- 'Reader's Digest' Launches 'The Healthy,' First Digital Vertical
Publishers Daily, Melynda Fuller - Thursday, April 9, 2020
While health information is available online, actionable health information is another matter. "The Healthy" hopes to address that need. ...
- Video Ad Spend On News Sites Dropping; COVID-19 Content Blackouts Termed 'Missed Opportunity'
Digital News Daily, Karlene Lukovitz - Thursday, April 2, 2020
Ad spending by the top 500 advertisers on premium news sites on the Connatix video platform declined 17% in mid March alone, including Amazon's spending plummeting by 72%. Knee-jerk total ...
- Publishers Team With One Day University On Digital Events
Publishers Daily, Sara Guaglione - Wednesday, April 1, 2020
One Day University is partnering with over 40 publishers to host its educational events online, after the live lectures had to be postponed as a result of COVID-19. Publishers earn ...
- Amazon Focusses On Stocking Essential Items Only
Around the Net In MAD London, Sean Hargrave - Thursday, March 19, 2020
The "BBC" is reporting that Amazon is blocking non-essential items from its warehouses in Europe and the US so it can focus on stocking essential household and medical goods. ...
- Baidu Develops Fever-Screening System, Sees Coronavirus Search Queries Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Baidu developers have leveraged its facial recognition and other AI technology to create a way to remotely screen human body temperature. The fever-screening system, which is being used for railway ...
- News Corp Records 3.5 Million Subscribers, 'WSJ' Crosses 2 Million Mark
Publishers Daily, Sara Guaglione - Monday, February 10, 2020
The total number of digital subscriptions at Dow Jones grew by 17% in the most recent quarter, with digital subscribers to 'The Wall Street Journal' rising 13%. ...
- CBS Sports Strikes Deal With Sportsbook William Hill
Television News Daily, Wayne Friedman - Monday, February 10, 2020
The deal gives CBS Sports Digital betting content from William Hill, as well access to its sports wagering analysts. ...
- 'New York Times' 15-Year Stock High Reflects Subscription Gold Mine
Publishing Insider, Rob Williams - Friday, February 7, 2020
The results highlight how some publishers are adapting their businesses for the digital age, amid heightened competition for ad dollars. ...
- New York Times Increases Digital Subscription Price For First Time
Publishers Daily, Sara Guaglione - Wednesday, February 5, 2020
'The New York Times' is raising its digital subscription for the first time, from $15 every four weeks to $17 weekly. ...
- CW's Haskins Upped To President Of Streaming, Chief Branding Officer
Television News Daily, Wayne Friedman - Wednesday, January 29, 2020
Haskins will continue to oversee the CW's branding, marketing and promotion efforts and distribution of its streaming platforms including its free, ad-supported streaming service of original/acquired
programming, CW Seed. ...
- Has SVOD Adoption Plateaued?
Video Insider, Karlene Lukovitz - Tuesday, January 28, 2020
In U.S. broadband households, SVOD adoption has plateaued at 71%, according to new research from Parks Associates. But the report also found that total average per-week video consumption, including TV, ...
- Publishers: It's Not All About Google
Inside Performance, Laurie Sullivan - Tuesday, December 10, 2019
A site owned by the parent company of TikTok is a growing source of traffic for media publishers, and recently became the largest referral source for Inquisitr media. "We have ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...
- Who Wants To Learn About Content-mapping?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Of course you do! Because you need to have a conversation with your customers. So says Kelsey Cohen of Bloomscape. "Create a content strategy that brings value to your customers. ...
- 'Town & Country' Debuts First Digital Cover, Highlights 'The Crown'
Publishers Daily, Sara Guaglione - Tuesday, November 12, 2019
'Town & Country' has released its first "digital cover" starring Helena Bonham Carter, who plays Princess Margaret in season 3 of the Netflix show "The Crown." ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes his love for the sport and how important it has been to his life. Sleep Number videographers were at ...
- Digital Turns 25, Ad Vets Reminisce On First Banner Ad
MediaPost Weekend, Larissa Faw - Sunday, October 27, 2019
Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. 27, 1994 -- and celebrate digital ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness of ...
- The New Media Polyglot: G/O Media's Business Battle Plan
Show Daily, Nina Lentini - Thursday, October 3, 2019
One reason publishers got into programmatic, Spanfeller said, is that some agencies were using bad inventory and bot networks. The issue is what is the next business model for agenc ...
- Zwilling's Digital Transformation Brings Amazing Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
By optimizing digital, the brand's history -- dating to 1731 -- and various products were shown as part of a distinct cooking experience. ...
- Downloading TV Content Via Mobile Devices Is On The Rise
Television News Daily, Wayne Friedman - Friday, September 27, 2019
Downloading TV content on mobile devices by consumers when they are unable to stream TV content is on the rise. ...
- Vox Media Buys New York Media To Further Expand Video, Other Channels
Digital News Daily, Karlene Lukovitz - Wednesday, September 25, 2019
The companies' combined sites will have an estimated 125 million monthly uniques, and each has growing video, podcast and other assets -- key to Vox's diversification plan. ...
- Qantas Airways' Reliance On Contextual Relevancy Pays Off
The MediaPost Cases, Nina Lentini - Monday, September 23, 2019
For example, messages about its onboard comfort and amenities across uncomfortable transit environments and inflight food and beverage messages throughout mall food courts. ...
- Gen Z And The Rise Of Optimized Out-Of-Home Advertising
MediaDailyNews, Marc Bartholomew - Thursday, September 12, 2019
Digital creative optimization allows out-of-home ads to tap into what matters to consumers and what is likely to affect their behavior. This is especially important when it comes to GenZ ...
- 'Chicago Sun-Times' Makes Headlines By Not Printing One
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
On the day of circulation, "The Blank Page" spread ample awareness, driving an increase of traffic to the paper's website that surpassed the average visits by 16.6%. ...
- Bazaarvoice Acquires Influenster To Improve Product Reviews, UGC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 28, 2019
Influenster's "product obsessed" community attracted Bazaarvoice. Its six million community members share their experiences with products and brands -- generating more than 38 million product reviews, growing by one million ...
- Doritos Drops Brand And Logo For Color, Ingredients -- Can Search Do The Same?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 26, 2019
Would brands be recognized if they dropped their name in organic and paid-search marketing and ad campaigns to focus on color and descriptives, using only their brand-name terms to target ...
- Google Brings Podcast Listening To Desktop And Mobile Search
Inside Performance, Laurie Sullivan - Thursday, August 8, 2019
Later this year, Google plans to bring podcast listening to Google Assistant and Google Podcasts for the web. ...
- Emogi Rebrands To Holler, Integrates With Dating App Badoo
Publishers Daily, Sara Guaglione - Wednesday, August 7, 2019
The partnership will bring Holler's animated visuals to Badoo's 431 million global users. Holler's business is based on its custom content creation for brands, which it offers at scale from ...
- McClatchy, Google To Launch Digital News Outlet In Youngstown, Ohio
Publishers Daily, Melynda Fuller - Thursday, July 18, 2019
It will be staffed by a team recruited in Youngstown, with an eye to working with other local, regional and national news outlets that have expressed support for the c ...
