- TMPG - LG Electronics, "Crack the LG Code"
Media Magazine Supplement, Staff Writers -
TMPGLG Electronics, “Crack the LG Code” Finalist RadioTMPG was given the job of creating a radio program promoting key LG retailers, increasing distribution, and obtaining additional merchandising, exposure and awarene ...
- Ed:Blog: Big Apple Is Watching
OMMA Magazine, OMMA Editors - Friday, May 14, 2010
It's somewhat ironic that Apple's rise can be said to be traced to that iconic Super Bowl ad it ran in 1984 introducing the Macintosh computer to the world. It ...
- Ed:Blog: Thunderlips is Big in Japan (and a correction)
OMMA Magazine, OMMA Editors - Wednesday, April 7, 2010
We learned quite a lot about Hulk Hogan while working on this issue. Everyone probably already knows the Hulkster played the wrestler Thunderlips in Rocky III, but did you kn ...
- Culture Clash
OMMA Magazine, John Capone - Friday, May 14, 2010
Apple likes control. While nearly universally agreed upon, this is an understatement. Like saying Mussolini had a thing for trains. Its approach is seemingly in direct opposition to Google's op ...
- Ed:Blog - MPD Is Murder
OMMA Magazine, OMMA Editors - Thursday, October 29, 2009
The two big themes of our November issue of OMMA, mobile and video, came together in, of all places, André Balazs's The Standard in Manhattan in the shadow of t ...
- ChaCha - Paramount Pictures / Transformers: Revenge of the Fallen
OMMA Magazine, OMMA Magazine Writers - Tuesday, September 15, 2009
ChaCha
Paramount Pictures / Transformers: Revenge of the Fallenhttp://partners.chacha.com/case-study-tranformers-revenge-of-the-fallen/Finalist Mobile Marketing: SMS Campaign To build awareness and anticipation up the release date of the Transformers sequel, ChaCha engag ...
- Digital Transition: Going Hyper Local
OMMA Magazine, Diane Mermigas - Thursday, July 2, 2009
Television is the last thing broadcasters should have on their minds. They have one last chance to play their strong suite -- their local connections -- in a digital marketpla ...
- A Brand in the Hand
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Even the platform's champions admit the mobile-gaming segment expected to surge in the United States has failed to materialize. Could advertising come to the rescue? Only 9 percent of pho ...
- Free Ride
OMMA Magazine, Jonathan Blum - Friday, May 14, 2010
America's Mad Men might be going mobile - but not from behind the wheel of their cars. Mobile advertising on portable devices and smartphones - either with sponsored content, dire ...
- Where the Buys Are
OMMA Magazine, Susan Kuchinskas - Thursday, August 21, 2008
Media on the fly, in the form of interactive digital signage, is transforming out-of-home. While total out-of-home spending slowed this year, eMarketer says the digital sector shows sizzling growth, seco ...
- Cross-Media Case Study: The Missing Link
OMMA Magazine, Christine Champagne - Wednesday, October 14, 2009
Thanks to the rise of smartphones, mobile has gone way beyond talk and text and is poised to become the primary means of reaching consumers. Yet the use of mobi ...
- OMMA's Agency of the Year 2010: Best Use of Mobile: Phonevalley
OMMA Magazine, Steve Smith - Wednesday, January 5, 2011
As mobile marketing comes into its own in 2011, the most visible challenge will be bringing a highly fragmented, relentlessly evolving platform to some kind of practical scale. For ...
- Logging In: Apple's Cloudburst
OMMA Magazine, Aaron Shapiro - Thursday, June 24, 2010
Ten years ago, all of my computer applications were paid for, licensed and resided on the hard drive of my desktop. Microsoft and Adobe were the kings of my compute ...
- Cross-Media Case Study: Block-by-Block
OMMA Magazine, Joan Voight - Friday, May 14, 2010
In a tech-crazed, gizmo-loaded world, it's not particularly easy to peddle plastic building blocks to kids. Unless, of course, you are LEGO. If anything, our economic downturn has helped t ...
- Need to Know: Random Access mode
OMMA Magazine, Diane Mermigas - Thursday, October 29, 2009
The crusade for net neutrality is turning into a food fight between Google and wireless broadband providers that has cable operators struggling to stay in the game and regulators changi ...
