Michael Kors stole the social show this year, with a fan growth of 53% in social media channels, generating 11.4 million content responses. ...

Lexus was the official automotive partner of NFYW for the eighth consecutive season. ...

An augmented reality beauty experience has been created by Perfect Corp. and fashion house Flying Solo NYC using the YouCam makeup app for New York Fashion Week. Two different look ...

Video and OOH ads made-to-order for NY Fashion Week feature facetious fashion apparel with ostentatious pockets for stashing smartphones. ...

"For Lexus, as in fashion, there is a mutual appreciation for luxury, craftsmanship, design and attention to detail," Lexus' Greg Kitzens tells "Marketing Daily." ...

Lexus will provide a fleet of vehicles for designers, models, editors, retailers and industry professionals traveling from Skylight Clarkson Square. ...

"This [extends] Fusion's marriage of substance and style into an unexpected, unique and engaging consumer experience at 29Rooms," Ford's Kathleen Kross tells "Marketing Daily." ...

Developed by Y&R NY, the ads are designed to make Azek look like a high-end fashion brand, a first for any building products company, say agency executives. Although interior desi ...

As Fashion Week arrived in London at the weekend, it was clear that Twitter's live-streaming app is the channel of choice for brands. This marks the first season that bran ...

Over 6,500 people attended second annual 'Essence' Street Style Block Party & Awards, which took place in Brooklyn on September 13, the Time Inc. publication announced this week. ...

In one of the more ambitious municipal digital access projects ever undertaken, New York City is planning to bring free public WiFi to the masses with a project that wi ...

Which labels ruled the runway during New York Fashion Week, earlier this month? In terms of social engagement, the big winners included established names like Michael Kors and Tommy Hilfige ...

Fashion Week rocked last week, once again setting New York abuzz as the setting for the celebration of chic that sets the standard for global style. This elegant event a ...

Fashion Week is all about the lovely clothes (of course!), the must-have accessories, the sky-high models, the front-row celebs, and the fabulous antics. It is the place to see a ...

One goal for the fall campaign was to create uplift during the slower season for European Wax Center by aligning with cultural and relevant events that influence the brand's Millennial-a ...

It is Fashion Week in New York City. And, to coincide with this whirlwind marketplace of fashion, the IAB Mobile Marketing Center of Excellence just released "Fashion on Phones: Mobi ...

The campaign is centered on a faux designer named Cloey De La Rox and her line of color-pattern underwear. The digital components feature a series of 10 Vine videos abo ...

While the company has been testing this service for some time, "this has been somewhat under the radar and we are just now marketing this convenience, so we expect ...

Women's Wear Daily reporters will be wearing Google Glass to cover New York Fashion Week, which will "allow the team to capture videos on the fly and create other interacti ...

When good people die young, we mere mortals are hard pressed to divine Divine Purpose. Not in this case. God's plan was evident the moment the Hollywood elite began convergi ...

Fancy Feast and celebrity fashion designer Malan Breton are redefining the catwalk with feline-inspired fashions at New York Fashion Week. From colorful and retro feline patterns to the classic cat-ey ...

Sharon Gauci, GM's global trend and color director, said exterior hues are not an afterthought, or the final touch that might tip a shopper toward buying the car. "It's o ...

The sandwich chain has partnered with Nolcha Fashion Week to host a fashion show in which all of the designs are made entirely out of items from Subway restaurants, li ...

The more than 150-year-old brand (launched in 1859) has introduced new packaging, new varieties and a new marketing campaign that includes its first television campaign in seven years, cause-related eve ...

Ford Motor was in New York earlier this month to put the fashion plate on the 2013 Fusion, touting it as an exemplar both of affordable uber design and eco-friendlines ...

To showcase its crystal jewelry in the midst of Fashion Week's hoopla, Swarovski has introduced a campaign called 'Kingdom of Jewels,' highlighting items from its new fall and winter collectio ...

Oh, the crazy things they make models wear. In a cross-promotional, buzz-building stunt, models walking in Diane von Furstenberg’s fall runway show wore Google Glass on Sunday, while the designer&rsquo ...

Rock icon Yoko Ono has designed a limited-edition collection for Swarovski Elements. The crystal pieces, scheduled launch Sept. 6 during Fashion's Night Out, are themed "Unlocking the Door to ...

LifeStyles Condoms will launch a multi-million dollar global advertising campaign in the U.S. on Monday for its SKYN product, the first clinically-approved polyisoprene condom on the market. With the t ...

With Fashion Week's Spring runways exploding with bold colors last week, marketers will paint a brighter future for shoppers in the coming seasons. Pantone, which just released its Colour Plann ...