NASCAR is running a consumer program called "2012 NASCAR After The Lap" sponsored by Ford and Coca-Cola. The program, in its fourth consecutive year, happens Nov. 29 at PH Li ...

NASCAR has added three executives to key roles on its brand, consumer and series marketing team. The race sanctioning organization has been working to boost the sport's appeal to yout ...

One in five Fortune 500 companies invest in NASCAR. According to a NASCAR study, the number of Fortune 500 companies involved in the sport increased between 2008 and 2012. ...

NASCAR has named Sabrina Macias director, brand and consumer marketing communications; Chris Tropeano will join as senior manager, business communications; and Jon Schwartz, previously NASCAR's director of business communications, h ...

NASCAR has tapped SapientNitro to design and build its new digital platform, including NASCAR.com. ...

Multi-platinum Grammy-winning superstars Train, whose hits include "Hey Soul Sister" and "Drive By" from their new album California 37, will be performing an hour-long pre-race concert prior to the 54 ...

M&M's will activate against its "Official Chocolate of NASCAR" status and sponsorship of the No. 18 Toyota at the Kentucky Speedway. M&M'S will award four fans with the "Best Sea ...

NASCAR won big at the American Business Awards (ABA's) in New York City this week. The stock-car racing organization grabbed two awards for special events that were created by NASC ...

Angling for a more mainstream crowd -- and the brands that love them -- Twitter debuted its first TV spot during the Pocono 400 Nascar race, this weekend. “You alwa ...

Steve Herbst, who has overseen NASCAR's broadcasting and global media rights since May 2011, has been selected to lead what was formerly known as NASCAR Media Group Productions as V ...

Toyota and its performance arm Toyota Racing Development (TRD) have unveiled the new 2013 Toyota Camry that will compete in the NASCAR Sprint Cup Series starting next season. ...

Walmart will have a big presence at the NASCAR All-Star race in Charlotte, N.C., while stores will sell NASCAR merchandise and host fan events starting Tuesday. The retail events featu ...

P&G's two-year-old corporate-level association with the league involves several brands, but Tide is the first to sign individual deals with all NFL teams, making it one of only two bran ...

NASCAR has issued a White Paper on green initiatives. The data in "The Sports Leader in Sustainability" delineates NASCAR's efforts to educate fans, reduce the sport's environmental impact, and valida ...

Ford's Focus Electric is the first all-electric pace car to ever lead the field for a NASCAR Sprint Cup Series race at the Richmond 400. The all-new Focus Electric wi ...

The contest is open to any Boost Mobile customer in good standing, provided they have an active Samsung device by July 27 ...

NASCAR is launching "NASCAR Unites - An American Salute," a program to support U.S. military families.Starting and ending at summer races at Charlotte Motor Speedway (Memorial Day Weekend,May 26-27) a ...

Sprint is asking fans to help determine the starting lineup for the NASCAR Sprint Cup All-Star Race.The program centers on the Sprint Fan Vote, under way now, wherein fans c ...

The History Channel is hoping to fuel "Pawn Stars" through another high-profile sports sponsorship. NASCAR's "History 300" race in May will serve as a platform for the cable show. ...

NASCAR announced today that Office Depot, Inc. is the recipient of the 2011 NASCAR Driving Business Award, presented annually to the Official Partner that demonstrates extraordinary leadership and results throu ...

Shell is offering consumers a chance to save money on their fuel purchases every time the No. 22 Shell-Pennzoil Dodge takes the checkered flag in a points race during t ...

Creative Recycling, a Tampa, Fl.-based company, has joined NASCAR as an official partner. The sponsorship is part of NASCAR Green, a program the organization launched in in 2008 to ma ...

NASCAR and Turner Sports announced a deal to restructure and extend their digital partnership though 2016. Under the new agreement, NASCAR will take over editorial and business operations for its digit ...

In the lead-up to the Daytona 500 next month Chicago-based MillerCoors has extended it's official partnerships with NASCAR and and Penske Racing. Part of the program makes Coors Light t ...

NASCAR revved up the audience by integrating mobile into its programming and marketing. It provides the opportunity to reach fans wherever they are, but also serves as a complement ...

In the lead-up to the Daytona 500 next month Chicago-based MillerCoors has extended it's official partnerships with NASCAR and and Penske Racing. Part of the program makes Coors Light t ...

Ford is the first automaker to unveil its 2013 model NASCAR race car. The automaker on Tuesday pulled the wraps off the car at the NASCAR Nationwide Series Garage ...

Last year NASCAR launched a program to help marketing partners motivate their employee base. Last month the site, www.NASCARfuelforemployees.com, won an award for Outstanding Achievement in the category of Spor ...

NASCAR is bringing back its "Send Me 2 Vegas" promotion, and Ford Motor Co., Coca-Cola and the Game Show Network are all on board as sponsors. The grand prize ...

Media General's station group is syndicating a NASCAR-related special produced by its station in the mid-size Johnson City, Tenn. market and has signed up 80-plus stations. ...