- For A Record BTS Year, OshKosh B'gosh, Dick's Are Throwing It Back
Marketing Daily, Sarah Mahoney - Wednesday, July 21, 2021
OshKosh B'gosh ads themed "Today is Someday" stars young versions of famous icons, including Mariah Carey (played by her daughter, Monroe). ...
- In Olympic Push, Etsy Gets Earnest While Nike Turns Silly
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 14, 2021
Nike's "Best Day Ever" spot is is a goofy ode to tomorrow, taking viewers through a single frenetic make-believe day. ...
- Deloitte, Mastercard Predict Heavy Spending On Back-To-School
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 12, 2021
"We've entered a new era of schooling where traditional back-to-school supplies are fading in favor of tech," according to Deloitte report. ...
- Beyonce, Selena And Demi Moore: Everybody In The Pool!
Marketing Daily, Sarah Mahoney - Thursday, July 8, 2021
Beyonce does NOT model swimsuits from Flex Park line from Adidas X Ivy Park, while a reportedly unretouched Selena Gomez DOES, for La'mariette. ...
- Nordstrom Reports 'What Can I Wear To Work?' Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 8, 2021
Ahead of its annual Anniversary Sale, the retailer's latest survey validates some of the COVID-19 tactics it adopted, like educational salespeople videos. ...
- Opening Up = Dressing Up: Klarna Sees Big Jump In Clothing Sales
Marketing Daily, Sarah Mahoney - Wednesday, June 30, 2021
Some retail experts are christening 2021 the Year of the Pop-Up, including workwear classic Dickie's with a shop at Fred Segal in L.A. ...
- Scroll 'N' Shop: Study Finds Over Half Of Social-Media Users Buy
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 23, 2021
When it comes to educating people about brands, Facebook leads the way, chosen by 41% of respondents in the NPD Group study. ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer -
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learni ...
- Leveraging Micro Influencers: Quality over Quantity
The MediaPost Cases, Lisa Singer -
As the importance of influencer marketing grows, especially in the fashion industry, how can a brand approach the space in a way that's driven more by technology and community th ...
- In Buyout Limbo, Reebok Goes Metaphysical With Creative Shift
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 16, 2021
Adidas announced it would sell the struggling unit back in February. There are no updates on a sale, despite reports that two offers have been made. ...
- Signet Jewelers Ups Ad Spending To Catch Post-COVID Shoppers
Marketing Daily, Sarah Mahoney - Thursday, June 10, 2021
After sharp rise in sales, the company is predicting a downturn as consumers pivot back to experiences rather than the next shiny purchase. ...
- 'NY Times' Names Stella Bugbee As Style Editor, Choire Sicha Moving To 'New York'
Publishers Daily, Ray Schultz - Wednesday, June 9, 2021
The 'Times' is also bringing back its weekly 'Summer In The City' newsletter. ...
- Netflix Starts E-Commerce Online Store For Products Based On Its TV Shows, Movies
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
The Netflix.shop online store will sell exclusive limited-edition products based on Netflix shows and movies, including apparel and action figures based on anime series "Yasuke" and "Eden," and "decorative item ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging app to reach affluent consumers online. Here's how and why they did it. ...
- With Hyperrealism, Perfect AI Moves From Beauty To Fashion
D2C FYI, Sarah Mahoney - Monday, June 7, 2021
Perfect says its new AI-powered Automated Pupillary Detection (APD) delivers the most accurate eyewear frame size for users. ...
- Merrell's Advice About Everything? #DoItOutdoors
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 7, 2021
The TV spot focuses on a family watching a backyard movie. Digital ads offer simple prompts, like "practice your presentation...outside." ...
- Beautyrest Looks To Add Romance With Siriano-Designed Mattresses
Marketing Daily, Sarah Mahoney - Thursday, June 3, 2021
For now, the mattress is only available as a direct-to-consumer purchase through Beautyrest.com. ...
- Buying Depop, Etsy Tries On Resale Fashion
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 3, 2021
Etsy is paying $1.63 billion for U.K.-based fashion resale marketplace Depop, which says about 90% of its active users are 26 or younger. ...
- Walmart Adds Virtual Try-On Tech
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 17, 2021
Zeekit lets users try dozens of outfits in minutes. It claims technology had reduced customer returns for other retailers by as much as 36%. ...
- Consumers Are Searching For Fashion Brands
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 12, 2021
Gucci, Nike, Dior, Balenciaga and Moncler were the most-searched-for fashion brands during the first three months of 2021 per Lyst, a shopping platform with 12,000 brands and stores. The platfo ...
- Mother's Day Push: Brands Up Their Email Sends, Web Traffic Rises
Email Insider, Ray Schultz - Friday, May 7, 2021
SparkPost and Contentsquare record massive volume increases in the luxury, beauty and fashion categories. ...
- Under Armour Reinvests Sales Surge Into Marketing
Marketing Daily, Sarah Mahoney - Tuesday, May 4, 2021
Under Armour's first-quarter results indicate the brand, which has seen its share of struggles, is getting back in the game. ...
- Firms Partner To Bring Style Suggestions To Triggered Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 28, 2021
Stylitics and Cordial are combining their email and data capabilities to drive merchandise recommendations. ...
- Zillow's Site Traffic Rises As Advertising Declines
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Some 48.6% of respondents to a study said they would rather search and browse Zillow listings than have sex, and 41% said their browsing habit has caused problems in the ...
- Victoria's Secret Moves Beyond Sexy With Sweet Mother's Day Campaign
Marketing Daily, Sarah Mahoney - Friday, April 23, 2021
With experts predicting record spending for Mother's Day, brand rolls out campaign aiming to celebrate every stage of motherhood. ...
- Anne Klein, Carhartt Find New Ways To Reach Mom
Marketing Daily, Sarah Mahoney - Wednesday, April 21, 2021
Catalog highlights products that show Anne Klein's push to become more of a lifestyle brand, including watches, shoes and jewelry. ...
- Tiffany Retools Marketing
Around the Net In Brand Marketing, Phyllis Fine - Thursday, April 15, 2021
Under its relatively new management at LVMH, Tiffany is now making some major changes to its advertising and marketing strategy. For one, "after 30-plus years, Tiffany has recently discontinued i ...
- Levi Strauss Sees Bright Skies Ahead, Readies New Ads
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 12, 2021
Executives say consumer demand is now exceeding 2019 levels, and financial results are ahead of Wall Street forecasts. ...
- Buying Rocksbox, Signet Moves Into Jewelry Rental
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 8, 2021
Signet, the parent company of such mall stalwarts as Zale's, Kay and Jared, says the purchase is part of its ongoing transformation plan. ...
- Drew Barrymore To Launch Quarterly Lifestyle Magazine In June
Publishers Daily, Ray Schultz - Thursday, April 1, 2021
'Drew' magazine will feature everything from beauty tips to crossword puzzles, star writes. ...
