- Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid
Digital News Daily, Colin Kirkland - Wednesday, October 27, 2021
While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention Economy" research program is focused ...
- Apple Changes Rules: App Sellers Can Now Send Emails
Email Marketing Daily, Ray Schultz - Thursday, October 28, 2021
App sellers can ask for email addresses as long as the request is optional, the new contract says. ...
- Why Apple's Next New Privacy Feature Could Wreak Havoc For Geotargeting
Mobile Insider, Joe Mandese - Thursday, October 28, 2021
Performance marketers will want to keep an eye on how Apple promotes the new feature, dubbed private relay, because it could leave them in the dark. ...
- Pixel's Spam-Blocking Feature Set For Expansion
Around the Net in Email, Ray Schultz - Wednesday, October 27, 2021
Pixel’s spam-blocking call screen feature is being rolled out globally. The announce came from Jan Jedrzejowicz, the product manager for Google Voice. ...
- Apartment 5G Roomies T-Mobile, Hershey's Greet Trick-Or-Treaters
Marketing Daily, Les Luchter - Tuesday, October 26, 2021
Two brands will turn a Brooklyn brownstone into flagship Apt. 5G, treating visiting trick-or-treaters to 10 Reese's products, including the Take 5G bar. ...
- App Fatigue Affects A Quarter Of All Workers, Report Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 26, 2021
Windows computers are used by most, and over half use Microsoft Apps, Setapp reports. ...
- Netflix Content Seems To Influence Mobile Purchases Tied To Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 25, 2021
Nearly 45% of consumers do their mobile shopping in bed, according to survey data released Monday. About 27.6% said they shop from their mobile device while watching Netflix, which isn ...
- Microsoft Tells Teams Users: Don't Use On Older Android Models
Around the Net in Email, Ray Schultz - Monday, October 25, 2021
Microsoft will stop supporting Teams, its collaboration platform, on older Android builds. This will affect Android 5 on March 1, 2022, Android 6 until July 1 and Android 7 unt ...
- Braze To Launch An IPO, Engagement Firm Hits $150 Million In Annual Revenue
Email Marketing Daily, Ray Schultz - Monday, October 25, 2021
The company, which offers email visualization tools for web and mobile, will trade on Nasdaq. ...
- Fisher-Price's Toy Telephone Now Makes Real Calls
Marketing Daily, Les Luchter - Thursday, October 21, 2021
Limited-edition mobile version is targeted to "adults who want to go back to a time when making calls was fun and simple." ...
- AppsFlyer SKAdNetwork Ranks Performance After Apple's ATT Launch
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Marketing measurement and experience platform AppsFlyer released a Performance Index ranking the top media sources in mobile advertising. The company pioneered a SKAdNetwork ranking after Apple's ATT framework this y ...
- Globally, 55% Of Consumers Watch Streaming Services On Phones
Mobile Insider, Karlene Lukovitz - Wednesday, October 20, 2021
Somewhat predictably, the percentages using phones for streaming decline incrementally with age, with just 27% of boomers reporting the behavior. ...
- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
Amazon's first global, integrated ad campaign to promote its advertising business reveals a subtle yet powerful change. ...
- Google, NBA Sign Multiyear Marketing And Tech Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
As the Official Search Trends and Fan Insights Partner and Official Search Engine, Google will work with the NBA, NBA G League and NBA 2K League to use Google Tren ...
- Apple iOS Drives $3B In Consumer Spend On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
YouTube surpassed $3 billion in consumer spend from various paid membership channels and premium subscriptions worldwide as of Oct. 17, 2021, driven entirely by Apple iOS, according to data fr ...
- IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
Digital News Daily, Karlene Lukovitz - Friday, October 15, 2021
Today's consumers are "fleeing bad ad-supported media experiences" and migrating to to ad-light and ad-free content offerings that deliver relevant ads that allow for transactions and other interaction, says t ...
- IronSource To Acquire Tapjoy For Approximately $400M
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
IronSource, a company that enables brands to manage an app business from one platform, announced today it has entered into an agreement to acquire mobile advertising and app monetization compa ...
- Snapchat Partners With Universal On Halloween Kills AR Lens
Digital News Daily, Colin Kirkland - Thursday, October 14, 2021
The new mobile lens features a new AR technology called volumetric video, which records video in 3D, allowing performers to be captured three-dimensionally in real-time and picking up specific detai ...
- Study: Mobile App Use Will Surge This Holiday Shopping Season
Email Marketing Daily, Ray Schultz - Thursday, October 14, 2021
Almost two-thirds of consumers expect to download at least one new retail app this year, Bluedot reports. ...
- How Advertisers Might Benefit From Google Modernizing Mobile Search
Inside Performance, Laurie Sullivan - Thursday, October 14, 2021
Google's mobile search now offers a continuous scroll feature. The company's calling it, yes, you got it, "continuous scrolling." Here's why. ...
- How To Launch A Successful Mobile App
Marketing Insider, Tim Waldenback - Thursday, October 14, 2021
One tip: Decide if your ultimate goal is getting new users or increasing exposure. ...
- Mobile Overtakes Mail As Top Local Ad Medium
Mobile Insider, Joe Mandese - Wednesday, October 13, 2021
The big factors were COVID, the overall rise of "digital," and greater acceptance of mcommerce. ...
- AR Platform Turns Beverage Cans Into Brands
Digital News Daily, Colin Kirkland - Tuesday, October 12, 2021
The platform will transform the content a brand provides into an AR experience. Brands can add storytelling, social, promotional content and sell directly from their AR label. ...
- U.S. Consumers Spent 4.2 Hours Daily In Mobile Apps In Q3
Digital News Daily, Karlene Lukovitz - Wednesday, October 13, 2021
But consumers in five other countries now use apps for at least five hours per day, reports App Annie. ...
- Holiday Shopping Is Early, Mobile And Revengeful
Inside Performance, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting. ...
- Google Offers AppSheet Automations In Gmail
Around the Net in Email, Ray Schultz - Tuesday, October 12, 2021
Google is offering a new service to developers: A feature that will allow them to create custom apps and automation from within their Gmail inbox. The service was announced ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichannel marketing and ad techniques. ...
- Verizon Bringing Fans Closer To Live NFL Action -- Is That Live Enough?
Mobile Insider, Wayne Friedman - Thursday, October 7, 2021
Since the start of the 2021/2022 NFL season, Verizon 5G Ultra Wideband has been live in select parts of 25 stadiums. ...
- AppLovin Acquires MoPub From Twitter For $1.05 Billion In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Twitter on Wednesday announced the sale of its mobile monetization platform MoPub to AppLovin for $1.05 billion in cash. ...
- Inbox Monster Joins Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, October 6, 2021
The firm's email deliverability tool is now available and can be used for placement tests. ...
