- NASCAR Drives Sponsor Pitch
MediaDailyNews, David Goetzl - Monday, September 27, 2010
With a tough economy, NASCAR is using Advertising Week as a vehicle to make a play for new sponsors. From taking a presence on multiple panels to running an ...
- 'Miss Coors Light' To Be NASCAR Brand Presence
Marketing Daily, - Thursday, September 9, 2010
According to the company, the winner, Rachel Rupert, is a lifelong NASCAR fan. She will begin her brand representation activities at the Loudon, N.H. race on Sept. 19 and contin ...
- BET, NASCAR Drive Reality Competition
MediaDailyNews, - Wednesday, August 18, 2010
BET Networks and NASCAR are joining on a reality competition series, where contestants vie for a spot on Max Siegel's NASCAR Revolution Racing team. ...
- Burger King Fires Up NASCAR Racer
Marketing Daily, - Friday, August 6, 2010
Burger King has launched a Web video of NASCAR wheelman Tony Stewart working full shift in a BK restaurant to promote the new Smoky Cheddar Steakhouse XT. ...
- Turner Debuts 3D NASCAR Race Companion
Around the Net In Media, Fern Siegel - Thursday, July 1, 2010
This weekend, auto racing will join the growing list of sports to be produced live in 3D. NASCAR Media Group and Turner Sports are producing two 3D feeds from Saturday ...
- Kimberly-Clark's Depend In Prostate Effort
Marketing Daily, Karl Greenberg - Friday, June 4, 2010
Kimberly-Clark's Depend brand today launched the second year of "The Depend Campaign to End Prostate Cancer." The four-month campaign, which kicks off this June in celebration of Men's Health Mont ...
- Wheaties Honors Dale As He's Inducted Into NASCAR Hall Of Fame
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
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- Reports Of NASCAR's Death Have Been Greatly Exaggerated
Marketing: Sports, Darren Marshall - Tuesday, May 4, 2010
There's way too much gloom and doom around, not to mention a little bit of schadenfreude from those in other sports. Let's look at some of the claims and t ...
- Gillette Supports 'Young Guns' At NASCAR
Marketing Daily, Karl Greenberg - Friday, April 23, 2010
Gillette is supporting the launch of its Gillette Fusion ProGlide shaver with sponsorship of the NASCAR Sprint Cup Series race at Pocono Raceway on June 6. Marketing activities will foc ...
- Chrysler Ram Drives NASCAR Microsite
MediaDailyNews, David Goetzl - Thursday, March 25, 2010
Looking to cement a differentiation for its Ram Truck brand, Chrysler is turning to special online coverage of a NASCAR race this weekend. The pickup brand will sponsor a Nascar.c ...
- Oreo, Ritz Drive NASCAR Sponsorship Synergies
Marketing Daily, Karlene Lukovitz - Monday, February 22, 2010
Kraft is pushing the pedal to the mat to maximize consumer and retailer benefits from its NASCAR sponsorships -- most recently via a sweepstakes to win a trip to ...
- Coke Launches NASCAR 'Track Walks'
Marketing Daily, - Tuesday, February 9, 2010
The program will kick off at Feb. 14's 2010 Daytona 500. Prior to the race, attendees will have the opportunity to walk the Daytona International Speedway track next to Coca-Co ...
- NASCAR Ads Rev Up, Sell 80% Of Inventory
Around the Net In Media, Fern Siegel - Tuesday, February 2, 2010
An improved television ad sales marketplace is driving Fox's NASCAR sales this season. The network has sold 80% of the inventory for the Daytona 500 and is expecting a fu ...
- Danica Patrick To Hit NASCAR Circuit With Go Daddy
Marketing Daily, - Tuesday, December 8, 2009
Go Daddy will sponsor Indy racer Danica Patrick in her move to NASCAR in the league's Nationwide Series next year. Patrick will drive the No. 7 GoDaddy.com Chevrolet in ...
- Best Western Burns Rubber With NASCAR Sponsorship
Marketing Daily, - Wednesday, November 18, 2009
Best Western International has extended its partnership with NASCAR's Michael Waltrip Racing team, for the 2010 NASCAR season. ...
- Racer Stewart Gives Endorsement Lessons For BK
Marketing Daily, Karl Greenberg - Tuesday, September 8, 2009
The new ad effort puts Stewart in ads for BK's Whopper sandwich. But it is also a meta-commentary on the phenomenon of product endorsement deals of the kind BK h ...
- Danica Patrick Will Take Fans For An Indy Ride For AirTran
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
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- Lowe's Pulls Plug On NASCAR Speedway Deal
Marketing Daily, - Monday, August 10, 2009
After more than a decade, Lowe's says it will not renew its naming rights sponsorship of Lowe's Motor Speedway in Charlotte, N.C. "When Lowe's entered into this marketing relationship ...
- Queen Latifah Backs Ford's 2010 Mustang
Marketing Daily, - Monday, August 10, 2009
Ford has tapped Queen Latifah to promote the 2010 Ford Mustang. The singer/actor is featured in a Web video at www.the2010mustang.com with NASCAR young gun Colin Braun who teaches h ...
- Checkers/Rally's Run Kids' NASCAR Promo
Marketing Daily, - Wednesday, August 5, 2009
The Checkers/Rally's drive-through restaurant chain is launching a NASCAR-themed kids' meal promotion through a new partnership with Starbridge Media Group Inc., licensed owners of the "NASCAR Heroes" comic books ser ...
- Gillette Adds Logano To NASCAR 'Young Guns'
Marketing Daily, - Friday, July 10, 2009
Gillette announced Thursday that the Sprint Cup Series rookie who drives for Joe Gibbs Racing has joined the ad campaign and will have a feature spot in a new commerci ...
