- B2B Research Vet Chris Wells Founds New Agency
Email Marketing Daily, Ray Schultz - Friday, July 10, 2020
Adience is designed to operate in a B2B research environment disrupted by the rise of DIY, Wells says. ...
- Email Draws Lead Generation Budget Dollars: Study
Email Marketing Daily, Ray Schultz - Monday, July 6, 2020
Ascend2 finds that 44% of brands are investing in email/automation in the next 12 months. ...
- How To Use Data To Create A B2B Pitch
Around the Net In Digital, Ray Schultz - Wednesday, July 1, 2020
LinkedIn users spend only 17 minutes per month on the platform. This means you have to get right to the point when using InMail. That takes analytics. Here are tips ...
- Work-At-Home Marketers Are Optimistic: Study
Around the Net in Email, Ray Schultz - Wednesday, July 1, 2020
Marketing processionals are thriving while working remote, according to research conducted by RingDNA. Of those surveyed, 62% have made targeting changes. And 75% feel optimistic about their
future. ...
- RollWorks Debuts Tool For Tracking B2B Buyer Intent
Email Marketing Daily, Ray Schultz - Wednesday, July 1, 2020
Sellers receive alerts in Salesforce and daily email reports based on website engagement and advertising clicks. ...
- Edelman Business Marketing Named B2B Agency Of The Year
MAD, Steve McClellan - Monday, June 29, 2020
The B2 Awards are bestowed by the ANA and Edelman won AOY in the large agency category while Hiscox was named corporate Marketer Of The Year. ...
- First Midwest Bank And Mitsubishi Enter Finals For ANA B2B Email Award
Email Marketing Daily, Ray Schultz - Monday, June 29, 2020
Hiscox was named B2B Corporate Marketer of the Year and Edelman Business was named the B2B Large Agency of the Year. ...
- Tips For Aligning The B2B Buyer's Journey
Around the Net in Email, Ray Schultz - Friday, June 26, 2020
B2B marketers have for years tried to achieve the level of personalization common in B2C. But are they succeeding? Here is an analysis of how B2B marketers can align with ...
- Banzai Offers New Tool For Partner Event And Webinar Marketing
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Banzai Reach for Partners allows brands to send invites via email, LinkedIn InMail and other channels, the firm says. ...
- PathFactory Offers New Sales Content Tool
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Pathfinder for Sales allows teams to track intent to buy within their CRM, the company says. ...
- Demandbase Acquires Engagio: What Does It Mean To B2B?
Around the Net in Email, Ray Schultz - Wednesday, June 24, 2020
Demandbase’s purchase of Engagio could signal a collision course between ABM and marketing automation software. Here’s an analysis of what it means to the B2B field. ...
- Meal Delivery Service Freshly Launches B2B Platform
Marketing Daily, Steve Ellwanger - Tuesday, June 16, 2020
Accelerating the B2B launch "is really helping business provide healthy lunches to their employees in this distributed, work-from-home environment," says the company. ...
- Demandbase Acquires Engagio In ABM Platform Merger
Email Marketing Daily, Ray Schultz - Tuesday, June 16, 2020
The purchase combines two ABM platforms and will accelerate Demandbase's revenue growth, the firm says. ...
- Five Cases That Show AI's Value In B2B
Around the Net in Email, Ray Schultz - Monday, June 15, 2020
AI offers powerful capabilities within ABM platforms to drive sales. Here are five examples that prove AI’s value for B2B marketers. ...
- Industrial Strength Cutbacks: Manufacturers Slash Marketing Budgets
Email Insider, Ray Schultz - Monday, June 15, 2020
Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec finds in new research. ...
- Seasoned Execs Explain How Volatility Can Strengthen Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
Businesses need to start adapting as the economy reopens. Top executives virtually discussed ways to calm volatility and emerge successfully from pandemic closures. ...
- B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds
Email Insider, Ray Schultz - Wednesday, June 10, 2020
Seventy-one percent of B2B brands admit they have a "customer-centricity gap," but they're working on it. Email is seen as an effective channel, yet it lags behind paid social media, ...
- A Toolkit For SaaS Providers To Customer Churn
Around the Net in Email, Ray Schultz - Tuesday, June 9, 2020
Customer loss can be devastating for companies offering SaaS products. Here are 10 customer retention strategies, including personalized email marketing. ...
- How To Use Controversy In A B2B Email Campaign
Around the Net in Email, Ray Schultz - Monday, June 8, 2020
There’s plenty of controversy in the air, so it might seem counter-intuitive to try to raise hackles in a B2B email campaign. But controversy can be exciting and good for ...
- Telecom Is Hopping: Merkle Study Shows Surge In B2B Intent
Email Insider, Ray Schultz - Friday, June 5, 2020
Sprint is first in search, and China Mobile is the leader in online content, Merkle reports. ...
- Leadspace Links Its B2B Data With Microsoft Dynamics 365 Customer Insights
Email Marketing Daily, Ray Schultz - Friday, June 5, 2020
The connection is now in preview mode, but will be generally available in the summer. ...
- The Rush To Recovery: Brands Are Sending More Email, And Consumers Are Responding
Email Insider, Ray Schultz - Thursday, June 4, 2020
Open rates are up in both B2B and B2C, and so is volume. And it's now okay to stress urgency, Worldata's Jay Schwedelson reports. ...
- Top Replacements For Displaced Physical Events: Digital Advertising, Virtual Events
MediaDailyNews, Joe Mandese - Thursday, June 4, 2020
Digital media, including advertising and/or virtual events, are the main media the ad industry is using to replace the loss of in-person physical events. That's the finding of a survey ...
- Zoom Zoom: Video Conferencing Dominates Search During COVID-19, Merkle Says
Email Insider, Ray Schultz - Monday, June 1, 2020
Video conferencing dominated Google search in the B2B tech sector, a study by Merkle finds. Microsoft lags behind Zoom. Email is slumping behind in-person events. ...
- 'Protect the Margins': Spread The Love Masters Amazon CPG Channel With A Simple Mantra
Brand Insider, Steve Smith - Friday, May 29, 2020
Eschewing VC funding and focusing on B2B and a single Amazon consumer channel paid off big for nut butter company company Spread The Love. ...
- ActiveCampaign Upgrades Email Capabilities In App
Email Marketing Daily, Ray Schultz - Friday, May 29, 2020
ActiveCampaign has enhanced its mobile marketing app to allow businesses to run campaigns from any location. ...
- JobPro Connects With MailChimp To Automate Email For Insulation Firms
Email Marketing Daily, Ray Schultz - Thursday, May 28, 2020
JobPro's new email drip feature is integrated with MailChimp, allowing firms to send campaigns, the company says. ...
- Email Is Top Channel Choice During Lockdown For UK Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Brands are taking a cautious approach, with only 11% of digital marketers saying they prefer to use all channels. Email is the leading channel, followed by SEO and paid search, ...
- Madison Logic Adds Its ABM Tool To Hubspot App Marketplace
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Joint B2B clients can engage and measure accounts across digital ad channels, the companies say. ...
- B2B Prime Time: Tuesdays and Wednesdays Are The Best Days To Send Content
Email Insider, Ray Schultz - Friday, May 22, 2020
But audience engagement went down in most channels except email in 2019, NetLine reports. ...
