- The BOPIS Way: Consumers Are Shopping Online And Picking Up In-Store This Season
Email Insider, Ray Schultz - Monday, December 21, 2020
This year's hot delivery trend is BOPIS/Curbside Pickup, according to studies by StitcherAds and Adobe. But will shoppers continue after the holidays? ...
- PwC: High Shipping Costs A Deal Breaker For Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
"High shipping costs are clearly driving behavior, but so is curbside pickup," said PwC Consumer Markets Lead Tyson Cornell. "Curbside pickup is positively impacting consumer loyalty to brands." ...
- Shipt Enlists Gabrielle Union, Snoop Dogg For Holiday Effort
Marketing Daily, Tanya Gazdik - Sunday, December 13, 2020
The company conducted a survey recently and found that contactless shopping is important to 83% of people this year. ...
- Online's $3 Billion Shopping Days Driving Retail: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Since Sunday Adobe has seen spending of $14.5 billion, up 40.6% YoY, with each day this week bringing in more than $3 billion. Searches for shipping and curbside pickup contin ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- Can Google's Promise Of 2-Day Shipping Compete With Amazon Prime?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2020
COVID-19 has slowed most retailers and brands, as well as shipments of products. A new feature from Google guarantees better performance when consumers make a purchase, according to Adam Jone ...
- Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
Google on Wednesday added several ways for marketers to catch the attention of consumers across search, display, YouTube and Gmail by optimizing ads and improving on the ecommerce experience. ...
- Amazon Pausing Third-Party Shipping Trial
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 9, 2020
The experimental delivery service delivered third-party parcels in Los Angeles and a few other cities in the U.S. ...
- Google Adds Package Tracking To Search Queries As Holiday Ecommerce Surpasses $9B
Inside Performance, Laurie Sullivan - Thursday, December 5, 2019
Google announced Thursday an early access program that lets package delivery companies integrate their APIs with Google, so consumers can search for relevant information about their parcel's delivery
journey. ...
- FedEx Grounding Ground Delivery For Amazon In The U.S.
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 8, 2019
"FedEx has made the decision that it no longer wants to sharpen its executioner's sword," notes a professor at New York University's Stern School of Business. ...
- 'Beyond ShippING' Spots Capture The Excitement (Or Not) Of UPS Store
Marketing Daily, P.J. Bednarski - Tuesday, September 18, 2018
The UPS Store launches BeyondShippING ad campaign with a series of self-effacing spots. ...
- Prompt Delivery Preferred By Retail Customers
Research Brief, Jack Loechner - Wednesday, January 24, 2018
Delivery drives business. Knowing how and when customers want to receive their online orders drives sales and loyalty. The Study addresses strategies and tactics from online retailers ...
- "Amazonification" Of Customer Shipping Challenges Small Retailers
Research Brief, Jack Loechner - Wednesday, November 8, 2017
The challenges posed by increasing customer expectations around shipping for small and midsize retailers can be managed with a shipping strategy that includes automation, a mix of carriers including t ...
- Royal Caribbean 5,500-Passenger Cruise Ship Adds High Tech; Robots Make Drinks
Connected Thinking, Chuck Martin - Friday, October 13, 2017
The Internet of Things continues to set sail on the high seas. Consumers taking a future cruise are likely to run into robotics, virtual reality, digital way finders, digital person ...
- People Rule Over Technology On Tall Ships
Connected Thinking, Chuck Martin - Monday, June 19, 2017
The Internet of Things involves the blending of a lot of new and a lot of old. Over the weekend, many tall ships sailed into Boston Harbor at an eve ...
- The Marketing Super Bowl Doesn't End On Christmas
Email Marketing Daily, Jess Nelson - Wednesday, December 21, 2016
Returns, when handled properly, are a good way to start a new relationship with the end-consumer, as opposed to the original gift purchaser. ...
- Cart Abandonment Or Savvy Shopping?
Research Brief, Jack Loechner - Tuesday, June 28, 2016
According to a new report from Catchpoint, shopping cart abandonment costs online retailers between $15-20 billion annually in lost sales. Shopping cart abandonment rates have traditionally run between 60 a ...
- Shipping Options In Paid-Search Ads May Drive Better Sales, Brand Image, Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2016
Advertising and offering diverse shipping options in paid-search ads across Google, Bing and Yahoo could help retailers avoid cart abandonment, reduce the negative impact of brand image, and increase custom ...
- Vista Equity Partners Acquires Fiverun, Integrates MarketLive, Shopatron To Rebrand As Kibo
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2016
Vista Equity Partners acquired mobile point-of-sale company Fiverun Thursday, and will merge it with MarketLive and Shopatron, two companies that the private equity firm gobbled up in December. ...
- Free Shipping Day Is A Year-Round Opportunity For Email Marketers
Email Marketing Daily, Jess Nelson - Friday, December 18, 2015
Friday marks the procrastinator's version of Black Friday: Free Shipping Day. Email marketers would be smart to leverage this promotional holiday in their email campaigns to engage with consumers, a ...
- 68% Of U.S. Retailers Unprepared To Deliver On Holiday Consumers' Shipping Expectations
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2015
A majority of U.S. retailers, at 68%, say they are not well prepared to take on multiple shipping options such as same-day, express and standard deliveries this holiday season, accordi ...
- Free Shipping #1 Incentive; Free Returns #2
Research Brief, Jack Loechner - Wednesday, May 13, 2015
Ecommerce accounted for 7.7% of total retail sales (excluding foodservice) in Q4 2014, according to MarketingSherpa, up 14.6% from the previous year; yet 92.3% of retail sales did not happ ...
- Brand Sauce In The Shipping: Amazon's Zappos Reigns
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2014
"The luxury brands were a little bit slower to move into omnichannel, but there has been a huge recognition of its importance lately. Stores like Barneys and Neiman Marcus ha ...
- E-retailers Promo E-Mails Push Free Shipping and Dollars Off
Research Brief, Jack Loechner - Monday, December 23, 2013
According to an analysis of data Internet Retailer collected on the top 1,000 North American e-retailers by 2012 sales, the 100 largest e-retailers by sales each sent 3,559 promotional e-mail ...
- The Halloween Treat Is Free Shipping For Christmas
Research Brief, Jack Loechner - Monday, November 4, 2013
According to a survey involving retailers that Shop.org polled earlier this year about their holiday promotions and plans, 34.9% of respondents said they already offer free shipping all year, compar ...
- Ahoy! Amazon, EBay And Walmart Float Shipping News
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 23, 2013
Once upon a time not that long ago, shipping news was a staple item in many a daily newspaper so that merchants could keep track of when the vessels beari ...
- Holiday Sellers On Facebook Optimistic
Research Brief, Jack Loechner - Thursday, November 8, 2012
According to a study entitled F-Commerce Facts by Payvment, Facebook sellers are optimistic about the 2012 holiday season, with 49% anticipating that their holiday sales will increase from last yea ...
- DHL Express Plays Rugby
Marketing Daily, Karl Greenberg - Tuesday, January 31, 2012
International express shipper DHL Express, is extending its partnership as official sponsor of the USA Sevens Rugby Tournament and exclusive sponsor of the US Rugby team jersey. ...
- Email And Free Shipping Woos Online Shoppers
Research Brief, Jack Loechner - Thursday, September 22, 2011
According to a new release from Kantar Media Compete, successful retailers are using free shipping, sales and email promotions to attract increasingly budget-conscious consumers. The study found that nearly o ...
- ACSI: Delta Plunges In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Customer satisfaction results for five industries show improvement for dining and lodging, but a downturn for air travel with Delta Air Airlines at the bottom of the heap, according ...