- 'Vogue' Cover Of VP-Elect Harris Spurs 'Essence' Critique
Publishers Daily, Rob Williams - Monday, January 11, 2021
The 'Vogue' print and digital covers of Harris differ. It was reported that Harris' team didn't expect the print version to run. ...
- 'InStyle' Collaborates With Denim Brand Mother
Publishers Daily, Sara Guaglione - Friday, January 8, 2021
The 'Badass Women' franchise was created in 2018 to celebrate women who "show up, speak up and get things done." ...
- 'The Cut' Names Lindsay Peoples Wagner Editor In Chief
Publishers Daily, Sara Guaglione - Monday, January 4, 2021
She has served as top editor of Teen Vogue since 2018. ...
- How Are Fashionistas Surviving Pandemic? Stealth Luxury, Plenty Of Streetwear
D2C FYI, Sarah Mahoney - Monday, January 4, 2021
One big trend: "stealth luxury" items, which look expensive without a screaming-loud logo. ...
- Hot Brands, 2021: The RealReal Redefines Luxury
D2C FYI, Sarah Mahoney - Monday, December 28, 2020
The chic secondhand e-tailer's fortunes are rising fast, not just among discerning young affluents, but Wall Street watchers as well. ...
- Pandemic Inspires Top-Rate Marketing By Fashion Houses
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 23, 2020
The worldwide pandemic did result in some positives, at least in the world of marketing, despite falling marketing budgets. “The fashion sector has embraced digital and moved ever-closer to t ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a level playing field for reaching consumers during the discovery phase of their shopping experience. ...
- Metaverse, Metaverse, Metaverse - Your Monthly Reminder
Digital News Daily, Zach Oscar - Wednesday, December 9, 2020
Where can you find Baby Yoda & the Mandalorian, Wolverine, Kratos, Iron Man, rapper Travis Scott, star streamers like Ninja, and the NFL? Fortnite -- not not just associated wi ...
- David Thielebeule Tapped As 'Grazia' Top Editor In U.S.
Publishers Daily, Sara Guaglione - Tuesday, December 8, 2020
The former style director of WSJ. Magazine, Thielebeule will spearhead the launch of the magazine here. It's owned by the largest publishing house in Italy. ...
- 'GQ' Expands Ecommerce Shop Offerings
Publishers Daily, Sara Guaglione - Monday, December 7, 2020
"The only rule for the stuff we're making is: It has to be awesome," stated GQ editor in chief Will Welch. ...
- Drilldown: How Topshop Flubbed Fast Fashion
Around the Net In Brand Marketing, Phyllis Fine - Sunday, December 6, 2020
We mention Topshop parent Arcadia filing for bankruptcy in the story above, but this post drills deeper into the reasons why. Issues included "Topshop’s fixation on physical retail and unwillingness ...
- MSNBC's Gratis Gap Product Placement: Steve Kornacki's Slacks
TV Watch, Wayne Friedman - Tuesday, November 17, 2020
And it paid off. The Gap saw a 90% boost in sales for that style, specifically the "palomino brown" color variety. ...
- Prince Of Wales Foundation Supports Sustainable Clothing
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 15, 2020
Italian fashion retailer Yoox Net-a-Porter has partnered with The Prince’s Foundation to create a line of sustainable clothing. “The collection was built on three foundations: artisan fashion skills and sustainab ...
- Farfetch Gains On Luxury 'Paradigm Shift' To Ecommerce
D2C FYI, Sarah Mahoney - Monday, November 16, 2020
"What we are seeing is the acceleration of the secular trend of online adoption in luxury -- an industry that is still very under-penetrated," says CEO. ...
- Fashion Site 'Man Repeller' Shutters
Publishers Daily, Sara Guaglione - Tuesday, October 27, 2020
The self-funded 10-year-old brand ended its run, citing financial constraints. ...
- As Fashion Tilts To Data, Calvin Klein Taps New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 23, 2020
Linh Peters, currently VP of loyalty at Starbucks, has extensive data-driven marketing experience, including stints at Ulta Beauty and Target. ...
- With 'Closer To You,' Nordstrom Looks To Redefine Omnichannel Strategies
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 19, 2020
This new effort makes it clear that anyone can access stylists -- online or off -- whether for quick fashion advice or a whole new wardrobe. ...
- 'The Cut' EIC Stella Bugbee Steps Down, Matt Turner Upped To 'Business Insider' Co-EIC
Publishers Daily, Sara Guaglione - Wednesday, October 7, 2020
Remaining a senior member of the editorial team, Bugbee will work on journalism projects for both the print and digital magazine in her new role. ...
- 'Vogue Singapore' Relaunches Magazine, Site
Publishers Daily, Sara Guaglione - Thursday, September 24, 2020
Twenty years after it shuttered the short-lived Southeast Asian edition in the 1990s, 'Vogue Singapore' is back. ...
- Not-So-Strange Bedfellows: Ford Models, Gaming Influencers And Fashion
Digital News Daily, Zach Oscar - Thursday, September 24, 2020
Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put around it) are dominant in all forms of entertainment for younger generations, who want to buy the most expensi ...
- Ralph Lauren Faces Huge Reorganization, Layoff
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 22, 2020
Ralph Lauren is laying off 15% or 3,600 of its employees in a reorganization that aims to streamline global operations and accelerate a plan for long-term growth. “The $6.16 billion appar ...
- 'Vogue,' 'Variety' Hire New Site Editors
Publishers Daily, Fern Siegel - Tuesday, September 22, 2020
Chioma Nnadi will be the new editor of Vogue's site. Anna Wintour remains the top editor of the publication. ...
- Fashion Retailer Boosts Email Response With Location Personalization
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Torrid, the women’s fashion retailer, has tripled its email click rate by personalizing the messages with a local map. The technology is provided by LiveMap. ...
- Brilliant Earth Expands Email With Sailthru As Its Marketing Automation Partner
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Jewelry retailer Brilliant Earth says its email performance has improved since choosing Sailthru as its marketing automation provider in March. ...
- Torrid Builds Location Map Clicks With LiveMap Tool
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Real-time emails alert customers to store closings and curbside pickup options, Liveclicker says. ...
- The New Luxury: Sustainability; Fewer, Better Pieces
Marketing Daily, Sarah Mahoney - Tuesday, September 8, 2020
Researcher: "In times of uncertainty, people are less likely to go out on a fashion limb as they express themselves." ...
- With #MakeItPossible, Tommy Hilfiger Moves Past COVID To Sustainability
Marketing Daily, Sarah Mahoney - Friday, September 4, 2020
The new effort focuses on both product sustainability and social inclusivity, to ensure every product is designed to be recyclable and reusable by 2030. ...
- 'Vogue Business' Launches Membership Program
Publishers Daily, Sara Guaglione - Thursday, September 3, 2020
The company says subscribers asked for more exclusive and specialized content, tailored services, events and seminars. ...
- Google Gender Bias Changing Retail Search Results
Inside Performance, Laurie Sullivan - Wednesday, September 2, 2020
Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the challe ...
- How Are Fashionistas Surviving Pandemic? Stealth Luxury, Plenty Of Streetwear
D2C FYI, Sarah Mahoney - Monday, August 31, 2020
One big trend: "stealth luxury" items, which look expensive without a screaming-loud logo. ...
