- Broadcasters Can Now Incorporate Reddit Content
Digital News Daily, Karlene Lukovitz - Monday, February 10, 2020
NFL Network and Tegna local news stations are among the first to offer Reddit content, including "AMA" recaps and broadcast features on Reddit posts and comments. ...
- Oscars Get Dedicated Google Search, Assistant Experience
Inside Performance, Laurie Sullivan - Wednesday, February 5, 2020
Google on Wednesday announced the launch of a dedicated experience in Search and Assistant for the Oscars. The awards for artistic and technical merit in the film industry are schedul ...
- Broadcasters Win Alcohol Ad Free Speech Appeal
MediaDailyNews, Ken Klein - Monday, January 13, 2020
The Missouri alcohol-ad case and a separate court ruling against cannabis advertising rules show the difficulty of restricting advertising while also respecting free speech. ...
- Core Local TV Advertising Could Sink Over 3% In 2020
Television News Daily, Wayne Friedman - Friday, December 13, 2019
Core advertising revenues, which excludes political advertising, have seen "demand under pressure as audiences shift their media consumption to over-the-top (OTT) streaming video services and advertisers and agencies reallocate the ...
- Comcast To Hike Fees Again, Starting Mid-December
Digital News Daily, Karlene Lukovitz - Tuesday, November 26, 2019
Most internet fees will rise by $3 per month -- but the Broadcast TV fee will jump $5, or nearly 50%, to $14.95 per month, bringing that fee's cumulative hik ...
- Stringr, Google News Initiative To Provide News Outlets With 2020 Election Video Coverage
Publishers Daily, Melynda Fuller - Tuesday, November 19, 2019
Broadcast outlets can use packages that include voiceovers for newscast networks, while digital publishers can take advantage of political packages edited and ready for distribution. ...
- Mixed Signals For Black Friday, Cyber Monday: Consumers Opt For Digital Vs. Broadcast
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Consumers indicated mixed signals for Black Friday and Cyber Monday, and when asked which media are best at informing them and which they prefer to learn about sales day dea ...
- National TV Ad Spend Up Per Week, Broadcast's Premiere Week Down 10%
Television News Daily, Wayne Friedman - Friday, November 8, 2019
The decline in prime-time broadcast TV ad revenue is due to fewer new scripted TV show premieres, including overall multi-hour programming "events," says James Fennessy, Standard Media Index CEO. ...
- What Happens When Gen Z Streams Rather Than Watching TV?
London Blog, Sean Hargrave - Thursday, November 7, 2019
That is what the House of Lords is asking as it fears public service broadcasting could be on the wane. ...
- Well, Congresswoman, I Think Lying Is Bad
Red, White & Blog, Joe Mandese - Thursday, October 24, 2019
Mark Zuckerberg may believe lying is bad, but when it comes to political advertising, he's not going to do anything about it. Or is he? The answer wasn't exactly cle ...
- Forecast: Fox Corp. Sees Mixed Affiliate Fee Results
TV Watch, Wayne Friedman - Wednesday, October 9, 2019
MoffettNathanson estimates the average number of subscribers for all Fox cable networks is down 2.1% to a total of 383.1 million. ...
- DAX And Urban One Ink Radio, Programmatic Deal
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
Digital audio advertising company DAX announced a long-term exclusive sales partnership with Urban One, one of the largest distributors of urban content in the U.S. ...
- Study Finds Local Broadcast Media Generates $1.17 Trillion Of U.S. GDP
Research Intelligencer, Joe Mandese - Thursday, September 19, 2019
The local commercial broadcast television and radio industry generates $1.17 trillion of Gross Domestic Product (GDP) and 2.47 million jobs through direct and "stimulative" effects on the U.S. economy, accordi ...
- NBC, CBS Still Tops In Traditional TV Prime-Time Metrics
Television News Daily, Wayne Friedman - Friday, August 30, 2019
NBC is posting a Nielsen 1.4 rating/7 share for the key 18-49 TV viewership category that many advertisers still desire. CBS sits in second place for 18-49 viewers with ...
- TV Group Tegna Confirms Apollo Buyout Interest
Television News Daily, Wayne Friedman - Wednesday, August 21, 2019
Apollo wants to combine Tegna with broadcasting assets the company is in the process of buying. Apollo has already struck deals with Cox Media Group and Northwest Broadcasting. ...
