performance, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-home fitness equipment rose by thousands of percentage points during the COVID-19 lockdown compared with 2019, according to eBay ...
- Apple News Gaining Traction Among U.S. IPhone Users
Mobile Insider, Gavin O'Malley - Thursday, June 18, 2020
Over the past four years, the share of U.S. iPhone users relying on the service on a weekly basis has increased from 14% to 29%. ...
- T-Mobile Resolves Outage Problems
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 16, 2020
T-Mobile users experienced widespread network outages on Monday due to IP traffic related issue. “Users across the country took to
Twitter to note the outage, with T-Mobile and #TMobiledown ...
- Apple Hit With EU Antitrust Investigations
Digital News Daily, Gavin O'Malley - Tuesday, June 16, 2020
The European Commissioner for Competition believes Apple has assumed too powerful a position within the mobile marketplace and is dominating app distribution. ...
- Google Launches Smart Campaigns Features To Aid SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google now will allow companies to run Smart campaigns advertising directly from the app, making the process to create ads faster and easier. The first ad can be created in ...
- Google And Apple Urged To Crack Down On Contact-Tracing Apps
Digital News Daily, Wendy Davis - Monday, June 15, 2020
"More needs to be done to protect consumers' personal information and to minimize consumer confusion," New York Attorney General Letitia James told Google and Apple Monday. ...
- Moto Smartphones Gets Raves, But Not Many Headlines --- They Don't Cost Enough!
Marketing Daily, P.J. Bednarski - Monday, June 15, 2020
What seems to get all the attention in the marketplace are $1,000 smartphones. ...
- Ad Industry Watchdog Refers Spectrum Mobile To Regulators
Digital News Daily, Wendy Davis - Friday, June 12, 2020
An ad industry watchdog says it will refer Spectrum Mobile to government regulators, because the company did not participate in a proceeding over allegedly misleading 5G ads. ...
- Scramble For Real-Time Advertising Returns As Brands Insist On Quick Pivots
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
Marketers are avoiding media that requires a long process to create and complete, and want the ability to dynamically change the message. Brands are talking about reducing the time to ...
- Twitter Would Like Users To Be Better Informed
Mobile Insider, Gavin O'Malley - Wednesday, June 10, 2020
The company will begin prompting people to read articles before sharing them with followers. ...
- New Open-Source App Facilitates Email Marketing Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, June 9, 2020
SendPortal is self-hosted and works with Mailgun, SES, SendGrid, Postmark and other providers. ...