- The Ad Net Wars Move to the Mobile Front
OMMA Magazine, Steve Smith - Thursday, October 29, 2009
Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web's enduring controversies about a digital ad economy. Wi ...
- 10 Things You Need To Know About Mobile
OMMA Magazine, Steve Smith - Tuesday, December 2, 2008
The much-touted location-based services (LBS) that marketers dream of leveraging for laser-geo-targeted promotions have not found their own way yet. A small percentage of U.S. phones have GPS built i ...
- Industry Watch: Buy Cell and Hold
OMMA Magazine, Liz Tascio - Monday, November 3, 2008
Despite the iPhone's hype and impressive sales, it's actually not the best-selling mobile phone in the United States. Research firm NPD Group gives that honor to a far less obvio ...
- Agency of the Year 2009: Best Mobile: Phonevalley
OMMA Magazine, Steve Smith - Tuesday, January 5, 2010
How local can global go? Publicis Groupe's mobile marketing agency Phonevalley may not be planning global mobile domination quite yet, but it certainly has a worldwide plan. Since its acquisiti ...
- RAM: Flatland
OMMA Magazine, Mark Walsh - Thursday, October 29, 2009
Forget the retro renaissance of 3-D, 2-D is the latest buzzword in mobile circles. After becoming popular in Asia and Europe, 2D barcodes -- which pack more data than t ...
- 10 Things You Need To Know About Social
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. Sure, the evil corporate overlords just destroyed your plan to invest in all sorts of listening technologies. Your customers don't care and will expect you to hear their concern ...
- Mobile Focus: Married to the dotMobi
OMMA Magazine, Fara Warner - Monday, November 3, 2008
This was supposed to be the year the mobile Web went mainstream - or so said all the predictions. But big challenges - such as the high cost of mobi ...
- Q&A: Tim Hanlon Executive Vice President, VivaKi Ventures
OMMA Magazine, Diane Mermigas - Tuesday, July 14, 2009
Tim Hanlon, one of Madison Ave.'s formidable digital gurus and executive vice president of VivaKi Ventures, has a clear vision of where media and marketers need to be in t ...
- Mobile Focus: Convergence Camp
OMMA Magazine, - Thursday, June 24, 2010
The iPad has the potential to provide an all-in-one device that people are going to use everywhere - from their couch to vacation to all points in between. The abili ...
- Mobile Focus: The Moving Picture
OMMA Magazine, Martin Hayward - Monday, March 1, 2010
While consumer interest in mobile video continues to skyrocket, the new on-the-go medium is also creating unprecedented challenges for marketers looking to connect with customers. The new role that mobi ...
- 10 Things You Need To Know About Gaming
OMMA Magazine, Josh Lovison - Tuesday, December 2, 2008
1. Consoles become the "smartest" household appliance. With the emergence of day-and-date downloadable content, multiplayer networks, social features, media connectivity, virtual marketplaces - heck, even a virtual world - consol ...
- The Great Wi-Fi Way
OMMA Magazine, Steve Smith - Wednesday, January 2, 2008
There are easier ways to test a free ad-supported Wi-Fi service than lighting up 20 city blocks of midtown Manhattan. "The population density is immense and the challenge of t ...
- Behind the Numbers: New Tablet World Order
OMMA Magazine, kyle , Daisy Whitney - Thursday, June 24, 2010
While the reviews are mixed for Apple's new iPad, one thing is certain - the device and its tablet brethren have sent the publishing business into a fast scramble. Everyo ...
- Cross-Media Case Study: Signal Strength
OMMA Magazine, Joan Voight - Tuesday, January 5, 2010
In early 2009, Verizon Wireless knew it was headed for a showdown with AT&T. Months away was Verizon's pact with Google, the launch of the Droid smartphone and the company ...
- 5 Questions for Kris Zagoria CEO, Moxie Interactive
OMMA Magazine, OMMA Magazine Writers - Wednesday, April 1, 2009
Many have called the lovely city of Atlanta home: Whitney Houston, the elegant and dignified cast of The Real Housewives of Atlanta and, of course, Kris Zagoria, CEO and found ...
