- Fashion Site 'Man Repeller' Shutters
Publishers Daily, Sara Guaglione - Tuesday, October 27, 2020
The self-funded 10-year-old brand ended its run, citing financial constraints. ...
- As Fashion Tilts To Data, Calvin Klein Taps New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 23, 2020
Linh Peters, currently VP of loyalty at Starbucks, has extensive data-driven marketing experience, including stints at Ulta Beauty and Target. ...
- With 'Closer To You,' Nordstrom Looks To Redefine Omnichannel Strategies
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 19, 2020
This new effort makes it clear that anyone can access stylists -- online or off -- whether for quick fashion advice or a whole new wardrobe. ...
- 'The Cut' EIC Stella Bugbee Steps Down, Matt Turner Upped To 'Business Insider' Co-EIC
Publishers Daily, Sara Guaglione - Wednesday, October 7, 2020
Remaining a senior member of the editorial team, Bugbee will work on journalism projects for both the print and digital magazine in her new role. ...
- 'Vogue Singapore' Relaunches Magazine, Site
Publishers Daily, Sara Guaglione - Thursday, September 24, 2020
Twenty years after it shuttered the short-lived Southeast Asian edition in the 1990s, 'Vogue Singapore' is back. ...
- Not-So-Strange Bedfellows: Ford Models, Gaming Influencers And Fashion
Digital News Daily, Zach Oscar - Thursday, September 24, 2020
Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put around it) are dominant in all forms of entertainment for younger generations, who want to buy the most expensive ...
- Ralph Lauren Faces Huge Reorganization, Layoff
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 22, 2020
Ralph Lauren is laying off 15% or 3,600 of its employees in a reorganization that aims to streamline global operations and accelerate a plan for long-term growth. “The $6.16 billion apparel ...
- 'Vogue,' 'Variety' Hire New Site Editors
Publishers Daily, Fern Siegel - Tuesday, September 22, 2020
Chioma Nnadi will be the new editor of Vogue's site. Anna Wintour remains the top editor of the publication. ...
- Fashion Retailer Boosts Email Response With Location Personalization
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Torrid, the women’s fashion retailer, has tripled its email click rate by personalizing the messages with a local map. The technology is provided by LiveMap. ...
- Brilliant Earth Expands Email With Sailthru As Its Marketing Automation Partner
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Jewelry retailer Brilliant Earth says its email performance has improved since choosing Sailthru as its marketing automation provider in March. ...
- Torrid Builds Location Map Clicks With LiveMap Tool
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Real-time emails alert customers to store closings and curbside pickup options, Liveclicker says. ...
- The New Luxury: Sustainability; Fewer, Better Pieces
Marketing Daily, Sarah Mahoney - Tuesday, September 8, 2020
Researcher: "In times of uncertainty, people are less likely to go out on a fashion limb as they express themselves." ...
- With #MakeItPossible, Tommy Hilfiger Moves Past COVID To Sustainability
Marketing Daily, Sarah Mahoney - Friday, September 4, 2020
The new effort focuses on both product sustainability and social inclusivity, to ensure every product is designed to be recyclable and reusable by 2030. ...
- 'Vogue Business' Launches Membership Program
Publishers Daily, Sara Guaglione - Thursday, September 3, 2020
The company says subscribers asked for more exclusive and specialized content, tailored services, events and seminars. ...
- Google Gender Bias Changing Retail Search Results
Inside Performance, Laurie Sullivan - Wednesday, September 2, 2020
Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the challe ...
- How Are Fashionistas Surviving Pandemic? Stealth Luxury, Plenty Of Streetwear
D2C FYI, Sarah Mahoney - Monday, August 31, 2020
One big trend: "stealth luxury" items, which look expensive without a screaming-loud logo. ...
- Lowe's Hits The Runway, Brings High Fashion Home
Marketing Daily, Sarah Mahoney - Thursday, August 27, 2020
The retailer will debut home items handpicked by fashion designers Jason Wu, Rebecca Minkoff and Christian Siriano. ...
- Bustle Digital Group Teams With Investor Group To Revive 'W' As W Media
Publishers Daily, Melynda Fuller - Friday, August 14, 2020
'W' plans to publish six print issues a year and has brought back its furloughed staff. A single aggregate issue will print in 2020. ...
- BDG Names Kathy Lee As Editorial Director, 'The Zoe Report'
Publishers Daily, Sara Guaglione - Tuesday, August 11, 2020
Lee sees an opportunity to expand the pub's outlook and coverage to reflect our "colorful mosaic of society." ...
- Why Fashion Is Dying
Around the Net In Brand Marketing, Phyllis Fine - Thursday, August 6, 2020
"Even before the pandemic, the whole fashion industry had started to unravel," begins this (very long) story for the New York Times Sunday magazine. "What happens now that no one has ...
- Bye-Bye Loyalty: Data Reveals Start Of Messy Holiday Shopping Season
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
As companies conduct surveys and crunch data to make predictions about the shopping season, consumers remain unsure about returning to stores. ...
- Can Ralph Lauren Win Over A New Generation?
Marketing Daily, Sarah Mahoney - Tuesday, August 4, 2020
"The pace of decline at Ralph Lauren is far faster than that experienced in many other parts of the retail sector," writes an analyst. ...
- 'Vogue' Unites All 26 Global Editions Through September 'Hope' Issue
Publishers Daily, Melynda Fuller - Tuesday, August 4, 2020
The issue, which will be published in 19 languages, features a special global editorial portfolio curated by Vogue editors-in-chief. It is a response to the pandemic, climate crisis and the ...
- Fashion Brand Everlane Faces Backlash
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 28, 2020
Everlane, a fashion brand that targets the ethically minded with minimalist basics, promised “radical transparency” including revealing its pricing markups, its clothing suppliers and its ecological footprint. But now it ...
- Allure's November Issue Is Dedicated To Sampling, Shopping For Beauty Products
Publishers Daily, Sara Guaglione - Friday, July 24, 2020
The November print issue adjusts to changing realities. It will consist of four sections, like a department store: Makeup, Skin, Hair and Fragrance. It won't have a front of book ...
- For TNT, Nothing Says 'The Alienist' Like Bergdorf's And Delmonico's
Marketing Daily, Sarah Mahoney - Thursday, July 23, 2020
Promotion includes a 204-piece capsule collection of Gilded Age outfits and accessories at Bergdorf Goodman. ...
- CEO Of Coach Parent Company Resigns After #MeToo Allegations
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 22, 2020
Tapestry, the parent company of Coach, Kate Spade and Stuart Weitz, said that, effective immediately, Jide Zeitlin, chairman and CEO, has resigned from the company and its board. "In the past ...
- Land Rover Partners With Watchmaker
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2020
The Land Rover x Elliot Brown Holton Professional watch is the official timekeeper for the 2,000-mile Row GB Challenge. ...
- Outdoor Voices Can Bounce Back, Be Profitable, Says New Chairwoman
D2C FYI, Sarah Mahoney - Monday, July 6, 2020
Ashley Merrill, joining Outdoor Voices as chairman and taking an investment stake, believes in company's "Get the world moving" mission. ...
- Stitch Fix's 'Direct Buy' Option Gains Traction
Marketing D2C Weekly, Sarah Mahoney - Monday, June 15, 2020
Company's new approach offers customers the chance to buy items directly rather than as part of a curated style "fix." ...
