- Display Poised To Overtake Search In Digital B2B Ad Marketplace
Research Intelligencer, Joe Mandese -
After years of eroding to the rapidly rising paid-search advertising marketplace, digital display advertising is poised to surge among B2B marketers. That's the prediction based on new estimates released th ...
- Account-Based Marketing Is A Growing Trend
Around the Net in Email, Ray Schultz - Tuesday, August 3, 2021
Account-based marketing is an increasingly important tool for brands. But do all practitioners understand its benefits and how to use it? Here is an overview on this phenomenon.
...
- B2B The Force: Should Executives Be Sales Drivers Or Growth Enablers?
Email Insider, Ray Schultz - Friday, July 30, 2021
Marketing and digital design play important roles in B2B development, Stein IAS and WARC report. ...
- Act-On Software Names Gregg Ames And Syed Ahmed To Senior Roles
Email Marketing Daily, Ray Schultz - Thursday, July 29, 2021
The company is in growth mode following a recent infusion of $20 million in funding. ...
- B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
For the first time, more than half of B2B marketers' digital spend will focus on phones and tablets vs. non-mobile devices such as laptops and desktop computers. ...
- The E-ffect On Engineers: Email Emerges As Top Tactic For Reaching Them
Email Insider, Ray Schultz - Monday, July 26, 2021
Email is rated both as the favored channel and the most effective in 2021, engineering.com reports. ...
- Three Ways To Boost Your B2B Email Newsletter
Around the Net in Email, Ray Schultz - Friday, July 23, 2021
B2B newsletters may draw less engagement than B2C. But they work. Here’s a guide to how B2B e-letters can nurture an audience and build brand awareness. . ...
- B2B Firm UserGems Raises $2.4 Million In Seed Funding
Email Marketing Daily, Ray Schultz - Friday, July 23, 2021
The B2B startup says it can generate a new lead when a customer or buyer changes their job. ...
- Email Open, Click Rates Fell In The UK Last Year
Email Marketing Daily, Ray Schultz - Tuesday, July 20, 2021
But not-for-profits saw increases in both and outperformed all other sectors, DMA reports. ...
- Fast-Growing Public-Space Streaming Platform Atmosphere Adds FITE Channel
Video Insider, Karlene Lukovitz - Tuesday, July 20, 2021
The partnership adds combat sports to the ad-supported B2B streamer's mix of entertainment, lifestyle, nature and other sports short-form video, streamed in 13,000 bars, hotels, QSRs and other venues. ...
- A Peek Inside Relationship Marketing
Around the Net in Email, Ray Schultz - Friday, July 16, 2021
The goal of relationship marketing is to create a conversation between two people. Here’s a guide to how it works, answering the why, what and how. ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources. ...
- Mission's Mission: Making Produce A CPG
Brand Insider, Steve Smith - Friday, July 9, 2021
If Millennials have a signature food, then surely avocados would be it. But herein lies the opportunity, says Mission Produce head of marketing and communications Denise Junqueiro. Mission is ...
- 6sense Provides Bombora's B2B Intent Data To Clients
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
Bombora runs a B2B publishing co-operative, working with hundreds of business and analyst sites. ...
- Meet Zeta Global's First CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 7, 2021
"Being able to build a brand from scratch is truly every marketer's dream," Eastman said. "It's a unique opportunity to be with a company that's already proved its value." ...
- Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands
Email Insider, Ray Schultz - Friday, July 2, 2021
Email is widely used to support marketing priorities like branding and lead generation, Delia reports. ...
- New Tool Allows Teams To Share Email Inboxes
Email Marketing Daily, Ray Schultz - Friday, July 2, 2021
The new Spark app feature prevents the confusion that can occur when incoming emails get lost and nobody follows up, Readdle says. ...
- Hell-Bent On Intent: B2B Publisher Deploys Outside Data To Find Firms Seeking To Buy
Publishers Daily, Ray Schultz - Thursday, July 1, 2021
Breaking Media uses Bombora data to drive tailored content for advertisers. ...
- Outreach Hires Three Executives, Opens Atlanta Office
Email Marketing Daily, Ray Schultz - Monday, June 28, 2021
The firm will be hiring personnel with skills in customer success and technical support. ...
- Zeta And Dun & Bradstreet Alliance Creates New Data Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
The new market segment -- business-to-person (B2P) -- combines consumer and business data into a private data cloud with more than 220 million permission-based profiles of individuals in the U. ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, but barely more than a quarter say the same about email, Ascend2 and Wpromote say. ...
- Meredith's MNI Extends Cover Wrap Format To B2B
Publishers Daily, Ray Schultz - Wednesday, June 16, 2021
Extended to digital, the format allows marketers to reach decision makers in their new working environment: The home. ...
- When B2B Marketing Just 'Feels Right'
Media Insider, Cory Treffiletti - Wednesday, June 16, 2021
If you speak to the end user like a human being who responds to the same things that all humans respond to in B2C, you can be wildly effective. ...
- B2B Headbangers: Buyers List Their Main Frustrations
Email Insider, Ray Schultz - Monday, June 14, 2021
B2B buyers will pay for great ecommerce service. But they're quick to jump if they don't get it, Avionos reports. ...
- B2B Community Should Replace Saturation Marketing
Around the Net in Email, Ray Schultz - Wednesday, June 9, 2021
B2B marketers are annoying prospects with some of their tactics — for example, having a sales rep call before a whitepaper has even been read and barraging the recipient wi ...
- B2B Better: Customers Vote For The Most Trusted Brands
Email Insider, Ray Schultz - Tuesday, June 8, 2021
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on how to treat clients in a pandemic. ...
- NetWise Claims Tool Helps B2B Publishers Target Audiences
Publishers Daily, Ray Schultz - Monday, June 7, 2021
The NetWise Audience Platform does not require an engineering team to use, company adds. ...
- Starcom And Telenor Group Create Data Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, June 7, 2021
Starcom will broker data to support the brand and its corporate identity under the deal. Telenor collects first-party customer data, similar to Verizon Communications in the U.S., and supports abo ...
- Sales Reps Pull Better Close Rates When Offered Incentives, Study Finds
Email Marketing Daily, Ray Schultz - Friday, June 4, 2021
Email is also an important factor, driving higher B2B close rates when it is done properly, SetSail reports. ...
- B2B Tech Firm Outreach Snares $200 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, June 3, 2021
The company will use the funding to further build its sales and marketing teams and invest in new technologies. ...
