- Study Suggests Renewed SEO Focus In 2020
Search Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Some 65% of marketers expect to decrease their annual budget and 86% predict their marketing goals will be more difficult to reach this year. ...
- UJET Integrates Sales Platform With Salesforce Sales Cloud
Email Marketing Daily, Ray Schultz - Tuesday, April 7, 2020
The integration will allow B2B sales teams to convert leads and manage customer accounts across channels, UJET says. ...
- How B2B Brands Can Cope With The COVID-19 Crisis
Around the Net in Email, Ray Schultz - Monday, April 6, 2020
B2B marketers should recalibrate their marketing strategies in response to the COVID-19 outbreak. Kemp Chief Marketing Officer Tony Thompson analyzes the impact of the crisis and provides solutions on what brands ...
- ActiveCampaign Adds B2B Targeting, Automation Tools
Email Marketing Daily, Ray Schultz - Wednesday, April 1, 2020
Sales teams can reach out to clients based on email, website and purchase data, the company says. ...
- Tips For Promotional Products Firms On How To Build An Email List
Around the Net in Email, Ray Schultz - Tuesday, March 31, 2020
Email provides a direct conduit to customers for promotional products distributors and suppliers, especially in middle of a health crisis. But the email list is key. Here are eight ways ...
- CustomerGauge In Two-Way Integration With HubSpot
Email Marketing Daily, Ray Schultz - Monday, March 30, 2020
CustomerGauge and HubSpot will help brands measure feedback received through email engagement and other activities. ...
- Crisis Marketing: Email Do's And Don'ts
Around the Net in Email, Ray Schultz - Thursday, March 26, 2020
Your customers would most likely appreciate an update if your services are affected by COVID-19. That doesn’t mean you should send a Brand Friend email stating “We’re all in this ...
- Drift Rebrands Its Email Marketing Tool As Drift Email
Email Marketing Daily, Ray Schultz - Thursday, March 26, 2020
Formerly known as Drift | Siftrock, Drift Email helps brands mine out-of-office replies and job changes, the company says. ...
- Trade Show Cancellations Rise, Marketing Dollars Are Moved Into Digital: Survey
Marketing Daily, Ray Schultz - Thursday, March 26, 2020
A stunning 88% of manufacturing firms have cancelled plans to attend or exhibit at trade shows, IEEE GlobalSpec reports. ...
- Content Gets A Fourth Or Less Of Most Marketing Budgets, Study Finds
Marketing Daily, Ray Schultz - Wednesday, March 25, 2020
Yet brands see themselves as successful at producing content, and 50% of marketers have a content strategy in place, a study by Ascend2 finds. ...
- Words Matter: B2B Buyers Need Clear Product and Pricing Info, Study Says
Email Insider, Ray Schultz - Tuesday, March 24, 2020
Salespeople drive B2B sales, but only to the extent that they offer clear information and have strong digital support, judging by Turning B2B Salespeople Into Strategic Advisors, a study by ...
- CMO Council Urges Marketers To Increase Content To Ride Out COVID-19 Crisis
Search Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
A CMO Council report released this week shows that only 12% of marketers believe they have relevant and persuasive content marketing strategies to target the correct audiences. ...
- The COVID-19 Playbook: What Not To Put In Emails
Email Insider, Ray Schultz - Thursday, March 19, 2020
Don't mention the virus or the pandemic in subject lines -- instead, simply acknowledge the situation, Worldata's Jay Schwedelson says. ...
- Sales And Marketing Are Misaligned As Email Lags In B2B Nurture Mix: Study
Email Marketing Daily, Ray Schultz - Thursday, March 19, 2020
The teams work separately, using different metrics and technology, 6Sense and Heinz Marketing report. ...
- B2B Marketing Moves Online During The Coronavirus Outbreak
Around the Net in Email, Ray Schultz - Monday, March 16, 2020
B2B marketing budgets are being rejiggered thanks to the Coronavirus outbreak., with event dollars now going to online marketing due to the Dan Gerstenfeld of Interteam Content Services analyzes the ...
- The Business Of Pandemics: Can Marketers Survive?
Email Insider, Ray Schultz - Thursday, March 12, 2020
With bad news piling up, marketers have to take a deep breath -- and plan for the second half. ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad Revenue
Search Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such as travel, but says some verticals have increased budgets. The B2B space will have a notable impact, says Chacka ...
- Coronavirus Fallout: Trade Show Cancellations May Be Driving Dollars Into Digital
Email Insider, Ray Schultz - Wednesday, March 11, 2020
Many industrial marketers have cancelled plans to attend -- or exhibit at -- trade shows, IEEE GlobalSpec reports. ...
- Some B2B Brands Are Falling Short On Personalization: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 11, 2020
But many say getting a personalized email marketing message makes them feel happy, Folloze reports. ...
- High-Powered Content Can Help You Nurture Leads
Around the Net in Email, Ray Schultz - Tuesday, March 10, 2020
Marketers often send unqualified leads to sales. But it wouldn’t happen if they focused more on nurturing those leads with high-conversion content. Uberflip’s Randy Frisch describes the four areas to ...
- Madison Logic Forms LinkedIn ABM Integration
Email Marketing Daily, Ray Schultz - Friday, March 6, 2020
Madison Logic is also integrated with Salesforce, Marketo, and Oracle Eloqua, the company says. ...
- The B2B Comfort Zone: Email Is Still Best For Sending Content
Email Insider, Ray Schultz - Thursday, March 5, 2020
B2B influencers usually turn to email when they want to share content. And email is great at generating leads, Centerline Digital reports. ...
- Statistics On B2B Content Marketing In 2020
Around the Net in Email, Ray Schultz - Tuesday, March 3, 2020
Content marketing works—when it’s done correctly. That means it has to fulfill the audience’s informational needs, not make an out-and-out sales pitch. Here’s an infographic containing B2B content marketing statistics ...
- Corralling Your Leads: Most Firms Are Investing In Marketing Lead Management
Email Insider, Ray Schultz - Monday, March 2, 2020
Study by Research in Action lists the 'top 15' automated lead management systems worldwide. ...
- Ascential Invests $10M In Startup Media-Buying Processor Hudson MX
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Ascential PLC, a B2B media holding company best known for operating the Cannes Festival of Creativity/Media Lions, has taken a minority stake in Hudson MX, a startup competing with media-buying ...
- The Target Is The Message: Trade Desk Uses Consumer Buys To Reach Ad Execs
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2020
In a rare use of consumer media to reach a highly targeted B2B audience, programmatic media-buying firm The Trade Desk today breaks a campaign using connected TV buys to reach ...
- Seven B2B Lead Generation Tools
Around the Net in Email, Ray Schultz - Monday, February 24, 2020
Smart B2B marketers are using lead-generation tools to capture leads and manage the process. Here are seven such tools from which to choose. MediaPost does not offer any
endorsements. ...
- 6sense Debuts Service To Help B2B Account Teams
Email Marketing Daily, Ray Schultz - Friday, February 21, 2020
The new offering, Next Best Actions, delivers prioritized recommendations to business development representatives, the company says. ...
- A Content Marketing Primer For Manufacturers
Around the Net in Email, Ray Schultz - Thursday, February 20, 2020
Content marketing has many moving pieces, including sales, traditional tactics and brand evangelism. Here is a primer for manufacturers, including advice on how to deploy email. ...
- Zoominfo Upgrades Its Data Platform With Artificial Intelligence
Email Marketing Daily, Ray Schultz - Wednesday, February 19, 2020
B2B brands can compare Zoominfo market intelligence with their customer data, the company says. ...
