- Nokia Phones Provides Short, Sweet Messages For Valentine SMS Notes
Marketing Daily, P.J. Bednarski - Thursday, February 11, 2021
Nokia provides "short moving stories" from poets and authors that users can download and share in text messages. ...
- Apple Tests New Search Ad, Moves To Become Safe Advertising Supplier
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
Apple continues to make changes to its services in iOS 14.5 beta -- in what seems like an effort to move away from a dependence on Google. ...
- Biden Administration Asks Court To Pause Battle Over TikTok
Digital News Daily, Wendy Davis - Wednesday, February 10, 2021
The White House says in new court papers it's evaluating whether the attempted ban was justified. ...
- Casual Games: Big User Bases But Modest Time-Spent, Consumer Spend
Mobile Insider, Karlene Lukovitz - Thursday, February 11, 2021
Marketers need to tailor their approaches based on the reach-versus-engagement differences in casual versus core games. ...
- TikTok Sale On Hold As Biden Admin Reviews Global Tech Security
Digital News Daily, Karlene Lukovitz - Wednesday, February 10, 2021
TikTok's deal to sell its U.S. operations to Oracle and Walmart has been shelved indefinitely, awaiting a resolution based on the Biden administration's in-process review of security issues surrounding technolo ...
- Study: Brands Move Toward Adopting CDPs, With Email Top-5 App Function
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Almost half of CDP users plan to increase their budget by 25% within the next five years, Twilio Segment reports. ...
- Benchmark Email Acquires Contacts+
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
The announcement follows by weeks the snaring of a $3 million credit facility by Benchmark. ...
- Harris Poll Finds Americans Burning Out Of Digital Screens, Tuning Out Digital Ads
Research Intelligencer, Joe Mandese - Wednesday, February 10, 2021
Three-quarters of U.S. adults say they "tune out" digital ads because of more time spent on computers, mobile devices and TV sets, according to findings of a Harris Poll conduct ...
- Klaviyo Integrates Merchant Service With Salesforce Commerce Cloud
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
The new arrangement will help brands serve personalized experiences in multiple channels, the company says. ...
- One Of T-Mobile's Super Bowl Ads Reportedly Banned
Marketing Daily - Top of the News, P.J. Bednarski - Monday, February 8, 2021
But was the Tom Brady spot knowingly destined to be rejected, leading to T-Mobile's manufactured outrage? ...
- Snap, Unity Warn Of Ad Disruption Resulting From Apple's Privacy Change
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 5, 2021
Snap and Unity Software, which both reported Q4 2020 earnings this week, warned of the impact Apple's privacy changes will have on advertisers. ...
- YouTube Expands CTV And Sports Offerings As Ad Spending Rebounds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
In 2020, YouTube experienced more than 40% growth in the U.S. for the number of hours of sports-related videos uploaded to the site. ...
- Google Stops Deleting Robinhood's Critical Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 3, 2021
A new wave of "critical" reviews hit the Robinhood app in Google Play, but the search engine isn't coming to the app's rescue. The trading app Robinhood sunk back do ...
- What Ford's Partnership With Google Means
Inside Performance, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Google apps built into the navigation system user interface. Ford is the most searched-for auto brand in the U.S ...
- Facebook Unveils Plan To Convince Apple Users To Allow Tracking
Digital News Daily, Wendy Davis - Monday, February 1, 2021
Facebook plans to encourage iPhone and iPad users to allow online tracking by telling them that tracking will result in "ads that are more personalized" and will also "support business ...
- Google Deletes Thousands Of Negative Reviews On Robinhood App
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Online brokerage firm Robinhood shut down trading on Thursday as Investors executed a "short squeeze" that made traders rich and cost Wall Street billions. ...
- Sabio Advertisers Have Donated $10M Added-Value CTV And Mobile Impressions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Sabio's Cares program allows advertisers to donate their value-added CTV impressions to a variety of non-profits such as Feeding America, Destiny Rescue, and Wags and Walks. ...
- Robinhood Records Rising National TV Ad Spend
Television News Daily, Wayne Friedman - Friday, January 29, 2021
The biggest-spending networks for Robinhood in the last 30 days are ESPN, CNN, Fox News Channel, TNT and MSNBC. ...
- Facebook Reportedly Weighs Antitrust Lawsuit Against Apple
Digital News Daily, Wendy Davis - Thursday, January 28, 2021
Facebook reportedly is considering bringing an antitrust lawsuit against Apple over its recent privacy moves, including a new requirement that outside developers state how their apps collect and use d ...
- 59% Would Opt In To Apple's Privacy Tracking If They Received Relevant Content, Study Finds
Inside Performance, Laurie Sullivan - Friday, January 29, 2021
Apple iOS users say they agree with the company's latest privacy update, but 74% would rather be tracked than pay for the use of sites and apps. ...
- Mobile Apps Facing More Bad Actor Disruptions?
Mobile Insider, Wayne Friedman - Thursday, January 28, 2021
When you are involved in a big-time insurrection, you need a quick form of communication, like a "push-to- talk" mobile app. ...
- Roku Adds Competitor Amazon's IMDb TV App
Television News Daily, Wayne Friedman - Wednesday, January 27, 2021
The IMDb TV app offers library product, including movies and TV shows -- much like the Roku Channel offers on the Roku service. ...
- Google Starting To Meet Consumer Demand For Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
"We've now seen a few quarters straight where organic click traffic rose, between 20% and 30%, year-on-year," said Matthew Mierzejewski, SVP of Merkle's Search and Performance Marketing Lab. "I thi ...
- Still Casual, But Less Dirty: Mobile Gaming
Digital News Daily, Zach Oscar - Monday, January 25, 2021
Mobile gaming is for more casual players, but many high-profile gamers create mobile-friendly versions of their games, signaling the increased presence and marketability of mobile gaming. ...
- Google Mobile Search Gets Redesign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The redesign aims to bring information into focus; make text easier to read; achieve a "bubblier and bouncier" feel with rounded icons and images; create more breathing room rather th ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- Dyspatch Offers AMP For Email Service
Email Marketing Daily, Ray Schultz - Thursday, January 21, 2021
The firm's new tool, Lightning, enables brands to send interactive content via accelerated mobile pages (AMPs). ...
- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that support companies through the apps in its marketplace. Added to the growing cloud services, a suite of products f ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
- Most SMBs Either Have A Mobile App Or Are Building One: Study
Digital News Daily, Ray Schultz - Wednesday, January 20, 2021
The primary goals are to improve customer service or improve branding, Top Design Firms reports. ...
