- D2C Clothier Rent The Runway Taxis For Public Offering Takeoff
Marketing Daily, Steve Ellwanger - Tuesday, October 19, 2021
IPO aims for a valuation of between $1.24 billion to $1.46 billion, according to a revised Securities and Exchange Commission filing on Monday. ...
- Hyundai Launches Third Fashion Collection Created From Recycled Auto Parts
Marketing Daily, Tanya Gazdik - Thursday, October 14, 2021
An online video featuring actors and influencers wearing Re:Style items explains the campaign's purpose and philosophy. ...
- Mediahub Wins Farfetch Global Comms Planning, Media-Buying Account
Mediapsssst, Richard Whitman - Thursday, October 14, 2021
In a four-way pitch, Mediahub bested the incumbent MediaCom, as well as Hearts & Science and Havas, which bowed out of the competition at an earlier stage. ...
- Poshmark Powers Up Its Resellers With Tech Tools
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 11, 2021
Company introduced tech tools to make it easier to get started on Poshmark and scale businesses as they become more successful. ...
- How About Some Diesel Pine Scented Disinfectant To Go With Those Jeans?
MAD, Todd Wasserman - Wednesday, September 29, 2021
To promote its fall/winter collection, edgy fashion brand Diesel is out with another quirky ad campaign. ...
- 'L'Officiel' Debuts Virtual Museum To Celebrate Centennial
Publishers Daily, Ray Schultz - Tuesday, September 28, 2021
The House Of Dreams will launch on Sept. 30, featuring historical fashion artwork. ...
- With Freestyle, Stitch Fix Aims To Disrupt Fashion - Again
D2C FYI, Sarah Mahoney - Monday, September 27, 2021
The Stitch Fix Freestyle, an evolution in its technology platform, allows anyone to shop in their own personal store. People can buy items directly from the company for the fir ...
- Look Out, Lululemon: Peloton Launches Clothing Line
Marketing Daily, Sarah Mahoney - Tuesday, September 14, 2021
Known for connected exercise equipment and digital fitness classes, Peloton introduces a line of private-label apparel inspired by its fitness instructors. ...
- Gap Weighs In On Optimism, The '90s, Gen X
Marketing Daily, Sarah Mahoney - Wednesday, September 8, 2021
Called "Individuals," the new effort introduces a fresh crop of culture-changers, capturing their values and personality in 15-second spots. ...
- Lexus Joins With Designer, Champion For Apparel Collection
Marketing Daily, Tanya Gazdik - Tuesday, September 7, 2021
Los Angeles designer Salehe Bembury, who has 317,000 Instagram followers, posted the hoodie design there. ...
- 2 Vogue European Editions Have New Editors-In-Chief
Publishers Daily, Ray Schultz - Tuesday, September 7, 2021
Eugenie Trochu and Francesca Ragazzi tapped as Conde Nast pursues brand globalization and re-organization. ...
- Fashion Salutes NYC In Fall Campaigns
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 30, 2021
Brands know how hungry people are for that Big Apple energy. ...
- Iris Apfel, Lil Yachty Help eBay Promote Its Watch Category In New Content Series
MAD, Steve McClellan - Thursday, August 26, 2021
Apfel, who turns 100 this month, and Yachty share their love of time pieces in the social series "Old School Meets New School." ...
- Tiffany & Co. Creative Features Beyonce, Jay-Z, Basquiat
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 24, 2021
Beyoncé and Jay-Z share the limelight with a never-before-seen painting by Jean-Michel Basquiat in Tiffany & Co.’s signature robin egg blue. “Tiffany recently acquired the spectacular artwork, which had be ...
- State Bags Debuts Affordable Back-To-School Line At Target
D2C FYI, Sarah Mahoney - Monday, August 9, 2021
The company, launched to help New York City's underprivileged kids is channeling people's appetite for trendy accessories into innovative charitable efforts. ...
- Fall Fashion Is Here. Neiman Marcus Aims To Re-Introduce Us
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 9, 2021
Apparel spending has come roaring back. But those changes mean fashion-forward shoppers are more open-minded, questioning what their style should be. ...
- American Eagle, GapKids Say Individualism Is In For Back-To-School
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2021
Both campaigns focus on kids' pent-up eagerness to get back on the bus -- and their desire to forge their own style. ...
- 'Forbes' Debuts An Ecommerce Store, Collaborates With Designers
Publishers Daily, Ray Schultz - Tuesday, July 27, 2021
The publisher is partnering with 'Boys Lie' on an apparel line that will be available on Friday. ...
- For A Record BTS Year, OshKosh B'gosh, Dick's Are Throwing It Back
Marketing Daily, Sarah Mahoney - Wednesday, July 21, 2021
OshKosh B'gosh ads themed "Today is Someday" stars young versions of famous icons, including Mariah Carey (played by her daughter, Monroe). ...
- In Olympic Push, Etsy Gets Earnest While Nike Turns Silly
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 14, 2021
Nike's "Best Day Ever" spot is is a goofy ode to tomorrow, taking viewers through a single frenetic make-believe day. ...
- Deloitte, Mastercard Predict Heavy Spending On Back-To-School
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 12, 2021
"We've entered a new era of schooling where traditional back-to-school supplies are fading in favor of tech," according to Deloitte report. ...
- Beyonce, Selena And Demi Moore: Everybody In The Pool!
Marketing Daily, Sarah Mahoney - Thursday, July 8, 2021
Beyonce does NOT model swimsuits from Flex Park line from Adidas X Ivy Park, while a reportedly unretouched Selena Gomez DOES, for La'mariette. ...
- Nordstrom Reports 'What Can I Wear To Work?' Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 8, 2021
Ahead of its annual Anniversary Sale, the retailer's latest survey validates some of the COVID-19 tactics it adopted, like educational salespeople videos. ...
- Opening Up = Dressing Up: Klarna Sees Big Jump In Clothing Sales
Marketing Daily, Sarah Mahoney - Wednesday, June 30, 2021
Some retail experts are christening 2021 the Year of the Pop-Up, including workwear classic Dickie's with a shop at Fred Segal in L.A. ...
- Scroll 'N' Shop: Study Finds Over Half Of Social-Media Users Buy
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 23, 2021
When it comes to educating people about brands, Facebook leads the way, chosen by 41% of respondents in the NPD Group study. ...
- Leveraging Micro Influencers: Quality over Quantity
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the importance of influencer marketing grows, especially in the fashion industry, how can a brand approach the space in a way that's driven more by technology and community th ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learni ...
- In Buyout Limbo, Reebok Goes Metaphysical With Creative Shift
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 16, 2021
Adidas announced it would sell the struggling unit back in February. There are no updates on a sale, despite reports that two offers have been made. ...
- Signet Jewelers Ups Ad Spending To Catch Post-COVID Shoppers
Marketing Daily, Sarah Mahoney - Thursday, June 10, 2021
After sharp rise in sales, the company is predicting a downturn as consumers pivot back to experiences rather than the next shiny purchase. ...
- 'NY Times' Names Stella Bugbee As Style Editor, Choire Sicha Moving To 'New York'
Publishers Daily, Ray Schultz - Wednesday, June 9, 2021
The 'Times' is also bringing back its weekly 'Summer In The City' newsletter. ...
