- FCA Enhances Online Retailing Experience
Marketing Daily, Tanya Gazdik - Sunday, December 13, 2020
About 45% of FCA's monthly sales originate from an internet lead, compared to 25% a year ago. ...
- With New Membership Plan, It's Prime Time For Walmart
Marketing Daily, Sarah Mahoney - Tuesday, September 1, 2020
Priced at $98 per year, as opposed to $119 for Amazon Prime, Walmart+ brings together in-store and online benefits, designed to save customers both time and money. ...
- GroupM: Brands Must Embrace Cross-Platform Shopping
MAD, Larissa Faw - Monday, August 3, 2020
This year is projected to be the strongest year for ecommerce, with 22% growth driven by the massive shift from offline to online. ...
- Study: Consumers Rely On Reviews For Buying Decisions
Digital News Daily, Gavin O'Malley - Tuesday, April 21, 2020
Overall, 75% of shoppers said they sometimes or always trust consumer reviews, while 39% said they trust a brand employees' product recommendation. ...
- Retail Messaging Losing Efficacy During Pandemic
Research Intelligencer, Rob Williams - Monday, March 30, 2020
Almost half of online shoppers said the messaging from retailers all sounds the same, limiting its effectiveness during the coronavirus pandemic. ...
- Fiverr Opens Influencer 'Store'
MAD, Larissa Faw - Tuesday, December 3, 2019
The Influencer Store joins gaming, ecommerce, architecture and politics to become Fiverr's fifth industry store. ...
- Holiday Shoppers Unhappy With Online Retail Experience
Digital News Daily, Gavin O'Malley - Wednesday, November 13, 2019
Even more troubling, the more often consumers shop, the more likely they are to be frustrated, per a new Pitney Bowes' study. ...
- Limited Steak Offering, Digital Drive Double-Digit Growth At Chipotle
Marketing Daily, Steve Ellwanger - Wednesday, October 23, 2019
Digital sales, which tend to have a higher average check, amounted to $257 million in the quarter-representing 18.3% of overall sales. ...
- Verizon Media Explores Sale Of 'HuffPost'
Publishers Daily, Melynda Fuller - Monday, October 21, 2019
The move to sell is another step in Verizon Media's pull back from digital media. ...
- 'BuzzFeed,' Group Nine Media, Insider To Form Video Ad Sales Alliance
Publishers Daily, Melynda Fuller - Tuesday, September 24, 2019
The yet unnamed group plans to sell advertising across each company's websites, apps and YouTube channels as it attempts to compete against YouTube. ...
- Remote Payments For Digital, Physical Goods Forecast To Hit $6 Trillion In 5 Years
Digital News Daily, Gavin O'Malley - Tuesday, September 17, 2019
Remote payments will be driven by purchases made using mobile devices, with the number of smartphone buyers increasing by nearly 60% between 2019 and 2024, per Jupiter. ...
- Amazon Warns New Court Ruling Will 'Alter Vast Swaths Of Commerce'
Digital News Daily, Wendy Davis - Friday, July 19, 2019
Amazon is asking a federal appellate court to reconsider its recent decision that the company may be liable for shoddy products sold through its marketplace. ...
- Amazon's Prime Day Deals Include $1.50 Magazine Subscriptions
Publishing Insider, Rob Williams - Thursday, July 11, 2019
Amazon's Prime Day shopping event includes zillions of announced markdowns, including 85% discounts on print magazine subscriptions. ...
- Auto Dealers Need To Employ Active Listening
Marketing Daily, Tanya Gazdik - Friday, June 28, 2019
Consumers are calling much later in the purchase process, so handling inbound calls is much more critical to the path to purchase than ever before. ...
- Thrive Market Searches For Lifetime Value
Show Daily, Nina Lentini - Monday, April 29, 2019
"Search helps us because of our positioning. Paid shopping makes perfect sense. We're cheaper than most of the competition," Thrive Senior Marketing Manager Killian Aubert said, allowing the brand ...
