- 'The Economist' Enters The NFT Business
Publishers Daily, Ray Schultz - Thursday, October 21, 2021
An NFT of its Sept. 18 cover on decentralized finance will be auctioned off to benefit The Economist Educational Foundation. ...
- Playboy Debuts New NFTs: Playboy Rabbitars
Publishers Daily, Ray Schultz - Wednesday, October 20, 2021
Collectors will need an Ethereum wallet, whether paying with Ethereum or U.S. dollars. ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to the pandemic. Analysts and advertisers say ad dollars are coming back this year. ...
- Google: When Slogans Are Created By Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
Artist and author Douglas Coupland created a series of slogans using machine learning, partnering with Google AI researchers who developed a language model based on his written work. ...
- 'Fortune' Auctions NFT Tied To Crypto Cover Story
Publishers Daily, Ray Schultz - Monday, August 9, 2021
There are 256 NFTs from artist pplpleasr, selling for a fixed price of 1 Ether per piece. ...
- Polestar Invites Consumers To Trade Art For Electric Vehicle
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2021
"It is such a special car and we wanted to find a unique way of celebrating it," says Polestar CEO Thomas Ingenlath. ...
- Volvo Partners With Brooklyn Artist To Imagine Sustainability
Marketing Daily, Tanya Gazdik - Wednesday, June 2, 2021
The murals "align with our ambition for a sustainable world powered by electric cars," said Volvo's Janique Helson. ...
- Time Inc To Auction Iconic Covers Via Crypto NFTs
Publishers Daily, Ray Schultz - Monday, March 22, 2021
The covers feature the headlines 'Is God Dead?', 'Is Truth Dead?' and 'Is Fiat Dead?" ...
- 'Southwest Contemporary' Returns As Quarterly In 2021, 'LAist' Gets New Editor
Publishers Daily, Fern Siegel - Tuesday, December 22, 2020
'Southwest Contemporary' will expand coverage beyond Santa Fe to embrace the full region: New Mexico, Arizona, Colorado, Nevada, Texas and Utah. ...
- 'Architectural Digest' Unveils A More Diverse 'AD100' List
Publishers Daily, Sara Guaglione - Tuesday, December 8, 2020
This year's list features more women, more people of color and more firms from different geographical locations than past lists. ...
- 40-Year-Old 'City Pages' Is Shuttered
Publishing Insider, Rob Williams - Wednesday, November 4, 2020
The arts publication first made its name covering the city's music scene, as performers like Prince were rising to global fame. ...
- Ebay Boosts Email Opens With AI-Driven Copywriting
Around the Net in Email, Ray Schultz - Wednesday, September 30, 2020
Ebay used AI-powered copywriting to boost its email performance by over 700,000 opens per campaign. Here’s a case study on how content improved response. ...
- 'Refinery29,' 'Elle Decor' Get New Editor In Chiefs
Publishers Daily, Sara Guaglione - Thursday, September 10, 2020
Millennial women-focused fashion and beauty site Refinery29 tapped Simone Oliver as new global editor in chief. ...
- Pharrell Williams Curates Special 'Time' Issue, Focuses On Black Leadership, Country's Future
Publishers Daily, Melynda Fuller - Friday, August 21, 2020
Time's latest issue hit newsstands today with a special cover project called "The New American Revolution." ...
- 'New York' Magazine's Impeachment Issue Wins ASME's Cover Of Year Award
Publishers Daily, Sara Guaglione - Thursday, July 9, 2020
The illustration is by Joe Darrow. The 'New York' cover also won the category of "Best News and Politics Cover." ...
- 'Architectural Digest' Relaunches 'Clever,' Focuses On Ecommerce
Publishers Daily, Melynda Fuller - Friday, May 1, 2020
Architectural Digest's digital arm, 'Clever,' relaunched this week with revamped content, quarterly digital covers and a shopping channel. ...
- 'Architectural Digest' Reports Boost In Traffic, Engagement, Launches 'AD Visits' Series
Publishers Daily, Melynda Fuller - Thursday, April 16, 2020
To better serve readers, 'AD' changed its editorial strategy, turning the editorial focus on stories around quarantine-adjacent terms, such as WFH setups, rearranging your space, organizing and
cleaning. ...
- 'Mad' Magazine's Famed Cartoonist Mort Drucker Dies At 91
Publishers Daily, Melynda Fuller - Thursday, April 9, 2020
Drucker began working at the satirical parody pub 'Mad' in 1956 and spent 55 years with the title. ...
- Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale'
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come ...
- 'Southern Living' 2020 Idea House Opens In June
Publishers Daily, Sara Guaglione - Tuesday, February 11, 2020
For the first time, 'Southern Living' is building its annual "Idea House" in Asheville, North Carolina. It will be featured in the August issue. ...
- 'Vogue Italia' Returns To Illustrated Covers, Aims For Greener Magazine
Publishers Daily, Fern Siegel - Sunday, January 5, 2020
A key upside to using illustrations is lessening the magazine's environmental impact. ...
- 'Architectural Digest' Celebrates 100th Anniversary With Dedicated Issue, Digital Platform
Publishers Daily, Melynda Fuller - Wednesday, December 4, 2019
The magazine reports a 34% uptick in ad pages year-over-year. Building on those numbers, the 100th anniversary issue includes a special tribute section. The issue includes this year's this year ...
- Q&A With Marcus Hotels CMO Erin Levzow
MediaPost Connect, Nina Lentini - Wednesday, November 27, 2019
We're going to hear how Marcus Hotels gives its guests tours of its unique artworks via its app, leveraging data and personalizing communication based on their taste in art. C ...
- Seattle Blows Kisses To Glass Artists, Promotes Tourism
MAD, Larissa Faw - Monday, September 30, 2019
The organization claims there are more master glass artists in Seattle than anywhere else in North America. ...
- 'Tribal Art,' 'Dancing Times' Magazines Offer Subscriptions To Digitized Archives
Publishers Daily, Sara Guaglione - Wednesday, August 28, 2019
The service is an opportunity for the publications to explore digital revenue in both the individual and institutional realm. ...
- Peak Media Properties Acquires 20+ Print, Digital Properties From F+W Media
Publishers Daily, Sara Guaglione - Monday, July 29, 2019
The acquired titles focus on the enthusiast quilting, knitting, sewing, sketching, painting and illustration communities. ...
- The Jewish Museum Overhauls Audio Tour Platform
MAD, Larissa Faw - Friday, July 26, 2019
The makeover, developed with Code+Theory (C&T), is "intuitively" designed to be extremely accessible, available both on- and off-site, via the website. ...
- Boston Museum Goes 'Inside' For Exhibit Promotion
Out to Launch, Larissa Faw - Thursday, July 25, 2019
The Museum of Science in Boston promotes its BODY WORLDS & The Cycle of Life exhibit by exposing what's inside the human body. ...
- Penske Media Buys Art Market Monitor Site, Expands Art Holdings
Publishers Daily, Sara Guaglione - Tuesday, July 16, 2019
The acquisition adds a strong subscription business that expands PMC's reach and influence in the art world. ...
- EIC Michael Caruso To Exit 'Smithsonian' Magazine, Steib Named 'Artsy' CEO
Publishers Daily, Melynda Fuller - Wednesday, June 26, 2019
Caruso, who has been with the 'Smithsonian' for seven years, led the magazine to be a finalist for four National Magazine Awards. ...
