- Trump's Words Led To Censorship Across Internet, Journalists, Publishers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2021
Trump's words set a new precedent for companies to censor what is written and communicated across the internet and will affect the way advertisers place ads in the future. So ...
- Google Shopping Makes Listings Free
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Starting next week, search results on Google Shopping will consist primarily of free listings, whether or not businesses advertise on Google. Businesses are struggling to reconnect with consumers, and ma ...
- TrafficGuard Offers Free Software To Google Ads SMB Advertisers, Identifying Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
Guarding ad budgets through free software that identifies click fraud in Google Ads could save small and medium-sized businesses millions of dollars. ...
- Pluto TV Latino Offers 11 Spanish-, Portuguese-Language Channels
Digital News Daily, Karlene Lukovitz - Tuesday, July 2, 2019
New owner Viacom says it's the largest Hispanic content offering on a free, AVOD streaming service to date. ...
- Mary Meeker's Annual Internet Trends Report And What Search Marketers Should Know
Inside Performance, Laurie Sullivan - Thursday, June 13, 2019
Mary Meeker's 2019 Internet Trends report covers all things digital: from slowing growth of internet users and smartphone unit shipments to the impact of privacy changes on ad targeting. ...
- Prompt Delivery Preferred By Retail Customers
Research Brief, Jack Loechner - Wednesday, January 24, 2018
Delivery drives business. Knowing how and when customers want to receive their online orders drives sales and loyalty. The Study addresses strategies and tactics from online retailers ...
- Fired ThinkTank Scholar Launches Website Criticizing Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 31, 2017
The Open Markets team created The Citizens Against Monopoly's website posts with its mission statement as protecting "liberty and democracy from gigantic corporate monopolies. When we criticized Google for i ...
- Free Shipping Day Is A Year-Round Opportunity For Email Marketers
Email Marketing Daily, Jess Nelson - Friday, December 18, 2015
Friday marks the procrastinator's version of Black Friday: Free Shipping Day. Email marketers would be smart to leverage this promotional holiday in their email campaigns to engage with consumers, a ...
- BBC Budget To Fall By 20%
Around the Net In MAD London, Sean Hargrave - Thursday, July 9, 2015
BBC spending could fall 20% in real terms over the next five years under the government's plans to hand the corporation the bill for providing free TV licences to t ...
- NME Goes Free From September
Around the Net In MAD London, Sean Hargrave - Tuesday, July 7, 2015
NME is to be taken free and given a circulation boost to 300,000, as publisher Time Inc UK looks to breathe new life into the struggling music magazine. The titl ...
- BBC Agrees To Fund Free Licences For Over 75s
Around the Net In MAD London, Sean Hargrave - Tuesday, July 7, 2015
The BBC has agreed to fully fund free TV licences for over-75s from 2020/21, the Culture Secretary has said. It is part of a deal which would see the B ...
- Ofcom Warns Broadcasters Transmission Fees From Pay TV Would Be 'Complicated'
Around the Net In MAD London, Sean Hargrave - Monday, July 6, 2015
The media regulator Ofcom has dealt a blow to ITV, Channel 4 and Channel 5 by raising doubts about the idea of public service broadcasters receiving fees from pay-TV compani ...
- Consumers Rate Their Mobile Attention At GBP6.80 Per Minute
Around the Net In MAD London, Sean Hargrave - Friday, June 19, 2015
Mobile consumers believe that engaging with one minute of advertising on mobile devices is equivalent to GBP6.80 per consumer for advertisers, a new report has found. The international study ...
- Viacom To Launch Spike TV Channel With Breaking Bad Next Month
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2015
Viacom, which owns Channel 5, will launch Spike, a new free-to-air channel featuring the full series of "Breaking Bad," next month. It will be the first time that "Breaking Ba ...
