- With Paramount+ Launch, Rise Of Big Streaming Is Complete
TVBlog, Adam Buckman - Wednesday, March 3, 2021
We now have an entire TV industry that has adopted and prioritized this new way of distributing content and earning money from it. ...
- New Instagram Tool Enables Multiple Livestream Participants
Video Insider, Karlene Lukovitz - Tuesday, March 2, 2021
Live Rooms expands the number of Live participants possible from one to three, allowing for new formats and expanded reach. ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 26, 2021
The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. The TV, radio and digital platfor ...
- Where Marketers Plan To Spend Local Budgets In 2021
Inside Performance, Laurie Sullivan - Friday, February 26, 2021
Nearly a third of respondents to a recent survey said they spend moderately on local marketing: $250 to $500 per month, while 28.6% spend more than $1,000 monthly, and 22. ...
- Apple Privacy Settings Unlawful, Critic Tells Congress
PolicyBlog, Wendy Davis - Thursday, February 25, 2021
"Apple's conduct violates current antitrust law and threatens to inflict irreparable harm on millions of everyday Americans," antitrust attorney John Thorne argued in his prepared statement. ...
- TV Gets Plus-Sized As Paramount+ Launches Next Week
TVBlog, Adam Buckman - Friday, February 26, 2021
Revivals of shows are a big part of Paramount+. The one making the most headlines is a new "Frasier" with Kelsey Grammer. ...
- Microsoft Joins Coalition Of European Publishers To Mandate News Payments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
Microsoft has joined a group of European publishers in an effort to draft regulations that mandate payment for news content when it appears in the news feeds of search engin ...
- Could Facebook Send Big Checks To TV News Networks In The Future?
TV Watch, Wayne Friedman - Monday, February 22, 2021
Maybe the social network is seeing what's coming -- major deregulation. ...
- Murdoch Forces Google's Hand With Payment Plan For News
Publishing Insider, Rob Williams - Thursday, February 18, 2021
The agreement comes as Google faces the possibility of being forced to pay publishers for journalism in Australia, where News Corp. dominates the newspaper industry. ...
- News Corp. Strikes Global News Payment Deal With Google, Emphasizes Australia
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2021
News Corp. this morning announced what it described as a "historic" three-year deal with Google, ensuring it will receive "significant payments" from the search giant for its news sites' conte ...
- 'NYT' Tests Paid Model For Kids' Digital Subscriptions
Publishers Daily, Ray Schultz - Monday, February 15, 2021
The product would feature how-to content on crafts, physical activities and other topics. ...
- Hypersonix And Relationshop Partner On Shopper Journey Platform
Digital News Daily, Ray Schultz - Friday, February 12, 2021
The arrangement will help clients provide personalized digital experiences, the firms say. ...
- Facebook Reports Double-Digit Drop In Hate Speech And Harmful Content, Cites Advances In AI
MediaDailyNews, Joe Mandese - Thursday, February 11, 2021
Facebook today released findings of its Community Standards Enforcement Report showing marked improvements in the prevalence of objectionable content on both Facebook and Instagram and discussed steps it's taking ...
- 2020 Recorded More Viewing Time, But Fewer Viewers
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
Pandemic-driven, at-home TV consumption went in two different directions last year. Digital video continued to see rapid gains. ...
- Top-Line Growth Emerges As Key Priority For Digital UK Publishers
Publishing Insider, Rob Williams - Wednesday, February 10, 2021
The survey findings are a sign of cautious optimism about a recovery in media spending, as well as relevant to the U.S. market. ...
- Google Pays Australian News Publishers For Content, Launches Platform And Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 5, 2021
Google on Thursday launched a platform in Australia offering paid news content, and struck a content deal with publishers. ...
- Do Netflix's Award Nominations Impress, Add Viewers?
TV Watch, Wayne Friedman - Monday, February 8, 2021
For more than a few years now, awards have been a key piece of the streamer's overall marketing plan. ...
- Florida Governor Takes Aim At Tech Companies
PolicyBlog, Wendy Davis - Thursday, February 4, 2021
Tech companies would face fines of $100,000 per day for de-platforming political candidates in Florida, under a proposal by the state's governor. ...
- Consumer Attention Spans Plummet, Now Lower Than...
Mobile Insider, Joe Mandese - Thursday, February 4, 2021
More than half of mobile users will leave a website that takes more than three seconds to load. ...
- New CTV Ad Fraud: $30M To $50M In Theft
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
ParrotTerra operates by generating fake CTV inventory across apps, IPs and devices. ...
- Zuckerberg Claims Facebook Will Reduce Political Content Volume, 'Turn Down The Temperature'
Digital News Daily, Karlene Lukovitz - Thursday, January 28, 2021
But he admitted the company is "still working out the best way to do this." The CEO also again accused Apple of implementing iOS privacy changes for competitive reasons, a ...
- Preserve Section 230, Watchdogs Urge Biden
Digital News Daily, Wendy Davis - Wednesday, January 27, 2021
Dozens of civil rights groups and other watchdogs are urging the new administration to avoid repealing or weakening Section 230 of the Communications Decency Act, a 25-year-old media law th ...
- Litmus Integrates With Pardot And SparkPost While Offering Other Email Enhancements
Email Marketing Daily, Ray Schultz - Wednesday, January 27, 2021
The improvements are designed to streamline email workflow and improve the customer experience, Litmus says. ...
- Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
Internal data shows the company ended 2020 with strong orders and advertiser spend on addressable geo-fencing, providing hints of what is still to come in 2021. ...
- Peacock Snags Exclusive WWE Network U.S. Streaming Rights
Digital News Daily, Karlene Lukovitz - Monday, January 25, 2021
Members will have access to 17,000+ hours of new, original and library WWE Network programming on demand and on a 24/7 channel. ...
- Amazon Doesn't Have To Host Parler, Judge Rules
PolicyBlog, Wendy Davis - Thursday, January 21, 2021
Amazon isn't required to host "the kind of abusive, violent content at issue in this case, particularly in light of the recent riots at the U.S. Capitol," U.S. District Cou ...
- Amazon Taps Bigalow From Fox, For Devices OTT Partner Marketing
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
Bigalow will support joint marketing efforts between Amazon and content providers such as Netflix, Disney Plus, HBO Max and Discovery Plus for Amazon's Fire TV, tablets and other devices. ...
- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Google's neural network-based techniques that utilize natural-language processing aim to identify trends rather than be reactive. ...
- Google Reportedly Hiding Some Australian News Site Content In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Reports suggest Google has been hiding some Australian news sites from search results, a move that shows how Google controls what people see on the internet. ...
- Trump's Words Led To Censorship Across Internet, Journalists, Publishers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2021
Trump's words set a new precedent for companies to censor what is written and communicated across the internet and will affect the way advertisers place ads in the future. So ...
