- Most B2B Brands Gate Content To Capture Contact Details: Study
Around the Net in Email, Ray Schultz - Wednesday, October 28, 2020
Almost two-thirds of B2B marketers gate content to capture contact details. And a third sometimes do so, according to a study by Finite. ...
- B2B Tech Firms Cut Marketing Budgets Due To Pandemic: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 28, 2020
Less than 10% are increasing their spend, with enterprise software suppliers most likely to face cuts, 10Fold reports. ...
- Brands In New Push Toward ABM During Pandemic: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 27, 2020
Almost all companies surveyed have a program this year, and many have achieved maturity. Lead generation has fallen as a KPI, Terminus reports. ...
- Email That Cares: Later Boosts Opens And Clicks By Showing Empathy
Email Insider, Ray Schultz - Monday, October 26, 2020
Later, an Instagram scheduler and marketing platform, has driven a spike in engagement by putting a little empathy into its email program. ...
- Email's Role In The B2B Marketing Of The Future
Around the Net in Email, Ray Schultz - Wednesday, October 21, 2020
B2B salespeople must become comfortable sourcing email addresses and emailing prospects, says Demandbase CPO Jon Miller. That’s one change as B2B marketing moves toward the future, Miller
notes. ...
- VanillaSoft Acquires Autoklose, B2B Email Automation Firm
Email Marketing Daily, Ray Schultz - Wednesday, October 21, 2020
The combined platforms will enable B2B to scale their personal email outreach, VanillaSoft says. ...
- Input On How To Send Winning Cold Emails
Around the Net in Email, Ray Schultz - Monday, October 19, 2020
Cold emails are an effective way of driving sales — if they’re done well. Here are tips from Katie Furman, sale development representative at Khoros, on how to make sure ...
- B2B Succumbs To Digital: Buyers Prefer It To Other Sales Channels
Email Insider, Ray Schultz - Monday, October 19, 2020
B2B decision makers prefer the new digital sales model: they like self-serve and remote purchases, McKinsey reports. ...
- B2B Tech Buyers Devour Vendor Content: Study
Around the Net In Digital, Ray Schultz - Friday, October 16, 2020
Half of B2B tech buyers consume 11 pieces of content before making a purchase decision, according to research by Spiceworks Ziff Davis. Here are statistics from the report. ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for the holiday quarter, according to OpenX ...
- B2B Mixology: Email Is Most Used Channel As Marketing Spend Goes Up
Email Insider, Ray Schultz - Tuesday, October 6, 2020
Email is second as a source of leads, behind referrals, but it is far from the top budget item, Sagefrog reports. ...
- Triblio Offers New Tool For Automating ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The new service helps brands unify the buyer across sales and marketing channels, the company says. ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Buyers are looking for support and reassurance throughout the purchase process as companies pivot their offerings, budget allocations, media strategies, customer experience enhancements, and the role
of sales teams. ...
- What To Do About The Drop In B2B Email Response
Around the Net in Email, Ray Schultz - Wednesday, September 30, 2020
Email response fell to a record low in April, according to HubSpot. What did companies do incorrectly? They have increased the number of emails by 50%, playing a zero-sum game. ...
- Conversion Therapy: Firms Struggle To Get Leads Through The Funnel
Email Insider, Ray Schultz - Wednesday, September 30, 2020
Only 12% are very satisfied with their lead conversion capabilities, Ascend2 and Verse report. ...
- B2B Marketers Should Exceed B2C In Personalization
Around the Net in Email, Ray Schultz - Tuesday, September 29, 2020
B2B brands have long been urged to emulate their B2C counterparts with personalized marketing. But that’s not good enough--they should go even further, Merkle B2B Group CEO Michael McLaren ar ...
- Narrative Integrates Stirista's B2B Data Into Streaming Platform
Email Marketing Daily, Ray Schultz - Tuesday, September 29, 2020
Stirista matches work and personal emails in a way that respects privacy, the company claims. ...
- A Guide To Cold Email Outreach
Around the Net in Email, Ray Schultz - Monday, September 28, 2020
Cold email outreach is now the main tactic for creating new business relationships, replacing the cold call. Here’s a guide on how to use email to achieve high conversion rates ...
- How Strategic Email Marketing Can Help Administrative Services Firms
Around the Net in Email, Ray Schultz - Friday, September 25, 2020
Email marketing works for most types of businesses, and the administrative services field is no exception. Here are strategic email marketing tips for firms in this industry. ...
- Lost Leads: B2B Firms Fail To Speedily Reply To Queries In Test
Email Insider, Ray Schultz - Wednesday, September 23, 2020
Only one company sent a personalized email in five minutes, Workato reports. ...
- Four Ways To Deploy Intent Data
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Brands are not making the most of intent data, research shows. Here are four intent data best practices for use by sales developers. ...
- Multichannel Head Scratcher: Email Is First in Use, Fourth In Effectiveness
Email Insider, Ray Schultz - Friday, September 18, 2020
Most B2B marketers are using multiple channels, and those that do see better results, PFL and Demand Metric report. ...
- A Guide To Reaching The C-Suite With B2B Marketing
Around the Net in Email, Ray Schultz - Thursday, September 17, 2020
Marketing to senior executives is no easy task. Here’s an A-to-Z primer on how to execute a multichannel strategy to reach C-level decision-makers.
...
- B2B Disconnect: Customers Are Frustrated With Communications
Email Insider, Ray Schultz - Wednesday, September 16, 2020
Many want faster email response and clearer answers to questions, Drift and Heinz Marketing report. ...
- B2B Marketers Should Rely On First-Party Data
Around the Net In Digital, Ray Schultz - Tuesday, September 15, 2020
New rules are affecting the way marketers use targeting data. In B2B, first-party data is the best asset when conducting digital campaigns. ...
- Allison Metcalfe Returns To Demandbase In A New Role
Email Marketing Daily, Ray Schultz - Monday, September 14, 2020
After seven years at LiveRamp, Allison Metcalfe has returned to Demandbase as chief revenue officer. ...
- Boardroom Insiders Adds Data Features To B2B Sales Platform
Email Marketing Daily, Ray Schultz - Monday, September 14, 2020
The company has also named Marcus Hermens as vice president of marketing. ...
- Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
Marketers have doubled their use of digital during the pandemic, compared with sales and offline marketing channels. Their use of online marketing has increased by 88% of which 45% began ...
- 'B2B Marketing Is Dead': NI Rebrands In D2C Style
Brand Insider, Steve Smith - Wednesday, September 9, 2020
The dry, tech- and text-heavy approach to B2B marketing takes several pages from the D2C playbook in NI's deep rebrand. ...
- Metadata.io Snares $6.5 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Wednesday, September 9, 2020
Metadata.io will invest the money in expanding its product capabilities and serve customer demand, it says. ...
