- BMW Returns As New York Fashion Week Partner
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2021
A content series illustrates the parallels between the fashion and automotive creative processes. ...
- Fashion Week Winners: Michael Kors, Ralph Lauren, Tommy Hilfiger
Marketing Daily, Sarah Mahoney - Sunday, September 15, 2019
Michael Kors stole the social show this year, with a fan growth of 53% in social media channels, generating 11.4 million content responses. ...
- Lexus Enlists Streetwear Designer For Custom Tires
Marketing Daily, Tanya Gazdik - Monday, February 11, 2019
Lexus was the official automotive partner of NFYW for the eighth consecutive season. ...
- YouCam Makeup Tapped For New York Fashion Week AR Experience
AI & IoT Daily, Chuck Martin - Wednesday, September 12, 2018
An augmented reality beauty experience has been created by Perfect Corp. and fashion house Flying Solo NYC using the YouCam makeup app for New York Fashion Week. Two different look ...
- Stella Artois Woos Fashionistas With Amusing 'Collection'
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2018
Video and OOH ads made-to-order for NY Fashion Week feature facetious fashion apparel with ostentatious pockets for stashing smartphones. ...
- Lexus, 'Interview Magazine' Offer NY Fashion Week Interactive Experience
Marketing Daily, Tanya Gazdik - Friday, September 8, 2017
"For Lexus, as in fashion, there is a mutual appreciation for luxury, craftsmanship, design and attention to detail," Lexus' Greg Kitzens tells "Marketing Daily." ...
- Lexus Returns To Fashion Week
Marketing Daily, Tanya Gazdik - Friday, February 10, 2017
Lexus will provide a fleet of vehicles for designers, models, editors, retailers and industry professionals traveling from Skylight Clarkson Square. ...
- Ford Partners With Refinery29 For Fashion Promo
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2016
"This [extends] Fusion's marriage of substance and style into an unexpected, unique and engaging consumer experience at 29Rooms," Ford's Kathleen Kross tells "Marketing Daily." ...
- Y&R Helps Decking And Railing Maker Show Its Fashionable Side
MAD, Larissa Faw - Thursday, February 25, 2016
Developed by Y&R NY, the ads are designed to make Azek look like a high-end fashion brand, a first for any building products company, say agency executives. Although interior desi ...
- Luxury Brands Raise Their Periscope To Stream London Fashion Week
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
As Fashion Week arrived in London at the weekend, it was clear that Twitter's live-streaming app is the channel of choice for brands. This marks the first season that bran ...
- Essence Block Party Celebrates Street Style
Around the Net In Publishing, Erik Sass - Tuesday, September 15, 2015
Over 6,500 people attended second annual 'Essence' Street Style Block Party & Awards, which took place in Brooklyn on September 13, the Time Inc. publication announced this week. ...
- NYC Plans Free WiFi Via Digital Kiosks Carrying Ads
MediaDailyNews, Erik Sass - Tuesday, November 18, 2014
In one of the more ambitious municipal digital access projects ever undertaken, New York City is planning to bring free public WiFi to the masses with a project that wi ...
- Fashion Designers Craft Images On Social Media
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, September 16, 2014
Which labels ruled the runway during New York Fashion Week, earlier this month? In terms of social engagement, the big winners included established names like Michael Kors and Tommy Hilfige ...
- After Fashion Week Comes the Question: Who Will be the Next Fashion Victim?
Engage:Boomers, Peter Hubbell - Tuesday, September 16, 2014
Fashion Week rocked last week, once again setting New York abuzz as the setting for the celebration of chic that sets the standard for global style. This elegant event a ...
- My Fashion Week In 48 Hours
Just An Online Minute, Persia Tatar - Monday, September 15, 2014
Fashion Week is all about the lovely clothes (of course!), the must-have accessories, the sky-high models, the front-row celebs, and the fabulous antics. It is the place to see a ...
- European Wax Center Debuts 'Revealing' Campaign During Fashion Week
MAD, Larissa Faw - Thursday, September 11, 2014
One goal for the fall campaign was to create uplift during the slower season for European Wax Center by aligning with cultural and relevant events that influence the brand's Millennial-a ...
