- Words Count: The Art Of B2B Email Negotiation
Email Insider, Ray Schultz - Monday, January 18, 2021
Buyer attention is a key metric in predicting whether communications will lead to a sale. ...
- ABM Sick Days: B2B Brands Change Their Budgets, Strategies Due To COVID-19
Email Insider, Ray Schultz - Friday, January 15, 2021
But ABM now gets 27% of the average B2B marketing budget, the ABM Leadership Alliance reports. ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C brands across several industries, the company says. ...
- Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
Email Insider, Ray Schultz - Friday, January 8, 2021
Almost half are burdened with tech stacks that under-deliver on goals, RollWorks and Ascend2 report. ...
- B2B Brands Will Own The Digital Journey In 2021, Exec Says
Around the Net in Email, Ray Schultz - Thursday, January 7, 2021
B2B marketers must take back control of the buying cycle, says Nick Heys, CEO of ABM platform Jabmo. That is one of the many opportunities they can look forward to ...
- Amperity CMO Always Dreamed About Working At Microsoft
Inside Performance, Laurie Sullivan - Thursday, January 7, 2021
"High growth -- that's what I'm addicted to," said Amperity's recently appointed chief marketing officer. "How you find it. How you do it. How you make it successful. Each compa ...
- Direct Mail And Digital Buddy Up: How Email Supports 'Tactile Marketing'
Email Insider, Ray Schultz - Wednesday, January 6, 2021
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuff' can move B2B prospects through the sales funnel. ...
- How B2B Marketing Will Change In 2021
Around the Net in Email, Ray Schultz - Wednesday, December 30, 2020
B2B is changing as brands focus on digital and increase their use of AI. Mohammad Tareeq, CEO of Valasys Media, predicts the key B2B marketing trends for 2021. ...
- Peppermonkey Offers Digital Tools To HVAC Firms
Email Marketing Daily, Ray Schultz - Wednesday, December 30, 2020
The services include email and website design, and search engine optimization (SEO). ...
- Ratings Service GoodFirms Lists 'Top' Email Agencies
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
B2B ratings and review platform GoodFirms has listed what it says are the top email marketing agencies. ...
- B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
A recent privacy survey finds 62% of businesses don't tell customers about ad trackers collecting their data, and 55% of 1,220 business leaders polled believe their company has well-defined a ...
- Tech Platform Spryker Raises $130 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
The provider of B2B commerce technology software for global enterprises has raised over $130 million, bringing its value to over $500 million, it says. ...
- Some B2B Firms Saw Revenue Increases Because Of COVID-19: Study
Digital News Daily, Ray Schultz - Thursday, December 17, 2020
While 21% of B2B firms worldwide increased revenue by 25% or more, 11% saw decreases of up to 25% and 9% had cutbacks of 25% or more, a study ...
- Operation Marketing Tech: What Brands Are Looking For, And How They're Doing
Email Insider, Ray Schultz - Thursday, December 17, 2020
The biggest obstacle when implementing marketing technology is budget. But most firms are succeeding, Ascend2 reports. ...
- Mediafly Debuts Tool To Track Performance Of B2B Seller-Generated Content
Email Marketing Daily, Ray Schultz - Wednesday, December 16, 2020
Mediafly, a provider of sales technology, says companies need to send the right content at the right time or they will lose sales. ...
- ScaleX.ai Adds FlowEngine.io's AI To ABM Arsenal
Email Marketing Daily, Ray Schultz - Tuesday, December 15, 2020
The company contends that email and phone outreach don't work as well as they did, given the challenges of the current environment. ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Inside Performance, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for companies to connect with people. The vision will see the company transform into a digital storefront for B2B produ ...
- The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Inside Performance, Laurie Sullivan - Monday, December 14, 2020
Chatbots and virtual assistants can help B2B companies close the gap, as buyers seek content delivered primarily through vendor websites, and search engines. ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada in a format it calls Stories, which are short, full-screen, vertical videos, photos and text images for mobile devi ...
- B2B Email Marketing Tips And Examples
Around the Net in Email, Ray Schultz - Friday, December 11, 2020
Whatever their goals, B2B brands need to invest in email marketing. Here are tips for running email campaigns — along with examples. ...
- Salesmsg Adds Contact Searching, Syncing Features
Email Marketing Daily, Ray Schultz - Friday, December 11, 2020
The added features will allow sales and marketing teams to export contacts from their CRMs into the Salesmsg platform, giving them more time to focus on sales and marketing, t ...
- Netline Debuts B2B Intent Data Service
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Intent Discovery is based on B2B content consumption behavior, the company says. ...
- CallRail Pulls In $56 Million In New Funding
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Lead-generation and analytics firm CallRail is investing in staff and hoping for further growth in 2021, it says. ...
- Email Marketing Tips For B2B Ecommerce Firms
Around the Net in Email, Ray Schultz - Tuesday, December 8, 2020
Email can’t be used in B2B the same way it is in B2C. For one thing,B2B products are usually more expensive and customers tend not to buy with the fir ...
- Bizzabo Pulls In $138 Million In Series E Funding
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
The event marketing firm plans to hire 100 new employees in the first half of next year. ...
- Seismic Acquires Grapevine6, Launches New Social Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
The purchase will allow sales teams to engage buyers across multiple social platforms, Seismic says. ...
- Construction Email List Available From DataListsGroup
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
The upgraded opt-in file includes 432,871 records, the company says, with contact information including business name, website, revenue, phone, employee size, Zip Code and state. ...
- Lead Liaison Offers Widget For Accessing B2B Data
Email Marketing Daily, Ray Schultz - Tuesday, November 24, 2020
The DataSpring module offers access to almost 10 million company profiles and 400 million contacts for use in email and other campaigns. ...
- Study Finds Disconnect Between B2B Marketers And Buyers
Email Marketing Daily, Ray Schultz - Friday, November 20, 2020
Brands want to send out long-form content. Buyers prefer user reviews and videos, Uberflip reports. ...
- How Good Are The Research Sources Used By B2B Tech Buyers?
Around the Net in Email, Ray Schultz - Wednesday, November 18, 2020
B2B technology buyers rely on vendor websites and product demos when mulling purchases, according to a study by TrustRadius. But how trustworthy are they? Here are some findings about B ...