- SpotX, Clypd Team For Holistic Linear TV, OTT
Television News Daily, Wayne Friedman - Thursday, April 11, 2019
The companies say their key focus will be audience reach across both TV and OTT "holistically" within an advertising campaign. ...
- Burger King, DoorDash Promote 'Mystery Box' Order Premium In Lead-Up To SBLIII Ad
Marketing Daily, Karlene Lukovitz - Thursday, January 24, 2019
BK, teasing its first Super Bowl spot in 13 years, offers fans who order $10 or more of BK through DoorDash free "mystery box." ...
- Brit + Co Partners With Etsy On Holiday Shop
Publishers Daily, Sara Guaglione - Monday, November 5, 2018
Once a shopper finds something they like through the Brit + Co store, the link to purchase takes them to the item on Etsy, where they can buy the prod ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users after they request information from a vendor in order to enhance the customer experience. ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Inside Performance, Laurie Sullivan - Thursday, July 19, 2018
And while Sponsored Products took the majority of ad spend in the second quarter of 2018, the amount spent on Headline Search Ads also rose, up 162%, year over yea ...
- Amazon Prime Day Purchases Show Growth In Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 19, 2018
Amazon continues to gain a higher share of consumers willing to search and make purchases on its marketplace through mobile devices. This year, some 67% of Prime Day shoppers shopp ...
- Univision Explores Sale Of Fusion Media, Which Houses Gizmodo Group
Publishers Daily, Sara Guaglione - Monday, July 9, 2018
Univision Communications Inc. is reportedly exploring the sale of Fusion Media Group, while also looking to cut staff at Onion Inc., as the company's new CEO settles into his r ...
- Developers Can Build Custom Email Widgets With New Salesforce Tool
Email Marketing Daily, Jess Nelson - Friday, March 30, 2018
Salesforce is introducing new tools to the Salesforce Marketing Cloud Email Studio that enable email marketers and developers to deliver more engaging content. ...
- IBM Fellow Points To Economic Indicators Leading To Positive Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Several economic factors will lead to higher sales this holiday season. Michael Haydock, IBM Fellow and global services lead for consumer analytics, attributes the rise to higher employment rates a ...
- Digital Buyers Put Demands On Sites
Digital News Daily, Gavin O'Malley - Monday, November 20, 2017
Some 43% of respondents said they would move to a different site to make a purchase if a site was too slow. About 12% of consumers said they wouldn't ev ...
- Edmunds Partners With Facebook For Used Cars
Marketing Daily, Tanya Gazdik - Friday, October 27, 2017
The partnership is one way Edmunds is keeping ahead of the digital curve and building connections between ready-to-buy shoppers and dealers, said Edmunds' Nick Gorton. ...
- Fandango To Buy MovieTickets.com, Online Ticket Sites Merge
MediaDailyNews, Wayne Friedman - Friday, October 13, 2017
Reports suggest the deal will increase Fandango's global screen count by around 20%, to 40,000. MovieTickets will expand Fandango to include theater exhibitors, such as National Amusements, Cineplex, Landmark Theatr ...
- Demandbase Launches New, Holistic ABM Platform
Email Marketing Daily, Jess Nelson - Friday, October 6, 2017
Demandbase has unified targeting, engagement, and conversion solutions into an end-to-end B2B marketing platform. ...
- Three Seconds And You're Out
Research Brief, Jack Loechner - Wednesday, August 23, 2017
According to the recent State Of Online Retail Performance by Akamai, retail businesses today face enormous challenges in delivering the fast, reliable, 24x7 omnichannel experience that users demand. And tho ...
- Touchie Feelie Top Draw For Brick And Mortar Shopping
Research Brief, Jack Loechner - Wednesday, June 28, 2017
"... the tangible, tactile nature of brick and mortar is viewed as a very real advantage... as is the desire for instant gratification... " said Scott Moore, Global Senior Vi ...