- Pret-A-Mesure (Ready To Measure)
Metrics Insider, Sherrill Mane - Thursday, September 11, 2014
It is Fashion Week in New York City. And, to coincide with this whirlwind marketplace of fashion, the IAB Mobile Marketing Center of Excellence just released "Fashion on Phones: Mobi ...
- Clorox Hits Street At Fashion Week For Smart Seek Bleach
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
The campaign is centered on a faux designer named Cloey De La Rox and her line of color-pattern underwear. The digital components feature a series of 10 Vine videos abo ...
- Macy's Focused On Mobile, Gen Y, Private Label
Marketing Daily, Sarah Mahoney - Wednesday, September 3, 2014
While the company has been testing this service for some time, "this has been somewhat under the radar and we are just now marketing this convenience, so we expect ...
- 'WWD' Uses Google Glass To Report On NY Fashion Week
Around the Net In Media, Phyllis Fine - Friday, February 7, 2014
Women's Wear Daily reporters will be wearing Google Glass to cover New York Fashion Week, which will "allow the team to capture videos on the fly and create other interacti ...
- Paid. Owned. Urned.
Garfield at Large, Bob Garfield - Monday, February 10, 2014
When good people die young, we mere mortals are hard pressed to divine Divine Purpose. Not in this case. God's plan was evident the moment the Hollywood elite began convergi ...
- Fancy Feast Redefines The Catwalk
Marketing Daily, Tanya Gazdik - Monday, September 16, 2013
Fancy Feast and celebrity fashion designer Malan Breton are redefining the catwalk with feline-inspired fashions at New York Fashion Week. From colorful and retro feline patterns to the classic cat-ey ...
- Chevrolet Offers Bespoke Colors For Small Cars
Marketing Daily, Karl Greenberg - Monday, September 16, 2013
Sharon Gauci, GM's global trend and color director, said exterior hues are not an afterthought, or the final touch that might tip a shopper toward buying the car. "It's o ...
- Subway Crashes N.Y. Fashion Week
Marketing Daily, Karlene Lukovitz - Thursday, September 5, 2013
The sandwich chain has partnered with Nolcha Fashion Week to host a fashion show in which all of the designs are made entirely out of items from Subway restaurants, li ...
- Eight O'Clock Coffee Ups Marketing For Brand Refresh
Marketing Daily, Karlene Lukovitz - Friday, August 16, 2013
The more than 150-year-old brand (launched in 1859) has introduced new packaging, new varieties and a new marketing campaign that includes its first television campaign in seven years, cause-related eve ...
- Ford Fuses Fashion And Sustainability At FNO
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
Ford Motor was in New York earlier this month to put the fashion plate on the 2013 Fusion, touting it as an exemplar both of affordable uber design and eco-friendlines ...
- Swarowski's Stages Sparkly 'Kingdom of Jewels' Contest
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2012
To showcase its crystal jewelry in the midst of Fashion Week's hoopla, Swarovski has introduced a campaign called 'Kingdom of Jewels,' highlighting items from its new fall and winter collectio ...
- Designer Puts Google Glasses On Catwalk
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, September 10, 2012
Oh, the crazy things they make models wear. In a cross-promotional, buzz-building stunt, models walking in Diane von Furstenberg’s fall runway show wore Google Glass on Sunday, while the designer&rsquo ...
- Yoko Ono Designs For Swarovski
Marketing Daily, Sarah Mahoney - Thursday, August 30, 2012
Rock icon Yoko Ono has designed a limited-edition collection for Swarovski Elements. The crystal pieces, scheduled launch Sept. 6 during Fashion's Night Out, are themed "Unlocking the Door to ...
- LifeStyles Condoms Launches Campaign For SKYN
Marketing Daily, Karl Greenberg - Friday, February 10, 2012
LifeStyles Condoms will launch a multi-million dollar global advertising campaign in the U.S. on Monday for its SKYN product, the first clinically-approved polyisoprene condom on the market. With the t ...