- Brands And Retailers Report Mixed Feelings On NIL Influencer Deals
Digital News Daily, Colin Kirkland - Friday, December 3, 2021
With student athletes now legally allowed to monetize using their name, image, and likeness (NIL) since July 1, many brands and retailers have begun to put student athlete influencer dea ...
- Half Of Top Websites Fail To Meet Google User Experience Requirements
Inside Performance, Laurie Sullivan - Monday, December 6, 2021
Walmart.com, Target.com, Tripadvisor.com and social sites including Facebook.com, Instagram.com and Pinterest.com are among the major brands that did not meet all of Google's minimum thresholds for good website performance a ...
- Snuggly 'Smarketing': When B2B Sales And Marketing Are Fully Aligned
Email Insider, Ray Schultz - Friday, December 3, 2021
The two sides -- sales and marketing -- are fully integrated at roughly a third of companies, Convince & Convert and Ascend2 report. ...
- B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 3, 2021
Performance scores have tightened, with buyers focusing on six key ingredients, Merkle reports. ...
- Selling The Outdoors: How Brands And Retailers Connect
Email Insider, Ray Schultz - Wednesday, December 1, 2021
Big-ticket dealers are driven by price and brand reputation when choosing manufacturers, Huebner Marketing and Ascend2 report. ...
- Cannes Reboots Lions, Will Award 'Creative Media Ideas,' B2B Too
MediaDailyNews, Joe Mandese - Tuesday, November 30, 2021
Organizers altered "weighting structure" and instructions to jurors to "make it clear that we are rewarding creative media ideas." ...
- Data Firm MeritB2B Acquires Intent ID Provider True Influence
Email Marketing Daily, Ray Schultz - Tuesday, November 30, 2021
The combined company will have over 500 employees globally, with MeritB2B CEO Rob Sanchez as the head. ...
- Mind Your P's And Q's: 4 Ways To Improve Your Email Results
Email Insider, Ray Schultz - Friday, November 26, 2021
Savvy subject lines, good puns, the right repetition are among the moves experts recommended as best email practices. ...
- Data Co-op Operator Offers New Insights Tools For Publishers
Publishers Daily, Tony Silber - Wednesday, November 24, 2021
Bombora is rolling out an analytics suite, Company Surge Insights for Publishers, that helps B2B advertisers get more value out of their audiences. ...
- Why You Need To Validate B2B Email Lists
Around the Net in Email, Ray Schultz - Wednesday, November 24, 2021
B2C marketers aren’t the only ones who should validate their email lists. The stakes are also high for B2B brands, given such variables as personalization and data churn. Here a ...
- Cold Email Marketing Mistakes That Can Kill A Deal
Around the Net in Email, Ray Schultz - Tuesday, November 23, 2021
Cold emailing can lead to six-figure deals. But the sender must not create a bad first impression. Here are seven cold email marketing mistakes to
avoid. ...
- Shopping Your Own Data: The Uses And Hurdles Of Data-Driven Marketing
Email Marketing Daily, Ray Schultz - Thursday, November 18, 2021
First-party data can be used for adding customers to email marketing lists, GoodFirms reports. ...
- Adobe, AppsFlyer Mobile Data, And The Evolution Of A Knee
Inside Performance, Laurie Sullivan - Thursday, November 18, 2021
Here is what marketers need to know about mobile performance -- and who to contact during my two weeks off after surgery, through Dec. 3. ...
- B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products
Email Insider, Ray Schultz - Wednesday, November 17, 2021
Mobile activities range from search to purchase to follow-up, Rightpoint reports. ...
- Email Leads In Account-Based Marketing: Study
Email Marketing Daily, Ray Schultz - Tuesday, November 16, 2021
ABM is growing in popularity, but is not easy to achieve, Terminus reports. ...
- Marketing Has Top Role For B2B Mobile Apps
Research Intelligencer, Rob Williams - Tuesday, November 16, 2021
Instead of developing apps that are informational, businesses are adding more functionality to make apps more transactional with their customers. ...
- LinkedIn Quietly Experiments With Product Pages To Boost Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 15, 2021
LinkedIn is experimenting with ways that businesses on its platform can encourage open conversations around business-type products. The company is working with two early beta testers. ...
- Workweek, New B2B Media Company, Puts Creators First
Publishing Insider, Tony Silber - Friday, November 12, 2021
Workweek's mission is to "entertain, educate, and connect the business community through unique personalities, unparalleled expertise and innovative operations to make us the world's leading media
company." ...
- Partnership Expands Content, Ad Opportunities For Interactive Golf-Cart Network
Digital News Daily, Karlene Lukovitz - Thursday, November 11, 2021
The Shark Experience platform, featuring interactive golf-cart screens across 360 U.S. golf courses, is adding Atmosphere's 50-plus ad-supported streaming TV channels. ...
- Vimeo Buys Wirewax, Wibbitz For Shoppable And AI Video Creation Capabilities
Digital News Daily, Karlene Lukovitz - Wednesday, November 10, 2021
Vimeo is expanding its offerings via Wirewax, which lets marketers and other non-technical creatives make videos shoppable and linkable to outside content; and Wibbitz, an AI-based short-form video creation platf ...
- Demandbase Brings New B2B Data Capabilities To Microsoft CDP
Email Marketing Daily, Ray Schultz - Monday, November 8, 2021
Microsoft clients can leverage InsideView and DemandMatrix products to send email and advertise in social. ...
- Future Of Eyeota And NetWise On Close Of Dun & Bradstreet Acquisition
Inside Performance, Laurie Sullivan - Friday, November 5, 2021
After Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWise early Thursday morning, "Search & Performance Marketing Daily" reached out to the company to talk about D&B a ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Dun & Bradstreet Holdings went on an acquisition spree, and on Thursday announced it has entered into definitive agreements to acquire two data companies. ...
- Tech Media Company TechTarget Reports Strong Q3 Performance
Publishers Daily, Tony Silber - Wednesday, November 3, 2021
TechTarget announced revenue of about $70 million for the quarter, up 92% from the same period a year ago. ...
- B2B Publisher CyberRisk Alliance Buys Media Brands Serving Outsource IT Space
Publishers Daily, Tony Silber - Tuesday, November 2, 2021
The expansion underscores CyberRisk's efforts to offer services that inform and facilitate collaboration in the fast-growing industry. ...
- ActiveCampaign Debuts Product To Automate Sales Engagement
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
A new tool unifies data and allows sales teams to send one-to-one sales emails, the company says. ...
- Email Tipsheet: Improvements And Challenges For 2022
Email Insider, Ray Schultz - Monday, November 1, 2021
Most firms are using personalization, but many admit they need to get better at it, Ascend2 reports. ...
- B2B Brands Are Offered A Free Data Audit
Email Marketing Daily, Ray Schultz - Thursday, October 28, 2021
Terminus says B2B data is often painfully inaccurate, and claims its CDP can help. ...
- Skona Adds Coinme, Others To Its Client Roster
Accounts on the Move, Steve McClellan - Friday, October 22, 2021
Independent creative agency
Sköna has been hired by six new tech firms with a remit that includes campaign development, brand strategy and extension and website development. The business wi ...
- Dow Jones Data Identifies B2B Content-Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, October 25, 2021
Trigger moments that prompt business-to-business marketers to choose a new ad-tech provider or piece of software can occur at any point in time prompted by internal or external circumstances. ...
