- Tiffany Retools Marketing
Around the Net In Brand Marketing, Phyllis Fine - Thursday, April 15, 2021
Under its relatively new management at LVMH, Tiffany is now making some major changes to its advertising and marketing strategy. For one, "after 30-plus years, Tiffany has recently discontinued i ...
- Levi Strauss Sees Bright Skies Ahead, Readies New Ads
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 12, 2021
Executives say consumer demand is now exceeding 2019 levels, and financial results are ahead of Wall Street forecasts. ...
- Buying Rocksbox, Signet Moves Into Jewelry Rental
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 8, 2021
Signet, the parent company of such mall stalwarts as Zale's, Kay and Jared, says the purchase is part of its ongoing transformation plan. ...
- Drew Barrymore To Launch Quarterly Lifestyle Magazine In June
Publishers Daily, Ray Schultz - Thursday, April 1, 2021
'Drew' magazine will feature everything from beauty tips to crossword puzzles, star writes. ...
- Retailers Adapt To Resale-Loving Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2021
Almost half -- 48% -- of all Americans shopped resale during the pandemic, especially intensifying their spending on home decor. ...
- Poshmark, Marie Kondo Team Up For New Campaign
D2C FYI, Sarah Mahoney - Monday, March 22, 2021
Kondo stars in new ads encouraging people to let clothes they used to love spark joy for someone else. ...
- After Stumble, Stitch Fix Tinkers With Strategy
D2C FYI, Sarah Mahoney - Monday, March 15, 2021
Stitch Fix stung investors with disappointing financial results and also lowered its sales forecasts for the year ahead. ...
- With Jolt Of Color, Macy's Looks To A Brighter Spring
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 12, 2021
Macy's hopes a bright, high-energy spring campaign can put shoppers in the mood for apparel again. ...
- Dolce&Gabanna Sues Bloggers For Defamation
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 9, 2021
Dolce&Gabbana has filed a defamation seeking over $600 million in damages from two U.S. fashion bloggers who reposted anti-Asian comments attributed to one of the designers that led to ...
- Fashionistas Swooning Over H&M's Simone Rocha Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 4, 2021
H&M says pastoral beauty of the campaign is just what the mask-weary fashion world needs right now. ...
- 'WWD,' 'The Economist' Launch Education Offerings
Publishers Daily, Ray Schultz - Thursday, February 25, 2021
The online courses are designed for business people and novices who need "an edge in their career." ...
- Madewell, Issa Rae Launch Spring Campaign
Marketing Daily, Sarah Mahoney - Wednesday, February 24, 2021
The actress, best known for HBO's hit "Insecure," stars in the campaign, challenging people to ask: "What Are You Made Of?" ...
- 'Vogue' Names Juan Costa Paz As Global Creative Director
Publishers Daily, Ray Schultz - Monday, February 22, 2021
Costa Paz joins the magazine from Convoy, the agency he cofounded in 2013. ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- Remember Getting Dressed? Shapermint Does
D2C FYI, Sarah Mahoney - Monday, February 22, 2021
As D2C brands continue to make inroads into intimate apparel, Shapermint says it's expanding, including a swimwear line set to bow next month. ...
- BMW Returns As New York Fashion Week Partner
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2021
A content series illustrates the parallels between the fashion and automotive creative processes. ...
- 'Vogue' Dedicates March Issue To Creativity, All Global Editions Participate
Publishers Daily, Rob Williams - Friday, January 29, 2021
The upbeat issue explores the idea that "times of hardship often give way to a renaissance of sorts as people seek out new solutions to both the new and preexisti ...
- 'Vogue' Cover Of VP-Elect Harris Spurs 'Essence' Critique
Publishers Daily, Rob Williams - Monday, January 11, 2021
The 'Vogue' print and digital covers of Harris differ. It was reported that Harris' team didn't expect the print version to run. ...
- 'InStyle' Collaborates With Denim Brand Mother
Publishers Daily, Sara Guaglione - Friday, January 8, 2021
The 'Badass Women' franchise was created in 2018 to celebrate women who "show up, speak up and get things done." ...
- 'The Cut' Names Lindsay Peoples Wagner Editor In Chief
Publishers Daily, Sara Guaglione - Monday, January 4, 2021
She has served as top editor of Teen Vogue since 2018. ...
- How Are Fashionistas Surviving Pandemic? Stealth Luxury, Plenty Of Streetwear
D2C FYI, Sarah Mahoney - Monday, January 4, 2021
One big trend: "stealth luxury" items, which look expensive without a screaming-loud logo. ...
- Hot Brands, 2021: The RealReal Redefines Luxury
D2C FYI, Sarah Mahoney - Monday, December 28, 2020
The chic secondhand e-tailer's fortunes are rising fast, not just among discerning young affluents, but Wall Street watchers as well. ...
- Pandemic Inspires Top-Rate Marketing By Fashion Houses
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 23, 2020
The worldwide pandemic did result in some positives, at least in the world of marketing, despite falling marketing budgets. “The fashion sector has embraced digital and moved ever-closer to t ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a level playing field for reaching consumers during the discovery phase of their shopping experience. ...
- Metaverse, Metaverse, Metaverse - Your Monthly Reminder
Digital News Daily, Zach Oscar - Wednesday, December 9, 2020
Where can you find Baby Yoda & the Mandalorian, Wolverine, Kratos, Iron Man, rapper Travis Scott, star streamers like Ninja, and the NFL? Fortnite -- not not just associated wi ...
- David Thielebeule Tapped As 'Grazia' Top Editor In U.S.
Publishers Daily, Sara Guaglione - Tuesday, December 8, 2020
The former style director of WSJ. Magazine, Thielebeule will spearhead the launch of the magazine here. It's owned by the largest publishing house in Italy. ...
- 'GQ' Expands Ecommerce Shop Offerings
Publishers Daily, Sara Guaglione - Monday, December 7, 2020
"The only rule for the stuff we're making is: It has to be awesome," stated GQ editor in chief Will Welch. ...
- Drilldown: How Topshop Flubbed Fast Fashion
Around the Net In Brand Marketing, Phyllis Fine - Sunday, December 6, 2020
We mention Topshop parent Arcadia filing for bankruptcy in the story above, but this post drills deeper into the reasons why. Issues included "Topshop’s fixation on physical retail and unwillingness ...
- MSNBC's Gratis Gap Product Placement: Steve Kornacki's Slacks
TV Watch, Wayne Friedman - Tuesday, November 17, 2020
And it paid off. The Gap saw a 90% boost in sales for that style, specifically the "palomino brown" color variety. ...
- Prince Of Wales Foundation Supports Sustainable Clothing
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 15, 2020
Italian fashion retailer Yoox Net-a-Porter has partnered with The Prince’s Foundation to create a line of sustainable clothing. “The collection was built on three foundations: artisan fashion skills and sustainab ...
