Toyota and Sprint are back for the second consecutive year with sponsoring NASCAR Contenders Live in Chicago on Sept. 12, days ahead of the first race of the 2013 Cha ...

Perhaps looking to save money in order to keep NBA rights, both ESPN and Turner will drop NASCAR after next season. NBCUniversal said it had a deal to take ov ...

During TNT's Wide Open coverage of the NASCAR Coke Zero 400 in Daytona, Florida, Sprint and Leo Burnett used never.no's Social TV Advertising platform, called Sync, to power a "real-ti ...

Cars.com has a need for speed. The site has a deal with Turner to sponsor a series of videos on NASCAR.com that continues a campaign it launched with a Sup ...

Paint marketer Sherwin-Williams says it's forming multi-year partnership, making it the "Official Paint of NASCAR." The Cleveland, Ohio-based company says it will leverage the new connection at its 3,500 store ...

NASCAR has tapped GM executive Eugene (Gene) Stefanyshyn as VP, innovation and racing development.He will be based at NASCAR's Research and Development Center in Concord, N.C. Stefanyshyn will lead a ...

As part of NASCAR Race to Green, a month-long, industry-wide effort to reduce the sport's carbon footprint, NASCAR and Liberty Tire Recycling announced today a new partnership that designates t ...

A Pepsi video featuring NASCAR racer Jeff Gordon in disguise taking out a hapless car salesman and his Chevy Camaro for a test drive has already gone viral on Facebo ...

Prevost, maker of high-end touring and conversion coaches has signed a multi-year partnership tha makes the manufacturer "Official Luxury Motorcoach of NASCAR." ...

In a kind of weird juxtaposition, NASCAR will be at the Metropolitan Museum of Art tonight for a cause marketing event supporting a partnership with Autism Speaks and Speeding f ...

Ford got the NASCAR Driving Business award in Las Vegas at the organization's NASCAR Fuel for Business Council meeting on Friday. Ford gets the nod because of the panoply ...

Lowe's has signed a two-year extension of its deal with team Hendrick Motorsports for the No. 48 NASCAR Sprint Cup team and five-time series champion Jimmie Johnson in 2014 a ...

Going into the "Daytona 500" with the first woman, Danica Patrick, securing the pre-race pole position, Fox Sports had big initial viewer interest for TV racing event. The "Daytona 50 ...

Goodyear will launch a marketing campaign kicking off a new five-year partnership with NASCAR at the Daytona 500 this weekend. ...

Goodyear is racing into Daytona Beach this weekend for the Datyona 500, where it will launch a marketing campaign kicking off a new five-year partnership with NASCAR. The Akron, OH-bas ...

NASCAR is set to launch its first ever all out brand campaign timed with the Daytona 500 on Feb. 24. The organization says this is first creative since it broug ...

Chip Ganassi Racing Teams (CGRT) has inked a multi-year partnership with Cessna Aircraft Company, a Textron, Inc. company, to sponsor cars across all three series in which CGRT competes. T ...

There is an opportunity to vote on the direction of a broadcast Sprint-backed NASCAR race on Fox next month. Voters can determine some of the structure of the competition, a ...

T-Mobile USA, Inc. and Major League Baseball (MLB) announced today at the 2013 International Consumer Electronics Show (CES) that T-Mobile is now the Official Wireless Sponsor of MLB. As pa ...

NASCAR launching a "Fan and Media Engagement Center" (FMEC) on Monday in Charlotte, NC. The is meant as a kind of conning tower where NASCAR and its partners collaborate, ma ...

Sprint, in its 10th year as title sponsor of the NASCAR Spring Cup Series, has partnered with Daytona International Speedway to sponsor The Sprint Unlimited At Daytona, a non-points ra ...

NASCAR has promoted four senior executives: Ed Bennett has been promoted to SVP, with Jim Cassidy, Zane Stoddard and Kim Brink promoted to vice president. ...

Mars gets the checkered flag for 2012 NASCAR Marketing Achievement Award. The company, which has been a NASCAR sponsor for 23 years, will be honored at the NASCAR NMPA Mye ...

Stock car racing came to Yankee Stadiium on Tuesday, as NASCAR Chairman and CEO Brian France and NBA Commissioner David Stern shared the stage for the New York iteration ...

NASCAR and FOX Sports Media Group (FSMG) have extended their relationship with a new eight-year deal that puts NASCAR on on air through 2022. FSMG also increases its digital righ ...

Evans, GA-based TaxSlayer.com has renewed its partnership with the Dale Earnhardt Jr.-owned race team with a long-term sponsorship agreement. TaxSlayer.com will get primary paint schemes in 17 Nationwide Series rac ...

New Holland is now the Official Agricultural Equipment of NASCAR. Say what? Since when does NASCAR race tractors? Well, actually, New Holland equipment is involved in ethanol, and NASCAR n ...

ESPN will again offer ads this fall on one side of the screen while the action continues on the other in 10 NASCAR races. Also, as ads roll in NASC ...

Ford's new Fusion (Titanium version) will be the official pace car for NASCAR Ford Championship Weekend in Homestead, Fla., in November. Ford will also give the 2013 Ford Fusion pa ...

NASCAR and Fox Deportes has inked a media deal that creates the sport's biggest Spanish-language broadcast lineup to date: starting next year, 15 NASCAR Sprint Cup Series races, original programmin ...