- Will Ferrell's Little Debbie Stunt on 'Jimmy Fallon' Was 'Delightful Surprise,' Says Brand
Marketing Daily, Karlene Lukovitz - Friday, March 20, 2015
In under two days, the video clip of Ferrell's first "Tonight Show" segment has generated nearly 2 million views on the show's YouTube channel alone, and the second, three-minute segment ...
- Apple Launches 'Pay Once And Play' Games
Around the Net In MAD London, Sean Hargrave - Monday, February 16, 2015
Apple has released a shopping category on its App Store devoted entirely to games which feature no in-app purchases or ads. The Californian giant has enabled users to 'Pay On ...
- Ello Again....
MAD London, Andy Oakes - Friday, October 10, 2014
Despite the negativity, Ello is offering something new, and perhaps we should be embracing that rather than be too quick to criticise. ...
- Guardian Eyes Online Launch In India
Around the Net In MAD London, Sean Hargrave - Wednesday, July 9, 2014
The sale of the Guardian's majority stake in Auto Trader in January has left the company financially secure to pursue "the financial prize of open" in American and Australia ...
- Free Ad-Supported Games Making A Comeback
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 27, 2014
Ad-supported free games are finally catching on. Some 86% of gamers prefer free games with ads compared with paid games without ads, per a white paper from WildTangent Media, Electroni ...
- The Halloween Treat Is Free Shipping For Christmas
Research Brief, Jack Loechner - Monday, November 4, 2013
According to a survey involving retailers that Shop.org polled earlier this year about their holiday promotions and plans, 34.9% of respondents said they already offer free shipping all year, compar ...
- Targeted Or Random; How Do You Like Your Ads?
Research Brief, Jack Loechner - Wednesday, May 8, 2013
According to a new study by Zogby Analytics for the Digital Advertising Alliance, 40.5% of respondents chose targeted ads, while another 27.6% were content to see both. Only 16.1% preferr ...
- Email And Free Shipping Woos Online Shoppers
Research Brief, Jack Loechner - Thursday, September 22, 2011
According to a new release from Kantar Media Compete, successful retailers are using free shipping, sales and email promotions to attract increasingly budget-conscious consumers. The study found that nearly o ...
- Journal To NYTimes: Told You So!
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 24, 2011
We suspect
The Wall Street Journal's editors had to restrain themselves from adding a smiley face to today's headline: "New York Times Readies Pay Wall." In contrast to T ...
- Will They Pay Per View?
VidBlog, Steve Smith - Friday, January 21, 2011
UStream has evolved quickly into a familiar brand to video junkies and jockeys looking for the one of the quickest, cheapest, easiest ways to get their video online in real-tim ...
- Pshawing Pew Data
Around the Net In Online Marketing, John Capone - Thursday, December 30, 2010
Pew this morning released data that 65 percent of those surveyed this fall paid for online content. But what's it really say about consumers willingness to pay for content? u ...
- Report: iPhone Apps See Freemium Rise
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 11, 2010
Just over one third of the 100 top-grossing iPhone apps are now using a freemium model,
GigaOm reports. In other words, the apps are free to download and us ...
- UK Times Struggles To Sell Premium Fare
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 2, 2010
Sure to trouble publishers far and wide, The (UK) Times has so far convinced just 0.5% of its readership to pay for premium content. As
paidContent notes, "Many observe ...
- 'Boston Globe' To Launch Pay Site
Online Media Daily, Gavin O'Malley - Thursday, September 30, 2010
Following in The New York Times' footsteps, The Boston Globe on Thursday announced plans to launch a paid subscription Web site by the second half of 2011. ...
- Report: T-Mobile To Tax Text, Twitter Alerts
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 16, 2010
T-Mobile USA is planning to charge an additional fee to businesses that send texts over its network, reports
GigaOm. The move will almost certainly impact increasingly popular text messa ...
- That Will Be One Buck, Please
Online Media Daily, George Simpson - Friday, September 3, 2010
All right, all you "privacy advocates," exposé-minded journalists and general whiners about cookie tracking -- get out your wallets, for the price of content has been handed down from M ...