- Continued Consolidation Of TV Industry Means More Focus On Ad Tech
Media Insider, Dave Morgan - Thursday, August 15, 2019
The ViacomCBS reunion is likely to follow a game plan well known to industry followers, and not unlike what happened when Comcast bought and integrated NBCUniversal almost 10 years ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand." ...
- Time Connected To Media Continues To Climb, TV Loses Share
Research Intelligencer, Joe Mandese - Monday, July 1, 2019
Television's share of time spent connected to media fell to 39% in Q1 2019, according to the latest installment of an ongoing tracking study from Nielsen. That's down 14 poin ...
- Agencies Notify Stations They Will Switch To New Startup For Processing TV Buys, Effective July 1
MediaDailyNews, Joe Mandese - Wednesday, June 12, 2019
Several of the biggest media-buying agencies are notifying local broadcasters that they need to begin using a new platform to process TV ad buys, effective next month. In letters se ...
- Newspapers, Broadcasters And Cable Industry Blast Maryland Electioneering Law
Digital News Daily, Wendy Davis - Monday, June 10, 2019
"Local and regional newspapers will likely be especially hard hit if forced to choose between forgoing accepting online political advertisements or taking on the financial burdens of compliance," the Ne ...
- Twitch's Squad Stream Encourages Video Partnerships With Broadcasters
Digital News Daily, Gavin O'Malley - Thursday, March 28, 2019
The new feature allows several broadcasters to stream live video in a single window. With Squad Stream, desktop viewers can stream up to four live videos at once, while mobi ...
- 'Big Bang Theory,' 'The Masked Singer' Top TV Season
Television News Daily, Wayne Friedman - Friday, March 22, 2019
"Big Bang Theory" is posting 12.9 million viewers through March 21, 2019 season-to-date for Nielsen's live program-plus-same day time-shifted viewing -- the best of all TV network shows. ...
- Sinclair Posts Strong Political Revenues, Digital Ads Rise
Television News Daily, Wayne Friedman - Wednesday, February 27, 2019
Political revenues totaled $149.6 million in Q4 versus $15.5 million in Q4 2017, a non-election year. Sinclair says digital revenues climbed 22.5%. ...
- iHeartMedia Acquires Cloud-Based Audio Platform Radiojar, Enhances Radio Options
MediaDailyNews, Sara Guaglione - Tuesday, February 26, 2019
iHeartMedia and other RCS clients will now have access to Radiojar's technology, which allows broadcasters to add individual audio elements like DJ voice tracks, music and broadcast spots to creat ...
- O'Keeffe's Creates Weather-triggered Media Plan
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With a slashed media budget for the key season - 22% smaller than the previous year - every dollar needed to work harder and smarter. But first, the brand need ...
- Comscore Inks Multi-Year Deal With NBC-Owned Stations
Digital News Daily, Alex Weprin - Tuesday, January 22, 2019
The new multi-year deal will see all 40 stations use Comscore's linear TV currency, as well as the company's automotive, political and consumer targeting segments. ...
- Season-To-Date: Fox Improves, But NBC Retains 18-49 Lead
Television News Daily, Wayne Friedman - Wednesday, January 16, 2019
With two recent high-rated NFL playoff games in prime time last week, Fox is almost tied with NBC among key 18-49 viewers. ...
- Sinclair In Deal To Push TV Broadcasting In Cars
Television News Daily, Wayne Friedman - Thursday, January 10, 2019
Using ATSC 3.0, the next-gen broadcasting technology standard, the effort will allow drivers to get in-vehicle HD terrestrial TV broadcasting. ...
- Is Broadcast TV's Future Over-The-Top?
Video Insider, Alex Weprin - Tuesday, October 23, 2018
While the technology is there, and the consumer sentiment appears to be strong, if there is one thing holding back broadcast's shift to OTT it is the business model. Streami ...
- Sinclair's STIRR Streaming Service Expected To Launch Soon
Digital News Daily, Alex Weprin - Thursday, October 18, 2018
STIRR will be similar to existing streaming video services, like Xumo and Pluto TV. It will include both linear content and on-demand offerings, but will differ by including local ne ...
