- New NBCU Integration Formats Blur Lines Between Ads, Content
Digital News Daily, Karlene Lukovitz - Thursday, May 13, 2021
New formats allow for integrating product ads into existing "canvasses" in shows, like laptop screens; a "seamless" transition between show and commercial; and using celebs to introduce commercials. Interactive featur ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth of high-end digital collectibles and suggests NFTs are a way to pay for them. But what about buying high-e ...
- Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
TV Watch, Wayne Friedman - Thursday, May 13, 2021
TV stations must strike out on their own to bolster new sources of revenue, especially with new locally and regionally based OTT operations. ...
- Digital Newspaper Subscriptions Will Exceed Print By 2027
Publishing Insider, Rob Williams - Monday, May 10, 2021
Newspapers are advised to raise prices on digital subscriptions to make up for print losses. ...
- Republican Senator Suggests Treating Facebook Like 'Common Carrier'
Digital News Daily, Wendy Davis - Wednesday, May 5, 2021
On Wednesday, after a Facebook-appointed panel declined to reinstate former President Donald Trump's account, Sen. Roger Wicker suggested curbing the company's right to moderate content. ...
- COVID Content Rush: B2B Consumption Rose 22% Last Year
Email Insider, Ray Schultz - Wednesday, May 5, 2021
High-tech people were the top content consumers, but healthcare professionals have made it into the top three, NetLine reports. ...
- Fox's Tubi Jumps Into Original Content For Its Streaming Service
Television News Daily, Wayne Friedman - Monday, May 3, 2021
Tubi plans more than 140 hours of original, new TV programming, to include documentaries, unscripted/reality TV programs from Fox Alternative Entertainment, and animated shows from Fox's Bento Box Entertainment, whi ...
- OpenWeb Integrates With LiveRamp To Focus On Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
OpenWeb's purpose makes the partnership unique. It's a social engagement platform that builds online communities around digital content. ...
- Apple Drives Billions In Revenue Through Content
Inside Performance, Laurie Sullivan - Thursday, April 29, 2021
During its Q1 earnings call, Apple on Wednesday reported its services group generated record revenue of $16.9 billion, thanks to offerings in App Store, cloud, music, video, advertising and paym ...
- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV Ads
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
In January 2022, Verizon Media will be the exclusive demand-side platform for Vizio's Inscape, the TV automated content recognition (ACR) data company. ...
- Google, Univision Partnership Example Of Accelerated, Sustainable Growth For Everything Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 27, 2021
The 8-year partnership, which includes Google Cloud, YouTube and Search, is one reason analysts expect Univision to "smash sales records" when Alphabet reports earnings today, led by trends during COVID- ...
- Consumers Say Digital Video, CTV Ads Influence Travel Decisions
Video Insider, Karlene Lukovitz - Tuesday, April 27, 2021
Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite. ...
- Raising The Hood On B2B: Brands Say It's Difficult To Measure Content Marketing Impact
Email Insider, Ray Schultz - Monday, April 26, 2021
The biggest challenge is in determining ROI, Ascend2 and KoMarketing report. ...
- Apple Can't Shake Claims Over iTunes 'Buy' Option
Digital News Daily, Wendy Davis - Thursday, April 22, 2021
A federal judge has refused to dismiss claims that Apple violated California consumer protection laws by offering customers the opportunity to "buy" digital content, when it allegedly retains the rig ...
- 'Daily Mail' Sues Google, Alleging Publishers Get Punished If They Don't Sell Enough Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Search marketing experts will say "The Daily Mail" needs help and the ranking drop in Google search results has little to do with not selling enough ad space through Google ...
- Netflix Dominates 'Demand Share' Of Streamers
Television News Daily, Wayne Friedman - Tuesday, April 20, 2021
Netflix accounted for the top seven of 10 most in-demand original series. ...
- Can Streamers Break Through With Live TV?
TV Watch, Wayne Friedman - Wednesday, April 21, 2021
Premium streamers will air NFL games on ViacomCBS via Paramount+ and NBCUniversal's Peacock. Amazon will also stream exclusive airings of NFL's "Thursday Night Football." ...
- Amazon Grows Total Video-Music Spend To $11 Billion
MediaDailyNews, Wayne Friedman - Friday, April 16, 2021
Amazon's total video and music video spend for TV, movies, and other content for its Prime Video and other services rose 41% in 2020 to $11 billion, according to i ...
- Holistic Emails: What AMP Can Do For Marketers
Email Insider, Ray Schultz - Friday, April 16, 2021
AMP goes beyond the features offered by interactive emails, Dyspatch claims in a new paper. ...
- Netflix Boasts Best Monthly Churn Rate, Disney+ Comes In Second
Television News Daily, Wayne Friedman - Wednesday, April 14, 2021
Netflix's percentage of existing subscribers leaving the service was a low 2.5% for Q4 2020. ...
- Here's How Pinterest Intends To Change The Internet
Inside Performance, Laurie Sullivan - Wednesday, April 7, 2021
"It's time for a kinder internet," according to a video launched today by Pinterest. "We can have conversations and be constructively critical when appropriate," says Jonathan Van Ness, activist, acto ...
- 'Forbes' To Auction Winklevoss Cover As An NFT
Publishers Daily, Ray Schultz - Tuesday, April 6, 2021
The proceeds of the crypto auction will be donated to the Committee to Protect Journalists and the International Women's Media Foundation. ...
- Oklahoma Opt-In Privacy Bill Stalls
Digital News Daily, Wendy Davis - Friday, April 2, 2021
An Oklahoma privacy bill that would require companies to obtain consumers' explicit consent before using their data for ad targeting appears to have stalled in the state legislature. ...
- Facebook Explores Ranking Some Key Content Categories Differently
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 2, 2021
Facebook has been exploring how and whether to rank some important content categories differently such as news, politics, and health, to make it easier to find posts it deems valuab ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV Carriage
Television News Daily, Wayne Friedman - Friday, April 2, 2021
Heading into the new baseball season, Sinclair's Bally Sports has some hurdles to overcome to regain carriage or start up new deals with virtual pay TV providers. ...
- YouTube TV Now Lets Subscribers Buy And Access YouTube-Purchased Movies
Digital News Daily, Karlene Lukovitz - Friday, April 2, 2021
YouTube TV subscribers can now search for new titles to buy or rent, and find their existing YouTube content buys, in the "purchased" section of their YouTube TV libraries. ...
- B2B Myopia: Brands And Visitors Disagree On What Works On Websites
Email Insider, Ray Schultz - Thursday, April 1, 2021
In one surprising finding, prospects are more positive about gated content than marketers, Orbit Media Studios and Ascend2 report. ...
- The Mobile-First Mindset And Creating New Search Marketing Experiences
Search & Performance Marketing Daily, Jim Yu - Thursday, April 1, 2021
The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers? ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to brands buying advertising media on Facebook and Instagram. ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will allow advertisers to easily reach this music audience. ...
