- Facebook Oversight Board To Review Decisions About 'Hate Speech,' 'Dangerous' People
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Facebook's new independent "oversight board," which is tasked with evaluating the company's content moderation decisions, has selected its first six cases for review. ...
- Black Friday Lessons Learned From 2020
Search & Performance Marketing Daily, Elizabeth Baggan - Tuesday, December 1, 2020
Shoppers initially held back on spending and focused on key sales dates, while retailers faced unprecedented pressure to maximize the holiday period. Understanding the ways consumers approached the holiday wi ...
- Facebook Partners With BBB, Enforcing Its Advertising Policies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Facebook wants advertisers to follow its ad rules using "more ethical marketing tactics" through a new partnership with the BBB National Programs' National Advertising Division, including its Fast-Track SWIFT Prog ...
- Arc Publishing Expands Subscriptions Product
Publishers Daily, Sara Guaglione - Monday, November 23, 2020
A new subscription module is available in Arc's site development toolkit. Customers can launch a digital subscription offering within 30 days. ...
- Verizon's Technology Will Change BuzzFeed's Ad Products
Publishing Insider, Rob Williams - Monday, November 23, 2020
Verizon is looking for digital content that gives people a reason to sign up for 5G service. ...
- Study Finds Disconnect Between B2B Marketers And Buyers
Email Marketing Daily, Ray Schultz - Friday, November 20, 2020
Brands want to send out long-form content. Buyers prefer user reviews and videos, Uberflip reports. ...
- Complex, Twitch Partner On Live Programming
Publishers Daily, Sara Guaglione - Thursday, October 22, 2020
The companies will produce three new programs on the Complex channel: a pop-culture talk show, a customization series, and a music competition. ...
- U.S. Ad Economy Expands Again In September, Second Consecutive Month Of Gains
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2020
The U.S. ad economy grew 2.7% in September -- its second consecutive month of expansion since the COVID-19 pandemic sent it into decline in March. While the rate of expansi ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for the holiday quarter, according to Ope ...
- Malicious Cloned Sites, Malvertising Put Publishers, Advertisers, Consumers At Risk
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
Cloned versions of banks such as HSBC and Paragon Bank as well as global media sites experienced major losses and fake news this year. ...
- NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-Shifted
Advanced TV Insider, Karlene Lukovitz - Thursday, September 24, 2020
NBCU's first "One Audience Trends Report" offers stats and examples from its own portfolio that underscore how much cross-platform consumption is, or should be, transforming media-buying strategies. ...
- NBC: 21% Digital Time Share For 9 NBCU Nets, Driving Higher Reach
Television News Daily, Wayne Friedman - Thursday, September 24, 2020
NBCU says digital TV-video viewership amounts to an average 21% of total time that 18-49 viewers consume 9 of its TV networks' content. The NBC Television Network has the highe ...
- Judge Blocks Trump Administration's WeChat Ban
Digital News Daily, Wendy Davis - Sunday, September 20, 2020
Citing the First Amendment, a federal judge blocked an order that would have forced app stores to stop offering the Chinese-owned messaging app WeChat. ...
- Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Looking to increase its share of advertising beyond existing deals, Roku has used ad technology to secure NBCU programming content, using NBCU app data for its own internal use, accordi ...
- FCC Urged To Reject 'Digital Authoritarianism,' Dismiss Petition For Social Media Rules
PolicyBlog, Wendy Davis - Thursday, September 17, 2020
Moving forward with President Trump's planned crackdown on social media platforms would send the wrong message about censorship, the Consumer Technology Association told the FCC Thursday. ...
- CBS All Access To Be Rebranded As Paramount+
Television News Daily, Wayne Friedman - Tuesday, September 15, 2020
The rebrand will come with new original series content from many ViacomCBS brands including CBS, BET, MTV and Paramount. At launch, Paramount+ will have five new original series including "T ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify to launch a contextual targeting solution that advertisers can run in campaigns. ...
- 'The New Paper' Launches Daily Text Message News Digest
Publishers Daily, Sara Guaglione - Tuesday, September 1, 2020
Its editorial team will curate the top news stories in business, politics, the economy and global affairs. 'The New Paper' charges $5 a month, after a seven-day free trial. ...
- Consumer Home Entertainment Spend Up 26% In 1H, SVOD Up 37%
Digital News Daily, Karlene Lukovitz - Friday, August 21, 2020
Total spending on digital formats, including EST and VOD, as well as subscription streaming, also rose 37%, according to studio sales data reported by DEG. ...
- 'Wall Street Journal' Sees 23% Spike in Digital-Only Subs, Dow Jones Becomes Separate Segment
Publishing Insider, Melynda Fuller - Monday, August 10, 2020
Dow Jones reported a 13% increase in segment EBITDA, despite it being a difficult time for media companies. ...
- 4-H Seeks 'Opportunity' To Provide Youth With Social, Educational Resources
MAD, Larissa Faw - Thursday, August 6, 2020
The campaign addresses the many challenges kids face, such as broadband access, food insecurity and maintaining positive physical and mental well-being. ...
- 'Batman' Writer Launches 'Razorblades,' New Digital Horror Anthology
Publishers Daily, Fern Siegel - Friday, July 31, 2020
Comic-book writer James Tynion IV has a new title: publisher. Hia quarterly focuses on the rising class in the industry. ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertising actually drives... and see what other channels we could try." ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quart ...
- Google Promises To Exclude Fitbit Data From Ads
TV Watch, Wayne Friedman - Wednesday, July 22, 2020
But that would go against history. Google is all about the data. ...
- 'InStyle' Digital Cover Profiles Dr. Anthony Fauci
Publishers Daily, Sara Guaglione - Friday, July 17, 2020
"We chose to celebrate Dr. Fauci because he is an American hero," says Laura Brown, editor in chief of InStyle. ...
- 'Million Stories' Site Provides Financial Advice To Millennials
Publishers Daily, Fern Siegel - Monday, June 29, 2020
To position financial knowledge as interesting and accessible, 'Million Stories' curates original content and utilizes well-known hosts to demystify an often complex subject. ...
- The Reverent Blue Line
Search & Performance Marketing Daily, Kevin Ryan - Monday, June 15, 2020
Search at its core is a series of thoughts in the form of words associated and ranked by social distinctions, popularity and sometimes wholly inaccurate associations. The most recent examp ...
- YouTube Pledges $100M Fund To Black Creators To Develop Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
YouTube will host a live-stream fundraising event, with donations benefiting the Equal Justice Initiative, and throughout June, YouTube's Spotlight channel will highlight racial justice issues, including the latest perspectives fr ...
- Two Brands On Amazon + COVID Crisis Hits = Different Outcomes
Show Daily, Nina Lentini - Tuesday, June 9, 2020
Two brands that rely on Amazon for sales told their stories at our Search & Performance Insider Summit online on Tuesday. Each had a different experience. ...
