- Land Rover Partners With Watchmaker
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2020
The Land Rover x Elliot Brown Holton Professional watch is the official timekeeper for the 2,000-mile Row GB Challenge. ...
- Outdoor Voices Can Bounce Back, Be Profitable, Says New Chairwoman
D2C FYI, Sarah Mahoney - Monday, July 6, 2020
Ashley Merrill, joining Outdoor Voices as chairman and taking an investment stake, believes in company's "Get the world moving" mission. ...
- Stitch Fix's 'Direct Buy' Option Gains Traction
Marketing D2C Weekly, Sarah Mahoney - Monday, June 15, 2020
Company's new approach offers customers the chance to buy items directly rather than as part of a curated style "fix." ...
- Pinterest Says Search With Your Camera
Inside Performance, Laurie Sullivan - Tuesday, June 2, 2020
A shop tab on the Lens results will change the way Pinterest users shop, bringing up shoppable product Pins in stock from merchants. There's strength in images. ...
- Publishers Delay September Fashion Issues
Publishers Daily, Sara Guaglione - Monday, June 1, 2020
September fashion issues typically publish in August and are the largest of the year -- but 2020 issues will be rolled out in early September. ...
- Poshmark's Savvy Signals New Gig Spirit
D2C FYI, Sarah Mahoney - Monday, June 1, 2020
New feature Posh Stories lets people share short-form, shoppable videos, adding photos directly into the app. ...
- Ignoring Racial Injustice? Nike Begs 'For Once, Don't Do It'
Marketing Daily, Sarah Mahoney - Saturday, May 30, 2020
In what might be its strongest statement about racial harmony yet, Nike released a video that turned its decades-old slogan on its head. ...
- Gucci Partners With Mobile Gaming Company For 'Tennis Clash'
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2020
Italian luxury brand Gucci is partnering with Wildlife, mobile gaming company, to make outfits similar to those worn by characters in "Tennis Clash." ...
- Walmart Wades Into Used-Clothing Biz
Marketing Daily, Sarah Mahoney - Wednesday, May 27, 2020
The world's biggest retailer is partnering with thredUp, the biggest apparel reseller. ...
- New Hearst Initiative Offers Fashion, Beauty Brands Free PSA Ads
Publishers Daily, Melynda Fuller - Wednesday, May 27, 2020
The "Together With the Fashion Group" campaign attracted 80 brands, including Armani, Coach, Gucci and Unilever. ...
- 'POP,' 'Arena Homme+' Go Digital With Exact Editions
Publishers Daily, Sara Guaglione - Tuesday, May 26, 2020
Readers can now subscribe to access the latest issues of the biannual British fashion magazines across web, iOS and Android devices. ...
- Farfetch Proves That In Hard Times, It's Fun To Be Fancy
D2C FYI, Sarah Mahoney - Monday, May 18, 2020
Farfetch, the global luxury platform, recently posted a dizzying 90% jump in sales, rising to $331.4 million. ...
- In Shutdown, ThirdLove Customers Crave Comfort And Sunshine
D2C FYI, Sarah Mahoney - Monday, May 11, 2020
ThirdLove's Heidi Zak: "Now people are kind of coming out the other side, and saying ' 'I am going to put on a bra.'" ...
- Lucky Brand Gamifies Quarantine With #WinFromHome
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2020
Lucky Brand is hoping all this safer-at-home downtime has sharpened consumers' competitive spirit for fun daily challenge games. ...
- John Varvatos Latest Fashion Brand To File For Bankruptcy
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 6, 2020
John Varvatos Enterprises Inc. filed a voluntary Chapter 11 petition on Wednesday in a Delaware bankruptcy court. “The firm’s filing marks a grim chapter in fashion as insolvencies pile up ...
- Social Media Responds To J. Crew Bankruptcy
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 4, 2020
J.Crew Group Inc. filed for bankruptcy protection on Monday, which led the brand to go viral on Twitter as one of the first major retail casualties of the coronavirus outbreak ...
- J.Crew Files Chapter 11, Vowing To Thrive After Restructuring Debt
Marketing Daily - Top of the News, Thom Forbes - Monday, May 4, 2020
J.Crew is the "first big retailer to fail during the pandemic," says one report, but others like Neiman Marcus and J.C. Penney may follow. ...
- Torrid CMO Sandra Cordero Wins 2020 Stefan Pollard Award
Email Marketing Daily, Ray Schultz - Friday, May 1, 2020
Cordero helped the fashion brand digitize its email bounce-back program and add new forms of personalization. ...
- Zoella Post For Miss Selfridge Banned By ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
The well-known influencer -- Zoe Sugg or Zoella to her followers -- has been cautioned over a promotional Instagram post that showed her in a dress she encouraged people to ...
- Online Retailer Fashion Nova Settles With FTC Over Refunds, Shipping Delays
Digital News Daily, Wendy Davis - Tuesday, April 21, 2020
The online clothing retailer Fashion Nova has agreed to pay $9.3 million to settle allegations that it offered gift cards instead of refunds when it couldn't ship merchandise on time, ...
- Activewear Brand Wants To Give Free Masks To Everyone In America
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2020
Dhvani, a D2C company best known for earth-friendly workout gear, is using a Times Square billboard to announce this ambitious freebie. ...
- Draper James Commits Marketing Faux Pas
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 15, 2020
Reese Witherspoon’s fashion label Draper James made a goodwill gesture by offering to gift its dresses to teachers. But the effort failed to communicate that there were only 250 dresses ...
- Saks Fifth Avenue Envisions Post-COVID-19 Retail
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 15, 2020
Saks Fifth Avenue is imagining how its high-end retail stores will look post-coronavirus. The plan includes sales associates who will wear fashionable masks while passing out little bottles of hand ...
- Coach Parent Company Taps 3D Printers For COVID-19
Around the Net in IoT, Chuck Martin - Friday, April 10, 2020
In an employee-led initiative at the parent company of Kate Spade and Coach, 3D printers will be used to create parts needed for COVID-19 projects. ...
- Adidas, Nike Pile On The Workout Freebies
Marketing Daily, Sarah Mahoney - Thursday, April 9, 2020
Nike just released an extra-gritty spot documenting the determination it takes to stay fit with basement trampolines and hallway push-ups. ...
- No Running Boom: Athletic Shoe Sales Plunge As We All Stay Home
Marketing Daily, Sarah Mahoney - Tuesday, April 7, 2020
Retail sales of athletic footwear in the U.S. fell 76% in the latest week tracked by NPD Group. ...
- Pinterest Pushes Out New Ways To Shop From Search And Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Looking to help small businesses stay afloat, Pinterest on Tuesday announced new ways to shop from Pins, on boards, from search and through new recommendations for home decor. ...
- Lululemon Looking Like A Virus-Proof Brand
Marketing Daily, Sarah Mahoney - Tuesday, March 31, 2020
Because of its unique positioning in the premium athleisure segment, it has "potential to emerge from virus crisis an even stronger brand." ...
- Fashion Brands Tank, Household Brands Thrive Online During COVID-19 Crisis: Study
Email Marketing Daily, Ray Schultz - Tuesday, March 31, 2020
Home furnishing sites are thriving, but not fashion brands, Namogoo reports. ...
- Pirelli Tires Cancels Famous Calendar Due To COVID-19
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 25, 2020
The star-studded, limited-edition Pirelli calendar is a much-anticipated event in fashion circles, but the tire company decided to cancel the 2021 edition in response to the global pandemic. Instead it's ...
